Bus Advertising in Roudham

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Bus Marketing in Roudham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Roudham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Roudham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Roudham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Roudham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Roudham (Norfolk)

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Little London Stiffkey Eaton White Horse Common Waterden Dunston Sidestrand Hempstead Whittington Watton Irstead Hunworth Corpusty Crostwight Babingley Oulton Street Swannington Pettywell Upgate Little London Ludham Walton Warren Pollard Street Cromer Hempnall Ketteringham Buckenham Fustyweed Sloley Witton Bridge Lower Stow Bedon Carleton St Peter Bush Green Catfield Manson Green West Lexham Smallworth Blackborough End Primrose Corner Forncett End Gissing Little Hale Harleston Holkham Beetley Dunburgh Silvergate Limpenhoe Hill Norton Hill Bressingham Common Great Cressingham Breckles Saddle Bow Nethergate Broadflash East Walton Beeston Baconsthorpe Hellington Hall Green Hales Street Wilby South Denes Hemsby South End Mileham Threehammer Common Fen Street Thurlton Links Rockland St Mary Tuckswood Dumpling Green Broome Loddon Ingloss Thursford Meeting House Hill Irstead Street Bridge Green Waterloo Sidestock Old Beetley Low Street Quidenham Tower End Hawes' Green Crane's Corner Toftrees Broomholm North Green Wroxham Lynford Brancaster Staithe Stow Bedon Melton Constable Toprow Runham Vauxhall Twyford Walton Highway Methwold Hythe Field Dalling Honing Kirby Cane Daffy Green Ingoldisthorpe Sparhamhill Ashby St Mary Chedgrave Lyng Easthaugh Low Common Burnham Overy Town Wash Dyke Felmingham Boughton Swardeston Saxthorpe Sharp Street Thorpe Hamlet Woodrising Scoulton Workhouse Common Great Green Colney The Grove Thetford Halvergate Tivetshall St Mary Sparrow Green Baynard's Green Damgate Oxborough Woodton Stody Little Hautbois California South Green Southery Three Cocked Hat Tattersett Denton Thorpe Marriott Walpole Highway West End Sparham Blofield Heath Sheringham Little Fransham Winfarthing Wiggenhall St Mary the Virgin Whitwell Street West Harling Park Common Blofield West Raynham Themelthorpe Marham Little Barwick North Walsham West Somerton Horsford Ashwellthorpe Egmere Upper Hellesdon Upgate Church Field Langham Ickburgh Bittering Weasenham St Peter Easthaugh Ditchingham Scole Ormesby St Margaret Lower Gresham Blakeney South Green West End Tottington Docking Crossdale Street Road Green Barton Turf Hoe Oulton Anchor Corner Holt Kimberley Upper Brandon Parva Burnham Market Sheringwood Runcton Holme Great Bircham West Caister Skeyton Corner Stratton St Michael Castle Acre Bridgham Frogshall Bodham Tilney All Saints Weston Longville Emneth Hungate Bagthorpe Thurning Watton Green Walcot Green Martham Bawburgh Hill Repps Brock's Watering Workhouse Common Taverham Dockeney North Lynn Lenwade North Barsham Runham Guilt Cross Grub Street Low Street Dowe Hill Brancaster Lower Tasburgh Horsey Brandon Parva Beckett End Upper Stoke Haveringland Burgh next Aylsham Colkirk Merton Pockthorpe Brockdish Deopham Stalland Bowthorpe Stow Bridge Rockland St Peter Gimingham Aslacton Lyngate Bale Narrowgate Corner Whitlingham Fulmodeston Witton Fundenhall How Hill Buxton Ten Mile Bank North Lopham Colegate End Thorpe Row Metton Cley next the Sea Cockthorpe Tivetshall St Margaret Gressenhall Peaseland Green East Tuddenham Tungate Gresham Aylmerton East Bilney Newton Badersfield Kirstead Green Whinburgh Baconsthorpe Walcott Salle Fengate Bustard's Green Seething Little London Tilney Fen End Hyltons Crossways Fincham Colton Hickling Heath Attleborough Billingford Little Melton Antingham Heydon Lordsbridge West Bilney Nogdam End Roydon Lamas Moulton St Mary Highoak Mattishall Burgh Suton Great Barwick Spixworth Coston Ashmanhaugh Cobbler's Green Plumstead Clippesby Caston Lot's Bridge Fair Green Little London Crabgate Arminghall Podmore Dickleburgh Bushy Common Skeyton Strumpshaw Stoke Holy Cross Diss The Drove Thornage Broadmoor Bintree High Common Geldeston Newgate Corner Sea Palling Thurne Hunt's Corner Sneath Common Pristow Green Wolferton Dersingham Bawsey Neaton Houghton North Pickenham Costessey Park Lower Street Pedham Shouldham Thorpe Dam Green Chequers Corner Freeland Corner Little Massingham Old Lakenham Kenninghall Browston Green North Green Scarning Broomhill Upton Shelfanger Greensgate Fritton Snetterton Wickhampton Piccadilly Corner Bodney The Street Haddiscoe Langmere Mill Common Pooley Street Edgefield Street Brettenham Terrington St John Welborne Common Wreningham Brooke Burnham Westgate Newport Tyegate Green Cringleford Long John's Hill Roydon Southwood Blickling Upton Green Queen's Hills The Common Carleton Rode Bircham Newton Great Snoring St John's Fen End Plaw Field Wilney Green Richmond Hill Plumstead Green Stoke Ferry Long Stratton Itteringham Flaxlands Burnham Thorpe Foulden Upper Guist Hindolveston Little Walsingham Mill Green Drabblegate Topcroft Street Shepherd's Port Brumstead Tilney High End Edgefield South Raynham Broome Street Westwick Haverscroft Street Runhall Croxton Aylsham Wicken Green Village Snettisham Morston Witton West Newton Swanton Morley Collett's Br Saxlingham Southburgh Reedham Binham Wood Norton Gasthorpe Little Plumstead Horsey Corner Stokesby Wolferd Green Thurlton Wolterton Paradise St James' End Hillington Ringstead East Somerton Thorpe Abbotts Little Barningham Denver Cat's Common High Green West Winch Swanton Hill South Wootton Belton Newton St Faith Burlingham Green Hamrow West End Feltwell North End Tharston Watlington Catton Grove Thorpe Browick Gas Hill Winterton-on-Sea Dereham North Earlham Bawburgh West End Hengrave Westbrook Green The Green Butcher's Common Happisburgh Deopham Fersfield Common Itteringham Common Crowshill Terrington St Clement East Barsham Heckingham The Heath Costessey Dilham Heacham Hardley Street Fakenham Keswick Frenze East Runton Walpole Cross Keys Barton Bendish Arlington Little Marsh Brewers Green Mustard Hyrn Great Hockham West Acre Stow Bardolph Blackwater Coxford Hethersett Limpenhoe Postwick Fiddler's Green Southgate Saxlingham Thorpe Wiggenhall St Mary Magdalen Wiggenhall St Peter Newton Flotman Brisley Muckleton Hales North Elmham Lower Street Starston Sedgeford Goose Green Tasburgh Bunwell Shernborne Fundenhall Street Craymere Beck Salhouse Wimbotsham Darrow Green Carbrooke Stanford Red Pits Middleton Walpole Marsh Upper Street Tottenhill Happisburgh Common Bexwell Grimston Whitwell Fairstead Fritton Ridlington Street North Wootton Mundham Common Larlingford Oxwick Reepham Bradenham Worthing Pilson Green South Lopham Rackheath Ellingham Wood Dalling Cantley Corner Worstead Mattishall Hardwick Freethorpe Gooderstone Long Row Furze Green Stanfield Helhoughton Southtown Cobholm Island Guestwick Alby Hill Broom Green North Runcton Belaugh Hoveton Suffield Park Poringland Roudham Bessingham Walpole St Peter Necton King Row Dickleburgh Moor Little London Norton Corner Blackwater St James Tatterford Primrose Green Besthorpe Weeting Wicklewood Gunthorpe Alby East Beckham Old Hall Street Hargate Wickmere Nordelph Corner Swanton Abbott Anchor Street Old Catton West Head Great Witchingham Wiveton Tumbler Hill Wood Street Suffield Balsam Field Pockthorpe Trimingham North Denes Needham Boyces Bridge Letheringsett Withergate Bull's Green Hanworth Griston Great Plumstead Bow Street Croxton Blo' Norton East Ruston The Banks Scottow Downham Coltishall Crimplesham Tyby South Runcton Blackmoor Row Flordon Topcroft Carleton Forehoe Beighton Cockley Cley Ingham Sharrington Colby Cucumber Corner Briningham Broomsthorpe Dunton Patch Foxley Wacton Swainsthorpe Jordan Green Cake Street Ringland Edingthorpe Panxworth Bramerton Felthorpe Copy's Green Woodgate Bengate St John's Highway Threxton Hill Horningtoft Rush Green Hickling Glandford Mundesley Low Common Hopton on Sea Thwaite St Mary Shouldham Barmer Marsham Burgh Castle Stratton Strawless Barningham Green Trowse Newton Temple Bar Wacton Common Great Ellingham Great Fransham South Burlingham Holme Hale Oxnead Clint Green Hilborough Didlington Frankfort Calthorpe Street Great Ryburgh Holme next the Sea Kettlestone Bastwick Wells-next-the-Sea Lower Easton Northwold Hindringham Lushbush Reymerston East Raynham Stacksford Ragmere Old Brigg Kelling Newtown Burston East Winch Drury Square Bunwell Bottom Tunstead Sandringham Attlebridge Thuxton Marlingford Pentney Shimpling New Holkham Gateley Mundham Ingleborough Paston Wymondham Hempstead Wormegay Outwell Wretton Orange Row Paston Green Briggate Trowse Millgate Shepherds' Gate Clippings Green Cantley Little London Saham Hills Fen Street Foundry Corner Garlic Street Morningthorpe Barroway Drove Lessingham Etling Green Godwick Little Thornage Saham Waite Kirby Green Bergh Apton Frettenham Stalland Common Hellington Corner Smallburgh Walcott Green Cranwich The Ling Little Cressingham Thorpe Market Swanton Novers Fritton Wattlefield Pottergate Street Letton Green Rushall Mill Street Banningham Thorpe End Thickthorn Hall Forncett St Peter Ingham Corner Highgate Syderstone Bressingham Harper's Green Weston Green Waterloo Saxlingham Nethergate Old Buckenham Foxhole Stonebridge Snetterton Heath New Catton Sprowston Little Ellingham Upgate Street Tunstall Burnham Deepdale North Burlingham Congham Sculthorpe Horsham St Faith Ingworth Low Common Stubbs Green Felbrigg Briston Danemoor Green Wighton Leziate Gillingham Bunwell Hill Bradwell Tittleshall West Dereham High Street Hainford Lyon's Green Mile Cross Burgh St Margaret Larling Lower Street Barney Southgate East Lexham Hardingham Acle Bedingham Corner East Harling Easton Narborough Little Green West Lynn East Carleton Cat's Corner Barford Knapton Hockering North Creake Johnson Street Mount Pleasant Lyng Emorsgate Crostwick Upwell Titchwell George Hill Mount Pleasant Thunder Hill Thorpe St Andrew Gorleston-on-Sea Wellingham Southrepps Lakes End North Tuddenham Blofield Corner Longham Little Dunham Framingham Earl Rockland All Saints Beachamwell Hethel Kerdiston Ashill South Green Drayton Heartsease Guestwick Green Potthorpe Upper Street Barnham Broom Sisland Shingham Kenninghall Heath Foulsham South Acre Westgate Street Low Tharston Howe Burgh Stubbs Black Carr Mill Hill Upper Sheringham Emneth Gayton Thorpe Cordwell Burnham Overy Staithe Redcastle Furze Wereham Row Lower Thurlton Waterheath Chapelfield Grove Fordham Harris' Green Garboldisham Whimpwell Green Stanhoe Holly End Methwold South Walsham Great Dunham Welney Wereham Weasenham All Saints Clenchwarton Burgh St Peter South Creake Snow Street Eastgate Stockton Walpole St Andrew Edingthorpe Green Bellmount Great Yarmouth East Wretham Yaxham Castle Rising Harling Road Toftwood Stradsett Lakenham Maypole Green Cargate Common New Buckenham Hemblington Corner Pockthorpe North Barningham Drymere Alpington Bawdeswell New Rackheath Bircham Tofts Pennygate The Close Silver Green West Walton Burgh Common Eaton Rise Sustead Little Witchingham Brundall Kidd's Moor Weybourne Eccles Road Thelveton Hunstanton Shropham Westfield Caudlesprings Hockering Heath Newtown Brinton Great Melton Heigham Grove Bradfield Shipdham Thorpe Marriot Thurton Norton Subcourse Alburgh Thursford Green Hedenham Upper Street Bracon Ash Hilgay Pott Row Guist Beeston Regis Sco Ruston Hempnall Green Elsing Middle Harling Wheatacre Billockby Silfield Rollesby Shotesham Kirby Row Bedingham Green Westgate Banham Earsham Runcton Bottom Upgate Street Shereford West Earlham East Rudham Newgate Brandiston Warham Pulham St Mary West Barsham Pockthorpe Claxton Thompson Eau Brink Thornham Horning West Tofts Spa Common Cliftonville Keswick Burnham Norton Heggatt Street Garvestone Fersfield Filby Thorpland Short Green Caistor St Edmund Nordelph Mundford Pockthorpe Cawston Stibbard Horstead Scole Common Surlingham Beckhithe Morton Aldborough Cranworth Cess Boyland Common Waxham Eccles on Sea Cangate Fiddlers' Green Wortwell Houghton St Giles Northacre High Kelling Northrepps South Lynn Great Green Thrigby Tacolneston Suspension Bridge Salthouse Crownthorpe Brundish Norwich West Rudham King's Lynn Northall Green Litcham Deopham Green Rougham Stalham Green Swafield Dam Brigg Loddon Fodderstone Gap Ridlington Hassingham Hingham Toft Monks Hungry Hill New Hainford Hellesdon Rushford Coslany Florence Walk Tottenhill Row Great Walsingham Saham Toney Alderford Sporle Thurgarton Bird's Corner Gaywood Aldeby Pound Corner Hevingham Brandon Bank Foundry Hill Caister-on-Sea Beeston St Lawrence Fring Earlham Shelton Flitcham Woodbastwick Lower East Carleton Raveningham Mautby Earlham Rise Brakefield Green Morley St Peter New Sprowston Billingford Hockwold cum Wilton Gayton Dunton Salters Lode Little Snoring Ormesby St Michael Potter Heigham Stalham Redenhall North End Ditchingham Dam Hemblington Ashwicken The Arms Damgate Lundy Green Hardwick Ranworth West Poringland Spooner Row Runham The Lings Harpley Setchey Saxlingham Green Framingham Pigot St Olaves Oby Tilney St Lawrence Anmer Erpingham Whissonsett Gaultree Kirby Bedon Eastmoor Frost Row Lyngate Suton Street Yelverton Trunch Langley Street Three Holes Forncett St Mary Old Hunstanton Town Green Pulham Market Hackford Low Common Welborne Tilney cum Islington West Beckham Swaffham West Runton Bush Estate Filby Heath New Costessey Mulbarton Sutton Colby Corner Pudding Norton Shadwell Brampton Overstrand Honingham Tibenham Marshland St James Puddledock Tuttington Morley St Botolph Wiggenhall St Germans Ivy Todd Bexfield Downham Market Hempton Lower Bodham Hickling Green Misery Corner Roughton Brandon Creek Alburgh Street Moorgate Great Moulton Wramplingham Penny's Green Neatishead Calthorpe Crowgate Street RAF Coltishall Bacton South Pickenham Illington Little Ryburgh Wendling Hapton Scratby Frans Green Intwood Shammer Matlaske Great Hautbois Brookville Ovington Great Massingham Waterloo Lingwood Booton