Bus Advertising in Wolterton

Get in touch

Bus Marketing in Wolterton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wolterton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wolterton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wolterton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wolterton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Wolterton (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Pettywell Frettenham Barney Catfield Scarning Old Beetley Weasenham St Peter Fair Green Deopham Green Lyng Easthaugh Lakenham Wickhampton Lower Street Tibenham Upper Stoke The Heath Fundenhall Highgate Thorpe Row Diss New Holkham Wickmere Witton The Banks Tattersett The Street Blofield Corner Pudding Norton Shropham Hockering Tottenhill Hemblington Tilney All Saints Redenhall Peaseland Green Bridge Green Toftwood Kimberley Hoe Brandiston Ketteringham Horsey West Acre Saxlingham Green Carleton Forehoe Broadflash Weston Longville Oxwick Cat's Common Tivetshall St Mary Downham Market Johnson Street Fordham Cawston Salle Bintree Great Hautbois Wimbotsham Broomhill Ditchingham Trimingham Threehammer Common Bircham Tofts Barton Bendish Tumbler Hill Shipdham Brinton Kirby Bedon Mustard Hyrn Frenze Orange Row Emneth Hungate Rollesby Haddiscoe Etling Green Bressingham Swanton Morley Merton Great Witchingham Wood Norton Great Walsingham Swaffham Burnham Deepdale Fiddlers' Green Shelton Wymondham Framingham Earl Fen Street Denver Cliftonville The Ling Houghton St Giles Blackmoor Row Sea Palling Banningham Grub Street Plumstead Fundenhall Street Little London Sharrington Hales Street Newton Flotman Long Stratton Bradwell Sco Ruston Lower Street North Tuddenham Bradfield New Catton Tilney cum Islington Cargate Common Great Massingham Ormesby St Michael Great Snoring Freethorpe Corpusty Skeyton Corner Pound Corner New Hainford Park Common Stalland Common Larlingford Outwell South Acre West Lexham Letheringsett Frost Row Newgate Drayton Warham Swannington Little London East Lexham Congham East Tuddenham Mattishall Burgh Old Hall Street Mileham Antingham Oulton Street Lower Bodham Smallworth Clippesby Paston South Raynham Fincham Lenwade Gimingham Larling Scratby Moulton St Mary Old Buckenham Cockthorpe Little London Jordan Green East Beckham Lower Gresham South Pickenham Whinburgh Broome Street Highoak Sheringham Plaw Field Great Yarmouth Thrigby Taverham Thickthorn Hall Colby Corner Clenchwarton Hickling Heath Tungate Marlingford Oby Besthorpe Thorpe St Andrew Long John's Hill Brettenham Bow Street Boughton Welborne Common Threxton Hill Sisland Baconsthorpe Brakefield Green Arminghall Suton West End Methwold Overstrand Weston Green Hempstead Yaxham Langmere Trunch South Walsham Oxnead Bawburgh Hill Norton Corner Twyford Cromer Gunthorpe Little Massingham Colegate End South Lynn Copy's Green Syderstone Barningham Green Walcott Wiggenhall St Mary Magdalen Wacton Belton East Runton South Burlingham Thurlton Links Great Moulton St John's Fen End Costessey Ringland Rockland St Mary South Green Croxton West Dereham Cat's Corner Tunstead Wreningham Low Tharston Pockthorpe Black Carr Brock's Watering Halvergate Dowe Hill Southrepps Tasburgh Earlham Rise Ashmanhaugh Dam Brigg Mulbarton Holly End Dumpling Green Bedingham Corner Costessey Park Itteringham Bexwell Ditchingham Dam Weeting Filby Martham Terrington St Clement Suffield Park Sparrow Green Spixworth Terrington St John Thunder Hill Langham Beeston St Lawrence The Green Wicklewood Reymerston Dam Green Narborough Little Hale Reedham Whimpwell Green Bunwell Bottom South Green Brisley Danemoor Green Wormegay Geldeston Rushall Briggate Stow Bridge Roydon Browston Green Emneth Lot's Bridge Saxthorpe Hellington Corner East Bilney Happisburgh Common Whitwell Street Wood Street Bircham Newton Mount Pleasant Fakenham Mill Green Garboldisham Deopham Shernborne Ashby St Mary Drabblegate Burgh Castle Hethel Burnham Thorpe Edingthorpe Brookville Stiffkey East Raynham Horning Poringland Red Pits Upper Sheringham Heigham Grove Bridgham Blo' Norton Thornham Blofield Heath Clint Green Caudlesprings Fritton Rushford Earsham Witton Watton Green Forncett St Mary Roydon Paston Green Walpole Cross Keys Blofield Shouldham Thorpe Whittington Bowthorpe Upper Street Sidestock Foxhole Mill Hill St Olaves Little London Mundesley Snettisham Lessingham Happisburgh Redcastle Furze Little Hautbois Woodrising Mattishall Brewers Green Walcot Green Gas Hill Stokesby Wolterton Necton Reepham Stalham Green Eaton Thornage Horsford Hethersett Little Walsingham Witton Bridge Thorpe Market Toft Monks Westgate Street Horstead Bawburgh Deopham Stalland Flitcham Hackford Thorpe Marriott Nordelph Barroway Drove Mill Common Honingham Pedham Westgate The Lings Hengrave Tatterford Wheatacre Suspension Bridge Metton Downham Heartsease Ridlington Whitlingham Ashwicken Claxton Barton Turf Hapton Castle Rising Swainsthorpe Barford Swanton Novers Sidestrand West Beckham Eaton Rise Woodton Scole Saham Toney The Grove Worstead Swanton Hill Thorpe Abbotts Guilt Cross Nordelph Corner New Sprowston Kirby Cane Holme next the Sea Titchwell Brancaster Furze Green East Harling Dilham Cringleford Eccles Road Tuttington Little Marsh Northrepps Thwaite St Mary West Caister Upper Street Seething Wramplingham Tilney Fen End Brundall Briningham Pockthorpe Broadmoor Thelveton Low Street Tilney St Lawrence Road Green North Earlham Dunton Eastgate Great Cressingham Attlebridge Upwell Burston Hoveton North Pickenham Ivy Todd Hainford Rackheath Irstead Beeston Lyng Hungry Hill Baconsthorpe Wilby Hunstanton Waterheath Piccadilly Corner South Denes Thurning Starston Ringstead Dickleburgh Moor Broome Thorpe End South Creake Pristow Green Smallburgh Holme Hale Sneath Common Hellington East Wretham Morningthorpe Southtown Saxlingham Thorpe Toftrees Kettlestone Lyngate Melton Constable Stoke Holy Cross Stubbs Green Southgate Great Plumstead Attleborough Upgate Barmer Hargate Mile Cross Silver Green Cucumber Corner Hillington Calthorpe Hilgay North Elmham Nogdam End Cobbler's Green Hemblington Corner Spooner Row Billingford Great Fransham Southgate Tharston Whitwell Sporle Tyegate Green Colkirk Little Plumstead St James' End Glandford Gaultree Great Green Anchor Street Bacton Saxlingham Crowshill Strumpshaw Thorpe Hockwold cum Wilton Little Snoring Upper Hellesdon Lower Thurlton Crostwick Swardeston Cess Greensgate Wilney Green West Rudham Coston Old Hunstanton Aldborough Balsam Field Shimpling White Horse Common Wiggenhall St Germans Alburgh Street Colton Beetley Paradise Upton Shouldham Fustyweed Cantley Upper Brandon Parva The Arms Cake Street Great Ryburgh Bastwick Carleton St Peter Mundham Hamrow Irstead Street Kirby Row Felthorpe Kerdiston Freeland Corner Stalham Moorgate Dunburgh Penny's Green Bressingham Common Kelling Helhoughton Hingham Foundry Corner Tower End Northwold Wighton Oulton Low Common Darrow Green Lower Stow Bedon Ovington Gayton Thorpe Shingham Felmingham Newgate Corner Bramerton Kenninghall Heath Daffy Green Field Dalling Tilney High End Forncett End Newtown Pennygate Lynford Hedenham High Common Hall Green Broom Green East Ruston Great Melton North Lynn Croxton Heckingham Arlington Kirby Green Southburgh Town Green Walpole Highway Sparham Runham Ingoldisthorpe Misery Corner Drymere Colby Stockton Long Row Wiggenhall St Mary the Virgin Stradsett Caistor St Edmund Damgate Skeyton Swafield Fersfield Burlingham Green Bale Spa Common Bittering Browick Hardley Street Dereham Holt Little London Saddle Bow Rougham Alderford Southery Cordwell Tunstall Booton George Hill Bodham Buckenham Pockthorpe Thursford Green Runcton Holme West Raynham Dunton Patch Swanton Abbott Wolferd Green Low Street Burgh St Peter Grimston Gaywood North Creake Docking Bird's Corner Bush Green Lyon's Green Lower Tasburgh Watlington Stonebridge Tacolneston Tottenhill Row Stanford Foundry Hill West Winch Roudham Castle Acre East Winch Upton Green Filby Heath Cangate Fen Street Burnham Overy Town North End North Walsham Stow Bedon The Common Winterton-on-Sea Muckleton Earlham Methwold Hythe Watton Salhouse Langley Street Hellesdon Scoulton Walton Warren Scottow Edgefield Stanfield Salters Lode South Lopham Shereford Limpenhoe Hill Thuxton Guestwick Shepherd's Port Aldeby Walton Highway Little Barwick The Drove Newtown Hempnall Green Gressenhall Low Common Waterloo Honing West Lynn Neaton West Newton Queen's Hills Saham Hills Ranworth Stratton Strawless Wolferton Brandon Creek Garvestone West Harling Yelverton Ashwellthorpe Potter Heigham Primrose Corner West Tofts Howe Beckett End Harleston Morston Emorsgate Setchey South Runcton Itteringham Common Collett's Br Richmond Hill Snetterton Tittleshall Workhouse Common Great Bircham West Runton Hunworth Chequers Corner Aylmerton Temple Bar Ten Mile Bank St John's Highway Frogshall High Green Coxford Guestwick Green Brumstead Beighton Letton Green King Row Scole Common Weasenham All Saints Runhall Marham Breckles Tottington Runham Vauxhall Quidenham Northall Green Sustead Runham Pott Row North Runcton Burnham Westgate Lower Street Primrose Green Easthaugh Thurlton Meeting House Hill Eastmoor Ingham Old Brigg Middleton Cantley Corner Southwood Westwick Hales St James Thetford Beachamwell Lundy Green Felbrigg Dersingham Little Barningham Alby Thorpland Walpole Marsh Mautby Manson Green Billockby West End Great Hockham Crowgate Street Brockdish Rockland All Saints High Street Thurgarton Norton Hill Ormesby St Margaret Bellmount North Green Cranwich Fulmodeston Dickleburgh West End Rush Green Mill Street Low Common Runcton Bottom Brandon Parva New Costessey Potthorpe Anmer West Somerton Suffield Stody Salthouse Woodgate Pollard Street Banham Lushbush South Wootton Egmere Caister-on-Sea Mundham Common Waxham Wiveton Ragmere North Lopham Old Catton Knapton Sandringham Cockley Cley Trowse Newton Cley next the Sea Belaugh Colney Elsing Little Ellingham Bagthorpe Hockering Heath Denton Postwick Heacham Shammer Tuckswood Coltishall Lower Easton Harling Road Eccles on Sea Panxworth Sedgeford North Wootton Gateley Crabgate Gasthorpe The Close West End Bexfield Chedgrave Northacre Burgh next Aylsham Pulham Market Haveringland Butcher's Common Wroxham Illington South End Hickling Green West Poringland Upgate Longham Hawes' Green Woodbastwick Hanworth Waterloo Foulden Brandon Bank Little Ryburgh Pottergate Street Marshland St James Thompson Frans Green Walpole St Andrew Eau Brink Needham Hevingham Little Witchingham Frankfort Hunt's Corner North Barsham Clippings Green Pockthorpe Ellingham Calthorpe Street Pulham St Mary Dunston Gissing Topcroft Street Westfield California Flordon Shepherds' Gate Pockthorpe Fritton Walpole St Peter Wereham Row Wacton Common Drury Square Catton Grove Hyltons Crossways Leziate Horningtoft Crane's Corner Waterden Bunwell Erpingham Upgate Street Norton Subcourse Trowse Millgate East Walton Hemsby Hindringham Broomsthorpe Gresham Wood Dalling Morton Matlaske Bradenham Babingley Morley St Peter Bunwell Hill Tyby Little Melton Blickling Foxley Cobholm Island Crossdale Street Broomholm Ashill Intwood Silfield East Barsham Weybourne Crostwight East Rudham Edgefield Street North Denes Upgate Street Little London Three Cocked Hat Carbrooke Hindolveston Harper's Green Billingford Newport Hardwick Raveningham Little Fransham Lower East Carleton Anchor Corner Brancaster Staithe Burnham Market Heydon Loddon East Carleton Wash Dyke Kirstead Green Snetterton Heath Themelthorpe Newton Stratton St Michael Blackwater Bodney Repps Burgh Stubbs Burnham Overy Staithe How Hill Dockeney Church Field Lamas Godwick Ridlington Street Easton Thurton Nethergate Marsham Short Green Guist Stow Bardolph Wattlefield Hickling Loddon Ingloss Florence Walk West Earlham Morley St Botolph Lyngate Ludham Barnham Broom Hopton on Sea Sharp Street Kidd's Moor Horsham St Faith Thorpe Marriot Podmore Crimplesham Hempton Westbrook Green Pilson Green Sprowston Wortwell Burnham Norton Wretton Ingworth Fairstead Holkham Neatishead Mount Pleasant Toprow Fring North Green Harpley Three Holes Alburgh Shelfanger Pooley Street Great Green Beeston Regis Keswick Garlic Street Feltwell Mundford Blackwater Bull's Green Wellingham Baynard's Green Hardwick Ingleborough Hilborough Alpington Aslacton Alby Hill Crownthorpe Great Barwick Old Lakenham West Walton Bawdeswell Stibbard Great Ellingham Blakeney Suton Street Litcham Gooderstone Horsey Corner Hassingham Pentney South Green Sculthorpe Stoke Ferry Bustard's Green West Barsham Thorpe Hamlet Coslany Edingthorpe Green Bengate Norwich Harris' Green Little Dunham Burgh Common Fersfield Common Shadwell Didlington Lordsbridge Hardingham Upper Street Bushy Common Saxlingham Nethergate Narrowgate Corner Bawsey Wells-next-the-Sea Saham Waite Fodderstone Gap Forncett St Peter East Somerton Carleton Rode Maypole Green Goose Green Brundish New Buckenham Little Thornage Aylsham Low Common Workhouse Common Lingwood Rockland St Peter Middle Harling Oxborough Wereham North Barningham Little Cressingham Bush Estate Gorleston-on-Sea Sheringwood Keswick Little Green Flaxlands Thursford Sloley Bergh Apton Fengate Griston Bracon Ash Welney Foulsham Withergate Gillingham Sparhamhill Winfarthing Briston Sutton Burgh St Margaret Blackborough End Heggatt Street Newton St Faith Damgate Wendling Wicken Green Village Welborne New Rackheath Gayton Waterloo Acle Fiddler's Green Ingham Corner North End Silvergate North Burlingham Walcott Green Brampton Roughton RAF Coltishall Upper Guist Puddledock Hempnall Boyces Bridge Brooke Craymere Beck Whissonsett Boyland Common Tivetshall St Margaret West Head West Bilney Topcroft Worthing Limpenhoe Lakes End Buxton Hempstead Fritton Kenninghall Thurne King's Lynn Haverscroft Street Surlingham Cranworth Bessingham Beckhithe Shotesham Bedingham Green High Kelling Great Dunham Framingham Pigot Snow Street Badersfield Wiggenhall St Peter Plumstead Green Caston Houghton Binham Stanhoe Chapelfield Grove Ickburgh Stacksford