Bus Advertising in Scole Common

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Bus Marketing in Scole Common

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Scole Common - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Scole Common - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Scole Common- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Scole Common - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Thorpe End Three Holes Ingham Corner Smallworth Bircham Newton Little Melton Brumstead Carbrooke Coltishall Briningham Upton Gateley Tatterford Lyng Reepham Great Cressingham Mill Street East Tuddenham Sisland Corpusty Podmore Kirby Row Pockthorpe Threehammer Common Brancaster Staithe Belaugh Hardwick East Wretham The Close Bunwell Egmere West Winch Norton Subcourse Morley St Botolph St John's Highway Diss Primrose Corner Pooley Street Saham Hills Burgh Castle Upgate Street Daffy Green Croxton West End Ickburgh Mundham Common Caistor St Edmund Tittleshall Old Hall Street Roudham Emneth Hungate Costessey Mautby Cringleford Bushy Common Barmer Hellesdon Old Lakenham East Winch Kirstead Green Scottow Thursford Saxlingham Thorpe Scratby Burnham Deepdale Alburgh Lushbush North End Foxhole Buxton Ingham Great Plumstead Little Witchingham Burnham Norton Beeston Brandon Creek Bessingham Loddon Ingloss Tottington Yelverton Briggate Drymere Norwich Fodderstone Gap Bircham Tofts New Buckenham Brakefield Green Hales Sharp Street Northall Green Thurgarton Fritton Manson Green South End Boyces Bridge Snetterton Heath Carleton Forehoe Heacham Heckingham Bedingham Corner Titchwell Holkham Melton Constable Martham Fincham Old Buckenham Bow Street Necton Chequers Corner Thorpe Abbotts Barningham Green Burgh St Peter Mill Hill Bodham Gayton Thorpe West Barsham Broom Green Mattishall Burgh Etling Green Keswick Blakeney Cat's Corner Gorleston-on-Sea Helhoughton Bawsey Whinburgh West Runton Briston Wormegay Smallburgh Itteringham Common Ingworth Bradfield Bawdeswell Alpington Mileham Horsham St Faith Litcham Hackford Great Barwick North Denes Frans Green Ingoldisthorpe Paradise Southery Brisley Great Snoring Eccles Road West Lexham Wilney Green Harris' Green Wereham Little Marsh Roughton Kettlestone Felthorpe Itteringham Larling Babingley Lyng Easthaugh Weasenham St Peter Bustard's Green Waxham Rush Green Rockland St Mary Dumpling Green Catfield Freethorpe Sparrow Green Arminghall Little Green Primrose Green South Wootton Snettisham Shipdham Wretton North Tuddenham Gaultree East Raynham Horningtoft Wolterton Lakes End Pockthorpe Balsam Field Runhall Hargate Mattishall St James Lyngate Bawburgh Hill Heigham Grove Salle Shingham Fundenhall Street Lower Gresham Mill Green Denver Stalham Danemoor Green Fordham Newton Haddiscoe Wicken Green Village Wickmere Tuttington Pentney Barney Ivy Todd Broadflash Cockthorpe Hardingham Methwold Baynard's Green Piccadilly Corner Binham Marshland St James Tunstall Godwick South Walsham Crabgate Sedgeford Wash Dyke Thurning Scole The Banks Hapton Edgefield Street Bunwell Hill Wiveton Little London Pockthorpe Tasburgh Newton Flotman Newgate Corner Intwood Stradsett Keswick Horsey Quidenham Brewers Green Shimpling Great Walsingham Welborne Common Morston Woodbastwick Crimplesham Billingford Ashwellthorpe Woodrising High Kelling Hethel Middleton Cargate Common Wilby Tilney cum Islington Cobbler's Green Wiggenhall St Mary Magdalen Twyford North Walsham Scole Common Knapton Swannington Stanfield Pott Row Walpole Marsh Wellingham Cucumber Corner East Barsham Mount Pleasant Hunt's Corner Old Hunstanton Shepherd's Port Ludham Barton Bendish West Bilney Hickling Green Short Green Little Dunham Little London Little Hale Stratton St Michael Broomholm Shepherds' Gate Swainsthorpe West Rudham Didlington Taverham Needham Fersfield Common Scarning Garlic Street Chapelfield Grove High Green Jordan Green Crowgate Street New Costessey Outwell Stow Bridge Great Dunham Silver Green Roydon Deopham California Great Ellingham Ashby St Mary Bedingham Green Newtown Shouldham Rushall Great Bircham Leziate Clippings Green Wiggenhall St Mary the Virgin Walpole St Andrew Red Pits Westgate Lower Easton Narborough Gas Hill Workhouse Common Kenninghall Howe Attleborough Mustard Hyrn Welborne Whittington Calthorpe The Ling Bridge Green West Head Great Moulton Lower Thurlton Haverscroft Street Marsham Cangate Pulham Market Guestwick Green Little Walsingham Limpenhoe Hill Fiddler's Green Eccles on Sea Cobholm Island Barton Turf Blofield Corner Upper Street The Green Plumstead Green Pilson Green Swanton Hill Weasenham All Saints Old Beetley Whimpwell Green Hardley Street Upton Green Barroway Drove Burgh St Margaret Oby Badersfield Skeyton Stonebridge North Lynn Yaxham Little Ellingham Bintree Suffield Fritton Halvergate Dockeney The Arms Stacksford Letheringsett Lower Street Swanton Morley Croxton Hempton Blackborough End Moulton St Mary Hempnall Green Crownthorpe Highoak East Carleton Waterloo Cley next the Sea Brockdish North Green Shelton Tacolneston Woodton Swafield Dam Green Harpley Southgate North Lopham Framingham Pigot Sharrington Holme Hale Filby Strumpshaw Pound Corner Thornham Paston Green Kirby Green Southgate Shammer Blackwater Emorsgate Tyegate Green East Harling Gresham Hopton on Sea Winfarthing Thickthorn Hall South Creake Ridlington Burnham Thorpe Stow Bedon Sculthorpe Little London Spooner Row Oxborough Gaywood Setchey Little London Oxnead Thurton Foxley Long Stratton Worstead Bush Green Burnham Overy Staithe Feltwell Weston Longville Horsford Wroxham Tumbler Hill Bird's Corner Clenchwarton Workhouse Common King Row Cranworth Docking High Common West Newton North Creake Morton Mundford North Earlham Little Plumstead Swanton Abbott Paston Little London Runham Hingham Ditchingham Dam Damgate Catton Grove Wereham Row Guist Colegate End Langley Street Boyland Common Sandringham Gooderstone Belton Deopham Stalland Horstead Felmingham Cawston Furze Green Bexwell Greensgate Suton Marlingford Stody Pollard Street East Walton Houghton St Giles Hickling Heath Stiffkey Snetterton Hedenham Hindolveston Bale Clint Green South Denes Dunburgh Nordelph Witton Bridge Illington Mount Pleasant Mundesley Wreningham Blickling Wacton Common Penny's Green Nogdam End Dersingham Toftrees Low Common Anmer Banham Topcroft Loddon Rougham Eau Brink Snow Street Great Melton Fundenhall Tattersett Kimberley Colby Rackheath Tilney Fen End Shereford Great Ryburgh Little Thornage Walcot Green Hethersett Goose Green Gunthorpe North Green Crane's Corner St James' End Tungate Shelfanger Bressingham Common Hillington Beighton West End Salthouse Lower Bodham Beeston St Lawrence Thorpe St Andrew Pulham St Mary Swaffham Browston Green Bradwell Cliftonville Postwick Skeyton Corner Butcher's Common Raveningham Wymondham Lyon's Green Waterheath Fen Street Toft Monks Happisburgh Forncett St Mary Saham Waite Hemblington Corner New Catton Ringstead Coxford Upwell Stokesby Stockton Hemsby Dam Brigg Lower Tasburgh West Beckham Broomsthorpe Wells-next-the-Sea Great Hockham Hemblington Damgate Griston Denton Brampton Hungry Hill Beckett End Newton St Faith Sloley South Raynham Dunton Patch Walcott Green Tottenhill Row Hanworth Upper Stoke Westgate Street Glandford Hainford Saham Toney Silfield North Pickenham Thorpe Row Booton Fengate Hunworth Lot's Bridge Queen's Hills Breckles The Common Broome Street Morley St Peter Black Carr Woodgate Beeston Regis Claxton Redenhall Dereham East Beckham Gressenhall Billockby Narrowgate Corner Little Barwick Great Fransham Saxlingham Nethergate Peaseland Green Pettywell Thelveton Ridlington Street Flordon Sheringwood New Sprowston Hengrave Sco Ruston Earsham Tunstead Holme next the Sea Park Common East Somerton Burlingham Green Pudding Norton Frettenham Mile Cross Hunstanton Toprow Lundy Green Johnson Street Runham Cantley Worthing Geldeston Burston Morningthorpe Kenninghall Heath St Olaves New Holkham Terrington St Clement South Lynn Thorpe Market Orange Row Bodney Besthorpe Dunton Burgh Stubbs South Green Chedgrave Ormesby St Michael Trunch Broadmoor Drabblegate Hoe Brookville Little Barningham Weybourne The Drove King's Lynn Stoke Ferry Brundall Upper Street Burgh Common Sporle Sheringham Meeting House Hill Flaxlands Frogshall Rushford Runham Vauxhall Hawes' Green Wacton Swardeston Bergh Apton Thwaite St Mary Walton Highway Frenze West Dereham Pristow Green Hockwold cum Wilton Hassingham Rockland All Saints Hickling Carleton St Peter Forncett End Old Brigg Potthorpe Horsey Corner Baconsthorpe Castle Rising Fair Green Mulbarton Tyby West End Fritton Kelling Cromer Foundry Corner Bush Estate Whissonsett Beachamwell Fustyweed Upper Brandon Parva Collett's Br Aylsham Haveringland Waterden Stratton Strawless Wattlefield North Burlingham Road Green Westfield West Tofts Saxlingham Congham Bexfield Bacton Filby Heath Waterloo Grimston Walpole Highway Ringland Calthorpe Street North Barningham Frankfort Emneth Larlingford Antingham Erpingham Walpole Cross Keys New Hainford Thornage Dickleburgh Tilney High End Wood Dalling North Elmham Ten Mile Bank Alderford Waterloo Lynford South Pickenham Anchor Corner Blo' Norton Hilgay Mundham Scoulton Stoke Holy Cross Honingham Burnham Market Ormesby St Margaret Crostwight Southrepps Bunwell Bottom Whitwell Street Eaton Rise Sea Palling Flitcham Pedham Wighton Hevingham West Acre Low Common Stibbard Old Catton Eastgate How Hill Heartsease Langmere Bagthorpe Crostwick RAF Coltishall Bowthorpe Brooke Southtown Wortwell Tivetshall St Mary Pottergate Street Little Snoring Metton Craymere Beck East Runton Alby Hill Cake Street The Lings Panxworth Grub Street Northrepps Thorpe Marriot Castle Acre Trimingham Trowse Newton Walpole St Peter Hellington Corner Highgate Pennygate Norton Hill Saxthorpe Harleston Themelthorpe Sneath Common South Green Wolferd Green Forncett St Peter Sutton Merton Irstead Northwold Bradenham Westbrook Green George Hill Foulsham Suspension Bridge Framingham Earl Wramplingham Frost Row Hamrow Aldeby Bellmount Wiggenhall St Peter Barford Bittering Buckenham Freeland Corner Field Dalling Elsing Blackmoor Row Sustead Three Cocked Hat Cat's Common Whitwell Burnham Overy Town Ashwicken Hempstead Blofield Heath Fulmodeston Gayton Great Witchingham Thursford Green Brancaster Edgefield Weston Green West Raynham Thorpe Hamlet Thorpe Marriott Swanton Novers Clippesby Fiddlers' Green Lyngate Long Row Watlington Holly End Stanhoe Holt South Green Edingthorpe Green South Lopham Barnham Broom Beckhithe Caudlesprings Low Street South Runcton Colton Kirby Bedon Fairstead Lordsbridge Tibenham Burnham Westgate Houghton Weeting West Caister Wendling Long John's Hill Hempstead Sidestock Hindringham Lower East Carleton Thrigby Neaton West Walton Florence Walk Thuxton Lower Street Lower Street White Horse Common Withergate Upgate West Lynn Drury Square Bastwick Stalland Common Spixworth Dilham Colby Corner Cordwell Cranwich Toftwood Oxwick Lenwade The Grove Richmond Hill West Earlham Wood Norton Church Field Attlebridge Silvergate Colkirk West Harling Reedham Colney Coston West Poringland Carleton Rode Repps Dunston North Wootton Beetley Gillingham Watton Green Runcton Holme Bracon Ash Costessey Park Easthaugh Bridgham Misery Corner Warham West Somerton Langham South Burlingham Oulton Street Downham Ashmanhaugh Newgate Brandon Bank Baconsthorpe Wood Street Tilney St Lawrence Darrow Green Hockering Heath Alburgh Street Gissing Shotesham Browick Norton Corner Hockering Redcastle Furze Tharston The Street Tower End Arlington Garvestone Wheatacre Banningham Burgh next Aylsham Bressingham Little Fransham Cockley Cley Sprowston Reymerston Alby Garboldisham Town Green Tuckswood Coslany Syderstone Limpenhoe Little Hautbois Bull's Green East Rudham Ingleborough Ovington Thorpe Plumstead Thurlton Thorpland Gimingham Brinton Dickleburgh Moor Fakenham Earlham Rise Acle Tottenhill North Runcton Billingford Irstead Street Deopham Green Hales Street Wolferton Horning Methwold Hythe South Acre Caister-on-Sea Lamas Nordelph Corner Letton Green Stalham Green Witton Great Hautbois Middle Harling Westwick Broome East Lexham Welney New Rackheath Guilt Cross Upgate Street Harper's Green Stow Bardolph Crowshill Thunder Hill Muckleton Rockland St Peter Edingthorpe Southburgh Guestwick Spa Common Stubbs Green Neatishead Upper Sheringham Little Massingham Anchor Street Earlham Moorgate Temple Bar Aslacton Low Common Little London Saxlingham Green Stanford Bawburgh Tilney All Saints Low Tharston Saddle Bow Matlaske Ketteringham Ranworth St John's Fen End Brundish Heggatt Street Blackwater Thurlton Links Pockthorpe Fen Street Drayton Shadwell Wickhampton Terrington St John Mill Common Cess North Barsham Crossdale Street Ditchingham Oulton Eastmoor Whitlingham Great Green Kirby Cane Newport Hoveton Broomhill Great Yarmouth Walton Warren The Heath Shropham Great Green Sparham Hilborough Heydon Low Street East Ruston Poringland Ashill West End Overstrand Lessingham Runcton Bottom Surlingham Northacre Copy's Green Hyltons Crossways Brettenham Potter Heigham Watton Blofield Rollesby Salhouse Marham Brock's Watering Boughton Cantley Corner Happisburgh Common Roydon Thompson Southwood Shouldham Thorpe Trowse Millgate Wimbotsham Eaton Plaw Field Brandon Parva Aldborough Sidestrand Maypole Green Wiggenhall St Germans Upper Hellesdon Threxton Hill Bramerton Pockthorpe Foulden Thetford Ellingham Upper Guist Lower Stow Bedon Newtown Tivetshall St Margaret Honing Upgate Hempnall Bengate Winterton-on-Sea Nethergate Kidd's Moor Starston Lakenham Gasthorpe Hall Green Shernborne Upper Street Hellington Brandiston Easton Little Ryburgh Little Cressingham Wicklewood Thurne Suffield Park Low Common Sparhamhill Kerdiston High Street Foundry Hill Ragmere Aylmerton Walcott Topcroft Street Harling Road Felbrigg Fersfield Hardwick Suton Street Salters Lode Longham East Bilney Caston Puddledock Downham Market Seething Dowe Hill North End Great Massingham Witton Fring Lingwood