Bus Advertising in Stow Bridge

Get in touch

Bus Marketing in Stow Bridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stow Bridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stow Bridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stow Bridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stow Bridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Stow Bridge (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Colney Diss Oby Thurning Starston Downham Felmingham Catfield Fiddlers' Green Weston Green Hapton Trowse Millgate Framingham Earl Orange Row Tilney High End Walpole Cross Keys Tyegate Green Great Dunham Itteringham Common Twyford West Dereham Limpenhoe Hill Barningham Green Manson Green Mount Pleasant Colton Walpole St Andrew Low Common Narrowgate Corner Caston Bircham Tofts Brandon Parva Cockley Cley Taverham Sparham Yaxham Puddledock Upwell The Green Happisburgh Common Didlington Wacton Common The Common Tunstead Holme next the Sea Sutton Caistor St Edmund Baynard's Green Horningtoft Hunstanton Stanhoe Bull's Green Edingthorpe Green Moorgate Swanton Morley Thorpe Little London Harper's Green West Walton Weston Longville Blofield Corner Morley St Botolph Roudham Low Tharston Neaton Bow Street Hainford Pettywell Setchey Upper Guist Happisburgh Little Dunham Hickling Heath Ranworth Thursford Mill Hill Swanton Abbott Cucumber Corner Emneth Hungate Crostwight Shelton Barmer Walcott Green Thorpe Row Saham Waite Barroway Drove Threxton Hill Larling Spa Common Pulham St Mary Shimpling Great Hautbois High Green Scole West Raynham Quidenham Newtown Frankfort Flordon Antingham Crane's Corner Southrepps Brumstead Burgh Stubbs Watton Green Dickleburgh Potter Heigham Waxham Hanworth Honingham Trowse Newton Burnham Overy Staithe Sharrington Lyng Silver Green Sloley Saxlingham Thorpe Wellingham Newgate Nogdam End Narborough Suspension Bridge Hargate Mile Cross East Lexham Hopton on Sea Watton Upgate Street Brandon Bank Short Green Upgate Morley St Peter Southburgh Thorpe Marriot Jordan Green Sheringwood Buxton Lower Street Hales Street South End Forncett End Terrington St Clement New Hainford Thorpe Hamlet Plumstead Green Aslacton Ickburgh Winfarthing Toprow Wolferton Walpole St Peter Carbrooke Nordelph Corner Three Cocked Hat Field Dalling Upper Sheringham Mileham Fodderstone Gap Threehammer Common Pedham Beeston St Lawrence Burston Coston Barton Turf Bexfield Gooderstone Wimbotsham Ridlington Street Brock's Watering Long Stratton Burnham Norton Mustard Hyrn Gresham Babingley Dunton Marshland St James Witton Holme Hale Brancaster Oulton Welborne Filby Heath Beetley Hempstead Feltwell Rollesby Sidestrand Maypole Green Booton Tower End Bressingham Common Runham Little Ryburgh Scratby Easthaugh Salthouse Baconsthorpe Rush Green Panxworth Helhoughton Weasenham All Saints Great Barwick Wash Dyke Forncett St Peter Shammer Ashwellthorpe Heckingham Drymere Colby Beeston Regis North Barsham Methwold Meeting House Hill Thorpland Thurlton Links Paradise Kirby Bedon Tilney All Saints Stow Bridge New Catton Intwood Heggatt Street Harris' Green Skeyton St James' End Pockthorpe Little London Grimston Earlham Rise Chedgrave Redcastle Furze West Lynn West End Broomsthorpe Tyby Sedgeford Saxlingham Green Mundesley Suton Street North Lynn Framingham Pigot Burgh St Margaret Fen Street Coslany Deopham Griston Thurlton Dilham Hickling Green Brettenham Tottenhill Fritton Bedingham Corner Damgate Sandringham North Elmham Brandiston The Drove Wheatacre Upper Street St John's Fen End Old Catton Old Buckenham Foxhole Lordsbridge Whitwell East Raynham Little London Shipdham Primrose Corner Westgate Street Hunworth Kirby Green Aldborough West Lexham Alby Hill Clint Green Winterton-on-Sea West Poringland Swanton Hill East Rudham East Beckham Little Green South Acre Deopham Green Garvestone Sporle Pilson Green Stacksford Great Fransham Waterden South Lynn Little Fransham Holly End Upper Hellesdon Wretton Bustard's Green Fen Street St James High Street Barton Bendish Briston Bawburgh Heacham Beeston Horning Wroxham Cess Pockthorpe Leziate Blackwater Thorpe St Andrew Fairstead The Ling Stow Bardolph Dereham East Somerton Wicken Green Village Denver Bergh Apton North Denes Anchor Corner Wicklewood Caister-on-Sea Hardwick Dockeney Bintree Newgate Corner Shouldham Thorpe Worthing Nordelph Middle Harling Upper Street Upgate Street Dam Green Greensgate Upton West Beckham Westbrook Green Briggate Town Green Thursford Green Three Holes Overstrand The Banks Tumbler Hill Thorpe Market Bradenham Lower Bodham Cromer Hilborough West Tofts Dunburgh Tilney St Lawrence Mundford Stratton Strawless Eaton Rise Bale Whissonsett Congham Boughton Great Green Langmere Lower Gresham Mill Street Thurne Little Barningham Witton Welborne Common Thurton Fakenham West Newton Egmere Tivetshall St Mary Fulmodeston Walpole Marsh Ditchingham Old Beetley Stody Bridge Green Cangate Marham Primrose Green West Head Little Melton Stratton St Michael Pottergate Street Geldeston Ashwicken East Wretham Westwick Bowthorpe Loddon Little Massingham Brancaster Staithe Whinburgh Broomhill Reepham Oxborough Kenninghall Heath Saxlingham Nethergate Barnham Broom The Lings Cringleford The Heath Little London St Olaves Johnson Street West Earlham Alburgh Street Wreningham Craymere Beck Swannington George Hill Runcton Bottom Guestwick Green Fair Green Letheringsett Knapton Northrepps Stokesby Alburgh Calthorpe Street Cake Street Norton Corner Black Carr Ingworth Dumpling Green South Walsham Cobbler's Green Castle Rising High Kelling Little Thornage Stiffkey Wendling Mattishall Freeland Corner Edgefield Street Holkham Earlham Wereham Row Wighton Hindolveston Snetterton Heath Snetterton Wiggenhall St Mary the Virgin Bedingham Green Lundy Green Southtown Corpusty Shepherd's Port Colegate End Bellmount Foulden Sustead Welney Misery Corner Heartsease Kenninghall Heydon Denton Fundenhall Street North Pickenham Beighton Wilby Gissing Foundry Hill How Hill Stow Bedon Plumstead Larlingford Redenhall Hassingham Bird's Corner Swardeston Horsey Scottow Dunston Low Common Potthorpe Belton Mill Common Fritton Gorleston-on-Sea North Green Guist Runham Foulsham Horsham St Faith Baconsthorpe Cranworth Saxthorpe Upgate Lakes End Red Pits Kettlestone Morningthorpe Thrigby Park Common Walcott Trunch Hevingham Gaultree South Wootton Lyngate Watlington Cley next the Sea Tacolneston Honing Haveringland North Wootton Southery Horsford Ormesby St Michael Sculthorpe Wolterton Cargate Common Hungry Hill Suffield Gateley Burgh Common Yelverton Melton Constable Thorpe End Toftwood Westgate Hempstead Hockwold cum Wilton East Tuddenham Harling Road West End Carleton St Peter Blickling Billingford Old Hall Street East Walton Pockthorpe Docking Little Hale Ingleborough Shadwell Elsing Eccles Road Aldeby Ragmere Stalham Waterloo Dowe Hill Crimplesham Crossdale Street Grub Street Scoulton Wattlefield Crabgate Rockland All Saints Broome Street Blofield Stoke Holy Cross Ellingham Danemoor Green Oulton Street Norton Subcourse The Grove Topcroft Street Brooke Long John's Hill Broome Bradwell Eastgate Bawsey Kirby Row Guilt Cross Ashill Crostwick Lakenham Copy's Green Ketteringham Calthorpe Wiggenhall St Peter Toftrees Ingham Croxton Browick Great Snoring Thornham Themelthorpe Titchwell Swanton Novers Rushall Church Field Cliftonville Pollard Street Forncett St Mary Spixworth Burgh next Aylsham Bodney Ringstead Great Witchingham Norton Hill Cawston Shropham Belaugh Hethel Low Street White Horse Common Bawburgh Hill South Runcton Bunwell Bottom Breckles Long Row Balsam Field Sharp Street Sco Ruston St John's Highway Ashmanhaugh Syderstone Wells-next-the-Sea Mattishall Burgh Thickthorn Hall Kerdiston Great Massingham Anmer Haddiscoe East Runton Boyces Bridge Burgh St Peter Wickmere Strumpshaw Bressingham Cantley Kelling Metton Hoe Broadmoor Ingoldisthorpe Mautby Beckett End Stanfield Spooner Row West Winch Woodrising Salters Lode Kirby Cane Flitcham Wymondham Swaffham Hyltons Crossways Burnham Deepdale Mundham Common Saham Toney Newton Darrow Green Burnham Market Billingford Dunton Patch Waterloo Burnham Thorpe Bircham Newton Saxlingham Lower Tasburgh Downham Market Beckhithe Cordwell Garboldisham Thwaite St Mary West Caister Tilney Fen End Dersingham Hockering Heath Arminghall Silvergate Burgh Castle Hardwick Mulbarton Lyon's Green Bacton Whitwell Street Marlingford Fersfield Common Ingham Corner Brewers Green Paston Rockland St Peter Hethersett Billockby Coltishall Little Hautbois Thetford North Runcton Lower Easton Sprowston Runham Vauxhall Deopham Stalland Road Green Little London Great Walsingham Rockland St Mary Hardley Street Roydon Hemsby Tasburgh Salhouse Gasthorpe Binham Temple Bar Upper Street Silfield Northwold Hellington Corner South Raynham Stalham Green Emorsgate Wickhampton Chequers Corner Fring Tuttington Gunthorpe Wormegay West Rudham Brundall High Common Frenze Woodgate Little Plumstead Old Hunstanton Roughton Tittleshall Felthorpe Plaw Field Tilney cum Islington Walton Highway Thurgarton West Bilney Edingthorpe Newport Easton Little Witchingham Peaseland Green Old Brigg Tivetshall St Margaret Smallburgh Frogshall Besthorpe Lamas Runhall Ovington Penny's Green Ashby St Mary Hawes' Green Alderford Ditchingham Dam Frost Row Hellesdon Cockthorpe Dickleburgh Moor Kidd's Moor Alby Hales Great Ellingham Blackborough End Bush Green Bramerton West End Keswick Mill Green Stonebridge Hall Green Hengrave Houghton Great Bircham Broadflash Attleborough Terrington St John Florence Walk Sparrow Green Great Moulton Fundenhall Lot's Bridge Upper Brandon Parva Bagthorpe Weasenham St Peter Fersfield Highoak South Pickenham Suton Clippesby Hickling Thorpe Marriott Clippings Green Whitlingham Stalland Common Fincham North End Little Ellingham Claxton Paston Green North Burlingham Low Common Shingham Westfield Badersfield Wood Norton Ormesby St Margaret Stoke Ferry Sisland Saddle Bow Toft Monks Keswick Bessingham West End Boyland Common Drayton Wereham Fustyweed Tottenhill Row South Green Moulton St Mary Pooley Street Surlingham Thuxton Walcot Green Ludham Dam Brigg Hillington Sea Palling Southwood Holt Merton Fordham Snow Street Banham Shepherds' Gate Hellington Frans Green Filby Thorpe Abbotts Swafield California Hilgay Cat's Corner Brinton Itteringham Wood Street South Denes Gimingham Tatterford Beachamwell Reymerston North Green New Costessey Lyngate Rushford Waterheath Stanford Sidestock Aylmerton Workhouse Common Scole Common Wolferd Green Tungate Hedenham Blackwater Harleston Pockthorpe Freethorpe Newtown North Barningham New Buckenham Rougham Cantley Corner Heigham Grove North End Walton Warren Gillingham Edgefield Guestwick Burlingham Green Arlington Brockdish Little Barwick Lower Stow Bedon Limpenhoe Buckenham Kirstead Green Great Yarmouth RAF Coltishall Topcroft Workhouse Common Snettisham East Barsham Caudlesprings Daffy Green Pudding Norton New Rackheath Gaywood Old Lakenham Weybourne Upton Green Butcher's Common Coxford Stradsett Tibenham Horstead Carleton Rode Matlaske Oxnead Catton Grove Hamrow Middleton Felbrigg Collett's Br Hempnall Green Rackheath Little Marsh Hempton Blofield Heath Garlic Street Hindringham Lingwood Great Plumstead Pentney Loddon Ingloss Great Green Necton Bexwell Chapelfield Grove Great Cressingham Barford Whimpwell Green Bodham New Holkham West Harling Crowgate Street Withergate King's Lynn Wiggenhall St Mary Magdalen Bawdeswell Suffield Park Lushbush North Earlham Shereford Pennygate Stubbs Green Bush Estate West Acre Hockering Methwold Hythe Neatishead West Somerton The Street Wood Dalling Richmond Hill Wacton Brakefield Green Carleton Forehoe Morston Glandford Brampton Acle Croxton Cobholm Island Bunwell Hill Pulham Market Wramplingham Gayton Etling Green Woodbastwick Thornage Worstead Langley Street Morton Blo' Norton Pott Row Lenwade Weeting South Burlingham The Arms Hingham Southgate Tattersett Alpington Broomholm Bushy Common East Carleton South Creake Sneath Common Low Street Needham Martham Queen's Hills Whittington Gayton Thorpe Tottington Bridgham Great Melton Drury Square Northacre Tunstall Crownthorpe Shotesham Howe Fritton Nethergate Postwick Eaton Shelfanger Northall Green North Creake Letton Green Little Cressingham Eccles on Sea Harpley Brandon Creek Scarning Walpole Highway Wilney Green Witton Bridge Wiveton Gas Hill Hunt's Corner South Lopham Low Common Raveningham Stibbard Blackmoor Row Anchor Street Ivy Todd Earsham Aylsham Bradfield Salle Crowshill Bracon Ash Little London Lower Street Irstead Street Piccadilly Corner South Green Hackford North Walsham Drabblegate Southgate Shernborne Thompson Wiggenhall St Germans Warham Brisley Norwich Emneth North Lopham Irstead Mundham Clenchwarton Roydon Swainsthorpe Lower East Carleton Frettenham Newton St Faith Lynford Bengate Barney South Green Oxwick Thelveton Sheringham Muckleton Lower Thurlton East Bilney Pockthorpe Browston Green Tuckswood Newton Flotman Flaxlands Hardingham Briningham Ridlington Godwick Reedham Costessey Cranwich Saham Hills Bunwell East Harling Brundish Foundry Corner Horsey Corner Gressenhall Hempnall North Tuddenham Wortwell Seething Foxley Erpingham Skeyton Corner Waterloo Runcton Holme Bastwick Litcham West Runton Blakeney Fengate Upper Stoke East Winch Cat's Common Great Hockham Pound Corner King Row West Barsham Attlebridge Castle Acre Outwell Sparhamhill Pristow Green Repps Little Walsingham Podmore Langham Smallworth Halvergate Fiddler's Green Eau Brink Broom Green Hemblington Hemblington Corner Burnham Overy Town Hoveton Tharston Goose Green Shouldham Burnham Westgate Lessingham Bittering Longham Trimingham Furze Green Little Snoring New Sprowston Great Ryburgh East Ruston Lyng Easthaugh Kimberley Illington Costessey Park Stockton The Close Banningham Woodton Thunder Hill Marsham Eastmoor Lower Street Colby Corner Damgate Brookville Highgate Colkirk Ringland Mount Pleasant Ten Mile Bank Poringland Houghton St Giles Haverscroft Street