Bus Advertising in Tunstead

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Bus Marketing in Tunstead

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tunstead - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tunstead - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tunstead- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tunstead - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Gresham Spa Common Mundham Taverham Furze Green Dunburgh Hales Long John's Hill Bush Estate RAF Coltishall Dam Green Eccles on Sea South Pickenham Brisley Great Bircham Dereham Gooderstone West Raynham East Walton Crostwick Little Barningham Little London Ingoldisthorpe Upton Egmere Brancaster Staithe Spooner Row South Runcton Larlingford Hindolveston Blackborough End Hempstead Holme Hale Southburgh East Harling Forncett End Welney Kenninghall Heath Crowgate Street Brock's Watering Cake Street Bergh Apton South Green Whitwell Strumpshaw Bastwick Yaxham Ormesby St Margaret Stradsett North Pickenham Great Fransham Middle Harling Wiggenhall St Mary the Virgin Thorpland Howe Clint Green Cockley Cley Ovington East Bilney Waterloo White Horse Common Bustard's Green Babingley Kirby Green Great Hautbois Burnham Norton Loddon Northwold Shelton The Heath Crabgate Great Snoring Fritton Swanton Hill Gas Hill Tasburgh Letheringsett Blakeney Frettenham Diss Hoe Repps Keswick Tottington Plumstead Wolferd Green Crimplesham Thwaite St Mary Saham Toney Colkirk Plaw Field Wickmere Cantley Shropham Warham Fiddlers' Green Stokesby Kimberley Sco Ruston Little Ellingham Little Barwick Podmore West Bilney Tuttington Aslacton Colegate End Cobholm Island Foxley Pottergate Street Whitlingham Little Ryburgh Bradenham Hockering West End Methwold Westgate Street Old Lakenham Queen's Hills Wood Dalling Paston Wymondham Mill Street Docking Newtown Pilson Green West Walton Sidestrand Silfield Bow Street Little Melton Hilborough Heydon Arlington Colby Corner West End Bridgham Westfield California Lakes End East Lexham West Somerton Cat's Common Cobbler's Green Butcher's Common Skeyton Corner Forncett St Mary Dilham Barmer Matlaske Collett's Br Reepham Plumstead Green Mundford New Catton The Green Clippesby Tilney High End Shernborne Bagthorpe Downham Market Hellington Upgate Wendling Hardley Street North Earlham Hempstead Runhall Cromer Winterton-on-Sea Barroway Drove Norwich Little Fransham Barton Bendish Dickleburgh Moor Great Ryburgh Honing Martham North Creake Foundry Corner Southrepps Lundy Green Cley next the Sea Newton Long Row Cangate Scole Common Neatishead Fiddler's Green Kenninghall Rockland All Saints Holme next the Sea Bramerton Great Witchingham Pristow Green Moulton St Mary Stow Bridge Middleton Denver Beeston Regis Bull's Green Trowse Newton Tottenhill Row Wood Norton Thurlton Felmingham Chapelfield Grove Foulden Starston Tilney St Lawrence West Poringland Lordsbridge Southery Thorpe Marriott Mattishall Lamas Alburgh Street Hamrow Alby Hill Ashmanhaugh Stockton Salters Lode Florence Walk Reedham Swainsthorpe Garlic Street Ridlington Street Stanfield Caston Wickhampton Roydon Saham Hills Brumstead Morston Fulmodeston Hedenham Silvergate Great Yarmouth Hapton The Close Northall Green Itteringham Paradise Smallburgh Pentney Dowe Hill Welborne Common Hilgay Keswick Little Marsh Ridlington Lower Street Thorpe Row Binham Barford The Banks Langley Street Sparrow Green Crostwight Suffield Hempnall Green Ingham Corner Filby Blackwater Ivy Todd Ashwicken Burgh St Peter Saxlingham Green Blofield Norton Hill Topcroft Street Houghton St Giles Hockwold cum Wilton Little London Weybourne Burnham Deepdale Grimston South Raynham Sheringwood King's Lynn Lyngate Easthaugh Fersfield Common Horningtoft Paston Green Anchor Corner Mustard Hyrn Edingthorpe Green Runcton Holme The Drove Oulton Street Browick Brandon Creek Shingham Hengrave Seething Whittington Toprow Walpole Highway East Somerton Wiveton Horstead Foxhole Deopham Stalland Witton Upper Street Badersfield Stow Bardolph Red Pits Earlham Rise Narborough Primrose Corner Ickburgh Cordwell Wortwell Walcott Green Great Melton Walton Highway Potthorpe Stanford Goose Green Carbrooke Attlebridge Hunworth Westgate Bush Green Broome Street Aylmerton Terrington St John Blickling East Barsham Crossdale Street West Tofts Woodgate Thorpe Hamlet Dersingham Tumbler Hill Blofield Corner Irstead Broomsthorpe Hopton on Sea Lynford Barton Turf Moorgate Bawburgh Tharston North End Eastgate Witton Longham St John's Fen End Horsham St Faith Ringland South Walsham North Tuddenham Saddle Bow Upton Green Thornham Coston Toftrees Newgate Trowse Millgate Briston Little Walsingham Toftwood Banningham Chequers Corner Burnham Westgate Lower Bodham Mount Pleasant Belton Runham Breckles Wiggenhall St Peter Westbrook Green Hempnall Morley St Botolph Bircham Tofts Gorleston-on-Sea Great Dunham Wellingham Danemoor Green Tilney cum Islington Bracon Ash Anchor Street Glandford Little Cressingham Wicklewood Foulsham Setchey Worthing Marlingford Wood Street Catfield Litcham Snettisham Hassingham Wramplingham New Holkham Scoulton Little London South Lopham Pulham St Mary Letton Green Little Massingham Rougham Dumpling Green Intwood Lushbush Blackwater Thetford Cranworth Kettlestone Daffy Green Ashwellthorpe West Beckham Temple Bar Fakenham Gimingham Pockthorpe Eau Brink Skeyton Ellingham East Tuddenham Ranworth 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Crownthorpe Postwick Tacolneston Forncett St Peter Mattishall Burgh Marsham Suffield Park South Burlingham Didlington Broadflash Sloley Crane's Corner Harleston Ashill Wereham Row Congham Boyland Common Hainford Waterloo Barningham Green Greensgate Ingham Little Hautbois Baconsthorpe Gateley Haddiscoe Mulbarton Briningham Thursford Green West Lexham Leziate Marshland St James Swanton Morley Thorpe St Andrew Necton Ingleborough Mundesley North Elmham Gasthorpe Fritton Old Buckenham Honingham Swaffham Merton Melton Constable Langham Thompson Burgh St Margaret Hemblington Thorpe Great Plumstead Caudlesprings Bunwell Hill Burgh Common Lingwood Scarning Cat's Corner Sparham Beighton Hunstanton Fincham West Rudham Lower Gresham Tibenham West Barsham Scole Wolferton Thorpe End Upper Brandon Parva Hickling Heath Antingham Briggate Beckett End Broomhill Brancaster Bexfield Nordelph Rockland St Peter Suton Street Hingham Billingford Tivetshall St Mary Damgate Walton Warren Croxton Freethorpe 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Common Pott Row Bridge Green Sutton West End East Runton West Head Thurgarton Burnham Thorpe Tunstead Kerdiston Bexwell Aldborough Old Hunstanton Lessingham Southgate Bellmount Ditchingham Dam North Barningham Belaugh Bawsey North Burlingham West Lynn Fordham Great Cressingham Newton St Faith Puddledock Southtown Old Catton Sharp Street Morningthorpe Fersfield Needham Gissing Fundenhall Metton Stacksford Clenchwarton Beeston Lot's Bridge Old Brigg Caistor St Edmund Buckenham Short Green Lyon's Green Sheringham Cargate Common Happisburgh Common Hevingham Low Street Mile Cross St James' End Muckleton Three Holes Hawes' Green Halvergate Shouldham Hockering Heath Silver Green Cliftonville Boughton Emneth Hungate Attleborough Gaywood Wheatacre New Hainford Harris' Green Bintree Kirby Bedon Terrington St Clement Hempton Stratton St Michael Ketteringham Redenhall Pennygate Guestwick Green Heggatt Street Misery Corner North Denes Fen Street Castle Acre Marham Stoke Ferry Pockthorpe Long Stratton Holt Newgate Corner Upgate Horsey Waxham Morley St Peter Bacton Hillington Elsing Drury Square Great Hockham Thrigby South End Spixworth Besthorpe North Barsham Wilney Green Hungry Hill Old Hall Street Edingthorpe Burlingham Green Foundry Hill Alby Park Common Withergate Mill Common Wacton Common Lenwade Saxlingham Dunton Patch Stiffkey Downham Thorpe Market Boyces Bridge Erpingham Bressingham Harper's Green Stalham Green Manson Green Ten Mile Bank Eaton Runham Vauxhall Panxworth West Runton Brettenham Weasenham St Peter Kirby Row Deopham Green Threxton Hill Swafield Redcastle Furze Blofield Heath Aldeby Helhoughton Saham Waite Frost Row Itteringham Common Woodton Waterheath Rush Green High Street Emorsgate Gunthorpe New Sprowston West Newton Beeston St Lawrence Bittering Bunwell Sculthorpe Hardwick Snow Street Sparhamhill Northacre Banham Billockby Lower East Carleton Watton Nethergate Hanworth Methwold Hythe Weasenham All Saints Lakenham Shelfanger North Walsham Guilt Cross Caister-on-Sea Road Green Hemblington Corner Ashby St Mary Great Barwick Stanhoe Southgate Oxborough Watlington Worstead Black Carr Brundall Booton Bressingham Common Fundenhall Street Salle Oby Ormesby St Michael Heacham Tyby West End Sneath Common Colby Whimpwell Green Thurne Syderstone Tatterford Sustead West Winch Tilney Fen End West Acre Saxlingham Thorpe Arminghall Griston Flordon Horning Upper Guist Rushall Tivetshall St Margaret George Hill South Denes Mill Green Guist Pudding Norton Tyegate Green Johnson Street Sandringham Workhouse Common Kirby Cane Hardwick Tower End Hethel Burgh next Aylsham Thorpe Abbotts Eastmoor Great Green Rushford Tittleshall Bale Framingham Pigot Deopham Alderford Oxnead Weston Green Lower Stow Bedon Lower Tasburgh Rackheath North End Swardeston Costessey High Common Oxwick Thurlton Links Stubbs Green Balsam Field Roydon Penny's Green Great Walsingham Castle Rising Colton South Acre Pulham Market Great Moulton Wicken Green Village East Rudham Frogshall Workhouse Common Surlingham Brandon Bank Thorpe Marriot Hellesdon Edgefield Bircham Newton Haverscroft Street The Grove Wormegay Field Dalling Easton Wreningham Lyng Easthaugh Sisland Stalland Common Tattersett Shadwell Low Common Suspension Bridge Pedham Calthorpe Street New Buckenham Cantley Corner Trunch Themelthorpe Nordelph Corner Saxlingham Nethergate Earlham Yelverton Billingford Threehammer Common North Runcton Potter Heigham Welborne Acle New Rackheath Upper Stoke Drymere Stonebridge East Raynham Carleton St Peter Sporle Anmer Walcott Scottow North Wootton Mill Hill Brinton Horsey Corner Thickthorn Hall Lyngate Shepherds' Gate Kelling Garvestone Peaseland Green West Dereham Blackmoor Row Eaton Rise Walpole St Peter Low Common Shimpling Hindringham Waterden Waterloo Oulton New Costessey Ringstead Carleton Rode Bradwell Fritton Dunton Knapton Weston Longville Runham Hoveton Bird's Corner Hardingham Shotesham Morton Blo' Norton East Wretham Burnham Market Fair Green Bawdeswell Damgate Pooley Street Scratby Alpington Stalham Frenze Mount Pleasant Thelveton Copy's Green Mileham Sharrington Reymerston Woodrising Norton Subcourse Whinburgh Barney The Lings Fen Street Heartsease Feltwell Ditchingham Gayton Thorpe Freeland Corner Brookville Costessey Park Little Snoring Pockthorpe Heigham Grove North Lopham Lower Easton Eccles Road Nogdam End Holly End Hellington Corner Denton Hickling Green Cockthorpe Burnham Overy Town Thornage Primrose Green Gaultree Dunston Sea Palling Little Hale Town Green Tuckswood Mautby Thursford East Winch Garboldisham Neaton South Green Wells-next-the-Sea Upgate Street