Bus Advertising in Lochluichart

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Bus Marketing in Lochluichart

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lochluichart - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lochluichart - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lochluichart- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lochluichart - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lochluichart (Ross and Cromarty)

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Flashader / Flaiseader Ryefield Wester Lonvine Clachan / An Clachan Callakille Polglass Portnalong Knockbreck Kyleakin / Caol Acain Carnach Achandunie Coast Letters Horneval Fanks / Na Faingean Oskaig / Osgaig Achnashellach / Achadh na Seileach Craigrory Balnabruach North Kessock Letterewe Balgunearie Garafad / An Garadh Fada Inchina Invershiel Mugeary Balmeanach / Am Baile Meadhanach Bishop Kinkell Achanalt Fearnbeg Heribusta Aird Reiff Kilvaxter / Cille a' Bhacstair Hamaraverin Newton of Ferintosh Erbusaig Fiskavaig / Fioscabhaig Borreraig / Boraraig Pollo Culduie Dìurinis / Diùranais Eabost West Poolewe Achadh a'Choirce / Achachork Earlish / Earlais Incheril Srath Carran Achnagarron Cuidrach Nonikiln Tullich Muir Clashnamuiach Waterstein / Bhatairsteinn Kinlochewe / Ceann Loch Iù Melvaig Tomich Conordan Ardross Coulags Ard Dorch / An Àird Dhorcha Milton Ussie Leacanasigh Mol-chlach Glenmore Dingwall Stittenham Tote Newton Teangue / An Teanga Breacais Chaol Loch Aillse Morangie Rosemarkie Lower Breakish / Breacais Ìosal Peiness Newmills Lower Tote Aultgrishan Annat Dunvegan / Dùn Bheagan Burnside Shiel Bridge Bindal Bottacks Easter Ardross Kilmaluag Feorlaig Boor Kylerhea / Caol Reatha Firemore / Fhaighear Mhòir Harlosh / Harlois Killilan Trumpan Duntulm Linicro / Lionacro Glasphein / A' Glas Pheighinn Alcaig Balmacara Square Lochcarron Digg / An Dig Knock Rash Allt a' Chruinn Pool Crofts North Tarrel Kingsburgh / Cinnseaborg Knockfarrel Glen Dale / Gleann Dail Sartle / Sartail Gairloch Achmore Upper Feorlig / Feolaig Ard Conon Bridge Shillinghill Upper Diabaig Dundonnell Shandwick South Erradale Orbost / Orabost Vatten Ardindrean North Cuil Killen Ardroag Artafallie Duisdalemore / DuisdeiI Mòr Balnaguisich Opinan Galltair Shulista Geary Laide Fodderty Easter Lonvine Broomhill Garve / Gairbh Strathpeffer Big Sand Peinachorrain / Peighinn a' Chorrain Balgown Corntown Heaste / Heasta Camas-longart Durnamuck Delny Knockbreck Braefindon Firhill Lemlair Ardintoul 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Portneora Lower Halistra Auchtertyre Tain Hamaramore Isleornsay / Eilean Iarmain Ferindonald / Fearann Dhomhnaill Tokavaig / Tòcabhaig Glenelg Fasag Husabost Smithstown Balmuchy Blarnalearoch Peinmore Achintee Balmacara Ord / An t-Òrd Torridon Nigg Ferry Merkadale Milton Gedintailor / Gead an t-Sailleir Rhives Carse of Bayfield Feriniquarrie / Fearann MhicGuaire Bundalloch Luib Arrina / Arinacrinachd Gearymore / An Gearraidh Mòr Struanmore North Fearns Achnandarach Teandalloch Bogallan Sanachan Culbo Letterfearn Pitcalnie Lonemore Arnisdale Clachan Lower Arboll Point of Sleat Romesdal Gorstan Balblair Inverasdale Uiginish / Uiginis Sùlaisiadar Mòr Blair Idrigill Kishorn Obsdale Park Drumbuie Uig Cnoc Ruadh Morvich Corran Glenbrittle Achilty Munlochy Inverchoran Fendom Caroy / An Cadha Ruadh Muir of Ord Dunan / An Dùnan Ferryton Totaig Ardnagrask Balgunloune Shieldaig Strath Rusdale Leckmelm Camusnagaul Newton of Cromarty Cadboll Resolis Balachuirn Hungladder Arrisa Marybank Craig Drynoch Plockton / Am Ploc Armadale / Armadail Bornesketaig / Borgh na Sgiotaig Skinidin / Sgianaidin Badachro Fettes East Suisnish Broadford / An t-Àth Leathann Glen Conon Sgalamus / Skulamus Muir of Fairburn Greallainn Strathcarron Ard-dhubh Easter Kinkell Suisnish Galtrigill / Galtraigeall Staffin / Stafainn Duisdalebeg / Duisdeil Beag Holmisdale / Holmasdal Blairninich Braes of Ullapool Solitote Breabost Garrachan Ruigh'riabhach Mellon Charles Rhynie Dunmore Lonbain Peinlich Arabella An Àrd Blackwood Strath Garve / Srath Gairbh Calligarry Mount High Grealin Achtalean Morefield South Cuil Ardaneaskan Fortrose Second Coast Treaslane Corry of Ardnagrask Barbaraville Achintraid / Achantraid Mid Strome Coillore Mountgerald Crepkill Roskhill Little Scatwell Balnaknock / Baile nan cnoc Suledale Corry Carbostmore Badicaul Newfield Applecross Lòndubh Ashaig / Aisig Hallin Balleigh Ardheslaig Urray Wester Alligin Inverinate Ardmair Stenscholl / Steinnseall Jemimaville Harrapool / Harrapul Hartmount Broomhill Charleston Mileabhaig Conasta Windhill Brogaig Ose / Os Swordale Arnish Redcastle Glen Heysdal Balmeanach Kildonan / Cill Donnain Rha Drummond Leachachan Glen More Bualnaluib Garros / Gearros Balmacqueen Coulnacraggan / Cul na Creagan Inveralivaig Maligar / Malagar Carbost Stein Milnafua Kirkton Northfield Bracadale Clashandorran Loans of Tullich Garrafad Polbain Cuaig Totscore Culnacraig Upper Halistra Badrallach Dunans Cartbostbeg Ardnagoine Davidston Tore Alnessferry Strathy Toscaig Rootfield Achgarve Crofts of Kingscauseway Balvaird Moll Braeintra Fasach Borve / Borbh Ardvasar / Àird a' Bhasair Newmore Rhiroy Valtos / Bhaltos Rhenetra Sconser / Sgonnsair Balblair Cullicudden Loanreoch Acheninver Balmeanach Dalnacroich Charlestown Clachamish Fearnmore Achlorachan Brae of Achnahaird Rheindown Westford Redburn Coille Ghillidh Leidchruich Claigan Lael Forest Strath Keppoch Avoch Saltburn / Alltan an t-Salainn Talladale Tarskavaig / Tarscabhaig Badachonacher Cromarty Jamestown Coishletter Achterneed Ullinish / Uilbhinnis Sheader / Siadair Dorrachan Eabost / Eubost Sgoir Beag First Coast Upper Edinbane / Braigh an Aodainn Bhain Mial Sallachy Glaick Wester Arboll Lower Tullich Raddery Muir of Tarradale Kilcoy Upper Milovaig Borrodale Drinan Lusta Lochslin Blackpark / A' Phairce Dhubh Scoraig Black Hill / Cnoc Dubh Camascross / Camus Croise Scotsburn Heribost Coulin Lodge Tarbat Mains Lower Milovaig Sluggans Lamington An Lethallt Nostie Drumuie / Druim-aoidh Annishader Maryburgh Altandhu Dounie Eyre / Eighre North Erradale Portree / Port Rìgh Bay Gillen Port Henderson Dùn Colbost Rockfield Kalnakill Newton of Kinkell Aird / An Àird Brochel Uigshader Balnacra Camas-luinie Fearn Strome Ferry Coul of Fairburn Glackmore Brae Flodigarry Limepark / Pairc an Aoil Struan / An Sruthan Ullapool Londain Ardcharnich Ramasaig Lochluichart Ardtreck Lower Ollach Achnasheen / Achadh na Sine Upper Ollach Arpafeelie Skinnerton Sgeitheabost / Skeabost Ollach / An t-Ollach Alness Culbokie Cove Camusterrach Auchtercairn Achmore Glenuachdarach Balintraid Halistra Allt nan Sùgh Leacnasaide Carbost Little Garve / Gairbh Beag Marishader / Maraiseader Craig Sand Lair Badenscallie Hill of Fearn Edderton Portmahomack Greep Croftown Hilton of Cadboll Roag Tournaig Camustianavaig / Camas Tianabhaig Contin / Cunndainn Inverarish Kirkibost Lower Pitcalzean Bridgend Kilbeg Ardarroch Ardelve Camustiel Shieldaig / Sildeag Greshornish / Griseornais Edinbane / An t-Aodann Ban Kensaleyre / Ceann Sail Eighre Drumchork Grudie Croftnacriech Craigdarroch Breckrey Fernilea Uig Waterloo / Achadh a' Chùirn Aultvaich Millnain Eilanreach Inver Glasphein / Glas-Pheighinn Prabost Achduart / Achadh Dubhaird Badcaul Kilbride / Cille Bhrìgnde Heights of Kinlochewe Rhue Opinan Kenmore Kendram Kilmore Elgol / Ealaghol Duncanston Talisker Colbost / Cealabost Lower Pitkerrie Strollamus / Stròlamas Upper Tote Torrin / Na Torrin Nigg Ardullie Kilmuir Toulvaddie Ratagan Drynie Park Newhall Balnabruaich Auchindrean Dornie Redpoint Kildary Ellishadder / Ealaiseadar Anancaun Àird Naast Arcan Kilmuir Invergordon