Charity Marketing in Lochluichart

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Advertising Charities in Lochluichart

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Lochluichart are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

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How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

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Which Media Platforms Work Best for Charity Marketing in Lochluichart?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Lochluichart is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in IV23 2

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Lochluichart or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Lochluichart (Ross and Cromarty)

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Craig Ratagan Drinan Coast Strathpeffer Breabost Ardheslaig Kinlochewe / Ceann Loch Iù Evanton / Baile-Eoghain Clashandorran Kirkton Camas-longart Cullicudden Conasta Kenmore Toscaig Colbost / Cealabost Camustiel Kishorn Ardaneaskan Fearnbeg Peinmore Conon Bridge Lower Halistra Achandunie Coishletter Balblair Garafad / An Garadh Fada Morefield Pitmaduthy Marishader / Maraiseader Corntown Balmacqueen Scoraig Kilmuir Garrafad Lochslin Braes of Ullapool Drumsmittal Cove Coillore Lochluichart Bottacks Broomhill Munlochy Dounie Portnalong Cromarty Ormiscaig Tighnafiline Naast Upper Diabaig Mellon Udrigle Muir of Tarradale Applecross Achintraid / Achantraid Feriniquarrie / Fearann MhicGuaire Loggie Digg / An Dig Heatherfield / An Torran Uaine Arrina / Arinacrinachd Londain Knockbain Uig Linnie Arnisdale Smithstown Claigan Brogaig Delny Sgeitheabost / Skeabost Muir of Ord Hamaramore Ardmair Conordan Lonemore Greep Lemlair Dunmore Badcaul Suledale Black Hill / Cnoc Dubh Dingwall Tarbat Mains Mountgerald Balleigh Tore Torrin / Na Torrin Balmacara Milton Portmahomack Boor Kirkibost Altandhu Easter Ardross Dunvegan / Dùn Bheagan Achilty Lower Ollach Àird Culnamean Teangue / An Teanga Muir of Fairburn Fodderty Bracadale Staffin / Stafainn Balmeanach / Baile Meadhanach Fiskavaig / Fioscabhaig Polbain Clachan / An Clachan Newfield Sand Ardross Glengrasco Annishader Jamestown Croftnacriech Rosemarkie Balnabruach Peterburn Kinbeachie Rhynie Balintraid Sartle / Sartail Ardarroch Invershiel Fearnmore Ollach / An t-Ollach Craigdarroch Point of Sleat Duncanston Lonbain Rha Arcan Leachachan Raddery Strathy Gairloch Leckmelm North Erradale Drumchork Knock Rash Balnapaling Portree / Port Rìgh Glasnakille Leacanasigh Kilbeg Culduie Achanalt Opinan Easter Lonvine Mol-chlach Port Henderson Torridon Talisker Mugeary Loanreoch Second Coast Achmore Durnamuck Camusterrach Greshornish / Griseornais Arpafeelie Glen Heysdal Coul of Fairburn Ussie Clachan Rheindown Northfield Shieldaig / Sildeag Shillinghill Dunan / An Dùnan Elgol / Ealaghol Redburn Kilbride / Cille Bhrìghde Edinbane / An t-Aodann Ban Harlosh / Harlois South Erradale Plockton / Am Ploc Borreraig / Boraraig Nostie Bogallan Polglass Upper Milovaig Alcaig An Àrd Auchindrean Balnabruaich Milnafua Treaslane Mial Achtalean Cartbostbeg Suisnish Achnandarach Leacanashie / Leacanaisigh Nigg Logie Hill Balmacara Square East Suisnish Rhives Achnasheen / Achadh na Sine Sheader / Siadair Aultvaich Cuaig Achintee Kingsburgh / Cinnseaborg Pitcalnie Achgarve North Kessock Culnacraig Arcan Muir Mount High Valtos / Bhaltos Tore Cuidrach Fearn Inchina Ardullie Balmeanach Millnain Isleornsay / Eilean Iarmain Strathcanaird Blackpark / A' Phairce Dhubh Badenscallie Achadh a'Choirce / Achachork Blackwood Pool Crofts Heights of Kinlochewe Clachamish Ferindonald / Fearann Dhomhnaill Sluggans Leacnasaide Talladale Fernilea Badicaul Burnside Heaste / Heasta Struan / An Sruthan Glackmore Pollosgan Knockbreck Avernish Glenbrittle Dundonnell Kildary Romesdal Artafallie Gorstan Camas-luinie Tote Maryburgh Carnach Milton Glen Dale / Gleann Dail Peinaha Sùlaisiadar Mòr Satran Corry of Ardnagrask Dìurinis / Diùranais Kendram Alnessferry Kilmore Newton Lower Pitcalzean Nonikiln Caroy / An Cadha Ruadh Galltair Coille Ghillidh Peinachorrain / Peighinn a' Chorrain Flodigarry Orbost / Orabost Heribusta Prabost Loandhu Reiff Totscore Geary Halistra Craigrory Croftown Killen Drynie Park Peinlich Solitote Broadford / An t-Àth Leathann Sconser / Sgonnsair Strath Rusdale Morvich Kilmuir Rechullin Lower Milovaig Carbost Galtrigill / Galtraigeall Nigg Ferry Balnaguisich Blarnalearoch Greallainn Roag Balachuirn Gillen Swordale Glaick Kilcoy Ord / An t-Òrd Trumpan Oskaig / Osgaig Culnacnoc / Cul nan Cnoc Balgunloune Contin / Cunndainn Lair Brochel Newmore Balgunearie Ardessie Attadale Quarryhill Heribost Achlorachan Rhicullen Tullich Muir Borrodale Maligar / Malagar Waterloo / Achadh a' Chùirn Drumfearn / Druim Fhearna Duntulm Totardor Lower Arboll Fanks / Na Faingean Carbost Breckrey Charlestown Horneval Shulista Moll Erbusaig Kildonan / Cill Donnain Achterneed Hamaraverin Drumuie / Druim-aoidh Blairninich Ramasaig Ard Dorch / An Àird Dhorcha Garve / Gairbh Upper Tote Miltown Letters Wester Lonvine Eynort Balmuchy Fortrose Luib Springfield Achduart / Achadh Dubhaird Anancaun Tarvie Aird / An Àird Mid Strome Camustianavaig / Camas Tianabhaig Uiginish / Uiginis Balmeanach Ferryton Opinan Sanachan Rhiroy Sgalamus / Skulamus Inverarish Cadboll Skinnerton Feorlaig Braeintra Allt nan Sùgh Badachro Park Bernisdale Inver Bindal Camascross / Camus Croise Resolis Lower Diabaig Shiel Bridge Knockbreck Letterfearn Newton of Cromarty Bridgend Little Garve / Gairbh Beag Acheninver Gearymore / An Gearraidh Mòr Tarskavaig / Tarscabhaig Upper Edinbane / Braigh an Aodainn Bhain Dùn Colbost Dornie Ullinish / Uilbhinnis Lower Pitkerrie Sallachy Ard-dhubh Keppoch Ardindrean Earlish / Earlais Ardmore Alness Lower Breakish / Breacais Ìosal Eyre / Eighre Coulin Lodge Craigton Tokavaig / Tòcabhaig Kalnakill Ullapool Inveralligin Urray Little Scatwell Achnashellach / Achadh na Seileach Brae Newhall Reiskmore Stittenham Hill of Fearn Upper Tullich Gedintailor / Gead an t-Sailleir Kilbride / Cille Bhrìgnde Rhenetra Lael Forest Tournaig Strath Ryefield Poolewe Keistle Dalnacroich Drynoch Killilan Rootfield Upper Ollach Newton of Kinkell Strollamus / Stròlamas Crofts of Kingscauseway Struanmore Knott / Cnot Glasphein / A' Glas Pheighinn Fasach Newmills Newton of Ferintosh Hallin Culbokie North Cuil Wester Alligin Fettes Badachonacher Kirkton Achmore Auchtertyre Braefindon Incheril Glenmore Hungladder Big Sand Marybank Glen Conon Invergordon Arnish Alligin Shuas Achnagarron Borve / Borbh Saasaig / Sàsaig Blair Balnaknock / Baile nan cnoc Aultgrishan Idrigill Chaol Loch Aillse Totaig Carn-gorm Stromemore Grealin Glen Bernisdale Peiness An Lethallt Bay Boath Ashaig / Aisig Callakille Arrisa Ardnagoine Charleston Garros / Gearros Upper Feorlig / Feolaig Ard Culbo Eabost / Eubost Glenuachdarach Allt a' Chruinn Harrapool / Harrapul Aird Corry Lochcarron Lamington Strome Ferry Lower Tote Brae of Achnahaird Rockfield Bualintur Hilton of Cadboll Glasphein / Glas-Pheighinn Carbostmore Badrallach Bundalloch Coulwood Achnacloich Aultbea Coulags Kyleakin / Caol Acain Balmeanach / Am Baile Meadhanach Glen More Badbea Dorrachan Badluachrach / Badluarach Bishop Kinkell Ardvannie Corran Strathcarron Firemore / Fhaighear Mhòir Clashnamuiach Toravaig / Tòrabhaig Kylerhea / Caol Reatha Knockfarrel Dunans Letterewe Obsdale Park Millcraig Bualnaluib Eilanreach Crepkill Ardelve Rhue Ardnagrask Davidston Achiltibuie An Leth-Pheighinn / Lephin Balblair Coulnacraggan / Cul na Creagan Skinidin / Sgianaidin Brenachie Lusta Dalmore Fendom Duisdalemore / DuisdeiI Mòr Jemimaville Edderton Grudie Ardcharnich Garrachan Pollo Craig Melvaig Redpoint Waterstein / Bhatairsteinn North Tarrel Drumbuie Ardvasar / Àird a' Bhasair Stenscholl / Steinnseall Mellon Charles Ellishadder / Ealaiseadar Ruigh'riabhach Uigshader Balnacra Penifiler / Peighinn nam Fìdhleir Inverinate Sgoir Beag Kilmarie Firhill Kilvaxter / Cille a' Bhacstair Stein Inveralivaig Strath Garve / Srath Gairbh Scotsburn Glenelg Cnoc Ruadh Saltburn / Alltan an t-Salainn Fasag Roskhill Lòndubh Portneora Ardnarff Camusnagaul Laide Barbaraville Arabella Mileabhaig Loans of Tullich Inverchoran Upper Halistra Vatten Reraig Westford Balvaird Auchtercairn Carse of Bayfield The Dock Breacais Limepark / Pairc an Aoil Drummond Inverasdale Hartmount Morangie Wester Arboll South Cuil Srath Carran Redcastle Windhill Tain Balintore Annat Armadale / Armadail Easter Kinkell Tomich Ose / Os Hilton Kensaleyre / Ceann Sail Eighre Bornesketaig / Borgh na Sgiotaig Leidchruich First Coast Calligarry Holmisdale / Holmasdal Lower Tullich Teandalloch Duisdalebeg / Duisdeil Beag Merkadale Eabost West Husabost Ardroag Avoch Uig Linicro / Lionacro Kilmaluag Ardtreck North Fearns Lonmore Bernisdale / Bearnasdal Shandwick Flashader / Flaiseader Sròndubh Broomhill Ardintoul Toulvaddie Balgown Shieldaig