Bus Advertising in Suledale

Get in touch

Bus Marketing in Suledale

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Suledale - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Suledale - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Suledale- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Suledale - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Suledale (Ross and Cromarty)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Achiltibuie Edinbane / An t-Aodann Ban Ferindonald / Fearann Dhomhnaill Drumbuie Keppoch Kingsburgh / Cinnseaborg Conon Bridge Lower Arboll Westford Little Garve / Gairbh Beag Ardessie Sgoir Beag Dounie Bualnaluib Dùn Colbost Camusterrach Culnamean Flashader / Flaiseader Gillen Clachamish Struan / An Sruthan Culnacnoc / Cul nan Cnoc Trumpan Ratagan Merkadale Muir of Tarradale Badbea Scotsburn Coast Kendram Mount High Elgol / Ealaghol Wester Lonvine Ormiscaig Mountgerald Northfield Duisdalebeg / Duisdeil Beag Rhynie Achilty Park Bernisdale Millnain Clachan Greep Ellishadder / Ealaiseadar Dunan / An Dùnan Incheril Rha Fasach Balnaguisich Little Scatwell Aird Dingwall Stromemore Newhall Knockbreck Breacais Romesdal Glenbrittle Achanalt Ussie Balnabruaich Drummond Arnish Portree / Port Rìgh Tore Isleornsay / Eilean Iarmain Badicaul Claigan Grealin Jemimaville Valtos / Bhaltos Hilton of Cadboll Arrisa Blairninich Kensaleyre / Ceann Sail Eighre Mugeary Achtalean Galltair Anancaun Ardelve Halistra Auchtercairn Cartbostbeg Quarryhill Achnasheen / Achadh na Sine Rhicullen Applecross Strath Garve / Srath Gairbh North Kessock Sròndubh Smithstown Drynie Park Crepkill Garros / Gearros Heights of Kinlochewe Keistle Annat Sand Ardnagoine Balleigh Hamaraverin Pollo Arcan Muir Uig Carbostmore Bay Achlorachan Kilmarie Upper Milovaig Sartle / Sartail Leacanasigh Glasnakille Arcan Poolewe Kilvaxter / Cille a' Bhacstair Lower Halistra Eynort Cadboll Glen More Callakille Dunvegan / Dùn Bheagan Kishorn Erbusaig Kildonan / Cill Donnain Camustiel Nonikiln North Erradale Alness Heaste / Heasta Ferryton Upper Edinbane / Braigh an Aodainn Bhain Garve / Gairbh Glenuachdarach Strath Reiskmore Hallin Torrin / Na Torrin Brochel Crofts of Kingscauseway Ardvasar / Àird a' Bhasair Lochcarron Rockfield Culnacraig Achadh a'Choirce / Achachork Coul of Fairburn Balgown Glasphein / A' Glas Pheighinn Glenmore Londain Caroy / An Cadha Ruadh Dalnacroich Vatten Tarskavaig / Tarscabhaig Newton of Cromarty Glenelg Uigshader Orbost / Orabost Lonmore Ardaneaskan Newton of Kinkell Totscore Achnagarron Clachan / An Clachan Fearnmore The Dock Charleston An Leth-Pheighinn / Lephin Knockbreck Hill of Fearn Balachuirn Durnamuck Newfield Lower Breakish / Breacais Ìosal Lemlair Lael Forest Resolis Auchindrean Shandwick Melvaig Shieldaig Achgarve Tullich Muir Suledale Strollamus / Stròlamas Portnalong Braefindon Ardross Munlochy Inverasdale Blackpark / A' Phairce Dhubh Portmahomack Shiel Bridge Peinmore Ashaig / Aisig Chaol Loch Aillse Big Sand Rhenetra Coillore Easter Lonvine Linnie Ryefield Garrachan Glen Heysdal Corntown Coulags Aultbea Black Hill / Cnoc Dubh Mial Balmeanach Inchina Breabost Obsdale Park Badenscallie Morangie Limepark / Pairc an Aoil Bernisdale / Bearnasdal Charlestown Achintee Pool Crofts Ardcharnich Brae of Achnahaird Croftnacriech Craigdarroch Camascross / Camus Croise Corry of Ardnagrask Strathpeffer Firemore / Fhaighear Mhòir Tournaig Calligarry Inverchoran Peiness Staffin / Stafainn Leachachan Kilbride / Cille Bhrìghde Knott / Cnot Shulista Maryburgh Carnach Muir of Fairburn Ard-dhubh Breckrey Ardmore Loandhu Fettes Milnafua Upper Tullich Ose / Os Polglass Upper Ollach Lower Diabaig Bridgend Inverarish Eilanreach Carbost Drinan Stittenham Dunans Uig Kyleakin / Caol Acain Moll Dìurinis / Diùranais Balmeanach / Baile Meadhanach Clashnamuiach Upper Feorlig / Feolaig Ard Kilmore Balmuchy Satran Hartmount Lonemore Leacnasaide Bogallan Delny Toulvaddie Lusta Killen Balblair Sheader / Siadair Opinan Badluachrach / Badluarach Naast Suisnish Ardnarff Attadale Luib Kilcoy Kirkibost Alligin Shuas Aultvaich Urray Grudie Cove Dalmore North Tarrel Brogaig Fearn Croftown Balmacqueen Heribost Carbost Eabost West Carn-gorm Upper Halistra Achterneed Loans of Tullich Harlosh / Harlois Kinlochewe / Ceann Loch Iù Bornesketaig / Borgh na Sgiotaig Tomich Letterewe Aultgrishan Ullinish / Uilbhinnis Leacanashie / Leacanaisigh Saltburn / Alltan an t-Salainn Torridon Conasta Allt nan Sùgh Nigg Alnessferry Totaig Alcaig Feriniquarrie / Fearann MhicGuaire Kinbeachie Rheindown Kildary Conordan Borve / Borbh Upper Tote Lonbain Glackmore Sanachan Sùlaisiadar Mòr Fearnbeg Ardroag Fiskavaig / Fioscabhaig Penifiler / Peighinn nam Fìdhleir Upper Diabaig Shieldaig / Sildeag Uiginish / Uiginis Fernilea Talladale Strath Rusdale Sgalamus / Skulamus First Coast Glaick Flodigarry Gorstan Inver Duntulm Rhue Rechullin Stein Bindal Boor Springfield Coulin Lodge Ramasaig Redcastle Coishletter Morefield Pollosgan Skinidin / Sgianaidin Balintore Contin / Cunndainn Mol-chlach Point of Sleat Craigrory Ardnagrask Raddery Blackwood Dundonnell Lower Pitkerrie Hilton Strathy Borrodale Galtrigill / Galtraigeall Mid Strome Mellon Charles Camas-luinie Newmills Newton of Ferintosh Portneora Sconser / Sgonnsair Arrina / Arinacrinachd Easter Ardross Kilmuir Ardmair Lower Tullich Stenscholl / Steinnseall Rosemarkie Horneval Ardindrean Glen Bernisdale South Cuil Culbo Glen Conon Garafad / An Garadh Fada Knockfarrel Killilan Sluggans Letterfearn Polbain Totardor Tote Lòndubh Bracadale Easter Kinkell Balgunloune Toscaig Achduart / Achadh Dubhaird Blarnalearoch Brae Treaslane Redburn Muir of Ord Letters Leidchruich Ullapool Duisdalemore / DuisdeiI Mòr Opinan Talisker Balvaird Achintraid / Achantraid Rhiroy Sallachy Balblair Braeintra Skinnerton Glasphein / Glas-Pheighinn Gairloch Broomhill Eyre / Eighre Idrigill Digg / An Dig Avoch Kilbeg Fodderty South Erradale Prabost Roag Geary Lower Pitcalzean Lochluichart Aird / An Àird Peinlich Coille Ghillidh Achnashellach / Achadh na Seileach Lower Milovaig Armadale / Armadail Cuidrach Inveralivaig Peterburn Brenachie Hungladder Fendom Kirkton North Fearns Laide Artafallie Cromarty Ardheslaig Greshornish / Griseornais Loanreoch Pitmaduthy Newmore Fortrose Nigg Ferry Firhill Auchtertyre An Lethallt Clashandorran Camas-longart Heatherfield / An Torran Uaine Morvich Evanton / Baile-Eoghain Roskhill Peinaha North Cuil Strathcarron Plockton / Am Ploc Tore Srath Carran Wester Arboll Camusnagaul Hamaramore Inverinate Husabost Knockbain East Suisnish Carse of Bayfield Port Henderson Lamington Craig Scoraig Allt a' Chruinn Craigton Rootfield Drumchork Tarbat Mains Bualintur Achnacloich Lochslin Reiff Coulnacraggan / Cul na Creagan Achandunie Badachro Holmisdale / Holmasdal Gearymore / An Gearraidh Mòr Lair Reraig Peinachorrain / Peighinn a' Chorrain Marybank Bundalloch Logie Hill Shillinghill Bishop Kinkell Solitote Kilmuir Balmacara Square Teangue / An Teanga Strome Ferry Kilmaluag Earlish / Earlais Avernish Milton Ardvannie Balnaknock / Baile nan cnoc Borreraig / Boraraig Mellon Udrigle Fanks / Na Faingean Balnapaling An Àrd Kirkton Glengrasco Glen Dale / Gleann Dail Miltown Barbaraville Loggie Ardarroch Dornie Garrafad Davidston Coulwood Craig Feorlaig Maligar / Malagar Bottacks Colbost / Cealabost Arnisdale Acheninver Drumsmittal Milton Knock Rash Balmacara Duncanston Camustianavaig / Camas Tianabhaig Kenmore Oskaig / Osgaig Tokavaig / Tòcabhaig Marishader / Maraiseader Edderton Ard Dorch / An Àird Dhorcha Corry Cnoc Ruadh Dunmore Eabost / Eubost Balgunearie Boath Balnabruach Balnacra Lower Tote Achmore Greallainn Gedintailor / Gead an t-Sailleir Invershiel Achmore Jamestown Strathcanaird Linicro / Lionacro Drumfearn / Druim Fhearna Broadford / An t-Àth Leathann Ardintoul Balmeanach / Am Baile Meadhanach Kalnakill Newton Redpoint Drynoch Braes of Ullapool Dorrachan Badcaul Rhives Windhill Kylerhea / Caol Reatha Inveralligin Struanmore Tain Arabella Annishader Burnside Ruigh'riabhach Toravaig / Tòrabhaig Wester Alligin Teandalloch Badrallach Kilbride / Cille Bhrìgnde Altandhu Tighnafiline Saasaig / Sàsaig Sgeitheabost / Skeabost Drumuie / Druim-aoidh Tarvie Heribusta Waterloo / Achadh a' Chùirn Fasag Second Coast Ollach / An t-Ollach Waterstein / Bhatairsteinn Ardullie Nostie Balmeanach Mileabhaig Lower Ollach Broomhill Badachonacher Culbokie Ord / An t-Òrd Swordale Blair Balintraid Corran Pitcalnie Culduie Harrapool / Harrapul Ardtreck Cuaig Arpafeelie Achnandarach Invergordon Millcraig Leckmelm Àird Cullicudden