Bus Advertising in Lydbury North

Get in touch

Bus Marketing in Lydbury North

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lydbury North - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lydbury North - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lydbury North- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lydbury North - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lydbury North (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ashfields Cross Preston Gubbals Porth-y-waen Prees Green Pool Bank Gilberries Cleobury North Knowlegate Westbury Dothill Kingsnordley Alkington Mount Pleasant Bowbrook Netherton Little Worth Stanton Long Corfton Walkmills Rindleford Wollerton Wall Bank Hinstock Aston Derrington Cantlop Hopton Castle Shipton Cunnery Acton Reynald Bentlawnt The Wyke Bearstone Lynn Lydbury North Folley Broad Lanes Newton Cefn Einion Stanmore Wallhill Crossgreen Grindle Prees Higher Heath Aston Pigott Ightfield Allscott Bluebell Lee Brockhurst Willstone Trefonen Obley Mickley Milson Bridges Ryebank Chesterton Bicton Heath Somerwood Treverward Sodylt Bank Brompton The Coalpits Church Pulverbatch Summerhill Milford Lower Forge Glynmorlas Prees Wood Meeson Heath Pentre-coed Madeley The Wood Moreton Corbet Bache Mill Woolston Ironbridge Ragdon Whittytree Marche Cleobury Mortimer Higford Picklescott Lilleshall Broughall Arscott Hollyhurst Woofferton Maesbury Broome Higher Ridge Ditherington Uffington Moston Rhydycroesau Romsley Preston Brockhurst Boningale Lower Netchwood Howle Isombridge Pant-glas Wyken Chelmick Kingswood Colemore Green Oteley Newtown Little Brockton Myddlewood Coundmoor Donnington Sytch Ho Green Ashford Bowdler Bicton Blists Hill Hadnall Lockleywood Rockgreen Ackleton Bratton Pulverbatch Kingsland Woolstaston Rhos New Marton Hillend Grindleforge Heathcote Sibdon Carwood Soudley Oaks Babbinswood Aston Square Skyborry Green Little Lyth Queen's Head Merrington Wootton Asterton Buttonbridge Aston Eyre Sutton Maddock Underdale Little Bolas Brockton Hayton's Bent Stitt Little Soudley Alveley Lightwood Brownheath Adeney Chavel Wombridge Paddolgreen Whettleton Polesgate Hanwood Bank Shorthill Swancote Wall under Heywood Tibberton Brockton Stokegorse Bletchley Spoonleygate The Groves Hoptonheath Morton Common Worldsend Myddle Pitchford Overley Moretonwood Middleton Scriven Walford Heath Fauls Hinton Red Lake Sutton Hill Preesgweene Birtley Longnor Park Middleton Hollinswood Osbaston Yorton Argoed Rudge Heath Doseley Bradney Cherry Orchard Dudleston Grove Stocktonwood Upper Astley Longdon on Tern Bilmarsh Priors Halton Rhiews Hungerford Ford Allscott Spunhill Clungunford Knockin Heath Baveney Wood Barrow Muckleton Burlton Eyton Betton Strange Vernolds Common Forton Leighton Cross Houses Old Shorthill Stoke Heath Brockton Child's Ercall Haughton Asterley Cluddley Glazeley Lane End Newton The Corner Pentre-clawdd Heathbrook Dallicott Tedsmore Monkhopton Upton Magna Criftins Cold Hatton Heath Butlersbank Muckley Cross Baschurch Silvington Crumpsbrook Horton Town Park Muxton Ticklerton Little Minsterley Sutton Sutton Hall Brownhills Newstreet Lane Condover Newton Marsh Green Leaton Heath Ollerton Lane Elbridge Marton Ridgwardine Haughton Grafton Stowe Hollywaste Broad Oak Chetton Old Park Tyn-y-coed Ellerdine Heath Woodside Colebatch Long Common Chetwynd Aston Barnsley Stanton Lacy Wroxeter Whitcott Keysett Ruewood Aldon Upper Ludstone Uppington Stanbatch Duddlewick Kenwick Hopton Cangeford Old Woodhouses Linleygreen Inwood Little Wenlock Wagbeach Bridgnorth Hanwood Wellington Titterhill Haygate Purslow Harlescott Albrighton Tetchill Great Lyth Rhewl Tong Norton The Grove Cherrington Farden Ploxgreen Wentnor Roughton Iron Mills Preeshenlle Stoneylane The Hobbins Chipnall Valeswood Little Drayton Bagginswood Gretton Craignant St George's Lowe Rosehill Bromdon Wigmarsh Upper Millichope Bicton Lostford Street Dinas Walton Newdale Beambridge Brandwood Sheet Woolston Shawbury Willey Ightfield Heath Wistanstow Stoney Stretton Westonwharf Reabrook Shirlett Craig-llwyn Bourton Elson Whitton Hadley Castle Overdale West Felton Marshbrook Longslow Ball Burford Coptiviney Shoot Hill Quabbs Shakeford Bromley Wattlesborough Heath Lynchgate Heath Hill Lower Chorley Broseley Chelmarsh Badger Montford Ellesmere Buntingsdale Estate Rushton Creamore Bank Darliston Swan Hill Upper Farmcote Hallonsford Sutton Norton Lower Down Hope Sidbury Wilcott Marsh Tweedale Tuckhill Sleap Gorsey Bank Purlogue Melverley Woodhill Bagley Marsh Kenley Kynaston Lawley Gravels Ifton Heath Lower Frankton Bushmoor Duxmoor Walcot New Ifton Totterton Berrington Hinkshay Croesau Bach Morville Horderley Twitchen Llynclys Snitton Woodlane Newton Adderley Lower Monkhall Frankwell Coalport Wooton Lea Meeson Stoneacton Mainstone Yorton Heath Upper Forge Ridgway Fitz Broome Aston Stapeley Deuxhill Wollerton Wood Ale Oak Newcastle Gravel Hole Nills Hill Annscroft Hook-a-gate Walford Peaton Great Wytheford Muckley Hopton Wafers Upper Treverward The Sydnall Soudley Bedstone Melverley Green Felton Butler Renshaw Wood Ireland's Cross Pickstock Garmston Sansaw Heath Pontesford Bitterley Kinlet Beckbury Hatton Westhope The Bog Wilcott Eaton Constantine Charlton Hill Underton Cwm Shawbirch Farley Springfield Hawgreen Cheney Longville Tugford Bishop's Castle Grimpo Minton Rowton Churchmoor Rough Greenfields Goldstone Kempton Linley Middleton Little Worthen East Wall Stockton Highley Lower Hayton Cross Lane Head Upper Dinchope Cound Garden Village Pentre Hodre Grindley Brook Spring Village Blackmore Betton Abbots Eudon George Rednal Knowle Lushcott Battlefield Ellerton Wrockwardine Wood Hampton Loade Pedlar's Rest Crickheath Snedshill Turleygreen Spring Gardens Longden Common Plaish Hungryhatton Snittongate Betchcott Porthill Stanton upon Hine Heath Nordley Calverhall Winnington Green Stanley Lower Ridge Rockhill Priest Weston Clun Pentre Pave Lane Yeaton Llanyblodwel Anchor Bagley Crickheath Wharf Ollerton Clunton Halfway House Ashford Carbonell Bings Heath Harmer Hill Pentiken The Four Alls The Waterwheel Edgerley Bryn-y-cochin Benthall Cruckton Oreton Sutton Edgton Hodnetheath Northwood Gosford Harley Church Preen Hadley Kenstone Bronygarth Lythbank Horsehay Rowe Prees Lower Heath Willaston Spoonley Meadowtown Round Oak Cleeton St Mary Marton Chatford Hopton Hillside Ditton Priors Easthopewood Ebreywood Hoptongate Pentre Upper Affcot Hope Bowdler Charlton Great Ryton Tankerville St Martin's Moor Twyford Preston Pen-y-Coed Woodseaves Hatton Grange Upper Aston Wem Broomfields Seifton Stanford Cramer Gutter Lower Allscott Billingsley Broughton Dallicot Hillwicket Broadoak Stoke St Milborough Mondaytown Bouldon The Humbers Exfords Green Coed y Go Hope Bagot Hampton Bank Old Coppice Basford Argoed Cross Lanes Ruthall Sandford Sundorne Cockshutt Cruckmeole Acton Pigott Eyton Llanllwyd Newbridge Pant Hughley Park Hall Yockleton Clunbury Caynham Hodnet Crowgreaves Leebotwood Nash Coppicegate Weirbrook Leaton Knolls Peatonstrand Oakengates Dudleston Heath Rodington Heath Roman Bank Whixall Balmer Whitchurch Ruyton-XI-Towns Acton Scott Hopstone Edgebolton Nant y Caws Marchamley Leamoor Common Edstaston Lodgebank Little Dawley Woore Hurst New Works Emstrey The Lye Redwith Sascott Puleston Hartsgreen Lyneal Mill Telford Gobowen Whitehaven Stoke on Tern Lightmoor Lower Ledwyche Cabin Hallon Marchamley Wood Long Meadowend Broncroft Chemistry Burley Coleham Pennerley Gravelsbank Leaton Shackerley Medlicott Wykey Withington Wrentnall Longford Walton Treflach Wootton Cardington Sheinton Pentirvin Lower Beobridge Craven Arms Tong Stockton Eardiston Eyton upon the Weald Moors Whitcot Sytch Lane Stirchley Sheriffhales Edgmond Marsh Kinnerley Eaton Morton Mill Heath Lanes Copthorne More Long Oak Hill Houses Tilley Green Mytton Wheathall Rodington Meadowley Tilstock Oldington Little Plealey Crosslanes Hordley Stockton Weston Snailbeach Morda Hilltop Apley Forge Rhyd-y-cwm Bankshead Neen Sollars Brockton Lipley Pinstones Edge Chapel Lawn Patton Nib Heath Wootton Coalbrookdale Ellerdine Monkmoor Danesford Upton Cressett Etsell Newtown Rhyn Wrockwardine Bomere Heath Plasau Bromlow Stretton Heath The Leath Peplow Harton Wollaston Weston Heath Dovaston Farmcote Wernlas Poynton Green Steel Heath Oldfield Nant-y-gollen Donnington Shootrough Dhustone Astley Abbotts Aston Eaton Sugdon Priorslee Randlay Rhosygadfa Brookhampton Longford Ketley Bank Woundale Rosehill Long Lane Bulthy Balmer Heath Stottesdon Coalmoor Comley Doddington Sutton Loughton Quina Brook Binweston Atterley Coton Hill Bromfield Easthope Jackfield Gatacre Park Longden Grinshill Farley Conquermoor Heath Old Woods Trench Habberley Aston Munslow Knockin Saltershill Butlane Head Wolverley Upper Netchwood Halesfield Nedge Hill Crosslanes Nantmawr Standford Bridge Booley Charlcotte Burcote Hopesgate Tilley Burwarton Wixhill Pentre-cefn Tarts Hill Great Ness Llawnt Admaston Calcott Ludstone Ashbrook Quatt Ketley Burwood Middleton Vennington Wern ddu Styche Hall New Woodhouses High Town Hilton Stanley Green Stanwardine in the Wood Kinton Buildwas Linley Malinslee Upper College Hobarris Rushmoor Kingslow Callaughton Moreton Say Cleedownton Abbey Green Breaden Heath Rushbury Battle Field Wistanswick Brookside Bache Hints Strefford Catherton Hopshort Brunslow Welsh Frankton Ludford Heathlane Weston Forton Heath Vauxhall Twmpath Wood Lane Henlle Heathton Beckjay Handless Osbaston Gravenhunger Moss Holdgate Ensdon Neen Savage Boreton Walkmill Black Marsh Enchmarsh Leigh Belle Vue Crudgington Eardington Besford Quatford Besford Wood Minsterley Horton Spurtree Haughton Cleestanton Broadstone Cotwall Platt Lane The Grove Shelton Myndtown Crackleybank Hollinwood Albrighton Cotonwood Cheswell Plowden Oswestry / Croesoswallt Cwm Head Clee St Margaret Hoptonbank Mitnell Little Mosterley Chirbury Pentreheyling Morton Brooklands Waymills Acton Round Little Stretton Angelbank Stapleton Donnington Wood Pulley Montford Bridge Bettws-y-Crwyn Market Drayton All Stretton Webscott Radbrook Presthope Shrewsbury Weston Lady Halton Lower Hopton Chadwell Woodcote Neenton Prescott Ford Heath Longnor Norton Welshampton Dawley Waterloo Lawley Common Prees Heath Lower Hordley Sleapford Churchtown Moors Bank Burlington Woodside Longville in the Dale Uckington Brandhill Little Common High Heath Ryton Roden Sandford Boraston Pen-y-bryn Batchcott Edgmond Hampton Beech Plealey Brookrow Newington Leegomery Middleton Baggot Aqueduct Corfton Bache Pipe Gate Beambridge Upper Hayton Palms Hill Dudleston Whittington Nesscliffe Catstree Bryn Cheswardine The Rock Coreley Littlegain Haston Brynore Nox Abcott Hemford Claverley Selattyn Edgeley Redhill Pentre-newydd Mose Cornbrook Aston on Clun Acton Burnell Mardu Cross Houses Bucknell Cobscot Lee Pont-Faen Causewaywood Rodway High Hatton Greenfields Preston Montford Dryton Smythemoor Churchbank Birdsgreen Gravelhill Chirk Bank Norton in Hales The Down Weston Posenhall Leaton Honnington Hartlebury Smethcott Upper Battlefield Commonwood Steeraway Low Town Lighteach Weston Rhyn Alcaston Coundarbour Onibury Maesbrook Harnage Acton Ratlinghope Three Ashes Dorrington Eyton on Severn Bryn Radlith Horsebridge Dawley Bank Tasley Catteralslane Lubberland Little Wytheford Hifnal Eudon Burnell Wigwig Hopesay Town Centre Wotherton Meole Brace Alberbury Lower Dinchope Wrickton Llwyn-y-go Hope Park Stafford Park Tilsop Longford Turning Ash Magna Kemberton Clive Mill Green Much Wenlock Shawbank Henbarns Aston Rogers Brockton Shotatton Newnes Ruckley Eyton Worthen Lydham Hindford High Ercall Choulton Upper Hengoed Upper Wigginton Gadlas Cressage Shrawardine Walcot Haughton Bayston Hill Rowley Blackoe Whittingslow Halford Great Bolas Shelderton Hazler Stiperstones Henley Norbury Hampton Nether Skyborry Knowlesands Linley Brook Kenwick Park Sambrook Greenhill Bank Church Aston Upper Cound Castle Hill Lyneal Whatmore Foxwood Ponthen Pontesbury Overs Fenn Green New Invention Ladyoak Stretton Westwood Daywall Hengoed Wern Beobridge Eaton upon Tern Abdon Little Brampton Middleton Priors Crickmery Homer Castle Fields Lea Cross Rorrington Gwern y brenin Arleston Turfmoor Winsley Loppington Waters Upton Middlehope Coundlane Radmoor Maesbury Marsh Lea Lyneal Wood Draycott Bulkeley Hall Hortonlane Norton Shifnal Spring Gdns Heathgates Betton Redhill Cold Hatton Dorrington Oldbury Cardeston Weston Lullingfields Hardwick Gledrid Sleap Colemere Culmington Berwick Wharf Booleybank Shelve Malehurst Kynnersley Lawley Bank Alderton Cleemarsh The Hem Defford Farlow Ludlow Weston Heath Hinwood Little Ness Wettles Papermill Bank Bolas Heath Ash Parva Newton on the Hill Pepperstreet Morville Heath Worfield Llwyn Overton Westley Newport Wyke Hamperley Gronwen Ternhill English Frankton Vron Gate Dunnsheath Heath Prees Shipley Little Ryton Felhampton Preston upon the Weald Moors Upper Longwood Munslow St Martins Frodesley Lane Perthy Hortonwood Cockshutford Bourton Westwood Buttonoak Lilyhurst Lawley Diddlebury Tong Forge Stanwardine in the Fields Whiston Cross Noneley Greete Old Marton Lower Hopstone Chetwynd Rhoswiel Welsh End Barkers Green Aston Botterell Knowbury Church Stretton Prescott The Yeld Crowsnest Trench Lock Atcham Astley Frodesley Cleehill Dobson's Bridge Rowton Stableford Llanfair Waterdine Pen y Foel Mynd Lower Faintree Lyde Crosemere Eaton Mascott Petton Boraston Dale Pentre Nefod Pontesbury Hill Westoncommon Madeleywood Stokesay Poynton Nobold Weston