Bus Advertising in Langridge

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Bus Marketing in Langridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Langridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Langridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Langridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Langridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Langridge (Somerset)

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Lypiatt Kittisford Bailbrook Elliots Green Moorland Keinton Mandeville Wick St Cleers Sparkford Clutton High Ham Barrington Biscombe West Shepton South Cadbury Heale Chelwood Latcham Venn Stringston Wraxall Middletown Bagley The Butts Lower Roadwater Spargrove Sampford Moor Weston-Super-Mare Hobb's Wall Holcombe North Cadbury Langaller Horton Cross Langford White Post South Cary Henstridge Marsh Maperton Compton Dando Eyewell Abbas Combe Up Mudford Heale Sidbrook Clatworthy Wambrook Butleigh Bussex Netherclay Trull Higher Wambrook Town's End Lower Stratton Atherstone Badger Street Burlinch East Town Haydon Wayford Sticklynch Walton in Gordano Peasedown St John Ebdon Oakhill Horsecastle Sandford Batch Bilbrook Hamp Coleford Standerwick Upper Radford Darvole Lulsgate Bottom Somerton Hill Bishop's Hull New Town Houndstone Skilgate Tyning Failand Stockmoor Village Southfield Pylle Sydenham Loxton Cox's Green Langford Budville Newton St Loe Pooltown Lawford Holwell Ash Priors Chilton Trinity Easton-in-Gordano Laverley Merriottsford Southmarsh Dinghurst Green Parlour Sand Upper Godney Draycott Lodway Dulverton Townsend Haines Hill Lower Burrow West Lydford Wheeler's Hill Coppleham Britten's Nynehead Charterhouse Pitcombe Curland Stockwood Vale Plot Gate Combe Mid Lambrook Nimmer Henley Clewer Nempnett Thrubwell Creech St Michael Rodgrove Newtown Clarence Park North Brewham Tone Compton Martin Norton St Philip Worminster Queen Camel Buckland Dinham Marston Magna Chilthorne Domer Coxbridge Cranmore Wrangway Paulton Capland Watchet Marsh Street Blagdon Ashgrove Lower Marston Forton Bowdens West Hill Huntstile Saltford Lusty Berkley Marsh East Brent Lower Langford Dimmer Limington Podimore East End Huish Episcopi Park Corner Barrow Vale South Chard Elworthy Bathford Coombses Upton Portway Withyditch Cross Ways Lower Key Haydon Lopen Ashwell Wootton Courtenay Meadgate Little Load Ham Green Buckland Down West Newton Midelney Low Ham Borough Post Wick Hewish Bradley Cross 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Howetown Tracebridge Lydmarsh Bare Ash Torre Old Ditch Mudford Towerhead Lower Godney Northmoor Corner Peasmarsh Duddlestone Waterside Rickford Cameley Raddington Polsham Scrapton Foddington Foxcote Stembridge Alford Yanley Lower Chilton Cantelo North Town Tangier Grosvenor East Rolstone Charlton Adam South Barrow Carlingcott Middlezoy Whitty Nunney Englishcombe Stamborough Chidgley East Quantoxhead Little Moor Brockham End Chewton Keynsham May Pole Knap White Ox Mead Whitefield Bourton Sandford Wick St Lawrence Five Bells Oake Chard East Horrington North Stoke Combe Park Steart Woolley Winter Well Littleton Southway Kingsmead Burtle Hill Capton Lympsham Fromefield Street on the Fosse Badbury Battleborough Shadwell Donyatt South Twerton Yenston Montacute Leigh upon Mendip Plaster's Green Chelvey Batch Street Sweethay Blackrock Town's End Hambridge Holton Church Row Dipford Allerford Bridgetown Whitecross Sidcot Cross Howley North Newton Gupworthy Upper Weston Greenham Creech Heathfield Combe Hay Ludney Lambrook Perry Street Stoney Stratton Dinder Camerton Exford Hembridge Southay Over Stratton Dolemeads Greendown Vagg Wells Weston in Gordano Kilmersdon Upper Littleton Woodspring Priory Hemington Pedwell Aley Kewstoke Berhill Barton St David Silver Street Catcott Ford Street Wicklane Pill Minehead New Town Overton Closworth Chelynch Lipyeate Ubley Sideling North Wootton Woodborough Shalford Beer Budleigh Butleigh Wootton Dommett Winterhay Green Twerton Langport Eastover Bury West End Stileway Dunster Havyatt Green Marshall's Elm Lye Cross Silver Knap Mells Green North Coker Hatch Beauchamp Old Estate Yards East Harptree Egford Sticklinch Bayford Keenthorne West Luccombe Higher Halsway Shurton Higher Holton Ellicombe Alhampton Milton Templecombe Perry Green Townsend Payton Moortown Warleigh Burrington West Wick Shepton Beauchamp West Pennard Muchelney Parchey Regil Rode Theale Withial Rich's Holford Downhead Lyng Hollands Milton Clevedon Hoccombe Greyfield Rook's Nest 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Aisholt Street Willett Yarde Locksbrook Lower Foddington Innox Hill Monkton Heathfield Lower Swainswick Snails Hill Moorlands Yeovil Norton Hawkfield Inglesbatch Stanton Drew Winford Pitcot Stoke St Michael Flax Bourton Double Hill Mudgley Whitelackington Aldwick East Nynehead Redhill Speckington Tarr East Dundry Primrose Hill Stout Wheathill Spaxton Stoke St Mary Henstridge Ash Clapton in Gordano Cannard's Grave West Harptree Higher Foddington Chesterblade Milborne Port Yarlington Norton Hill Hewish Adsborough West Chinnock Croscombe Ditcheat Westhay Worth Upper Langridge Christon Whitestaunton Clays End Moorlinch Babcary Compton Pauncefoot North Barrow Batcombe Cowslip Green Windmill Hill Thorne Coffin Crowcombe Heathfield Middle Chinnock Chilcompton Barrow Common Chapel Allerton Bathpool Upper Coxley Bowlish Charlton Musgrove Meare Green Bramwell Newbridge Stanton Prior Lower Swell Durleigh Hastings Chelvey Gothelney Green Badgworth Broadshard Ashcombe Park North Town Thicket Mead 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Kingweston Sticklepath Oath Redcliffe Bay Dinnington Misterton South Widcombe Treborough Burcott Cocklake Westfield Nailsea Hale Ashcott Charlcombe Tyning Codsend Glastonbury Lower Strode Highbury Townsend Berkley Down Porlock Weir Staple Fitzpaine Portland Lower Claverham Chilton Polden Greenhill Lufton Burton St Andrew Northfield Poleshill Wembdon Hunstrete Nedge Hill Riverside Pensford Cole Ilminster Chalkway Weacombe Tolland Emborough Redlane Hardington Moor Bincombe Critchill Pound Udley Pawlett Hill Clapton Barrow Gurney Kilton Dodhill Barton Combe Down Little Pennard Oldfield Park Yatton Widcombe Hillfarrance Chapel Cleeve Lilstock Merridge Penselwood Way Wick Priorswood Highbridge Kingsdon Stapley Mattock's Tree Green Hockholler Charlton Westmoreland Wellow Edford Puriton Northay West Woodlands Huntworth Wilkinthroop Drayton Gotton Langley Marsh Whitcombe Bratton Seymour East Street Ham Curland Common Worle Woodford Oareford Pict's Hill Chew Stoke East Cranmore Pyleigh Cutcombe East Chinnock Dundry Bonson Northover Holman Clavel Ash Cross Ashbeer Ashton Fenny Castle Bossington Yarrow Litton Bathampton Ashton Watering Claverham West Buckland Escott West Compton Willstock Village Locking Upper Vobster Little Keyford Lower Vexford Monkton Combe Clayhanger Washford Knapp Marston Gate Nyland Ansford Fulwood Ruggin Hollow Brook Pathe Lower Somerton Blackmoor Stratton-on-the-Fosse Alder Row Temple Cloud Triscombe Tacker Street Lower Failand Swell Marston Bigot Eastbrook Eastover Leighland Chapel Whitley Batts Behind Berry Pleamore Cross Vellow Chilson Higher Durston Withypool White Ball Brindham Knoll Green Plainsfield Otterford Park Gate The Wrangle Sutton Wick Toulton Slape Cross Wood Wincanton Pightley Churchill Hillfield Westford East End Woolvers Hill Baltonsborough Providence Place Henlade Upton Noble Twinhoe Monger Crofton Park Ilchester Mead Newport Kingsbury Episcopi Lopen Head Kenn Corton Denham Porlockford Rodhuish Chewton Mendip Kenn Moor Gate New England Nether Stowey Portishead Crewkerne Sharpstone Tickenham Andersfield Rode Hill Wookey Hole East Lydford Stoke Trister Urgashay White Cross Seavington St Mary Haselbury Plucknett Eastertown Piltown Higher Marsh Pond Close Cottle's Oak Tucking Mill Cheddon Fitzpaine Oxenpill Stone Four Foot Middle Stoughton Brean Coley Thrupe Bickenhall Wick Beckington Lottisham Higher Wellisford Chelston Heathfield West End Hardington Greenway Publow Tunley Haybridge Doniford Knole Welton Hollow Somerdale Lower Weston Butcombe Treble's Holford Wraxall Beckery Muchelney Ham North End Old Way Bathwick North Town Kibbear Henley Kingston Seymour Dundon Hayes Preston Horsington Perrymead Greinton East End Clevedon Fulford Watergore Coultings West Bagborough Breach South Horrington Walcombe Isle Brewers Staplegrove Laverton Farleigh Huntham Milton Tadwick Milverton Benter Pyrland Edgarley Lower Woolston Huntspill Winsford Enmore Star Belluton Upper Canada West End Cowbridge Curry Mallet Beggearn Huish Rowford Churchinford Alstone Cushuish Thorney Plot Street Edington Westbury-sub-Mendip Binegar Charlynch Yeovilton Northover Compton Durville Voxmoor Tadhill Roundham Keynsham East Hewish Girt Long Cross West Huntspill Odcombe Woodhill Alston Sutton Hawkridge West Town Angersleigh South Stoke Haydon Hardway East Lambrook Wooten Hall Backwell Hill Corner Holford Kingstone Newbury Fiddington Hockholler Green Churchill Green Sampford Brett New Town West Camel Stathe Rapps Furringdons Cross Greylake Stonebridge Maiden Head Lower Knapp Worthy Wookey Freshford Upper Stanton Drew Wagg Nythe Whitchurch Pilton Coleford Water Shapwick West Town West Bradley Littleton Over Stowey Mearns Helland Highway North Perrott Southwood Bruton West Lambrook Westcombe Ford Woolvershill Batch Cutler's Green Abbots Leigh West Quantoxhead Oldford Lower Writhlington Batheaston Staple Lawns Upcott Northway Lower Whatley Othery West Stoughton Hinton Blewett Simonsbath Lower Weare Corfe Mark Lullington Beard Hill Burnett Green Ore Spring Gardens Purn West Yeo Howleigh Huntscott Heale Rodney Stoke Middle Leigh Brandish Street Whitney Bottom Dry Hill Woodcombe West Hatch Portway The Millands Hillside Lower Peasedown Tivington Rotcombe East Lydeard Blackwater Clapton Merriott Little Weston Midsomer Norton Wickham's Cross Screedy Staplehay Radlet Coxley Wick Pitminster Canonsgrove Slough Green Oare St Catherine Portbury Felton Barlake Overleigh Brompton Ralph Hele Woolston Chipstable Cricket Malherbie West Mudford Haygrass Woodford Heath House Bower Hinton Dillington Otterhampton Kilve Halsway Backwell Green Wedmore Woodlands Crowcombe Webbington Firepool Horsey Compton Dundon Farleigh Hungerford Bath Woolverton Stoke sub Hamdon Pawlett Newtown Martock Field Stolford Chilson Common Isle Abbotts Preston Bowyer Burton East Combe Durborough Holywell Lake East Compton Batch Stewley Ham Coombe Horton Hardington Mandeville Holway Appley Charlton Horethorne Knightcott Hounsley Batch Wales Burrow Shearston Witcombe Hinton Battleton Bathway Lyncombe Hill Fox Hill Vobster Upper Baggeridge Thorne St Margaret Splatt Wyke Champflower Ley Wortheal Watchfield Puddle Town Chipley Dunkerton Bodden Lattiford Newtown Newtown Upper Westholme New Town Chaffcombe Wellisford Rimpton Banwell Hornblotton Green Axeford Estate Langridge Claverton Down Leighton Royston Water Gundenham Four Forks Sampford Arundel Steart Uphill Manor Evercreech Upper Benter Allerford Congresbury Westowe Fyfett Vole Single Hill Meare Cottiford Nash Woollard Wellsprings Kingswood Prestleigh Bagley Green Holbear Henton Stone Hill Lower Durston Lower Aisholt Yarberry Doverhay Ston Easton Higher Chillington Ford Maines Batch North End Luccombe Faulkland Cockhill Tolbury Woolmersdon Rolstone Langley Houndsmoor Cucklington Winterhead Fivehead Obridge Farmborough Churchtown Ilchester Wiltown Lye Hole Batten's Green Lower Merridge Durnfield Ruishton Shoscombe Westport Rowberrow Hare Stoford Jocelyn Park St Decumans Brockley Milborne Wick Whatley Longhouse North Widcombe Silver Street Aller Combwich Higher Burrow Bloomfield Discove Stoughton Cross Heaven's Door Ashill Narfords Norton sub Hamdon Meadgate East Elborough Friarn East Lyng Puxton Norton Fitzwarren Barrow Downside Croford Highway Bear Flat Holly Brook Stockwitch Cross Terhill Cotford St Luke Icelton Henstridge Sutton Bingham Lippiatt Hallatrow Kingsway Bladon Honey Hall Waterlip Norton Malreward Catsham Halse West Hewish Barwick Wonderstone Meadgate West Sparrow Hill Ham Street North Petherton Amesbury Lower Odcombe North Curry Dean Furnham Belle Vue Coat Lower Milton Southdown Downhead Newtown Farringdon Lower Weacombe North Cheriton Blackford Bradford-on-Tone Upper Cheddon Coppits Hill Odd Down Crock Street Higher Street Winterfield Moor Lower Marsh Frost Street North Town New Town Launcherley Wanstrow Coombe Bottom East Huntspill Durston Listock Cudworth Tonedale Edithmead Midford Lower Canada Cad Green Preston Plucknett Farrington Gurney North Weston Cuttiford's Door West Hill West End Writhlington Wrington Sion Hill Weston Village Rydon Washbrook Westonzoyland Chelston Knowle St Giles Crimchard Blagdon Hill Comeytrowe Biddisham Stock Shiplate Wallace Blindmoor Horner Keyford Nye Woodram Beercrocombe Bankland Cricket St Thomas Bloomfield Ashwick Sherford Leigh Woods Silver Street Hawkcombe Thorngrove Moorledge Bishop Sutton East Water Shawford Runnington Ashington Wiveliscombe Goathurst Little Lyde Gold's Cross Adscombe Upper Langford Burtle Lower Wellisford Willhayne Walton Bay Lower Shepton Higher Alham Cossington Liney Small Way Dyche Curry Rivel Draycott Broadmead Stony Littleton Woolcotts Clavelshay Hinton St George Shepton Montague Langport Westover Lydford-on Fosse Thurloxton Bishopswood Blackford Horsington Marsh Wadeford Nethercott Stogumber Townsend Norton Withybrook Catsgore Shopnoller Woodlands Culverhays Luckwell Bridge Dulcote Northfield Oldmixon Hillside West Stoke Woolavington Easton Town Bridgehampton Locking Parklands Garden City Norton's Wood Hutton Galhampton Henley Hillcommon Chelmsine Stanton Wick Gurney Slade Lower Halsway Iwood Stretcholt Heathfield Claverton East Woodlands Courtway Chedzoy Downside Whiteway Rooks Bridge Dowlish Wake Sea Killing's Knap Hungerford Mill Cross North Wick Winscombe Hardington Marsh Yeabridge Bradley Green Higher Town Pinksmoor Lower Vagg Whitley Head West Monkton Periton Herons Green Hedging Hackness Weston Park Weare Stone-edge Batch Radstock East Bower Pudleigh Knott Oak Ubley Street Ash Stolford Sparkford Hill Ford Puddlebridge Withy Mills Whitchurch Thornfalcon Upton Hook Compass Uphill Berrow West Coker Rockwell Green Somerton Rudge Chardleigh Green Holywell East Pennard Nettlebridge Mells Camel Hill Sellick's Green Pecking Mill Woodlands Outwood Old Down Lambridge Pear Ash East Clevedon West End Pipehouse Willand Cockwood Hadspen Whatley Purtington Carhampton Summerlands