Bus Advertising in Litton

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Bus Marketing in Litton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Litton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Litton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Litton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Litton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Litton (Somerset)

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South Horrington East Coker Stream Budleigh Yeovilton Appley Compass Hardington Mandeville Venn Coultings Tyning Moor Bathford Westhay Winterhead Wadeford Freshford Raddington Milton Shockerwick Lye Hole West Yeo Hayes Park Publow Greenway Butt's Batch Wickham's Cross Eastbrook Lower Burrow Batcombe Higher Durston Langaller Hawkcombe Chilton Cantelo Rickford Downhead Cockwood Durston Langford Beardly Batch Stoughton Cross Lower Somerton Rodhuish Daw's Green Compton Durville Bilbrook East Hewish Upper Milton North Town High Littleton Sutton Montis Chilson West Horrington Rackley Knott Oak Berkley Stolford Henlade Buckland St Mary Fulwood Camel Hill Knapp Middlezoy Redcliffe Bay Wales Bloomfield Down End Brympton d'Evercy Hamfield East Lyng Hook Tatworth Chedzoy Tolbury South Chard Speckington Snails Hill Berkley Down Clanville Hamp Stone Hill Charlton Amesbury Rodgrove Perrymead Charlton Puckington Woodhill Oldfield Park Butleigh Kingsdon Hardington Queen Charlton Rowbarton Wheathill Wearne Leighland Chapel Southay East Clevedon Langford Budville Polsham Hillside Draycott Hadspen East Water Asney Alford Tonedale Yeovil Hoccombe Aller Trull Little Weston Thurlbear Elliots Green Little Norton Cloford Shawford East Rolstone Pooltown Lower Marsh Dundry Shepton Beauchamp Compton Common Wookey Hole Middle Chinnock Brinscombe Queen Camel Rotcombe Canonsgrove Riding Gate Worle Cricket St Thomas Closworth Ham Hapsford Taunton Timsbury Pleamore Cross Vobster Piltown Minehead Dunkerton Hare East Lydford Lower Writhlington Townsend Leigh upon Mendip Wellington Tivington Knowle South Stoke Pond Close Lower Marston Andersea Norton Fitzwarren South Twerton Sweethay Sutton Badger Street Heale Belle Vue Weston Town's End Langport Westover Sparrow Hill Dulcote Burlinch Keyford Maperton Holbear Tracebridge Catsgore Wicklane Tuckerton Heale Pict's Hill Brockley Elm Whitney Bottom Hackness Stoney Stoke Enmore Lopen Temple Cloud West Compton Ley Borough Post Ridge Lower Weston Gotton Escott Berkley Marsh Adsborough Westford Cholwell Walpole South Petherton Purn Dipford Little Load Beckington Bathpool Farleigh Haymoor End Bradford-on-Tone Slough Green Oare Downside Ashcott Corner East Lydeard Greenham Ilford Ashwell Stawell Wheddon Cross Claverton Down Clapton Wick West Lambrook Small Way Staple Fitzpaine New Town Lower Whatley Moortown Burton Ruishton West Woodlands East Twerton Hockholler Worlebury Englishcombe Blindmoor White Ox Mead Lower Westholme Shiplate Waterlip Breach Muchelney Ham Hartswell Ford Street Cross Kingweston Goathurst Coombe West Town Oldmixon Knoll Green Stembridge North Perrott Frost Street Ebdon Backwell Common Primmore Corner Cricket Malherbie Easton Town Stowey Bishops Lydeard Farringdon Northway Yenston Gurney Slade Edgarley Edbrook Ludney Thorney Woolley Newton St Loe Pound Wilton North Town Shoreditch Castle Cary Hollands Wonderstone Kilmersdon Blatchbridge Rook's Nest Greenhill Bossington Chipstable Blagdon Bagley Green Old Ditch Eastover Fenny Castle Whiteway Upton Clandown Bathealton Coombe Hutton Faulkland Tyning Pitsford Hill Sheepway Puddlebridge Durborough May Pole Knap Withypool Lower Aisholt Biscombe Lower Vexford Bathampton Southway Willhayne Dulverton Huntscott New Town Upper Baggeridge Norton Hawkfield Sidbrook Upper Godney Discove Woodford Hawkridge Langford Green Milton Clevedon Sparkford Emborough Easton-in-Gordano Chesterblade Chardleigh Green Odcombe North Batsom Chew Magna Higher Wambrook Dolemeads Holman Clavel Frome Newtown North Curry Beggearn Huish Lambridge Dunster Norton St Philip St Andrew Wick Westport Splatt West Porlock Holly Brook Welton Hollow Merriott North Stoke Bear Flat Gundenham Doulting Lyncombe Hill Stout Liney Scrapton Towns End Stanton Prior Lower Wraxall Lyatts Lawford Hunstrete Maines Batch Star Coombe Bottom Midford Lower Foddington Lytes Cary Hicks Gate Chilcompton Galhampton Timberscombe Widcombe Compton Dundon Kilton Merridge Compton Bishop Chelvey Lulsgate Bottom Verrington Elborough Higher Alham Blackwater Sherford Corton Denham Combwich Chaffcombe Marston Gate Stoke sub Hamdon Sea Windmill Hill Woodford Crewkerne Henstridge Marsh Nettlebridge Yatton Edithmead Heale Knole Huxham Green Evercreech Sutton Wick Middle Burnham Lower Merridge Laverton Walton St Mary Dry Hill Congresbury Sampford Moor Stockmoor Village Sigwells Hardway Cowslip Green Bishopswood Henstridge Biddisham Blackford Huntspill Crowcombe Heathfield Cheddar Broadmead Moorlinch Leighton Bath Curry Mallet Ford Pudleigh Hemington Ubley Sideling Inglesbatch Axeford Estate Upper Langridge Woodlands Woolston Angersleigh Oldford Flax Bourton Horsey Brindham Mid Lambrook Upper Coxley Combe Florey Donyatt East Compton Marston Magna Midelney Bower Hinton Poole Pen Mill Higher Holton Upper Stanton Drew Failand Banwell Stileway Tellisford Locking Parklands Peasmarsh Westbury-sub-Mendip Nedge Hill West Pennard Upper Radford Upper Weston Ashcott Rockley Ford Nunney Catch West Coker Whatley 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Shadwell Long Cross Knowle Wagg Way Wick Newtown Ham Street Whitnell Hatch Beauchamp Portway Paulton Hinton Blewett Yarford Claverton Bawdrip Stoke St Gregory Dowlish Wake Higher Chillington Meadgate West Payton Newport Sand West End Weston in Gordano Chantry East End Lower Godney New Cross Templecombe Cutcombe Townsend Bare Ash Southfield Hatch Green Ford Southwood Rode Hill Bicknoller Fitzroy Critchill Bayford Blagdon Hill Stockland Bristol Trudoxhill Coxbridge Hornsbury Mearns Vole Hembridge Tintinhull Bishop's Hull Chapel Cleeve Swell Bedlam Clarence Park Tadwick Hornblotton Green Locksbrook Cutler's Green Allowenshay Haydon Radstock Ashcombe Park Oake Green Cudworth Lydford-on Fosse Pathe Chapel Leigh Broadway Pound Brompton Ralph Ilchester Mead The Green Fromefield Monger The Oval Lullington East Cranmore Clutton Hill Coleford Moorlands Huish Episcopi Dunwear Allerford Huish Champflower Puddle Town Charterhouse Weare West Town Yarde Duddlestone Great Elm Green Parlour Little Lyde Obridge Upper Langford Lower Key Eastertown Walton Bay Rudge Burnett Whitelackington Upper Vobster Hele Houndstone Coat Girt New Town Paintmoor Codsend West Stoke Cocklake Lower Failand Cotford St Luke Ashbeer Kingston St Mary Chewton Mendip Cad Green Low Ham Shepton Montague St Georges Dean Priest Down Field Strode Croford Backwell Green Ash Cross Wood West Bradley Writhlington Littleton Burrington Alvington Cottiford Border Maidenbrook Holywell Staplegrove Dinnington Shepton Mallet Bury Crock Street Urgashay South Cadbury Edington Double Hill The Millands Adscombe Hallatrow Single Hill East Bower Woolmersdon Withyditch Bickenhall Woodlands Lyng Langley Limington Mill Cross Withiel Florey Dimmer Drayton Langport Farmborough Tangier Axbridge Helland Fivehead Aley Babcary Ashbrittle Cole Galmington Highbury West Newton Sawyer's Hill Ash Priors Grosvenor Whitley Head Southmarsh Charlton Musgrove Cowbridge Middle Stoughton Overleigh Tarnock Wigborough Combe Park Woolcotts Ham Green Lower Weare Dillington Withycombe Haygrass Latcham Stapley Innox Hill Brockham End Henstridge Bowden Chipley Periton Nunney Barlake Yeovil Marsh Saltford Lusty Woolvershill Batch Exebridge Crowcombe Lufton Ammerham Stamborough Silver Street Stewley Flaxpool Old Cleeve Nye Lower Swell Charlynch Alhampton North End Hurcot Woodram Norton Malreward Roundham Winsham Cambridge Batch Mark West End St Michael Church Rapps East Combe Horton Cross Hillcommon Townsend Kingsway Listock Wembdon Yarrow Fiddington Lower Knapp Long Sutton Heathfield Hounsley Batch Bradley Green East Woodlands Silver Street Newton East Harptree Wallace Bankland Rode North Wick Corston Oakhill Lower Weacombe Winsford East End Hardington Marsh Chalkway Ston Easton Westonzoyland Ashington Lower Stratton Barrow Gurney Shoscombe Dowslands West Wick East Brent Lower Odcombe Ashwick Bratton Weston-Super-Mare Ruggin Steart Pensford Winford Bloomfield Spring Gardens West Howetown Lower Durston Stratton-on-the-Fosse Feltham Horsecastle Sandford Kittisford Selworthy West End Nash Greylake Stogursey Curland Common Clays End Little Pennard Town's End Plainsfield Crickham Haybridge Haydon Lodway Clevedon Andersfield Muchelney Othery Alstone Kelston Rimpton Ham Wookey Walton in Gordano Blackrock Ashton Watering Stoke St Mary Downside Woodcombe Charlton Adam Milborne Wick Bulford Tacker Street Rolstone Meare Green Abbots Leigh Bindon Cameley Broomfield Roadwater Lower Milton Brockley Haydon Puxton Priddy Burtle Highway Alcombe Melcombe Hewish Higher Town Portfield Montacute Townsend Charlcombe Gold's Cross West Buckland Pendomer Shoscombe Vale Stone Allerton Litton Combe Down Walrow Loxton Rydon Milverton Butcombe Street Ash Drayton Comeytrowe Chillington Felton Stockwood Vale Higher Foddington Wincanton Hillfarrance Atherstone Sparkford Hill Wreath Little Keyford Hollow Brook Rush Hill Tolland Coxley Benter Stoke Trister Catsham Northwick Kingswood Middle Stoford East Nynehead Ubley Worthy Beckery Hastings 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