Bus Advertising in Lower Drayton

Get in touch

Bus Marketing in Lower Drayton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Drayton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Drayton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Drayton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Drayton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lower Drayton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Longdon Haselour Rake End Hockley Beaconside Stowe-by-Chartley Washerwall Uttoxeter Outlands Carroway Head Little Aston Doxey Sandyford Woodend Leycett Upper Elkstone Townhead Shallowford Church Fields Cowall Moor Newpool Knightley Nurton Stretton Woodlane Wilnecote Little Wyrley Threelows Harper's Gate Cold Norton Newchurch Blymhill Common Gailey Wootton Talke Pits Greensforge Ford Green Hulme End Fegg Hayes Gayton Blythe Marsh Stowe Callingwood Meir King's Bromley Longdon Green Bridge End Stone Mill Green Quarry Heath Newtown Biddulph The Rookery Sidway Woodseaves Alstonefield Shawfield Red Hill Enson Hixon Etchinghill Standon Seighford Anslow Common Lower Tean Hill Top Brookhay Clifton Campville Broad Meadow Heighley Stubwood Cats Edge Hademore Fradley South Bowers Creswell Green The Quarry Poolfields Brinsford Rickerscote Little Hay Prestwood Cannock Hanbury Whitecross Coton in the Clay Carmountside High Town Littlewood Upper Cotton Mossgate Hartley Green Aston Norton-in-the-Moors Great Bridgeford Wildwood Hoar Cross Willslock Beffcote Wheaton Aston Bromley Hall Basford Green Hatherton Sandonbank Longnor Birches Head Smallrice Chell Heath Lightwood Cotton Norton Canes Barton Green Swinscoe Heath Hayes Fauld Greenhead Little Sugnall Littleworth Newtown Springhill Butterton Knighton Swynnerton Wootton Colwich Western Downs Lower Nobut Godleybrook Churnet Grange Flash Withystakes Bottom House Giggetty Totmonslow Parkside Offleyhay Wychnor Swindon Longshaw Stoke-upon-Trent Barlaston Ubberley Packmoor Forebridge Hales West Hill Coven Borough Park The Bratch Coton Kidsgrove Yarnfield Knypersley Combridge Knowl Bank Charnes Newborough Wain Lee Trysull Coton Little Onn Whitley Heath Sugnall Landywood Huntley Beamhurst Lane Westcroft Codsall Dunstall Rakes Dale Shareshill Hollins Aston Godstone Crakemarsh Poolend Coppenhall Cresswell Woodmill Shelton Crackley Outwoods Penkridge Brazenhill Boon Hill Laney Green Hanchurch Great Chatwell Turnhurst Brineton Moneystone Amington Efflinch Jack Hayes Sutton Betley Shirleywich Brookhouses Goosemoor Green Blakeley Shebdon Hilltop Acton Heron Cross Whitehurst Two Gates Sandford Hill Pipehill Mount Pleasant Audley Barlaston Common Rue Hill Stone Heath Cookshill Bishops Offley Draycott in the Moors Leese Hill Whittington Burnhill Green Church Mayfield Stapenhill Field Church Hill Coldmeece Blythe Bridge Blore Morrilow Heath Grindley Salt Gospel End Acres Nook Bradwell Mitton Cheslyn Hay Kiddemore Green Slindon Newtown Bignall End Little Ingestre Hill Top Walford Meir Heath Pye Green Knowle Style Holmcroft Gillway Birch Cross Thorncliffe Coven Heath Cheadle Park Hansley Cross Adderley Green Tunstall Whiston Stanshope Kinver Brund Upper Hatton Offleymarsh Drayton Bassett Plardiwick Coton Hayes Bagnall Southlow Fisherwick Glascote Congleton Edge Longnor Porthill Weston Draycott in the Clay Scounslow Green Wood Lane Weeping Cross Werrington Hobble End Ryecroft Gate Dam Mill Ellenhall Footherley Huntington Weston Coyney Tadgedale Lightwood Newton Hodgefield Halfpenny Green Bridgtown Onecote Blackfords Bickford Stockton Brook Chesterton Littleworth Lutley Lupin Sturbridge Meir Hay Ball Haye Green Little Chell Thornes Stadmorslow Rileyhill Cauldon Rangemore Rock End Newtown Middle Madeley Hookgate Stonnall Sandborough Netherland Green Bramshall The Wharf Radmore Wood Cotes Bromstead Common Little Bridgeford Forton Butter Bank Hazlecross Oulton Rough Close Huddlesford Hoften's Cross Joiner's Square Hill Chorlton Acton Gate Ridgeway Hamstall Ridware Stonydelph Burston Woodhouses Boney Hay Meretown Kingsley Holt Hartwell Ramshorn Beamhurst Alsagers Bank Doley Middle Mayfield Longridge Drointon Baddeley Edge Mayfield Tillington The Bodnets Overton Mixon Curborough Dagdale Great Saredon Meerbrook Bowsey Wood Tamworth Trentham Lane Green Dunston Heath Oakamoor Chesterfield Great Moor Rownall Codsall Wood Westlands Blackshaw Moor Himley Hazelslade High Offley Upper Nobut Rodbaston Dapple Heath Balterley Whittington Ball Green Hardings Wood Coton End Upper Landywood Slitting Mill Chorley Ingestre Knighton Morrey Blackbrook Chase Terrace Cellarhead Ashmore Brook Blackwood Hill Ribden Ford Little Madeley Loynton Chasetown Barton Turn Gerrard's Bromley Warstone Coxgreen Alton Stanley Moor Finney Green Windy Harbour Loggerheads Middle Hill Burton Manor Barton Gate Stonehouses Allimore Green Lawns Wood Leekbrook Coton Green Shraleybrook Hollybush Back o'th' Brook Ipstones Gospel Ash Shobnall Kingston Hill Garmelow Hopton Edial Bromstead Heath Moreton Bromley Wood Rushton Bank Woodhouse Green Freehay Stallington Okeover Yarlet Lower Hatton Fenton Longton Horsebrook The Shruggs Light Oaks Perry Crofts Lower Leigh Stourton Upper Tean Coalpit Hill Hardings Booth Longsdon Leacroft Windmill Bank Handsacre Smallthorne Brereton Cheddleton Heath Butt Lane Millmeece New Wood Red Bull Burntwood Green Four Ashes Oldfurnace Little Burton Bank Top Springwood Marchington Woodlands Goldenhill Far Hoarcross Baddeley Green Garshall Green Blithfield Compton The Hollies Whittington Fradley Woodcock Heath Woottons Essington Hopedale Abbey Hulton Bradeley Tittensor Haughton Standeford Chapel Chorlton Ashley Dale Moorend Shenstone The Raikes Fawfieldhead Ilam Birchall Cannock Wood Overley Bentilee Beam Hill Perton Newstead Redhill Tatenhill Common Norton Green Rugeley Willoughbridge Hadley End Lower Elkstone Cobridge Townend Biddulph Moor Glascote Heath Streethay Lea Heath Kingswood Common Hazles Tithebarn Hanbury Woodend Hem Heath Napley Braddocks Hay Bank Top Cotwalton Kingstone Ranton Tatenhill Ravenhill Foxley Bucknall Woodgate Knotbury Yoxall Alrewas Rising Brook Wetwood Woodhouses Farewell Upper Longdon Gailey Wharf Horton Winshill Marchington Hazles Cross Ashley Oultoncross Highfields Blymhill Shenstone Woodend Hilderstone Haregate Hartshill Norbury Junction Loxley Green Harlaston Stableford Mill Green Gillow Heath Great Gate Somerford Barton-under-Needwood Clough Hall Saverley Green Oldfallow Endon Bank Onneley Basford Aston-by-Stone Sandon Weston Jones Beech Pershall Blount's Green Forsbrook Lynn Bond End Pitts Hill Hill Top Hawks Green West Chadsmoor Hinksford Spring Hill Dimsdale Wardlow Four Crosses Crateford Otherton Hollinsclough Little Haywood Colton Hills Leek Seabridge Six Ashes Prestwood Scot Hay Nether Stowe Ashwood Hanford Browns Lane Middleton Green Cold Well Walton Gorstyhill Milton Hillsdale Dosthill Heaton Podmore Old Perton Norton Bridge Anslow Gate Little Heath Stanton Slade Heath Trent Vale Milwich Gipsy Green Hanley Shelton under Harley Brown Edge Ranton Green Spot Acre Armitage Brereton Cross Barnfields Shutlanehead Bradshaw Park End Queensville Muckley Corner Olive Green Butters Green Hopwas Cheadle Warslow Bobbington Cotes Heath Rowley Park Featherstone Cranberry Dresden Church Eaton Great Chell Lower Stonnall Cliff Vale Winkhill Great Wyrley Upper Hulme Napley Heath Commonside Copmere End Weaverslake The Brampton Threapwood Needwood Belgrave Burybank Ounsdale Lordsley Blakelow Seisdon Crossgate Harriseahead Coombesdale Robin Hill Dales Green Calton Boley Park Derrington Lichfield Marston Oulton Grange Newcastle-under-Lyme Gnosall Kettlebrook Little Saredon Long Compton Morridge Side Amerton Stanley Wightwick Manor Hollington Common Side Dogingtree Estate Dods Leigh Madeley Park Stonywell Blymhill Lawns Brickbridge Bradley in the Moors Spath Wigginstall Cotonwood Blackbrook Cheddleton Green Heath Ravenshall Edingale Blithbury Bilbrook Pasford Kerry Hill Wall Townsend Bednall Farley Kingsley Moor Fairoak Whitehill Walton Brocton Rushton Spencer Thorpe Constantine Churchbridge Roche Grange Prospect Village Stretton Broughton Normacot Apedale Bromstead Billington Ash Bank Dilhorne Caverswall Goosemoor Comberford Maer Woollaston Middleport Whiston Broomhill Orslow Sharpley Heath Chadsmoor Moreton Knowl Wall Blackbrook Breretonhill Cauldon Lowe Hilton Bowers Bent Hollies Common Tompkin Blore Croxall Bishops Wood Berry Hill Oulton Heath Moss Pit Burslem Aldershawe Longport Pillaton Wallbridge Park Waterfall Walton-on-the-Hill Levedale Lower Knightley Rocester Fradswell Almington Bitterscote Shutt Green Enville Cracow Moss Wigginton Colshaw Dayhills Chebsey Buddileigh Stockwell Heath Apeton Tunstall Chatcull Alders Admaston Mile Oak Hints Sheen Coven Lawn Mavesyn Ridware Ashley Heath Shut Heath Silverdale Knenhall Highwood Butterton Moorside Norton East Armsdale Longbridge Hayes Rakeway Gratwich Waterhouses Birchendale Dunwood Brewood Whitmore Aspley Dunkirk Croxtonbank Rumer Hill Ecton Betley Common Lower Ellastone Newton Hurst Milford Upper Mayfield Owen's Bank Great Haywood Brockton High Onn Consall Foxt Ellastone Bonehill Wombourne Newtown Sneyd Green Outwoods Croxden Mosslane The Heath Oakley Hawthorns Chestall Abbey Green Newchapel Woodshutts Newfield Wereton Bradley Hollins Eccleshall Burntwood Moddershall Branston Smestow Penkhull Cheadle Common Little Stoke Deadman's Green Sandfields Tixall Adbaston Gnosall Heath Hammerwich Baldwin's Gate Quixhill Newborough End Froghall Woodwall Green Kingsford Weeford Castletown Lawnhead Offleyrock Gorstey Ley Beasley Pipe Ridware Croxton Wolstanton Blurton Waggersley Blakeley Lane Mucklestone Rudyard Denstone Dunsley Horninglow The Handfords Milldale The Laches Sideway Stafford Knutton Meaford Denford Baswich Wetton Middle Cliff Orgreave Sandyford Broadeye Endon Upper Ellastone Westbeech Abbots Bromley Calf Heath Four Ashes Leomansley Winnothdale Rolleston on Dove Lower Drayton Stoke-on-Trent Iverley Stanley Moss Florence Brown Lees Lower Loxley Bemersley Green Stonefield Woodcroft Madeley Heath Blackwaters Teanford Nurton Hill Fradley Junction Fenton Low Newlands High Onn Wharf Elford Lapley Coton Farm Knightley Dale Cowley Rawnsley Oxford Elford Heath Boundary Blundies Hill Ridware Bolehall Balterley Green The Leys Wrinehill Gratton Poolfold Fulford Madeley Gentleshaw Cat's Hill Cross Stramshall Roughcote Whitemoor Wimblebury Congreve Gospel End Village Weston-under-Lizard Boscomoor May Bank Red Street Upper Leigh Balance Hill Newton Creswell Latherford Keele Lask Edge Bednall Head The Rowe Coton Wheatlow Brooks Millend Bradnop Grindon Anslow Halmer End Cross Heath Elmhurst Summerhill Withington Boothen Wetley Rocks Westwood The Lymes Northwood Orton Bloreheath Dunstal Marston Winnington Beechcliff Whitfield Overmoor Leyfields Tutbury Acton Trussell Leadendale Christ Church Burton upon Trent Water Eaton Dove Bank Trescott Oak Hill Colton Springfields Darnford Lowe Hill Mobberley Kingsley Coton Clanford Cornhill Dunston Wychnor Bridges Norbury Pattingham Broomyshaw Above Church Hednesford Coltstone Hilliard's Cross Jugbank Talke Church Leigh Gunstone Creighton Cross Green Nethertown Church Eaton Green Stanfield Fole Hillcroft Park Bishton Highfields The Potteries Checkley Heatley Etruria Tuppenhurst Haunton Parkgate Hyde Lea Oaken Shaffalong Hulme Armshead The Blythe Alder Moor Springhill Holt Hill Lower Penn Whitgreave Clayton Oulton Pasturefields Fazeley Miles Green Painleyhill Trinity Fields