Bus Advertising in Swindon

Get in touch

Bus Marketing in Swindon

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Swindon - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Swindon - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Swindon- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Swindon - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Swindon (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Chasetown Hinksford Lower Stonnall Acres Nook Stretton Stowe Beechcliff Shraleybrook Woodshutts Hardings Wood Scounslow Green Coven Heath Lichfield Braddocks Hay Essington Ryecroft Gate Harper's Gate The Raikes Crateford Mucklestone Horninglow Needwood Otherton Western Downs Brereton Cross Amington Perton Alsagers Bank Wall Acton Gate Sandon Beam Hill Bemersley Green Walford Thorpe Constantine Brickbridge Whitmore Wallbridge Park Branston Coton in the Clay Blackbrook Weston Coyney Cotwalton Wain Lee Rocester Cats Edge Church Leigh Basford Coton Coton Farm Newtown Garshall Green Wetley Rocks Oldfurnace Walton-on-the-Hill Newpool Borough Park Woodhouses Podmore Blymhill Common Little Sugnall Hilton Hillsdale Dimsdale Waterhouses Fradley South Hyde Lea Cheddleton Cobridge Dresden Woodwall Green Shallowford Croxall Trent Vale Blackwaters Consall Wood Lane Shelton under Harley Wheatlow Brooks Heighley Wrinehill Kingstone Bromley Wood Barlaston Common Bridgtown Robin Hill Netherland Green Whittington Newcastle-under-Lyme Goosemoor Seisdon Bowsey Wood Rowley Park The Wharf Hammerwich Stonydelph Totmonslow Whiston Barnfields Jack Hayes Colton Blythe Marsh Harriseahead Fisherwick Bednall Head Newfield Copmere End Coton Leadendale Warslow Crakemarsh Somerford Milford Napley Newchapel Shenstone Burntwood Gratwich Walton Slindon Cheadle Common Sandborough Milton The Hollies Huntley Moreton Laney Green Pasturefields Farewell Meir Newtown Great Wyrley Castletown Crossgate Rushton Bank Dilhorne Elmhurst Dosthill Scot Hay Billington Burston Weston Belgrave Plardiwick Ford Green Boney Hay Kingsley Moor Hollington Westcroft Godleybrook Birchall Water Eaton Lower Ellastone Boundary Greenhead Fawfieldhead Westwood Swinscoe Blount's Green Great Saredon Silverdale Lynn Windmill Bank Chebsey Hoften's Cross Cauldon Dunwood Hartshill Clayton Mill Green Dunstall Upper Leigh Halfpenny Green Mill Green Coton End Gnosall Heath Knutton Stonnall Combridge Codsall Bilbrook Blackfords Leek Lordsley Knotbury Alstonefield Church Eaton Lower Loxley Goosemoor Green Sandford Hill Clough Hall Newtown Church Fields Lutley Lower Drayton Outwoods Penkridge Brereton Bobbington Acton Moorside Aspley Leekbrook Seighford Draycott in the Moors Glascote Cotonwood Tatenhill Offleyrock Anslow Gate The Brampton Great Haywood Yarnfield Dunsley Tithebarn Westlands Saverley Green Coltstone Elford Moorend Denford Beffcote Madeley Highfields Spring Hill Ubberley Stableford Little Burton Gunstone Little Wyrley Whiston Meretown Ashmore Brook Stanley Moss Lower Knightley Browns Lane Knightley Glascote Heath Meir Heath Bishops Offley Middle Mayfield Bishops Wood Cauldon Lowe Burybank Godstone Meaford Maer Bagnall Blymhill Barton Gate Stowe-by-Chartley Woodlane Keele Newton Long Compton Blackbrook Offleyhay Norton Bridge Stramshall Hatherton Ashley Dale Haselour Poolfields Beech The Blythe Butters Green Stonehouses Above Church Gillway Onecote Beaconside Adderley Green Gentleshaw Pillaton Hanchurch Blakelow Efflinch Allimore Green Rickerscote Sideway Froghall Newton Hurst Featherstone Okeover Hilderstone Mixon Apeton Trinity Fields Newstead Windy Harbour Dunston Heath Newchurch Norton Green Marchington Blore Hill Chorlton Woottons Hilliard's Cross Cheadle Park Sneyd Green Horton Woodend The Rookery Knowle Style Elford Heath Sandfields Ash Bank Hanbury Woodend Stapenhill Darnford Little Ingestre Blithfield Whitehurst Abbey Green Pipehill Gerrard's Bromley Basford Green Park End Harlaston Meir Hay Millmeece New Wood Coombesdale Mossgate Trysull Churnet Grange Sandyford Bottom House Beamhurst Hednesford Ellenhall Shutt Green Chadsmoor Whitemoor Ranton Green Longnor Stretton Colshaw Shenstone Woodend Oulton Heath Dapple Heath Birchendale Moreton Lowe Hill Church Eaton Green Smallthorne Fazeley Hartwell Lapley Burntwood Green Cresswell Sheen Woollaston Ecton Pasford Bromstead Birch Cross Fegg Hayes Ridgeway Bromley Hall Dunstal Cracow Moss Moss Pit Longshaw Penkhull Shirleywich Draycott in the Clay Parkgate Knowl Bank Highwood Alders Burton Manor Lower Leigh Rue Hill Stone Heath King's Bromley Edingale Bank Top Hixon Quixhill Norbury Blurton Lask Edge Tillington Oakamoor Sidway Stafford Bradwell Waggersley Ranton Bradnop Threapwood Comberford Green Heath Newton Sugnall Nether Stowe Burnhill Green Oak Hill Painleyhill Newtown Knowl Wall Four Crosses Stadmorslow Grindon Upper Nobut Upper Elkstone Lane Green Nurton Hill Tatenhill Common Hanbury Coven Blithbury Shelton Salt Hem Heath Callingwood Cheadle Outlands Rough Close Orslow Hollinsclough Burslem Lawns Wood Lawnhead Brown Edge Loggerheads Brinsford Townhead Joiner's Square Holmcroft Heath Hayes Baswich Cold Norton Milldale Prestwood Stanshope Stanley Whitley Heath Two Gates Highfields Upper Longdon Barlaston Shebdon Baddeley Green Chesterton Calf Heath Oultoncross Handsacre Woodhouse Green Blackbrook Sutton Brund Orton Wilnecote Ramshorn Lightwood Ravenshall Queensville High Onn Alder Moor Cranberry Smestow Middle Cliff Wychnor Bridges Springhill Chestall Little Haywood Hanford Burton upon Trent Little Hay Hints Onneley Hollins Hill Top Biddulph Moor Porthill Aldershawe Standon Walton Stoke-upon-Trent The Rowe Lower Penn Christ Church Hulme End Norton-in-the-Moors Leese Hill Wigginstall Betley Ounsdale Bowers Bent Bishton Ravenhill Cornhill Hartley Green Hobble End Church Mayfield Rakes Dale Cotes Heath Hill Top Boscomoor Sturbridge Brookhay Knightley Dale Colton Hills Talke Pits Fradley Teanford The Shruggs Wimblebury Brockton Cookshill Tuppenhurst Little Bridgeford Brewood Huntington Breretonhill Longbridge Hayes Armsdale Kerry Hill Lightwood Knighton Oulton Audley Halmer End Blackshaw Moor Blore Haughton Winshill Churchbridge Springhill Heaton Acton Trussell Stanton Derrington Berry Hill Kinver Hoar Cross Compton Etchinghill Longridge Cold Well Garmelow Summerhill Hansley Cross Wightwick Manor Lower Tean Bromstead Common Dayhills Brineton Standeford Abbey Hulton Wychnor Tamworth Doxey Pattingham Morridge Side Townend Wombourne Bond End Norton Canes Stonefield Streethay Rangemore Drointon Dales Green Radmore Wood Trentham Great Moor Shut Heath High Offley Coppenhall Dogingtree Estate Hilltop Knenhall Ball Green Greensforge Four Ashes Armshead Hookgate Adbaston Orgreave Crackley Blundies Wootton Nurton Beamhurst Lane Townsend Brocton Dunkirk Gnosall Sandonbank Morrey Sharpley Heath Gratton Apedale Stourton Springwood Rakeway Slade Heath Hill Ridware Curborough Thornes Rumer Hill Blymhill Lawns Offleymarsh Broadeye Wigginton Gospel End Village Gipsy Green Fradswell Willslock Coton Clanford Bucknall Lupin Fairoak Six Ashes Florence Little Saredon Colwich Newborough The Laches Butt Lane Grindley Bromstead Heath Washerwall Foxley Olive Green Kiddemore Green Muckley Corner Cheddleton Heath Little Chell Hill Top Rake End Weaverslake Cross Green Hillcroft Park Baldwin's Gate Knypersley Bridge End Shawfield Milwich Etruria Turnhurst Hulme Winnothdale Woodmill Farley Buddileigh Seabridge Moneystone Back o'th' Brook Madeley Park Upper Ellastone Quarry Heath Middle Hill Brookhouses High Onn Wharf Poolfold Southlow Birches Head Marston Kidsgrove West Hill Admaston Hawks Green Broad Meadow Cannock Brazenhill Prospect Village Gorstey Ley The Heath Dagdale Talke Madeley Heath Landywood Coton Hayes Great Chell Endon Mosslane Moddershall Napley Heath Armitage Creswell Green Tutbury The Bratch Newlands Forebridge Forton Baddeley Edge Creighton Chatcull Ribden Aston Swynnerton Wolstanton Codsall Wood Woodhouses Gayton Commonside Ford Levedale Iverley Wheaton Aston Outwoods Middleport Redhill Kingswood Common Trescott Stubwood Miles Green Withington Woodcock Heath Bolehall Swindon Light Oaks Red Street Loxley Green Werrington Oulton Amerton Oaken Bradshaw Fole Bentilee Hardings Booth Caverswall Yarlet Oxford Marchington Woodlands Coalpit Hill The Leys Longdon Enson The Handfords Whitgreave Carmountside Little Madeley Fenton Low Hopwas Oulton Grange Rock End Bloreheath Bitterscote Clifton Campville Creswell Stallington Whitehill Croxton Hollybush Whitfield Broomhill Ingestre Spot Acre Upper Mayfield Dunston Bednall Hawthorns Shareshill Gorstyhill Smallrice Goldenhill Rolleston on Dove Chase Terrace Coton Green Croxtonbank Little Onn Marston Nethertown Bradley in the Moors Pipe Ridware Bradeley Kingsley Deadman's Green Broughton Footherley Meerbrook Coven Lawn Heatley Chesterfield Giggetty Normacot Blythe Bridge Stanfield Hales Littleworth Abbots Bromley Oldfallow Middleton Green Little Aston Little Stoke Ashwood Leyfields Flash Newborough End Ipstones Dove Bank Calton Bowers Tunstall Cross Heath Cotes Butter Bank Stone Rodbaston Upper Landywood Prestwood The Bodnets Far Hoarcross Broomyshaw Dam Mill Ashley Heath Wootton Shutlanehead Rising Brook Knighton Aston Mile Oak Lower Nobut Weston Jones Gospel End Whitecross Westbeech Sandyford The Lymes Bradley Wetton Fauld Gospel Ash Freehay Mayfield Shobnall Hazles Cross Mount Pleasant Slitting Mill Blackwood Hill Upper Cotton Four Ashes Biddulph Field Anslow Common Hazelslade Leomansley Great Chatwell Coxgreen Great Bridgeford Kettlebrook Bank Top Cowall Moor Middle Madeley Ashley Himley Mitton Whittington Denstone Enville Great Gate Haunton Red Bull Bramshall Rawnsley Cliff Vale Ellastone Upper Tean Alton Longton Rownall Willoughbridge Wardlow Cat's Hill Cross Cheslyn Hay High Town Haregate Cowley Carroway Head Horsebrook Betley Common Stoke-on-Trent The Potteries Shaffalong Woodgate Hazlecross Balance Hill Gailey Wharf Foxt Boon Hill Roughcote Rushton Spencer Woodcroft Butterton Leacroft Bickford Hazles Pitts Hill Hockley Poolend Kingsley Holt Blakeley Edial Parkside Wildwood Longport Oakley Beasley Winnington Coldmeece Hopton Cellarhead Millend Lea Heath Mobberley Heron Cross Wetwood Overley Waterfall Longdon Green Owen's Bank Hadley End Huddlesford Perry Crofts Checkley Congleton Edge Brown Lees Littleworth Stanley Moor Jugbank West Chadsmoor Northwood Newtown Weston-under-Lizard Finney Green Gillow Heath Packmoor Fradley Junction Common Side Threelows Yoxall Tittensor Hademore Hopedale Wereton Bignall End Latherford The Quarry Church Hill Ball Haye Green Pye Green Hollies Common Overmoor Balterley Green Boley Park Butterton Cotton Boothen Overton Drayton Bassett Forsbrook Barton Green Lower Hatton Balterley Spath Tadgedale Cannock Wood Hamstall Ridware Upper Hulme Little Heath Springfields Rugeley Charnes Endon Bank Loynton Lower Elkstone Gailey Tixall Pershall Winkhill Chell Heath Dods Leigh May Bank Coton Whittington Fulford Bonehill Withystakes Old Perton Barton Turn Stockwell Heath Congreve Red Hill Almington Doley Fenton Hodgefield Weeping Cross Eccleshall Leycett Chorley Weeford Tunstall Upper Hatton Stonywell Thorncliffe Roche Grange Rileyhill Stockton Brook Anslow Holt Hill Longnor Alrewas Mavesyn Ridware Woodseaves Barton-under-Needwood Hollins Kingsford Aston-by-Stone Rudyard Norton East Uttoxeter Tompkin Blakeley Lane Norbury Junction Warstone Hanley Chapel Chorlton Kingston Hill Ilam Longsdon Morrilow Heath Croxden Littlewood