Bus Advertising in Moorside

Get in touch

Bus Marketing in Moorside

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Moorside - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Moorside - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Moorside- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Moorside - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Moorside (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Warstone Chestall Pye Green Cresswell Newborough Newchapel Madeley Ford Green Hixon Bradwell Longridge Oldfallow Gospel Ash Great Chatwell Gratwich Wilnecote Farley Hobble End Leekbrook Walford Common Side Church Leigh Ingestre Blymhill Common Cheadle Common Upper Hatton Meir Heath Somerford Knypersley May Bank Tutbury Wimblebury Offleyrock Muckley Corner Loggerheads Upper Cotton Comberford Wrinehill Orgreave Balance Hill Cotes Abbots Bromley Newtown Forsbrook Brown Lees Upper Nobut Huddlesford Beaconside Bishops Wood Sugnall Walton-on-the-Hill Middle Madeley Boon Hill Pitts Hill Lower Nobut Armshead Kidsgrove Morridge Side Wood Lane Woollaston Croxton Orton Beam Hill Birchendale Foxt Normacot Dunstall Townhead Abbey Green Fulford Stafford Colshaw Middleport Little Haywood Kinver Meerbrook Farewell Napley Heath Garshall Green Millmeece Aldershawe Blakeley Lane Rowley Park Knighton Waterfall Norton Canes Trysull Green Heath Bonehill Denstone Blackbrook Perry Crofts Little Saredon Lower Leigh Calf Heath Haughton Penkhull Scounslow Green Hollins The Bodnets Olive Green Poolfields Moorend Dales Green Netherland Green Stanfield Rolleston on Dove Gerrard's Bromley Bobbington Meir Weston Upper Leigh Norton Green Ashmore Brook Pipe Ridware Etchinghill Hanchurch Tompkin Scot Hay Dunstal Bitterscote Tuppenhurst Western Downs The Wharf Windmill Bank Tithebarn Bromley Hall Commonside Burton upon Trent Woodend Bank Top Mucklestone Offleymarsh Buddileigh Ball Green Sturbridge The Brampton Little Stoke The Blythe Rakeway Stonehouses Gorstyhill Levedale Totmonslow Hilderstone Tatenhill Common High Offley Nurton Croxtonbank Trescott Hartwell Bishops Offley Lupin The Handfords Roche Grange Nethertown Brazenhill Hardings Booth Alrewas Trentham Milton Birch Cross Newpool Seabridge Blymhill Bignall End Froghall Cheslyn Hay Great Gate Winnothdale Wigginstall Hints Fauld Hanbury Woodhouses Beamhurst Burslem Hopwas Bradley Cats Edge Lower Tean Edial Broughton Brockton Horninglow Cannock Aston-by-Stone Uttoxeter Little Bridgeford Endon Bank Landywood Drointon Whitfield Blithfield Heaton Winnington Rushton Bank Newton Hurst Stubwood Sandford Hill Offleyhay Longbridge Hayes Borough Park Church Mayfield Croxall Shutlanehead Norton Bridge Leyfields Ashley Dale Haunton Hademore Holt Hill Burnhill Green Barlaston Common Upper Mayfield Madeley Park Newcastle-under-Lyme Millend Gorstey Ley Wychnor Hem Heath Mavesyn Ridware Lower Stonnall Springwood Joiner's Square Hammerwich Morrey Middle Hill Draycott in the Clay Leacroft King's Bromley Rumer Hill Knowl Wall Stanshope Littleworth Mossgate Cellarhead Loxley Green Stramshall Darnford Maer Sandyford Sandonbank Horton Southlow Huntington Oultoncross Slitting Mill Barnfields Harriseahead Bank Top High Onn Poolfold Laney Green Winshill Armsdale Haselour Knowle Style Stonnall Acres Nook Ball Haye Green Littlewood Cat's Hill Cross Marston Orslow Gentleshaw Spot Acre Shelton under Harley Creighton Fairoak Weeford Springhill Jack Hayes Codsall Wood Whitmore Hinksford Madeley Heath Aspley Gipsy Green Chadsmoor Stonywell Gailey Wharf Jugbank Beechcliff Bagnall Longnor Rushton Spencer Baddeley Edge Hodgefield Walton Hookgate Oakley Smallthorne West Hill Drayton Bassett Overton Blakeley Hockley Meir Hay Springfields Quarry Heath Alsagers Bank Lower Penn Turnhurst Northwood Above Church Stanton Longton Fradley South Eccleshall Goldenhill Rock End Rugeley Sutton Rakes Dale Bromstead Common Townend Little Hay Little Ingestre Sideway Goosemoor Hillsdale Church Fields Newton Whitecross Swynnerton Boscomoor Hartley Green Greenhead Kingston Hill Basford Whiston The Bratch Enville Upper Hulme Upper Longdon Newtown Shebdon Hazelslade Lower Elkstone Bloreheath Lea Heath Branston Trent Vale Charnes Rickerscote Little Sugnall Creswell Milldale Queensville Barton Turn Onneley Bond End Littleworth Acton Washerwall Balterley Green Brereton Cross Hales Knutton Woodcroft Roughcote Blythe Bridge Amington Tunstall Thorncliffe Iverley Lower Drayton Rangemore Leese Hill Horsebrook Norbury Junction Blount's Green Two Gates Doxey Newstead Upper Elkstone Dogingtree Estate Meretown Light Oaks Glascote Heath Hamstall Ridware Willslock Clifton Campville Thornes Cotonwood New Wood Kiddemore Green Carroway Head Bickford Godstone Longdon Biddulph Moor Fole Amerton Threelows Moss Pit Ranton Green Parkgate Handsacre Braddocks Hay Coton Hadley End Bridge End Brookhay Newfield Spring Hill Burntwood Green Wootton Breretonhill Mobberley Cross Heath Stoke-on-Trent Calton Dresden Dosthill Heatley Gnosall Heath Brund Upper Landywood Four Crosses Lightwood Bradley in the Moors Stowe-by-Chartley Baddeley Green Chebsey Wombourne Rownall Apeton Wigginton Newton Crackley Middleton Green Ravenhill Blackwood Hill Dods Leigh Mill Green Forebridge Glascote Poolend Cliff Vale Oaken The Hollies Rising Brook Hollybush Tunstall Sandyford Broad Meadow Rake End Cheddleton Shenstone Weeping Cross Oulton Grange Heron Cross Fegg Hayes Colton Hills Stockwell Heath Seighford Codsall Bromstead Heath Windy Harbour Baldwin's Gate Apedale Blore Knighton Wheaton Aston Little Chell Curborough Bradeley Great Wyrley Newlands Shenstone Woodend Wereton Bucknall Lowe Hill Boney Hay Tamworth Milford Oakamoor Townsend Longdon Green Mixon Ounsdale Bowsey Wood Bramshall Marchington Prestwood Fenton Low Almington Saverley Green Butterton Stretton Brineton Ranton Ipstones The Potteries Beasley Newchurch Milwich Dilhorne Doley Gnosall Grindley Hoften's Cross Coton Clanford Aston Rawnsley Fradley Junction Bentilee Teanford Cheadle Park Rileyhill Red Street Weston Jones Little Heath Coven Butt Lane Stadmorslow Dove Bank Kerry Hill Halfpenny Green Wolstanton Browns Lane Coalpit Hill Lower Ellastone Red Hill Godleybrook Woodcock Heath Pasturefields Clough Hall The Rookery Gunstone Longport Beffcote Brocton Hill Top Onecote Basford Green Longsdon Rough Close Pattingham Efflinch Barton Gate Ashley Heath Colton Checkley Yarnfield Shawfield Bradshaw Kingsley Holt Woodhouse Green Talke Pits Cotton Halmer End Wetley Rocks Cheadle Moddershall Moneystone Bradnop Loynton Greensforge Cowall Moor Alders Freehay Hanford Oulton Heath Weston Coyney Kingstone Elford Heath Fenton Brookhouses Hazlecross Whitehill Creswell Green Chatcull Garmelow Overley Woodmill Shutt Green Waterhouses Warslow Longshaw Mayfield Hollins Sandborough Dimsdale Anslow Kettlebrook Chell Heath Westbeech Woodgate Cheddleton Heath Shobnall Clayton The Lymes Otherton Stanley Moss Shelton Gillow Heath Hulme Woodshutts Copmere End Weaverslake Gospel End Village Beamhurst Lane Burton Manor Burntwood Leek Ash Bank Chesterfield Cross Green Lower Knightley Wightwick Manor Highwood Ecton Bemersley Green Essington Heath Hayes Harper's Gate Gillway Cold Well Westwood Lynn Stowe Blackfords Church Eaton Oldfurnace Springhill Blakelow Yarlet Blackbrook Burston Anslow Gate Chapel Chorlton Goosemoor Green Hoar Cross Little Aston Water Eaton Robin Hill Ubberley Upper Ellastone Kingsley Brinsford Blythe Marsh Great Moor Coltstone Shaffalong Audley Hansley Cross Lower Hatton Cotwalton Endon Back o'th' Brook Highfields Tittensor Cannock Wood Bolehall Leomansley Elford Stoke-upon-Trent Broomyshaw Butter Bank Red Bull Betley Common Hawks Green Stanley Great Chell Newtown Bilbrook Coven Heath Tillington Hawthorns Middle Mayfield Newborough End Bednall Knowl Bank Hill Top Cold Norton Carmountside Abbey Hulton Coton Middle Cliff Far Hoarcross Newtown Adderley Green Keele Barton-under-Needwood Knightley Dale Elmhurst Brickbridge Bromstead Pillaton Lordsley Broadeye Woodseaves Hanley Hill Top Upper Tean Podmore Broomhill Lower Loxley Great Saredon Dunkirk Cowley Woottons Outlands The Quarry Hednesford Morrilow Heath Florence Lawns Wood Field Outwoods Haregate Withington Coombesdale Pasford Hollies Common Congreve Hillcroft Park Blymhill Lawns Deadman's Green Redhill Coxgreen Berry Hill Christ Church Huntley Coton End Fawfieldhead Himley Armitage Ridgeway Trinity Fields Gayton Coven Lawn Cauldon Tatenhill Oak Hill Packmoor Leycett Withystakes Etruria Wain Lee Hanbury Woodend Acton Trussell Four Ashes Boundary Newtown Croxden Baswich Lawnhead High Onn Wharf Tadgedale Dapple Heath Lask Edge Oulton Knightley Four Ashes Gospel End Aston Threapwood Whiston Hopedale Crateford Marchington Woodlands Rue Hill Blore Churchbridge Shallowford Hilton Coton Green Fradley Sidway The Shruggs Ramshorn Wildwood Hollinsclough Chase Terrace Talke Allimore Green Ryecroft Gate Coton in the Clay Lane Green Brereton Blackshaw Moor Cornhill Swindon Stapenhill Hatherton Gratton Chasetown Meaford Thorpe Constantine Crakemarsh Adbaston Westcroft Whitley Heath Billington The Heath Walton Wootton Slindon Bednall Head Butters Green Compton Little Onn Giggetty Shut Heath Fisherwick Whittington Lichfield Long Compton Colwich Dunston Heath Quixhill Smallrice Sharpley Heath Stone Heath Blundies Stonydelph Hyde Lea Coton Hayes Rudyard Ashley Overmoor Kingswood Common Seisdon Burybank Rocester Footherley Hulme End Tixall Grindon Shareshill Blithbury Hartshill Highfields Congleton Edge Cranberry Dam Mill Balterley The Leys Cauldon Lowe Hill Chorlton Great Haywood The Laches Pipehill Silverdale Great Bridgeford Stallington Pershall Painleyhill Stableford Hardings Wood Streethay Church Eaton Green Weston-under-Lizard Dunsley Perton Yoxall Churnet Grange Okeover Denford Porthill Bowers Belgrave Alton Kingsley Moor Napley Wychnor Bridges Moorside Wheatlow Brooks Waggersley Boley Park Wallbridge Park Heighley Mount Pleasant Kingsford Hill Ridware Combridge Castletown Mile Oak Bishton Foxley Whitgreave Longnor Crossgate The Rowe Dayhills Birches Head Six Ashes Needwood Hazles Cross Boothen Anslow Common Prestwood Stourton Hopton Norton East Slade Heath Penkridge Coldmeece Fradswell Ellenhall Oulton Ilam Ford Standeford Lapley Norbury Featherstone Summerhill Nether Stowe Norton-in-the-Moors Birchall Biddulph Gailey Holmcroft Alder Moor Dagdale Sheen West Chadsmoor Chorley Moreton Stanley Moor Blurton Shraleybrook Hilltop Woodlane Winkhill Coppenhall Brown Edge Oxford Barlaston The Raikes Ashwood Wetton Swinscoe Hazles Ellastone Beech Whittington Wetwood Willoughbridge Bottom House Stretton Hollington Prospect Village Bridgtown Coton Dunwood Caverswall Harlaston Little Madeley Alstonefield Whittington Blackwaters Callingwood Cookshill Chesterton Stonefield Whitehurst Outwoods Acton Gate Betley Owen's Bank Stockton Brook Wardlow Ravenshall Standon Derrington Sandon Smestow Woodhouses High Town Cotes Heath Radmore Wood Butterton Parkside Coton Farm Enson Finney Green Salt Ribden Lightwood Woodwall Green Plardiwick Stone Brewood Park End Nurton Hill Admaston Forton Draycott in the Moors Spath Westlands Sneyd Green Church Hill Hilliard's Cross Moreton Latherford Marston Sandfields Barton Green Wall Leadendale Old Perton Mitton Rodbaston Blackbrook Knenhall Little Burton Fazeley Shirleywich Bowers Bent Werrington Cobridge Dunston Consall Mosslane Whitemoor Mill Green Cracow Moss Bromley Wood Knotbury Lutley Edingale Little Wyrley Flash Miles Green