Bus Advertising in Stallington

Get in touch

Bus Marketing in Stallington

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stallington - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stallington - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stallington- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stallington - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Stallington (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Bemersley Green Lightwood Madeley Longbridge Hayes Bramshall Haughton Cobridge Bradley Enson Stramshall Tithebarn Westlands Sandyford Stanshope Oxford Balterley Green Park End Himley Shelton Butt Lane Walton The Bratch Grindley Leacroft Cold Well Heatley Tunstall Gipsy Green Cellarhead Hales Pasford The Laches Hazles Cross Colwich Apeton May Bank Millmeece Bolehall Stowe Newchapel The Hollies Coton in the Clay Uttoxeter Threapwood Cats Edge Leese Hill Alders Boney Hay Bednall The Leys Hardings Booth Horton Hopwas Bradnop Stanley Moss Pattingham Gailey Woodseaves Stretton Creswell Common Side Blymhill Common Alstonefield Middle Mayfield Coton Knowl Wall Wigginton Cold Norton Lower Drayton Meir Heath Gayton Shutt Green Brocton Woodend Field Freehay Cookshill Lawns Wood Cliff Vale Wildwood Gerrard's Bromley Smallrice Newcastle-under-Lyme Ramshorn Chebsey Edial Church Fields Rocester Loxley Green Kettlebrook Stone Heath Hademore Slindon Castletown Upper Hulme Beamhurst Needwood King's Bromley Queensville Calf Heath Little Stoke Light Oaks Middleton Green Kingsford Compton Woodhouse Green Cotonwood Aspley Drayton Bassett Norton Bridge Cheddleton Pipe Ridware Sandborough Longdon Green Barton Green Parkside Landywood Lawnhead Balterley Alder Moor Chase Terrace Newborough End Coven Coton Farm Moorend Coltstone Norton-in-the-Moors Aston Little Bridgeford Hopedale Armshead Weston-under-Lizard Lower Loxley Betley Common Upper Mayfield Ravenhill Woodmill Trinity Fields Cannock Woodcock Heath The Lymes Bromstead Heath Bowers Owen's Bank Butter Bank Anslow Meerbrook Gospel Ash Upper Elkstone Tittensor Perry Crofts Brinsford Lutley Kingstone Little Hay Oak Hill Birchall Upper Landywood Bonehill Morridge Side Napley Upper Tean Bucknall Beechcliff Edingale Broughton Garshall Green Fazeley Gospel End Village Hobble End High Onn Wharf Hillsdale Borough Park Six Ashes Marston Madeley Heath Warstone Greensforge Sneyd Green Cheadle Park Hatherton Hazlecross Northwood Baddeley Green Curborough Broad Meadow Foxt Sutton Marchington Dresden Colton Hills Florence Mobberley Scounslow Green Bromstead Blore Outlands Godstone Bottom House Blymhill Sideway Ashmore Brook Beam Hill Dilhorne The Quarry Croxtonbank Werrington Norton Green Meir Hay Armitage Prospect Village Moreton Lordsley Little Ingestre Stonefield Weeping Cross Teanford Longshaw Kingsley Okeover Overton Allimore Green Bishton Denstone Poolfields Farley Endon Bank Knightley Dale Wetwood Butterton Elford Heath Hayes Godleybrook Bond End Wheaton Aston Offleyrock Moreton Coalpit Hill Sheen Upper Ellastone Bloreheath Hednesford Chell Heath Garmelow Great Moor Townhead Hollinsclough Newtown Stourton Woodhouses Woodwall Green Wombourne Goldenhill Longport Chesterton Old Perton Leycett Alsagers Bank Coton End Hem Heath Creighton Blackfords Spring Hill Cheadle Common Standeford Little Onn Hinksford Lower Ellastone Highwood Newtown Hints Hollins Seisdon Chadsmoor Dagdale Woottons Anslow Common Croxton Bridgtown Adbaston Hopton Miles Green Oldfurnace Chapel Chorlton Middle Cliff Billington Lynn Hoften's Cross Quarry Heath The Handfords Windmill Bank Breretonhill Lower Elkstone Onneley Wootton Townsend Nether Stowe Lower Penn Silverdale Cowall Moor Broomyshaw Rue Hill Audley Westbeech Blurton Kingsley Moor Cracow Moss Onecote Talke Abbots Bromley Newlands Hazles Acton Gate Congreve Overmoor Brereton Weaverslake Moorside Outwoods Blythe Bridge Hulme Dosthill Longridge Huntley Rake End Brockton Congleton Edge Hanchurch Baswich Knypersley Western Downs Meir Gorstyhill Beech Etchinghill Dunstal Mill Green Weston Coyney Rising Brook Littleworth Hamstall Ridware Wall Burnhill Green Wetley Rocks Middle Hill Summerhill Whittington Ranton Green Mitton Newstead Butterton Lowe Hill Marchington Woodlands Nethertown Codsall Tadgedale The Wharf Knighton Hill Top Millend Hartley Green Oulton Morrey Milton Lower Leigh Whiston Holmcroft Coxgreen Withington Derrington Whitecross Walford Bromley Hall Oaken Long Compton Tuppenhurst Outwoods Bishops Offley Christ Church Cheadle Sandonbank Smallthorne Hanbury The Heath Dam Mill Shebdon Hill Ridware Enville Callingwood Dapple Heath Oldfallow Littlewood Burntwood Commonside Cotton Brineton Fole Bradshaw Ashley Horninglow Amerton Willoughbridge Shelton under Harley Far Hoarcross Hillcroft Park Four Crosses Whitemoor Poolend Olive Green Froghall Hollington High Onn Moneystone Cranberry Painleyhill Elmhurst Hollybush Stowe-by-Chartley Little Heath Scot Hay Chorley Coldmeece Ubberley Footherley Hansley Cross Shallowford Deadman's Green Wychnor Bridges Winkhill Blundies Plardiwick The Raikes Wetton Bowers Bent Leyfields Shaffalong Croxall Overley Meaford Hadley End Hollies Common Four Ashes Yarlet Iverley Tatenhill Cheslyn Hay Cornhill Heaton Orton Milldale Upper Leigh Bishops Wood Adderley Green Amington Stockwell Heath Gillway Hawthorns Dunkirk Belgrave Lower Hatton Little Wyrley Lupin Lea Heath Kinver Bradeley Almington Stonydelph Copmere End Wrinehill Ashley Heath Blackwaters Burton upon Trent Mavesyn Ridware Upper Cotton Rock End Cotes Heath Lichfield Dogingtree Estate Blythe Marsh Bednall Head Littleworth Featherstone Wardlow Stockton Brook Gorstey Ley Shut Heath Nurton Hill Yoxall Fenton Knutton Bobbington Hulme End Admaston Crateford Coton Talke Pits Flash Rushton Spencer The Blythe Laney Green Elford Heath Wain Lee Woodhouses Great Saredon Ilam Rudyard Alton Fenton Low Ranton Hazelslade Maer Ounsdale The Potteries Tatenhill Common Broadeye Branston Mosslane Prestwood Haunton Rolleston on Dove Waterfall Wimblebury Haregate Springhill Lower Nobut Little Sugnall Knowl Bank Church Eaton Green Coombesdale Standon Efflinch Ashwood Orgreave Totmonslow Chatcull Cauldon Burslem Basford Shenstone Woodend Eccleshall Wallbridge Park Lower Tean Dunsley High Town Stonnall Wigginstall Two Gates Offleyhay Abbey Green Lower Knightley Hixon Shawfield Blore Whitmore Lane Green Huntington Wereton Ford Green Longton Oakamoor Glascote Heath Quixhill Holt Hill Wychnor Brazenhill Kingswood Common Barton-under-Needwood Little Chell Waterhouses Little Burton Stallington Cross Green Coven Heath Charnes Bentilee Tamworth Abbey Hulton Kerry Hill Oakley Blackbrook Colton Rodbaston Churchbridge Chestall Blithbury Consall Knighton Kiddemore Green Winnington Drointon Mill Green Green Heath Westcroft Radmore Wood Woollaston Grindon Chesterfield Hawks Green Hilton Rileyhill Doxey Muckley Corner Coven Lawn Bradley in the Moors Threelows Porthill The Rookery Barlaston Stubwood Greenhead Ravenshall Bickford Weston Jones Sandon Four Ashes Newton Stadmorslow Blount's Green Newfield Wootton Beaconside Keele Norton East Pershall Washerwall Seighford Seabridge Mucklestone Harper's Gate Mixon Hilltop Gratton Acton Trussell Fradswell Leek Fradley Junction Sandfields Longnor Saverley Green Blakeley Lane Gnosall Heath Wightwick Manor Harriseahead Newpool Knenhall Great Chatwell Cowley Church Leigh Calton Cotwalton Roughcote Woodgate Bromley Wood Redhill Smestow Dunwood Milford Bridge End Baddeley Edge Slitting Mill Little Aston Tixall Stapenhill Boley Park Lask Edge Spath Cannock Wood Morrilow Heath Weston Bitterscote Gnosall Gailey Wharf Brickbridge Foxley Milwich Water Eaton Penkridge Boothen Coton Hayes Codsall Wood Huddlesford Goosemoor Winshill Meretown Blymhill Lawns Packmoor Endon Highfields Ball Green Winnothdale Crossgate Hanford Hollins Hilderstone Hill Chorlton Hill Top Shobnall Springwood Norbury Hanley Wolstanton Blakelow Mayfield Shutlanehead Netherland Green Dove Bank Back o'th' Brook Gospel End Fradley South Goosemoor Green Coton Clanford Clough Hall Woodlane Waggersley Blackbrook Hill Top Rawnsley Croxden Newton Warslow Glascote Walton Biddulph Boscomoor Churnet Grange Lightwood Ashley Dale Barlaston Common Stonywell Alrewas Westwood Boundary Gratwich Loynton Trentham Ecton Great Gate Stanley Moor Thornes Rowley Park Whitehurst Perton Rangemore Pitts Hill Rownall Stableford Ash Bank Above Church Prestwood The Rowe Fairoak Dayhills Stonehouses Upper Hatton Buddileigh Hammerwich Bilbrook Boon Hill Fawfieldhead Cresswell Withystakes Spot Acre Rakes Dale Red Bull Penkhull Hookgate Bank Top Whitehill Gillow Heath Draycott in the Moors Chasetown Great Bridgeford Sidway Church Hill Coton Tutbury Oultoncross Barton Turn Fisherwick Kidsgrove Little Madeley Turnhurst Coppenhall Wheatlow Brooks Hartshill Broomhill Halfpenny Green Streethay Darnford Pye Green Bank Top Wilnecote Clifton Campville Beffcote Kingsley Holt Braddocks Hay Carroway Head Heighley Leekbrook Marston West Hill Finney Green Springhill Giggetty Willslock Oulton Heath Kingston Hill Madeley Park Birches Head Newtown Ellenhall Swynnerton Sharpley Heath Coton Green Norbury Junction Biddulph Moor Blackbrook Whiston Leomansley Middle Madeley Newtown Comberford Ipstones Robin Hill Highfields Orslow Whitfield Springfields Halmer End Latherford Shareshill Barnfields Bowsey Wood Whitley Heath Oulton Grange Pasturefields Newborough Sugnall Great Wyrley Dods Leigh Trent Vale Weeford Pillaton Beamhurst Lane Burton Manor Parkgate Longsdon Fradley Knightley Bignall End Lapley Bradwell Dales Green Ball Haye Green Cross Heath Longdon Blakeley Harlaston Acres Nook Brereton Cross Rough Close Horsebrook Blackshaw Moor Jack Hayes Gentleshaw Brookhay Middleport Thorpe Constantine Poolfold Clayton Jugbank Whitgreave Fulford Blackwood Hill Wood Lane Mount Pleasant Hartwell Southlow Trysull Birch Cross Windy Harbour Stoke-on-Trent Ellastone Crakemarsh Checkley Church Eaton Aldershawe Shirleywich Ingestre Brookhouses Blithfield Somerford Rakeway Rushton Bank Brown Edge Birchendale Otherton Stretton Woodshutts Crackley Joiner's Square Aston Moss Pit Swindon Fauld Loggerheads Forton Dimsdale Baldwin's Gate Bagnall Lower Stonnall Stanley Hanbury Woodend Woodcroft Swinscoe The Bodnets Heron Cross Hyde Lea Burston Hockley Great Haywood Ryecroft Gate Stafford Essington Whittington Stanfield West Chadsmoor Denford Upper Nobut Upper Longdon Mossgate Napley Heath Tompkin New Wood Beasley Cheddleton Heath Leadendale Ridgeway Balance Hill Brewood Sandford Hill Walton-on-the-Hill Mile Oak Slade Heath Knotbury Cauldon Lowe Brown Lees Barton Gate Burybank Stoke-upon-Trent Normacot Pipehill Dunston Heath Hilliard's Cross The Shruggs Tunstall Draycott in the Clay Shraleybrook Trescott Butters Green Forebridge Aston-by-Stone Cat's Hill Cross Handsacre Knowle Style Colshaw Farewell Forsbrook Hardings Wood Bromstead Common Newton Hurst Levedale Sturbridge Sandyford The Brampton Church Mayfield Great Chell Burntwood Green Roche Grange Newtown Stanton Podmore Newchurch Etruria Haselour Armsdale Browns Lane Shenstone Berry Hill Caverswall Thorncliffe Doley Salt Rumer Hill Carmountside Anslow Gate Hoar Cross Combridge Nurton Acton Little Haywood High Offley Townend Tillington Creswell Green Rugeley Ford Yarnfield Cotes Little Saredon Rickerscote Offleymarsh Dunston Whittington Gunstone Apedale Norton Canes Basford Green Longnor Dunstall Moddershall Ribden Stone Hodgefield Red Hill Red Street Fegg Hayes Betley Oulton Brund