Bus Advertising in Brightwell Heath

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Bus Marketing in Brightwell Heath

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brightwell Heath - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brightwell Heath - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brightwell Heath- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brightwell Heath - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Brightwell Heath (Suffolk)

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Common Annesons Corner Long Melford Earsham Street Cole's Green Cherrytree Green Horham Dennington Rodbridge Corner Brockford Green Clements Wilby Whepstead Aldham Bedfield Whitton Semer Rotten End High Street Chelsworth Common Wortham Malting End Wordwell Letheringham Kessingland Beach Haverhill Middlewood Green Worlingworth Chilton Leys Burstall Assington Green Linstead Parva Freston Frostenden Lampardbrook Parkway Sherbourne Street Bower House Tye Henley Chimney Street Felixstowe Kingshall Street Cross Green Battisford High Street Saxham Street Audley End Little Welnetham Stanton Street Barking Tye St James South Elmham Gedding St Peter South Elmham Wrentham Rishangles Norton Rushmere St Andrew Hagmore Green Larks' Hill Wenhaston Black Heath Little Saxham Waldringfield Heath Knodishall Fenstead End Badwell Ash Gulling Green Wenhaston Beyton Kennett End Woolverstone Milden Hundon Barton Mills Bury St Edmunds Great Green Coldfair Green Denham Ixworth Lakenheath Hazel Stub Blundeston Mill Green Mole Hill Ufford Dennington Corner Water Run Brent Eleigh Wissett Culpho Wyverstone Street Butley High Corner Lattinford Hill Duke Street Hengrave Botesdale Green West Row Bredfield Battlesea Green Lowestoft Collipy's Green Otley Bottom Upsher Green Uggeshall Coney Weston Stonham Aspal Wilde Street Saxtead Bottom Chalkstone Hemingstone Depden Green Kingshall Green Fingal Street Capel St Andrew Thorington Street Chediston Green Bungay Little Thurlow Green Hobbles Green Rushmere Street Withersdale Street Eriswell Winston Green High Street Bobby Hill Middleton Moor Iken Smallwood Green Lawshall Saxtead Little Green Felsham Covehithe Wetheringsett Scotia Drift Maypole Green Erwarton Bedingfield Street Sharpstone Street Normanston Little Stonham North Green Longfield Green Crown Corner Button's Green Walsham le Willows Huntingfield Genesis Green Kirton Old Felixstowe Ringshall Brundish Norton Little Green Cuckoo Tye Lawshall Green Blackheath Ash Corner Wickhambrook Oakley Park 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Clopton Corner Shop Corner Great Ashfield Burthorpe Boardy Green Lower Holbrook Stratford St Mary Potash Orford Hestley Green Gibraltar Rose Green Silverlace Green Little Waldingfield Blythburgh Rendham Meeting Green Framsden Gunton Saxtead Wick's Green Slough Hill Denham Street Moats Tye Burstallhill Capon's Green Boulge Wissington Haughley Green All Saints' South Elmham Stanton Chare Hillside Wickham Skeith Fornham All Saints Brampton Street Dandy Corner Little Livermere Mutford Gosland Green Saxmundham Bicker's Heath Gromford Somerton St Cross South Elmham Westbourne Brightwell Heath Thorndon Great Finborough Bacton Dagworth Baylham Eye Four Ashes Chimswell Elmsett Brundon Timworth Green Little Knowles Green Peasenhall Woodbridge Hoxne Bedingfield Bramfield Wentford Mendlesham Green Tunstall Eastbridge East Green Mill Street Warren Heath Baylham Stone Blackthorpe Newthorpe Bramford Otley Green Blacksmith's Corner Pound Green Athelington Lidgate Chelsworth Tuddenham St Martin Campsea Ashe Cowlinge Hanchett End Curlew Green Rede Theberton Maidensgrave Walpole Duck Corner Poystreet Green Creeting Bottoms Kelsale Glemsford Lower Layham Framlingham Sicklesmere Monewden Cook's Green Church Common Knaves Green South Cove Sweffling Methersgate Maypole Green Stonecross Green Homersfield Witnesham Monks Eleigh Tye High Street Green Chippenhall Green Weybread Workhouse Green Bradfield Combust Brettenham Stock Hill Martlesham Heath Bush Green Drakestone Green Stackyard Green Kittle's Corner Town Street Thorns Friston Fen Street Landwade Herringfleet Snape Stutton Hopton Greenwich Sudbourne Upper Layham Beck Row Monks Eleigh Debach Shelley Mill Hills Stratford St Andrew Ramsholt Walberswick Canham's Green Cock and End Yoxford Risby Drybridge Hill Wattisham Stone Gedgrave Westhall Ash Street Thornham Parva Wrentham West End Benhall Street Holton St Mary Clopton Green Newton Stanstead Dublin Wingfield Green Fornham St Genevieve Hanningfield Green Swingleton Green Lower Raydon Friday Street East Barton Kedington Bildeston Coddenham Shadingfield Whelp Street Clopton Green Wickham Green Camps Heath Maidenhall Honington Badingham Palgrave Melon Green Martlesham Humble Green Ringsfield Corner Bull Green Colchester Green Redgrave Ellough Page's Green Broad Street Dallinghoo Wattisfield Rumburgh Bromswell Heath Ilketshall St Margaret Coopers Corner Wainford Great Wratting Stanwell Green Little Bradley Bridge Street Hawstead Undley Bawdsey Oakley Cock Street Cross Green Hartest Hill Cornard Tye Easton Stradbroke Priory Green Wingfield Barnaby Green Calais Street Nedging Kesgrave Walton Akenham Great Cornard Lavenham Scotland Street Charsfield Cattawade Saxtead Green Attleton Green Stoke Park Brandeston Little Cornard Bacon's Green Great Bradley Nacton Mildenhall Cross Street Mount Pleasant Levington Westleton Spratt's Street Lower Falkenham Washbrook Street Aldeburgh Nether Street Pakefield Middleton Bell's Corner Barningham Heckfield Green Heveningham Boyton 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