Bus Advertising in Shottisham

Get in touch

Bus Marketing in Shottisham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Shottisham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Shottisham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Shottisham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Shottisham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Shottisham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ringshall Stowmarket Kirton Normanston Occold Lackford Blythburgh Stone Street Hanchett Village East Barton Hibb's Green California Wetherup Street Denham Workhouse Green Carlton Gulling Green Otley Green Rougham Hartest Chilton Leys Westbourne Eye Coopers Corner Cookley Green Reydon Capel St Andrew Somerton Barnham Milden Barnardiston Stoke-by-Clare Brightwell Brockley Green North Green Candle Street Babel Green Lound Ringsfield Page's Green Farley Green Walsham le Willows Cotton Burstallhill Maypole Green Wangford Mace Green Elveden Ubbeston Denham Green Roman Hill Barking Mill Green Baylham Stone Thorington Street Bridge Street Mill Street Wick's Green High Street Grinstead Hill Hinderclay Wordwell Blackthorpe Shingle Street Cavendish Felixstowe Knodishall Bures Pakenham Nettlestead Holywell Row Woodbridge Walk Horham Brome Trimley St Mary Dalham Blackheath Somerleyton Middlewood Green Heveningham Clare Nedging Tye Saxtead Monewden Timworth Coddenham Hulver Street Broad Green Clopton Green Rougham Green Cargate Dennington Corner Lawshall Green Oulton Wootten Green Bramfield Knettishall Wattisham Stone Duke Street Thorington Great Waldingfield Stanstead Barsham Long Thurlow Middleton Moor Freckenham Acton Place Great Cornard Newbourne Gislingham Pitmans Corner Thornham Magna Earl's Green Spexhall Barnaby Green Earl Soham Waldringfield Dorley's Corner Waldringfield Heath Finningham Hestley Green Yoxford Norton Little Green Creeting St Peter Metfield Common Ashfield Green Southolt Purple Hill Woolverstone Capon's Green Cranley Bower House Tye Denham Street Friday Street Ballingdon Combs Ford Barking Tye Harkstead Nacton Sicklesmere Corton Battisford Boulge Little Whittingham Green Rooksey Green Kingshall Street Hollesley Dublin Rishangles Boxted Tunstall Bicker's Heath Denham Corner Badingham Broadway Camps Heath Cranmer Green Whatfield Stackyard Green Claydon Shotley Depden Green Wattisham Brockford Street Botesdale Rickinghall Culfordheath Cock and End Bromswell Heath Horner's Green Hessett Snape Watering Hollybush Corner Russel's Green Woolpit Heath Mill Common Washbrook Street Darmsden Butley Low Corner Stutton Little Green Oakley Friday Street Creeting Bottoms White Horse Corner Shelland Kettleburgh Shotley Common Hintlesham Great Finborough Saxtead Green Whitestreet Green Swingleton Green Swan Green Culford Little Stonham Hanningfield Green Washbrook Cross Street Daisy Green Westleton Cuckold's Green Butley Castle Hill Shop Corner Aldringham Wissett Lavenham Polstead Heath Stubbing's Green Rushmere Cook's Green St Nicholas South Elmham Boyden End Easton Bavents Back Street Brackenham Little Glemham Tattingstone Upthorpe Icklingham Mendlesham Green Earl Stonham Thwaite Wales End Herringfleet Lattinford Hill Coney Weston Barrow Culpho Little Blakenham Lower Falkenham Bildeston Bradfield Combust Higham Nayland Flowton Wyverstone Street Potash Bedingfield Hobbles Green Framsden Brundish Street Farnham Stratford St Andrew Great Wratting Campsea Ashe Smithwood Green Harrow Green Tan Office Green Bell's Cross Acton Thrandeston Letheringham Helmingham Clopton Old Felixstowe Elmswell Reydon Smear Mettingham Stone Common Blundeston Sowley Green Clopton Green Stanton Chare Silverlace Green Greenwich Thelnetham Little Bealings Leiston Cuckoo Tye Erwarton Ilketshall St Margaret Braiseworth Chimney Street Chilton Street Boyton End Westerfield St James South Elmham Shipmeadow Clay Common Badwell Green Willingham Hoo Charles Tye Monk Soham Rede Washmere Green Gunton Mill Green Brook Green Wissington Ramsholt Bell's Corner Pound Green Drinkstone Green Gisleham Withersdale Street Wilby Stanningfield Great Bealings Calais Street Saxmundham Stockhold Green Chelsworth Common Rendlesham Blaxhall Bentley Eastbridge Daisy Green Blacksmith's Green Wickham Skeith Tannington Cavenham Coltsfoot Green Needham Street Wilde Street Bleach Green Bruisyard Street Denham Hawkedon Gipping Denston Tattingstone White Horse Westley Dorking Tye Great Livermere Little Bradley Wickham Street Apsey Green Raydon North Green Round Maple Chediston Lakenheath Audley End Burgate Botesdale Green Cattishall Forward Green Upper Street Redisham Racecourse Flixton Rose Hill The Port of Felixstowe Shimpling Street Santon Downham Great Barton Kesgrave Lawshall Longfield Green Wingfield Cay Hill Wicker Street Green Town Street Redlingfield Kingshall Green Sutton Street St Michael South Elmham Belstead Newman's Green Ash Street Stanwell Green Little Thurlow Green Beyton Hacheston Hemp Green Oulton Broad Blyford Great Saxham Church End Melton Hillside Wortham Ling Aspall Bruisyard Rumburgh Ford's Green Sackers Green Little Waldingfield Park Gate Hartest Hill Cuckoo Green Palgrave Kersey Upland Mutford Kenton Corner Beccles Hawstead Hopton Benhall Street Whitton Edwardstone Brandeston Allwood Green Fornham All Saints Laxfield Haverhill Cransford Brampton Street Holton Sutton Magpie Green Newmarket Great Bradley Nether Street Oaks Tye Elmsett Bedingfield Street Linstead Green Clopton Corner Cock & End Kentford Stow's Hill Whelp Street Wrentham Great Green Cocks Green Bush Green Fen Street Ashfield Green Wentford Rushmere St Andrew Priory Heath Lidgate Wainford Castling's Heath Boot Street Toad Row Little Finborough Ringsfield Corner Kenny Hill Little London The Woodlands Henstead Darsham Capel Green Levington Brundish Broke Hall Dagworth Friston Redgrave Rattlesden Wetherden Mells Otley Shotley Gate Little Livermere Gipsy Row Flixton Holton St Mary Willisham Tye Heckfield Green Thorns Newton Weybread Street Great Blakenham Willisham Wetheringsett Cock Street Charsfield Bungay Chattisham Hadleigh Heath Cratfield Wyverstone Newtown Dunwich West Street Walberswick Dandy Corner Saxtead Little Green Thistley Green Great Green Rendham Sudbury Mickfield Eriswell Hunston Saxtead Bottom Pinford End Bradfield St Clare Slough Hill Kelsale Rushmere Street Alpheton Button's Green Borley Green Iken Crowfield Shadingfield Sproughton Ashbocking Ash Corner Dennington Creeting Hills Mill Green North Warren Gedgrave Pettistree Lower Green Blacksmith's Corner Barley Green Hepworth Sutton Common Boxford East End Poslingford Stanton Kersey Tye Ousden Cattawade Huntingfield Owl's Green Frostenden Corner Stoke Norton Cockfield Exning Copdock Naughton Worlington Langham Chimswell Wyverstone Green Thurston Ilketshall St Lawrence Crownland Gosling Green Smallwood Green Upsher Green Winston Kessingland Brent Eleigh Cornard Tye Stonham Aspal High Rougham Wickhambrook Burthorpe Cherrytree Green Metfield Rose Green Nedging Burstall Eyke Whepstead Tuddenham St Martin Thorpe Street Sapiston Thorpe Morieux Wattisfield Herringswell Bedfield Yaxley Trimley St Martin Winston Green Calford Green Gromford Woolpit Broad Green Maypole Green Grimstone End Chillesford Frostenden Great Green Baxter's Green Honey Tye Church Common Felixstowe Ferry Wherstead Brockley Corner Woolpit Green Boyton Snape Kennett End Brantham Tannington Place Mole Hill Hoxne Bedfield Long Green Old Newton Stradbroke Drakestone Green Parliament Heath Hemley Great Bricett Thorney Green Sotherton Little Knowles Green Mile End Ixworth Grundisburgh Button Haugh Green Drybridge Hill Brabling Green Fingal Street Clopton Green Bird Street Great Glemham Monks Eleigh Brockley Bury St Edmunds Drinkstone North Cove Aldeburgh Gedding Horringer Troston High Street Coldfair Green Buxhall Curlew Green South Cove Humble Green Bramford Hagmore Green Hanchett End Stuston Upper Layham Sizewell Debach Chickering Buxhall Fen Street Bawdsey Oak Hill Bloodman's Corner Pakefield Ampton Little Eriswell William's Green Playford Great Wenham West Stow Gedgrave Hall Studlands Park Athelington Lower Holbrook Mickley Green Glemsford Falkenham Sink Birds End Haughley Green Shottisham Cookley Street Bredfield Sotterley Groton Aldham Barningham Oldhall Green Hazel Stub Otley Bottom Undley Risby Scotland Street Broad Street Cross Green Wenhaston Black Heath Bucklesham Fakenham Magna Felsham Marlesford Leavenheath Stores Corner Kirkley Framlingham Linstead Parva Fenstead End Meeting Green Conyer's Green Rodbridge Corner Kessingland Beach Annis Hill Halesworth Hog's Corner Gibraltar Red Lodge Parham Weybread Denham End Alderton Barham Wickham Green Needham Market Canham's Green Ingham St Peter South Elmham Bowbeck Ringsfield Common Shelley Cowlinge Wingfield Green Kenton Colchester Green Stonecross Green Stoke Ash Little Saxham Freston Pea Porridge Green Annesons Corner Southwold Theberton Wixoe Brockford Green Harleston Genesis Green Mill Green Kersey Timworth Green Collipy's Green Earsham Street Sharpstone Street Moulton Four Ashes Flempton High Street Green Dallinghoo Friday Street Brettenham Stanton Street Walpole Ringshall Stocks Westhall Falkenham Beck Row Parkway Poystreet Green Bradfield St George Ipswich Badwell Ash Brandon Bull Green Mellis Green Ixworth Thorpe Woodside View Butley High Corner Dunstall Green Wetherden Upper Town Thornham Parva Hitcham Bucks Horn Place Lower Layham Gosbeck Little Green Spratt's Street Chediston Green Lindsey Tye Upper Street Mill Hole Mellis Frizzeler's Green Chalkstone Great Common Assington Hasketon Stratford St Mary Little Thurlow Akenham Stoven Martlesham Great Ashfield Ufford Pixey Green Hunston Green Cove Bottom Saxham Street Cobblers Corner Knaves Green Assington Green Wortham Ilketshall St Andrew Stradishall Sibton Green Wangford Little London Haughley Little Welnetham Cretingham Lindsey Fressingfield Maidenhall Combs Uggeshall The City Foals Green Middleton Ward Green Depden Bardwell Crackthorn Corner Scotia Drift Monks Eleigh Tye Crown Corner Long Melford Cross Green Fornham St Genevieve Cookley Barnby Polstead Upper Weybread Withermarsh Green Lower Hacheston Chippenhall Green St Margaret South Elmham Mendlesham Upper Street Stone Street Peasenhall Lower Raydon Bromeswell Great Thurlow Brown Street Debenham Beyton Green Sternfield Orford Capel St Mary Stoke Park Wickham Street Preston St Mary Somersham Woodbridge Covehithe Holbrook Thorpeness Barton Mills Carlton Colville Brampton Cow Green Gazeley Higham Chelmondiston Chevington Kettlebaston Attleton Green Offton Crowfield Green Rushbrooke Battisford Tye Chantry Battlies Green Euston Benhall Green Maidensgrave Hemingstone Lower Common Upper Town Wilsey Shimpling East Bergholt West End Hundon Lady's Green Haughley New Street Stowlangtoft Market Weston Bobby Hill Worlingworth Brundon Hoggard's Green Silverley's Green Henley Tuddenham Water Run East End Martlesham Heath Gainsborough Westhorpe Wickham Market The Downs The Street Landwade Battlesea Green Lower Street Sotherton Corner East Green Malting End Colton Bures Green Semer Burgh Hadleigh Duck Corner Hanningfields Green Ellough Sweffling Dennington Hall Little Wenham Pitcher's Green Stanway Green Hightown Green Bacon's Green Monk Soham Green West Row Mount Pleasant Broadgrass Green Cole's Green Worlingham Trimley Lower Street High Street Thurston End Little Cornard Methersgate Creeting St Mary Onehouse Witnesham Tostock Mill Hills Newthorpe Warren Heath Almshouse Green Upper Holton Temple End Melon Green Base Green Mildenhall East Green Wrentham West End Broom's Barn Clements California Lowestoft Chedburgh Goddard's Corner Chilton Kedington Moats Tye Thorndon Bacton Homersfield Little Wratting Baylham Poslingford Corner Sibton Withersfield Fornham St Martin Larks' Hill Hawstead Green Kittle's Corner Gosland Green Fen Street Lampardbrook Chelsworth Cross Green Chapel Hill Syleham Hargrave Weston Ditch St Cross South Elmham Ashfield Cum Thorpe Benacre Stock Hill Boardy Green Mendham Stowupland The Heath Thorpe Green Swilland Weston Walton Oakley Park Stoke-by-Nayland Lambfair Green Windsor Green Hengrave Coddenham Green Great Welnetham Black Street Cox Common Priory Green Wenhaston Thurston Planche All Saints' South Elmham Nowton Stansfield Tan Office Honington Easton Green Sherbourne Street Bacton Green Pettaugh Sudbourne Brightwell Heath Rotten End Easton Brome Street