Bus Advertising in Cook's Green

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Bus Marketing in Cook's Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cook's Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cook's Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cook's Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cook's Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Cook's Green (Suffolk)

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Upthorpe Eriswell Nayland Brackenham Friday Street Bromeswell Stanway Green Cross Green Worlingham Barsham Little Thurlow Bucks Horn Place Capon's Green Mendham Sternfield Westhorpe Denston Ringshall Stocks Lower Falkenham Bredfield Wainford Chillesford Upper Street Wrentham Bedfield Long Green Great Finborough Finningham Maidensgrave Sotherton Wetherup Street Nether Street Onehouse Hacheston Lattinford Hill North Warren Reydon Smear Kennett End Hollybush Corner Brantham Blundeston Rattlesden Hawkedon Boyton Battisford Tye Hunston Metfield Common Brampton Ringsfield Culpho St Cross South Elmham Annesons Corner Redlingfield Wetheringsett Hanningfield Green Priory Heath Windsor Green Clements Holbrook Capel Green Cay Hill Gromford Mendlesham Green Calais Street Cranley The Downs Beyton Green Little Bealings Stanstead Burthorpe Santon Downham Barnardiston Bedingfield Fenstead End North Cove Broadway Combs Ford California Ilketshall St Andrew Hinderclay Wordwell West Street Stoven Southwold Chimswell Walberswick Creeting St Peter Great Bradley Candle Street Hasketon Friday Street Tostock Pea Porridge Green Badwell Green Wilsey Bawdsey Polstead White Horse Corner Spratt's Street Stone Street Uggeshall Elmsett Oaks Tye Mickley Green Lound Drinkstone Nedging Pinford End Walpole Gisleham Pixey Green Bower House Tye Monks Eleigh Duke Street Chippenhall Green Akenham Thorpe Street Cowlinge Hepworth Freston Stanton Hightown Green Dalham Cookley Street Holton St Mary Charles Tye Carlton Mill Hole Hanningfields Green East End Mellis Green Baylham Falkenham Saxtead Green Kelsale Clopton Green Henley Melton Hog's Corner Chediston Babel Green Bures Acton Place Silverley's Green Willisham Tye Needham Street Denham Oldhall Green Stowupland Whelp Street Thornham Parva Swan Green Haughley Green Debach Cock & End Ousden Bacon's Green Benacre Barrow Shelland Bell's Cross Helmingham Chalkstone Stock Hill Barnby Shimpling Street Bungay Martlesham Parham Grinstead Hill Stowlangtoft 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Stanwell Green Hartest Pettistree Kersey Westhall Trimley St Martin Curlew Green Blythburgh East End Lindsey Tye Ash Corner Fakenham Magna Kesgrave Campsea Ashe Waldringfield Farnham Rooksey Green Moats Tye Bicker's Heath Rickinghall Gedgrave Hall Sowley Green Palgrave Rushmere Mole Hill Falkenham Sink Bell's Corner Cargate Ashfield Green Pitmans Corner Brockford Green Metfield Racecourse Heckfield Green Dallinghoo Horringer Barham Chimney Street Tannington Place Stuston Stanton Chare Little Knowles Green Butley Cross Green Orford Swingleton Green Clopton Corner Lower Green Frostenden Corner Little Whittingham Green Laxfield Flixton Mells Harrow Green Black Street Covehithe Great Green Drinkstone Green Wattisfield Worlington Hitcham Stoke Audley End Thornham Magna Wangford Alpheton Chelmondiston Brook Green Wickhambrook Brockley Ipswich Easton Green Blackheath Hemingstone Baxter's Green Haughley Birds End Hestley Green Dennington Shop Corner Hagmore Green Earl Stonham Temple End 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Heath Tan Office Framlingham Little Livermere Wickham Street Bramfield Rotten End Rougham Mace Green Chantry Culford Hartest Hill Brundon Middleton Moor Fen Street Lawshall Bobby Hill Hawstead Green Chelsworth Blacksmith's Corner Capel St Andrew Battlies Green Round Maple The Port of Felixstowe Cove Bottom Thelnetham Milden Thorpeness Nettlestead Base Green East Green Rede Hazel Stub Wenhaston Lawshall Green Lidgate Hillside Hunston Green Forward Green Colchester Green Poslingford Corner Wissett Moulton Cavenham Great Waldingfield Hanchett Village Rushmere Street Chickering Occold Cornard Tye Beccles Chilton Leys High Street Burstallhill Chilton Street Newthorpe Upper Layham Friston Peasenhall Great Wenham Potash Cox Common Magpie Green Burgate Clopton Green Wicker Street Green Thistley Green Kenny Hill Thorington Street Kenton Wickham Market Daisy Green Holywell Row Red Lodge Earsham Street Great Green Broom's Barn Mellis Farley Green Dennington Corner Whitestreet Green Gainsborough 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Dandy Corner Chevington Fornham St Genevieve Wattisham Higham Bacton Frostenden Workhouse Green Dorking Tye Cretingham Ashbocking Weston Ditch St Michael South Elmham Athelington Great Saxham Little Waldingfield Trimley Lower Street Shelley Shipmeadow Weybread Street Ufford Horham Little Green Canham's Green Stanton Street Lower Common Lakenheath Camps Heath Westbourne South Cove Shotley Shottisham Easton Upper Weybread Coldfair Green Spexhall Botesdale Green Langham East Bergholt Monewden Risby Withersfield Newmarket Gulling Green Denham Corner Debenham Owl's Green Hoo Felixstowe Beck Row Blacksmith's Green Bromswell Heath Stonham Aspal Gipping Old Newton Darmsden Long Thurlow Chelsworth Common Blyford Kirkley Allwood Green Cuckoo Tye Melon Green Ballingdon Methersgate Little Cornard Sutton St James South Elmham Somersham Shotley Common Reydon Henstead Snape Broke Hall Lower Holbrook Great Wratting Herringfleet Wyverstone Euston Clare Mile End Kettleburgh Rushbrooke Wenhaston Black Heath Shotley Gate Little Saxham Cobblers Corner Sproughton Kenton Corner Wales End Poslingford Combs Lackford Lady's Green Crowfield Green Middlewood Green Upper Street Burgh Newton Stradishall Tuddenham Little London Tan Office Green Normanston Cross Street Sweffling Somerton Woodside View Hemley Withersdale Street Tattingstone White Horse Sutton Street Chilton Bildeston Dagworth Crowfield Toad Row Oakley Park Cuckoo Green Withermarsh Green Ringsfield Common Wick's Green Cuckold's Green Brockford Street Beyton Wingfield Old Felixstowe Little Green Denham All Saints' South Elmham Naughton Sizewell Market Weston St Peter South Elmham Page's Green Brandeston Undley Winston Green Edwardstone Bradfield St Clare Oulton Broad Darsham Brent Eleigh Wickham Skeith High Street Little Thurlow Green Monks Eleigh Tye Smallwood Green Denham End Woodbridge Walk Little Glemham High Rougham Willingham Weybread Drybridge Hill Knettishall Bruisyard Great Common Little Blakenham Pakenham Wrentham West End Borley Green California Westley