Bus Advertising in Clare

Get in touch

Bus Marketing in Clare

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Clare - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Clare - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Clare- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Clare - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Clare (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Drinkstone Green Palgrave Ashbocking Rishangles Edwardstone Stoke-by-Nayland Babel Green The Downs Ash Corner Freston Stratford St Mary Cuckoo Tye Wissett The Woodlands Hadleigh Grinstead Hill Hargrave Blundeston Elveden Capon's Green Oaks Tye Uggeshall East Bergholt Sicklesmere Nacton Woolpit Kingshall Green Little London Mellis Green Bures Witnesham Denham Corner Framlingham Ashfield Cum Thorpe Lower Holbrook Workhouse Green Boot Street High Rougham Tuddenham Mendham South Cove Westley Fen Street Eye Capel Green Thorney Green Hillside Upper Layham Eastbridge Lakenheath Bleach Green Withersdale Street Tattingstone White Horse Stubbing's Green Dunwich Wilby Wingfield Hoggard's Green Mildenhall Occold Dublin Upper Weybread Wickham Green Wickham Skeith Bucklesham Hagmore Green Wattisham Bedingfield Rotten End Shelland Stoke-by-Clare Langham Brantham Brabling Green Kirkley Little Green Colton Cornard Tye Assington Poslingford Corner Chilton Thorington All Saints' South Elmham Gipping Little Waldingfield Rushbrooke Battisford Tunstall Kennett End Bramford Frizzeler's Green Spexhall Clements Beyton Hunston Flixton Burgh Linstead Parva Canham's Green Creeting St Peter Washmere Green Butley High Corner Great Waldingfield Dunstall Green East Green Trimley St Martin Broom's Barn Whitestreet Green Melton Santon Downham Conyer's Green Nedging Mill Hills Oakley Fornham St Martin Covehithe Ilketshall St Lawrence Letheringham Newbourne North Cove Bowbeck Friday Street Thorpeness Owl's Green Newthorpe Southwold Mill Hole Poystreet Green Lampardbrook Smallwood Green Polstead Newman's Green Moats Tye Wootten Green Mickley Green California Monks Eleigh The Street Racecourse Duck Corner Brightwell Broad Green Church Common Shop Corner Coney Weston Rickinghall Darsham Broke Hall Nowton Wattisfield Badingham Hawstead Green Purple Hill Hasketon Carlton Colville Upper Street Felsham Brampton Street West Row Fen Street Maidenhall Cookley Blyford Kettleburgh Bower House Tye Stone Street Haverhill Genesis Green Exning Battlesea Green Sutton Street Risby Ingham Coddenham Green Hemley Ashfield Green Drinkstone Chillesford Levington Goddard's Corner Cherrytree Green Borley Green Weston Ditch Wortham Ling Winston Green Saxtead Barrow Great Barton Hundon Barton Mills Naughton Stonham Aspal Cross Street Cotton Harkstead Hitcham Helmingham Barking Tye Worlingworth Magpie Green Great Ashfield Little London Barningham Holywell Row Tostock Gosbeck Bungay Crackthorn Corner Woodbridge Blaxhall Brook Green East End Felixstowe Maidensgrave Wherstead Raydon Monks Eleigh Tye Barnardiston Washbrook Laxfield Lower Hacheston Easton Bavents Chedburgh Four Ashes Cook's Green Castle Hill Redgrave Ramsholt Martlesham Great Wratting Roman Hill Flempton Hollesley Copdock Butley Low Corner Aldham Bradfield St George Old Felixstowe Clare Hoo Little Cornard Chilton Street Brandon Cross Green West Stow Wicker Street Green Scotia Drift Weston Great Green Bell's Corner Mendlesham Green Little Wenham Baxter's Green Mickfield Freckenham Thorns Blacksmith's Corner Easton Daisy Green High Street Green Attleton Green Withermarsh Green Great Blakenham Chimswell Lindsey Offton Bruisyard Little Stonham Brundon Hopton Thwaite Rose Hill Studlands Park St James South Elmham Birds End Sowley Green Creeting Hills Chediston Green Cranley Ringshall Stocks Creeting Bottoms Mill Street Newmarket Lound West End Sizewell Ilketshall St Margaret Little Green Middlewood Green St Cross South Elmham Little Livermere Little Welnetham Boyton Stuston Shipmeadow Oak Hill Chelmondiston Knettishall Norton Great Bradley Cavenham Brockley Green Thurston Windsor Green Blackheath Denham Green Hog's Corner Apsey Green Harrow Green Bridge Street Gainsborough Newtown Gipsy Row Undley Friston Hobbles Green Broadgrass Green Hestley Green Bobby Hill Easton Green Potash Cockfield Tan Office Culpho Stoven Knodishall Yaxley Larks' Hill Oulton Maypole Green Bull Green Fornham All Saints Gunton Walsham le Willows St Peter South Elmham Aspall Gisleham East Barton Barsham Upsher Green The Heath Little Wratting Stowlangtoft Shimpling Street Great Welnetham Lower Common Wortham Great Cornard Rendham Wingfield Green Audley End Charles Tye Tannington Place Ward Green Honey Tye Great Bealings Great Glemham Swingleton Green Brockford Street Somersham Bicker's Heath Cargate Lower Green Lower Raydon Ixworth Icklingham Clopton Cuckoo Green North Green Swilland Preston St Mary Frostenden Corner Mells Reydon Smear Farnham Assington Green High Street Burthorpe Coopers Corner Culfordheath Temple End Chediston Lavenham Homersfield Foals Green Black Street Waldringfield Heath Woolpit Green Drybridge Hill Wickham Street Swan Green Willingham Slough Hill Wetherden Hacheston Combs Old Newton Willisham Tye Haughley New Street Normanston Sibton Lower Street Darmsden Heckfield Green Belstead Stradishall Westhorpe Pound Green Broad Green Upper Street Rougham Green Little Whittingham Green Red Lodge Leavenheath Oldhall Green Hartest Hill Withersfield Bird Street Wyverstone Green Chelsworth Common Holbrook Rodbridge Corner Long Melford Smithwood Green Blacksmith's Green Huntingfield Cobblers Corner Burstallhill Shotley Gate Broad Street Walberswick Gedding Sudbury Southolt Sibton Green Wissington Clopton Green Cattishall Peasenhall Great Wenham Thorpe Street Upper Street Troston Colchester Green Depden Green Cransford Kittle's Corner Framsden Toad Row Shingle Street Boxford Pakefield Hoxne Coddenham Little Blakenham Pakenham Market Weston Leiston Gazeley Debach Lattinford Hill Sotherton Scotland Street Wetheringsett Cookley Green Haughley Little Glemham Denham Hanchett End Westhall Mill Common Dalham Barham Monewden Beccles Stockhold Green Sutton Common Stradbroke Lower Layham Clay Common Falkenham Sink Needham Street Denham Sudbourne Bedingfield Street Longfield Green Nettlestead Candle Street Wenhaston Duke Street Tannington Grimstone End Crowfield Green Campsea Ashe Thorpe Green Woodbridge Walk Wilsey Little Knowles Green Cross Green Bucks Horn Place Parham Gosland Green Kessingland Little Thurlow Sweffling Somerton Hibb's Green Bacon's Green Stanningfield Bures Green Kenton Barnby Willisham Grundisburgh Gromford Earl Stonham Otley Bottom Ringsfield Common Yoxford Meeting Green Great Livermere Curlew Green Worlingham Rougham Mile End Burgate Ampton Saxham Street Marlesford Rendlesham Frostenden Cavendish Bawdsey Priory Green Little Bradley Walton Braiseworth Barnaby Green Wetherden Upper Town Hinderclay Kirton North Green Whatfield Parkway Henley Boardy Green Shottisham Dennington Hall Lawshall Priory Heath Holton St Mary White Horse Corner Washbrook Street Worlington Rumburgh Ash Street Denham Street Hintlesham Capel St Mary Shotley Common Lidgate Needham Market Collipy's Green Round Maple Brundish Aldringham Alderton Wickhambrook Fakenham Magna Farley Green Lawshall Green Hightown Green Upthorpe Horner's Green Iken California Bradfield St Clare Earsham Street Brockley Ufford Kersey Upland North Warren Cole's Green Cowlinge Kenny Hill Ringsfield Hessett Tan Office Green Almshouse Green Cox Common Milden Akenham Reydon Chippenhall Green Creeting St Mary Redlingfield Bentley Hawstead Woolverstone Boyton End Wilde Street Benacre Clopton Corner Upper Holton Thorington Street Herringfleet Kettlebaston Trimley Lower Street Martlesham Heath Chimney Street Chickering Bury St Edmunds Park Gate Saxtead Little Green Mount Pleasant Playford Groton Westbourne Crowfield Thistley Green Clopton Green Hanningfields Green Hawkedon Weybread Dennington Corner Dallinghoo Mace Green Thornham Parva Brackenham Brome Street Malting End Kessingland Beach Kingshall Street Fornham St Genevieve Hanchett Village Bloodman's Corner Chevington Beck Row Bredfield Bedfield Long Green Cuckold's Green Semer Rushmere Street Orford Falkenham Daisy Green Kelsale Spratt's Street Dagworth Friday Street Hemp Green Town Street Stackyard Green Stanton Chare Stratford St Andrew Kesgrave Wangford Stoke Wickham Market Winston Dandy Corner Lambfair Green Kentford Stansfield Alpheton Kenton Corner Westleton Wangford Bromswell Heath Upper Town Botesdale Green Henstead Oakley Park Mill Green Chelsworth Honington Westerfield Hartest Weybread Street Denham End Blackthorpe Chapel Hill Bildeston Chantry Stutton Wenhaston Black Heath Earl Soham Bruisyard Street Buxhall Athelington Great Finborough Horham Corton Crown Corner Ballingdon Brampton Battisford Tye Landwade Annesons Corner Hengrave Little Eriswell Whelp Street Pinford End Hanningfield Green Saxtead Bottom Great Common Calford Green Bedfield Kedington Acton Place Poslingford Bromeswell Stonecross Green Moulton Ford's Green Finningham Silverley's Green Little Finborough Claydon Forward Green Metfield Timworth Gedgrave Hall Gibraltar East Green Syleham Hepworth Timworth Green Long Thurlow Castling's Heath Great Bricett Little Thurlow Green Thorpe Morieux Wyverstone Street Monk Soham Coltsfoot Green Barking Beyton Green St Nicholas South Elmham Great Thurlow Newton Stone Street Cratfield Walpole Stanway Green Lindsey Tye Eyke Cock Street Knaves Green Mettingham Waldringfield Brandeston Kersey Cocks Green Stanstead Baylham Brightwell Heath Silverlace Green Benhall Green Shadingfield Stoke Park Hemingstone Stowupland Russel's Green Saxmundham Trimley St Mary Kersey Tye Brockford Green Elmswell Cretingham Sutton Flowton Buxhall Fen Street Fingal Street Ilketshall St Andrew Thurston End Thorndon Allwood Green Butley Onehouse Shimpling Stowmarket Eriswell Mole Hill Lackford Stanton Pitmans Corner Ringshall Rede Nedging Tye Oulton Broad Gulling Green Stores Corner Somerleyton Rattlesden Cow Green Wales End Gislingham Thelnetham Stone Common Metfield Common Coldfair Green Cross Green Nether Street Brundish Street Shotley Rose Green Calais Street Camps Heath Charsfield Stoke Ash Blythburgh Great Green Battlies Green Theberton Brockley Corner Gedgrave Brome Wetherup Street Stow's Hill Shelley Norton Little Green Flixton Hadleigh Heath Rushmere St Andrew Polstead Heath Ashfield Green Rushmere Broadway High Street Wickham Street Methersgate Pea Porridge Green Wyverstone Mill Green Boulge Depden Barley Green Brettenham Wainford Snape West Street William's Green Horringer Sherbourne Street Bell's Cross Sternfield Pettaugh Pettistree Tuddenham St Martin Botesdale Greenwich Mill Green Friday Street Badwell Green Erwarton Melon Green Carlton Snape Watering Dennington Holton Badwell Ash Dorking Tye Wixoe Redisham Whepstead Cock and End Mill Green Great Saxham Warren Heath Linstead Green Sharpstone Street Aldeburgh Ringsfield Corner Cranmer Green Combs Ford Sotherton Corner Lady's Green Sackers Green Middleton Hulver Street Culford Mendlesham Annis Hill Boxted Herringswell Clopton Green The City Wordwell Otley Lower Falkenham Parliament Heath Bradfield Combust Button's Green Wrentham Ousden Denston Water Run Wrentham West End Higham The Port of Felixstowe Back Street Heveningham Wick's Green Bacton Rooksey Green Chilton Leys Stanwell Green Woodside View Glemsford Dorley's Corner Bardwell Maypole Green Sproughton Chalkstone Hollybush Corner Thurston Planche Whitton St Michael South Elmham Mellis Bush Green Brown Street Cattawade Button Haugh Green Chattisham Fenstead End Sotterley Wentford Church End Base Green Great Green Cookley Street Stanton Street Thrandeston Stock Hill Crownland Nayland Elmsett Halesworth Cove Bottom Bramfield Capel St Andrew Saxtead Green Euston Wattisham Stone Higham High Street Baylham Stone Brent Eleigh Gosling Green Hunston Green Burstall East End Thornham Magna Barnham St Margaret South Elmham Little Bealings Woolpit Heath Fressingfield Felixstowe Ferry Humble Green Tattingstone Ixworth Thorpe Cay Hill Page's Green Bacton Green Benhall Street Earl's Green Mutford Pitcher's Green Haughley Green Ubbeston Hazel Stub Lowestoft Sapiston Monk Soham Green Ipswich Drakestone Green Little Saxham Cock & End Acton Otley Green Harleston Ellough Debenham Middleton Moor Boyden End Pixey Green