Bus Advertising in Mendham

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Bus Marketing in Mendham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mendham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mendham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mendham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mendham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Mendham (Suffolk)

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Other locations available for bus advertising
St Nicholas South Elmham Debach Stradishall Linstead Green Great Blakenham Drinkstone Wissett Broom's Barn Brightwell Baylham Blackthorpe Cross Green Horringer Whatfield Little Glemham Black Street Brockley Corner Blaxhall Icklingham Palgrave Boyton End Stubbing's Green Gislingham Lackford Cocks Green Rougham St Peter South Elmham Castling's Heath Grimstone End Great Bricett Assington Green Brundish Street Little Thurlow Sotherton Falkenham Sink Mutford Bromswell Heath Pakenham Saxmundham Bramford Burgh Gedgrave Willisham Collipy's Green East End Gromford Ilketshall St Lawrence Mells Ousden Barnby Westley Cuckoo Green Creeting St Mary Redisham Bleach Green Dennington Hall Bucklesham Westbourne Methersgate Wickham Green Cowlinge Stowlangtoft Colton Bildeston Cox Common Haverhill Nether Street Poystreet Green Southolt Framsden Stone Street Somersham Fressingfield Dandy Corner Base Green Blyford Horham Ringshall Stocks Worlingworth Sotterley Harrow Green Maypole Green Brent Eleigh Kettlebaston Denham End Little Knowles Green Gipping Hemp Green Halesworth Shipmeadow Coddenham Denham Fornham St Genevieve Herringswell Hawkedon Braiseworth Carlton Colville Hanningfields Green Dagworth Annis Hill Upper Town Lound Brampton Street Felsham Laxfield Gunton Elmsett Withersdale Street Witnesham Capel Green Priory Green Tattingstone Wentford Barnham Tan Office Green Bacton Green Syleham Willingham Rattlesden Risby Clopton Bungay Chattisham Little Finborough Old Felixstowe Saxtead Aldeburgh High Rougham Wetheringsett Duck Corner Little Whittingham Green Blackheath Wattisham Mettingham Lower Falkenham Hundon Oulton Santon Downham Wherstead Peasenhall Kettleburgh Dallinghoo Charles Tye Ash Corner Gedding Crowfield Tan Office Friston Weston Stoven Barham Mildenhall Fenstead End Leiston Akenham Alderton Crackthorn Corner Kedington Wales End Scotia Drift Uggeshall Lower Street Ilketshall St Andrew Rede Market Weston Dunwich Pound Green Sudbourne William's Green Redlingfield Yaxley Milden Eastbridge Drybridge Hill Button's Green Lampardbrook Monk Soham Green Tannington Barsham Coltsfoot Green Upper Layham Cook's Green Capon's Green Wetherden Buxhall Thorney Green Pinford End Upper Weybread Thelnetham Creeting Hills Bruisyard Street Little Eriswell Rickinghall Polstead Stanwell Green Silverlace Green Gipsy Row Wissington Stutton Tattingstone White Horse Cove Bottom Rushmere Bacton Monk Soham Cherrytree Green Oakley Park Knodishall Norton Little Green Stoke Ash Campsea Ashe Clopton Green Wrentham West End Owl's Green Wingfield Green Orford Thornham Parva Great Bradley Shelley Hartest Hill Cross Green Humble Green Gazeley Bredfield Hobbles Green Dorley's Corner Holbrook Mile End Kentford Nettlestead Great Ashfield Hawstead Bloodman's Corner Frostenden Corner Bures Middlewood Green Brook Green Sudbury Snape Wattisfield Great Thurlow Grinstead Hill Sibton Cavendish Brundon Pettaugh Stanton Chare Maidensgrave Baxter's Green Potash The Woodlands Iken Brampton Horner's Green Weybread Street Boxted Bell's Corner Great Green Moulton Newthorpe Purple Hill Normanston Rodbridge Corner Freckenham West Row Occold Wickham Street Castle Hill Ash Street High Street Landwade Otley Bottom Broadway Pitmans Corner Denham Corner Needham Market The Street Euston Larks' Hill Brockley Colchester Green Monks Eleigh Tye Great Bealings Fornham All Saints Smallwood Green Great Waldingfield Newton Debenham Chimney Street Lindsey Clements Spexhall Cock & End Burgate Bradfield Combust Brockley Green Warren Heath Foals Green Crownland Bradfield St Clare Bacon's Green Great Saxham Mendlesham Green Woolpit Heath Bobby Hill Stow's Hill Barnaby Green Denston Chimswell Woolpit Eyke Linstead Parva Boyden End Cranmer Green Mill Green Nowton Boxford Mendlesham Depden Rishangles Wyverstone Green Hengrave Brundish Belstead Hanchett End Ringsfield Common Gosland Green Chillesford Rougham Green Knettishall Little Saxham Calais Street Dublin Bromeswell Tostock Cotton Cuckoo Tye Wenhaston Semer Culpho Earl Soham Newmarket Kessingland Roman Hill Whelp Street Water Run Athelington Hoxne St Margaret South Elmham Benacre Culfordheath Henley Ampton Longfield Green Upper Street Badwell Ash Cross Green Barningham Haughley Baylham Stone Shelland Reydon Conyer's Green Chediston Green Shimpling Hanchett Village Boot Street The Port of Felixstowe Earl's Green Washbrook Street Ubbeston Canham's Green Framlingham Chilton Street Boardy Green Buxhall Fen Street Broke Hall Brandon Needham Street Wingfield Stanningfield Malting End North Green Burstall Friday Street Toad Row Crowfield Green Brown Street Frostenden Denham Wyverstone All Saints' South Elmham Monks Eleigh Gosbeck Honey Tye Barnardiston Rushbrooke California Capel St Andrew Aldham Bawdsey Church Common Cole's Green Shotley Holywell Row Hasketon Cattawade Barking Tye Allwood Green Thorpe Green Gibraltar Stoke Park Little Stonham Wickham Market Little Livermere Saxtead Little Green Great Livermere Beyton Sicklesmere Cow Green Stanway Green Bell's Cross Kessingland Beach Thorington Stonham Aspal Sweffling Melon Green Ringshall Back Street Holton St Mary Wyverstone Street Wordwell Playford Mendham Helmingham Ford's Green Upper Street Martlesham Heath Easton Kersey Tye North Cove Thistley Green Chelsworth Common Claydon Undley Gosling Green Waldringfield Heath Kingshall Green Cross Street Brockford Street Bridge Street Barrow Mickfield Washbrook Wick's Green Kersey Fen Street Heckfield Green Wilby Ufford Dorking Tye Wixoe Stanstead Bicker's Heath Chedburgh High Street Rushmere Street South Cove Parkway Walpole Whitestreet Green Hadleigh Heath Saxtead Bottom Mole Hill Wilsey Trimley Lower Street Culford Harkstead Naughton Maypole Green Bedfield Magpie Green Erwarton Crown Corner Washmere Green Ixworth East Barton Town Street Mill Street Mace Green Hollesley Woodbridge Walk Spratt's Street Harleston Kennett End Cavenham Round Maple Calford Green Cretingham The Heath Aldringham Shottisham Long Melford Bowbeck Barton Mills Easton Green Blythburgh Botesdale Stanton Acton Metfield Great Finborough Worlingham Rose Green Cratfield Beck Row Little Bealings High Street Green Long Thurlow Tuddenham St Martin Tannington Place Lower Hacheston Butley Low Corner Weston Ditch Upthorpe Acton Place Ashfield Green Racecourse Great Common Stratford St Andrew Yoxford Nedging Cranley Windsor Green Button Haugh Green Monewden Woodside View Workhouse Green Scotland Street Pitcher's Green Frizzeler's Green Haughley Green Easton Bavents Lady's Green Groton Norton Mellis Wangford Earl Stonham Kittle's Corner Mill Green Lindsey Tye Ipswich Holton Oaks Tye Sutton Common Candle Street Battlies Green Darsham Attleton Green Offton Stock Hill Thorpe Morieux Hintlesham Rumburgh California Denham Green Eye Hunston Green Moats Tye Flixton Wicker Street Green Bucks Horn Place Wortham Bradfield St George Freston Nayland Kelsale Lawshall Green Lower Raydon Elmswell Fornham St Martin Kenton Corner Bird Street Daisy Green Hazel Stub Stuston North Green Boulge Little Cornard Great Wenham Babel Green Kirkley Bedingfield Swilland Wangford Lidgate Farley Green Ashbocking Bedingfield Street Upsher Green Assington Gulling Green Curlew Green Newtown Great Green Tuddenham Fingal Street Sibton Green Little Wenham Mill Hole Broadgrass Green Stanton Street East Green Sproughton Whepstead Hacheston Great Cornard Hessett Duke Street Timworth Sowley Green Sotherton Corner Parliament Heath St James South Elmham Burthorpe Coldfair Green Chalkstone Red Lodge Pixey Green West Street Hulver Street Stone Street Brockford Green Walberswick Bardwell Hillside Reydon Smear Sutton Thurston End Stackyard Green Chelsworth Stoke-by-Clare Cookley Street Chapel Hill Polstead Heath Chippenhall Green Combs Mill Green Little Green Grundisburgh Bramfield Mill Common Dennington Corner Brantham Flowton Capel St Mary Temple End Letheringham Marlesford Stoke-by-Nayland Waldringfield Ringsfield Corner Kirton Withersfield Depden Green Aspall West Stow Great Welnetham Leavenheath Flixton Oulton Broad Poslingford Corner Blacksmith's Green Hemley Hagmore Green Upper Holton Chevington Raydon Barley Green Ballingdon Saxham Street Great Glemham St Cross South Elmham Hoggard's Green Elveden Denham Street Little Blakenham Snape Watering Cobblers Corner Cookley Green Charsfield Hinderclay Butley High Corner Hopton Lower Holbrook Redgrave Clopton Corner Rendlesham Thorpeness Lakenheath Thorndon Brackenham Westleton Heveningham Silverley's Green Higham Homersfield Beccles Chantry Eriswell Stonecross Green Gisleham Finningham Ixworth Thorpe Metfield Common Carlton Rendham Shop Corner Broad Green Wortham Ling Pakefield Brandeston Drakestone Green Brightwell Heath Poslingford Daisy Green Brettenham Stratford St Mary Creeting St Peter Beyton Green Lavenham Friday Street Little London Little Green Weybread Forward Green Little Wratting Thurston Planche Kenny Hill Thornham Magna Haughley New Street Flempton Kesgrave Fakenham Magna Dennington Onehouse East End Burstallhill Westerfield Brabling Green Mount Pleasant Bush Green Barking Theberton Benhall Green White Horse Corner Bower House Tye Bentley Upper Street Thwaite Felixstowe Ferry Cockfield Bull Green Pettistree Henstead Otley Shotley Gate Kingshall Street Combs Ford Stoke Stowupland Great Barton Swingleton Green Little Waldingfield Ingham Clare Ilketshall St Margaret Boyton Tunstall Little London Hibb's Green Fen Street Bures Green Hitcham Thorington Street Shotley Common Shimpling Street Thorpe Street The Downs Hemingstone Honington Newman's Green Knaves Green Thorns St Michael South Elmham Bedfield Long Green Kersey Upland Oakley Rushmere St Andrew Pea Porridge Green Hollybush Corner Smithwood Green Corton Blacksmith's Corner Langham Dunstall Green Battisford Ashfield Green Benhall Street Wenhaston Black Heath Higham The City Sapiston Hoo Westhall Wetherup Street Stradbroke Gedgrave Hall Annesons Corner Walton Battlesea Green Swan Green Botesdale Green Wickham Skeith Cay Hill Hanningfield Green Almshouse Green Westhorpe Thurston Cock Street Camps Heath Somerleyton Earsham Street Drinkstone Green Woolpit Green Oldhall Green Walsham le Willows Thrandeston Hightown Green Ashfield Cum Thorpe Mickley Green Cargate Kenton Somerton Chilton Leys Sharpstone Street Hepworth Wootten Green Hawstead Green Wainford Troston Slough Hill Battisford Tye Old Newton Trimley St Martin Timworth Green Lambfair Green Falkenham East Green Preston St Mary Brome Street Russel's Green Bruisyard Hog's Corner Audley End Dalham Page's Green Hadleigh North Warren Goddard's Corner Mill Hills Exning Cock and End Wrentham Stores Corner Clopton Green Lower Common Chickering Trimley St Mary Coopers Corner Cattishall Hartest Park Gate Martlesham Cransford Broad Street Newbourne Shingle Street Stowmarket Clopton Green Wilde Street Edwardstone Coddenham Green Rose Hill Stockhold Green Rooksey Green Middleton Lattinford Hill Sutton Street Priory Heath Cornard Tye Copdock Winston Stansfield Mill Green Nacton Four Ashes Friday Street Borley Green Broad Green Willisham Tye Hestley Green East Bergholt Levington High Street Worlington Felixstowe Wetherden Upper Town Herringfleet Badingham Withermarsh Green Melton Bury St Edmunds Maidenhall Studlands Park Wattisham Stone Coney Weston Little Bradley Lower Layham Great Green Sackers Green Chelmondiston Chediston Woolverstone Ramsholt Hargrave Oak Hill Blundeston Sternfield Badwell Green Mellis Green Rotten End Winston Green Wickham Street Creeting Bottoms Farnham Cookley Huntingfield Meeting Green Great Wratting Darmsden Birds End Saxtead Green Clay Common Ellough Lawshall Chilton Wickhambrook Shadingfield Southwold Alpheton Woodbridge Genesis Green Ringsfield Gainsborough Apsey Green Little Thurlow Green Lower Green Greenwich Otley Green Cuckold's Green Nedging Tye Stone Common West End Middleton Moor Parham Lowestoft Hunston Glemsford Church End Brome Whitton Ward Green Little Welnetham Butley Sherbourne Street Sizewell Covehithe