Bus Advertising in Mendham

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Bus Marketing in Mendham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Mendham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Mendham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Mendham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Mendham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Great Bricett Langham Kirkley Hundon Finningham Barningham Linstead Parva Monk Soham Green Little Welnetham Gipping Felixstowe Lindsey Weybread West End Great Wratting Hadleigh Heath Bradfield St Clare Bromswell Heath Benhall Street Stanton Chare Saxtead Bottom Blacksmith's Corner Wortham Denham Bleach Green Stackyard Green Black Street Worlingham Darsham Broad Green Brome Street Nedging Tye Boyton Pitcher's Green Shingle Street Burthorpe Drybridge Hill Curlew Green Euston East Green Shadingfield Milden Scotia Drift Bedfield Long Green Wissington Newton Hillside Spexhall Bird Street East End Benhall Green Dunstall Green Levington Ringsfield Common Lower Green Lady's Green Daisy Green Allwood Green Shipmeadow Foals Green Chelsworth Common Wales End Great Wenham Cherrytree Green Butley Low Corner Undley Market Weston Cockfield Ashfield Cum Thorpe Boyden End Mill Green Yaxley Occold Hoxne Mendlesham Friday Street Stubbing's Green Annesons Corner Lower Layham Hunston Green Chelsworth Thistley Green Warren Heath Cocks Green Elmsett Larks' Hill Brockford Green Bucks Horn Place Old Felixstowe Cock & End Cookley Holbrook Pettaugh Bruisyard Street Boulge Hulver Street Flixton Bures Green Horringer Lawshall Lavenham Whepstead Great Welnetham Bradfield Combust Denston Wissett Boxted Scotland Street All Saints' South Elmham Walsham le Willows Owl's Green Tuddenham St Martin North Warren Button's Green High Street Broom's Barn Coney Weston Potash Great Barton Edwardstone Campsea Ashe Cock and End Bloodman's Corner Audley End Bacton Sizewell Lindsey Tye Willisham Little Green Woolverstone Stone Street Brightwell Leavenheath Old Newton Brandeston Horner's Green Hoo Dennington Corner Frizzeler's Green Gibraltar Thurston End Fingal Street Saxtead Green Baxter's Green Monewden Bury St Edmunds Slough Hill Temple End Chevington Stanwell Green Frostenden Corner Great Waldingfield Magpie Green Oakley Park Gosling Green Haverhill Willingham Rooksey Green Great Blakenham Middleton Eyke Rede Wentford Brockford Street Colchester Green Apsey Green Studlands Park Westerfield Russel's Green Otley Bottom High Street Wortham Ling Little Wenham Brackenham Thorndon Little Bradley Ampton Maidensgrave Aldringham Lackford Rendham Parham Brightwell Heath Fakenham Magna Cratfield Kenton Upper Street Debach Hopton Hazel Stub Mickley Green Marlesford Saxmundham Stanton Street Cove Bottom Ringsfield Corner Mendham Hawstead Green Tunstall Clopton Chedburgh Ashbocking Preston St Mary Lawshall Green East Barton Badwell Green Badwell Ash Washbrook Hunston Copdock Wangford Spratt's Street Brantham Bedingfield Street Shop Corner Erwarton Willisham Tye Herringfleet Kettlebaston Sternfield Walton Ixworth Thorpe Chimney Street Saxham Street Clopton Green Cock Street Great Thurlow Woodside View North Green Woolpit Rushbrooke Blackheath Brook Green Ixworth Creeting St Peter Kingshall Street Stowmarket Battlies Green Little Glemham Creeting Bottoms Belstead Wattisham Pettistree Hog's Corner 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Saxtead Upper Weybread Hasketon Felsham Bowbeck Withersdale Street Stanningfield Mutford Blaxhall Chantry Chapel Hill West Stow Great Saxham Wickham Street Burgate Gromford Brampton Street Stratford St Andrew Kittle's Corner Ilketshall St Andrew Sweffling Trimley Lower Street Burstallhill Borley Green Martlesham Heath Whitton Sutton Street Newman's Green Dennington Cuckoo Green North Green Wickham Skeith Smithwood Green Brockley Green Syleham Waldringfield Stock Hill Harleston Eriswell Redlingfield Mace Green Thorpe Street Smallwood Green Fornham All Saints Fornham St Martin Bower House Tye Hemingstone Maypole Green Park Gate Little Stonham Denham End Newmarket Battisford Thorpe Green Kesgrave Harrow Green Tattingstone Charsfield Heckfield Green Monk Soham Burgh Babel Green Whitestreet Green Dorley's Corner Dublin Playford Stone Street Botesdale Green Gedgrave Rendlesham Grimstone End Washmere Green Hagmore Green Mount Pleasant Reydon Bruisyard Bures Needham Market Sotherton Swingleton Green Kessingland Upper Holton Haughley New Street Shottisham Hessett Church End California Hanchett End Culfordheath Wainford Metfield Common Peasenhall Thorpeness Stratford St Mary Pound Green Blacksmith's Green Daisy Green Rushmere Street Brockley Corner Poslingford Corner Little Saxham Creeting St Mary Cranley Stores Corner Ballingdon Farley Green Church Common Otley Green Wordwell Stoven Depden Kedington Hollybush Corner Sotterley Covehithe Woodbridge Yoxford Calais Street Gosbeck Aldeburgh Hobbles Green Thurston Planche Tan Office Chediston Baylham Upthorpe Great Cornard Chillesford Freston Newbourne Southwold Earsham Street Pixey Green Walpole Leiston Trimley St Mary Workhouse Green Naughton Falkenham Camps Heath Felixstowe Ferry Claydon Lattinford Hill Little Cornard Higham Acton Stow's Hill Westleton Corton Battlesea Green Semer Castling's Heath Hinderclay Kettleburgh Boot Street Great Green Woolpit Green Glemsford Monks Eleigh Risby Stradbroke Back Street Nacton Sibton Green Coltsfoot Green Thorney Green Gosland Green Shimpling Mill Green Cross Street Wattisham Stone Stoke-by-Clare Ford's Green Brome Broke Hall Rattlesden Winston Green Polstead Heath Bardwell Wenhaston Black Heath Silverley's Green Broadgrass Green Crackthorn Corner Kelsale Aspall Cay Hill Sotherton Corner Elveden Cotton The Port of Felixstowe Chilton Polstead The Heath Exning Cobblers Corner Stone Common Barrow Knettishall Blythburgh Sibton Ash Corner Carlton Colville Mile End Henley Lower Holbrook Clay Common Lower Hacheston Wrentham West End Crown Corner Horham Lowestoft Drinkstone Stutton Flempton Purple Hill Water Run Hanningfields Green Eye Rotten End Coldfair Green Stoke Butley High Corner William's Green Weybread Street Santon Downham Tostock Mill Street Holton St Mary Somerleyton Kentford Cranmer Green Melon Green Thrandeston Stonham Aspal Wootten Green Brundon Gipsy Row Athelington Wattisfield Goddard's Corner Tannington Bull Green Cransford Barnardiston Little Thurlow Chickering 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Green Little Finborough Flixton Gunton Bicker's Heath Newtown Heveningham Clare Cuckoo Tye Laxfield Middlewood Green Benacre Elmswell Stradishall Lakenheath Ashfield Green Collipy's Green Metfield Broadway Sharpstone Street Mole Hill Falkenham Sink Rougham Green Coddenham Green Bradfield St George Hepworth The Street Ilketshall St Lawrence Thurston Clopton Green Attleton Green Bawdsey Wangford Windsor Green Chalkstone Upper Town Oak Hill Eastbridge Bildeston Lound Haughley Groton Martlesham Cookley Green Thwaite Ousden Chelmondiston Methersgate Braiseworth Lower Street Whatfield Reydon Smear Baylham Stone Huntingfield Mendlesham Green Thorington Street Little Thurlow Green Harkstead Washbrook Street Little Knowles Green Upper Layham Duck Corner Tuddenham Maypole Green Wenhaston Lower Raydon Chilton Street Little Blakenham Wrentham Herringswell Hartest Gedgrave Hall Otley Great Livermere Theberton Silverlace Green Rickinghall Kersey Castle Hill Coopers Corner Westhall Somerton Sutton Common Winston Bell's Cross Wickham Market Barnham Shotley Gate Kersey Upland Rose Hill Hacheston Upper Street Lampardbrook Wetherup Street Little Eriswell Newthorpe Tannington Place Wyverstone Green Akenham North Cove Wingfield Ringshall Hitcham Ilketshall St Margaret Boxford Clopton Green Bridge Street Brampton Honington Racecourse Red Lodge Culpho Beck Row Dandy Corner Fressingfield White Horse Corner Lower Common Farnham Wick's Green Sicklesmere Palgrave West Street Depden Green High Street Green Nayland Rose Green Denham Street Chattisham Gisleham Wingfield Green Southolt Clopton Corner Moulton Henstead Buxhall Fen Street East End Blackthorpe Brent Eleigh Swilland Annis Hill Kessingland Beach Cross Green Kenny Hill Great Common Wilde Street Greenwich Needham Street Letheringham Little Whittingham Green Hargrave Homersfield Pakefield Coddenham Moats Tye St Peter South Elmham Withermarsh Green Duke Street Long Melford Burstall Mill Hills Trimley St Martin Ellough Hadleigh Conyer's Green Ingham Earl's Green Somersham Debenham Thorpe Morieux Bredfield Knaves Green Stowlangtoft Broad Street Shotley Common Shotley Dalham Sudbourne Witnesham Barking Tye Mill Common Halesworth Butley Chippenhall Green Holywell Row Genesis Green Little Wratting Wetherden Upper Town Sutton Nedging Lower Falkenham Hightown Green Cretingham Longfield Green Wickham Green St Margaret South Elmham High Street Mildenhall Sudbury Cross Green Grundisburgh Drinkstone Green Sproughton Bentley Norton Drakestone Green Candle Street Boyton End St Cross South Elmham Freckenham Meeting Green Wickhambrook Hemley Cattawade Stanstead Oulton Broad Denham Framsden Haughley Green Stanway Green Hartest Hill Pinford End Colton Forward Green Brown Street Knodishall Thornham Magna Almshouse Green Bucklesham Cook's Green Little Bealings Barking Mill Green Monks Eleigh Tye Bramford Stanton Orford Little Green Holton Withersfield Melton Sapiston Priory Green Round Maple Ipswich Hibb's Green Dorking Tye Poslingford 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