Bus Advertising in Rattlesden

Get in touch

Bus Marketing in Rattlesden

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rattlesden - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rattlesden - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rattlesden- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rattlesden - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rattlesden (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Oak Hill Aldringham Gazeley Long Thurlow Market Weston Elmswell Ousden Clopton Corner Thorpe Morieux Woodbridge Walk Brown Street Pitmans Corner Sutton Street Parham Wenhaston Grinstead Hill Aldeburgh Burstallhill Tuddenham Darsham Benhall Green Cowlinge Boardy Green Hadleigh Hartest Walsham le Willows Great Saxham Assington Green Capel St Andrew Nayland Bicker's Heath Trimley Lower Street Pea Porridge Green Stoke Hanchett End Wingfield Chevington Worlingworth Tunstall Dorking Tye Felixstowe Ferry Capon's Green Church Common Red Lodge Sutton Sibton Rose Hill Chediston Green Monk Soham Bawdsey Lower Falkenham Ashfield Green Canham's Green Copdock Blaxhall Denham Corner Stradishall Semer Alderton Cotton Fingal Street Holbrook Great Livermere Upsher Green Badingham Chilton Street Mells Upper Layham Rodbridge Corner Attleton Green Wrentham Shimpling Street Rose Green Great Ashfield Pakenham Hemingstone Leavenheath Colton Stoven Cranley Walton Great Welnetham Clare Bures Bowbeck Hadleigh Heath Langham Wissington Farley Green Normanston Woodside View Winston Green Old Newton Ixworth Thorpe Kingshall Green Cross Green Flixton Cock Street Easton Bavents Cove Bottom Chilton Hunston Green Shop Corner Poslingford Great Green Martlesham Babel Green Frizzeler's Green Raydon Great Wratting Broad Street Pound Green Framsden Little Knowles Green Fenstead End The Port of Felixstowe Studlands Park Bacton The Woodlands Gromford Oulton Broad Sowley Green Westhall Little Glemham Great Common Back Street Cranmer Green Saxtead Green Ringsfield Corner Silverlace Green Castling's Heath Wales End Brettenham Parliament Heath Great Blakenham Wilby Blyford Beccles Whatfield Wickham Green Blackheath Little Green Wetherup Street Button Haugh Green Clopton Green High Street Ashfield Cum Thorpe Shotley Candle Street Friday Street Orford Lound Wattisham Kesgrave Great Glemham Spexhall Annesons Corner Sotherton Brome West Row Clopton Green Southwold Rushmere St Andrew Little Thurlow Green Tattingstone Offton California Gisleham Upper Street Clements Thorington Boyden End Stratford St Andrew Daisy Green Newtown Weston Ditch Claydon Foals Green Thorpeness Hopton Sapiston Homersfield Lower Green Scotland Street Ilketshall St Margaret Ballingdon Gipsy Row Higham Calford Green Swan Green Upper Town Boyton Barnardiston Workhouse Green Stone Street Knodishall Upthorpe Felixstowe Cow Green Huntingfield Kettleburgh Horham Thurston Planche Brook Green Ipswich Lidgate Undley Benacre Curlew Green Gosling Green Kirkley Dorley's Corner West End Badwell Green Potash Haughley White Horse Corner Burthorpe Shelley Cookley Woolverstone Haughley Green Castle Hill Fornham All Saints Washbrook Street Mellis Weston Sibton Green Tan Office Mill Common Priory Green Coddenham Bardwell Hengrave Marlesford Troston Gipping Calais Street Snape Watering Toad Row Acton Place Cross Street Lower Layham Ellough Timworth Green Metfield Common Battisford Tye Buxhall Nettlestead Aldham St Margaret South Elmham High Rougham Hollybush Corner The Downs Bush Green Apsey Green Tannington Place Rougham Green Crowfield Fornham St Genevieve Easton Whitestreet Green Monewden Beyton North Warren Cock and End Boot Street Bucklesham Crownland West Stow Creeting St Peter Stone Common Pinford End Swingleton Green Forward Green Lady's Green Hemp Green Brockley Green Burgate Falkenham California Ash Corner Boulge Little Bealings Stow's Hill Mole Hill Linstead Parva Gislingham Chilton Leys Edwardstone Somersham Sotterley Brandeston Little Waldingfield Thorington Street Weybread Badwell Ash Onehouse Lindsey Nedging Butley Birds End Hollesley Wick's Green Farnham Willingham Flowton Chantry Kessingland Beach Yaxley Grundisburgh Wickhambrook Covehithe Clopton Burstall Bacon's Green Dandy Corner East End Bruisyard Gosland Green Poslingford Corner Lawshall Cross Green Chickering Kirton Little Green Mettingham Broad Green Wixoe Westley All Saints' South Elmham Bedfield Reydon Smear Stoke-by-Clare Mutford Timworth Cornard Tye Cargate Wangford Carlton Colville Henley Harleston Brockley Santon Downham Earl Stonham Bedfield Long Green Brightwell Grimstone End Base Green Heveningham Rushmere Eyke Nedging Tye Hagmore Green Ixworth Wangford Melton Kentford Holton Bridge Street Akenham Elmsett Little Wratting Hog's Corner Cuckold's Green Braiseworth Genesis Green Higham Baylham Lower Street Debach Russel's Green Wrentham West End Great Bricett Barnaby Green Chapel Hill Gedgrave Hall Great Finborough Rattlesden East End Linstead Green Tan Office Green Chalkstone Barking Spratt's Street Friday Street Lambfair Green Moats Tye Little Whittingham Green Herringfleet Little Saxham Brabling Green Rickinghall Stradbroke Eastbridge Upper Street Cransford Sproughton Page's Green Falkenham Sink Boyton End Snape Honey Tye Brockford Street Denham Brundish Freckenham East Green Daisy Green Metfield Cavenham Reydon Friday Street Dennington Hall Willisham Tye Bedingfield Street Mile End Somerton Harrow Green Bromeswell Bleach Green Ashbocking Woolpit Corton Cook's Green Wordwell Chillesford Honington Chimswell Halesworth Wilsey Newmarket Saxtead Preston St Mary Shotley Common Letheringham Sizewell Tuddenham St Martin Stone Street St James South Elmham Botesdale Green Creeting Bottoms Nether Street Stanton Chare Cole's Green Wetherden Tostock Barsham Lakenheath Gosbeck Hunston Thrandeston Hazel Stub Wickham Street Stanton Mill Green High Street Green Theberton Dunwich Westleton Battisford Hargrave Dennington Corner Wicker Street Green Brockley Corner Colchester Green Horner's Green Hillside Monks Eleigh Kedington Cookley Street Chippenhall Green Carlton Haughley New Street Drinkstone Green Wickham Skeith Bruisyard Street Gunton Rede Town Street Audley End Bobby Hill Hobbles Green Wissett Frostenden Corner Conyer's Green High Street Sackers Green North Green Barrow Bildeston Barnham Racecourse Monks Eleigh Tye Charsfield Gainsborough Woolpit Heath Norton Little Green Yoxford Hanningfields Green Kennett End Nowton Rushbrooke Stoke-by-Nayland Cretingham Hintlesham Thistley Green Bures Green Ufford Four Ashes Cay Hill Shelland Sherbourne Street Flempton The City Cratfield Pettistree Mace Green Witnesham Park Gate Mickfield Battlies Green Chimney Street Bradfield St Clare Lampardbrook East Bergholt Allwood Green Benhall Street Oulton William's Green Groton Hawstead Green Oakley Greenwich Landwade Dunstall Green Cobblers Corner Parkway Little Blakenham Lavenham North Green Bucks Horn Place Redisham Ingham Swilland Mendham Sotherton Corner Wyverstone Mellis Green Great Cornard Crowfield Green Westerfield Bradfield Combust Brundish Street Brandon Cockfield Great Bradley Iken Hoggard's Green Stoke Park Laxfield Camps Heath Maidensgrave Cattishall Smithwood Green Beyton Green Ramsholt Helmingham Newthorpe Chediston Chelmondiston Thornham Parva Kenny Hill Cox Common Gedding Bell's Cross Bentley Newton Upper Street Heckfield Green Creeting Hills Brightwell Heath Ash Street Great Waldingfield Oaks Tye Nacton Brundon Stanstead Mildenhall Rishangles Darmsden Chelsworth Common Earl's Green Brampton Fressingfield Scotia Drift Wherstead Stores Corner Warren Heath Ringsfield Common Stubbing's Green Saxtead Little Green Dagworth Hitcham Ampton Culford Creeting St Mary Bower House Tye Roman Hill Longfield Green Shingle Street Combs Denham Green Fornham St Martin Hasketon Barham St Peter South Elmham Brampton Street Purple Hill Wootten Green Lower Raydon Maidenhall Botesdale Kettlebaston Stowlangtoft Risby Stratford St Mary Cookley Green Haverhill Earl Soham Wetherden Upper Town Goddard's Corner Icklingham Wingfield Green Dalham Dublin Hepworth Little London Blackthorpe Stonham Aspal Thelnetham Capel St Mary Fen Street Sutton Common Stutton Athelington Denston Dallinghoo Oakley Park Baylham Stone Stonecross Green Broadway Whitton Knettishall Felsham Butley Low Corner Great Green Shotley Gate Norton Stanwell Green Fakenham Magna Waldringfield Heath Little Livermere Coopers Corner Gibraltar Wyverstone Street Mill Hills Chelsworth Horringer Wyverstone Green Whelp Street Cock & End Tannington Eye Mickley Green Worlingham Maypole Green Blacksmith's Corner Wortham Ling Tattingstone White Horse Lower Hacheston Great Wenham The Heath Bedingfield Chattisham Hanningfield Green Saxtead Bottom Wattisfield Bromswell Heath Washmere Green Hacheston Owl's Green Knaves Green Walpole Bacton Green Stoke Ash Cuckoo Tye Debenham Hundon Black Street Wattisham Stone Syleham Round Maple The Street Lower Common Great Bealings Hemley Baxter's Green Trimley St Mary Wainford Butley High Corner Stock Hill Almshouse Green Combs Ford Mendlesham Melon Green Waldringfield Easton Green Aspall Rumburgh Upper Weybread Hawkedon Clopton Green Cross Green Coney Weston Ward Green Little Cornard Thurston End Oldhall Green Duck Corner Barton Mills Flixton Framlingham Polstead Heath Upper Holton Button's Green Harkstead Leiston Kersey Redlingfield Boxford Brackenham Hawstead Woolpit Green South Cove Uggeshall Beck Row Duke Street Thorney Green Earsham Street Water Run Cocks Green Sudbourne Denham Street Hightown Green East Barton Withersdale Street Coldfair Green Denham End Withersfield Crackthorn Corner Wortham Pitcher's Green Trimley St Martin Rushmere Street Silverley's Green Bramfield Ilketshall St Lawrence Middleton Brent Eleigh Pettaugh Coltsfoot Green Brome Street Euston Wickham Market Hulver Street Hessett Peasenhall Rooksey Green Pixey Green Bramford Thwaite Sharpstone Street Shipmeadow St Cross South Elmham Freston Wilde Street Great Barton Thorpe Street Culpho Fen Street Needham Market Shadingfield Lattinford Hill Stuston Stackyard Green Drybridge Hill Wetheringsett Saxmundham Washbrook Smallwood Green Barnby Thurston Broad Green Monk Soham Green Worlington Larks' Hill Sweffling Great Green Gedgrave Cavendish Slough Hill Holywell Row Burgh Stanton Street Westbourne Stowmarket Stansfield Coddenham Green Drinkstone Stanway Green Little Finborough Kersey Tye Bloodman's Corner Little Thurlow Martlesham Heath Newman's Green Ringshall Stocks Hibb's Green Stockhold Green Maypole Green Magpie Green Assington Middleton Moor Playford Little Wenham Old Felixstowe Otley Green Milden Mill Green Capel Green Denham Ringshall Church End West Street Pakefield Stanningfield Lindsey Tye Meeting Green Battlesea Green Polstead Rougham Palgrave Lower Holbrook Mill Street Windsor Green Willisham Priory Heath Friston Sudbury Saxham Street Brockford Green Otley Little Bradley Barley Green Gulling Green Middlewood Green Campsea Ashe Boxted Collipy's Green Southolt Hoo Borley Green Rendlesham Clay Common Ilketshall St Andrew Blythburgh Moulton Stowupland Drakestone Green Otley Bottom Glemsford Levington Temple End Lawshall Green East Green St Nicholas South Elmham Kingshall Street Ashfield Green Bredfield Mendlesham Green Broadgrass Green Newbourne Brantham Charles Tye Lowestoft Culfordheath Thorndon Henstead Whepstead Chedburgh Mill Green Bull Green Broom's Barn Little London Mill Green Kittle's Corner Shimpling Blundeston St Michael South Elmham Kersey Upland Ubbeston Hestley Green Thorns Great Thurlow Malting End Acton Little Welnetham Annis Hill Hartest Hill Dennington Finningham Blacksmith's Green Ford's Green Kenton Corner Alpheton Ringsfield Cuckoo Green Kessingland North Cove Hoxne Erwarton Bell's Corner Poystreet Green Sternfield Naughton Hanchett Village Sicklesmere Thornham Magna Cherrytree Green Frostenden Needham Street Wickham Street Thorpe Green Westhorpe Long Melford Lackford Mill Hole Walberswick Holton St Mary Wentford Bungay Hinderclay Kelsale Bury St Edmunds Occold Herringswell Belstead Depden High Street Crown Corner Barningham Bradfield St George Redgrave Woodbridge Buxhall Fen Street Cattawade Broke Hall Little Stonham Winston Somerleyton Barking Tye Kenton Eriswell Mount Pleasant Exning Weybread Street Depden Green Rotten End Little Eriswell Bird Street Shottisham Humble Green Rendham Withermarsh Green Methersgate Wenhaston Black Heath Elveden