Bus Advertising in Boreley

Get in touch

Bus Marketing in Boreley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Boreley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Boreley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Boreley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Boreley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Boreley (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Whittington Witton Corse Lawn Grimes Hill Blackmore End Chawson Barnard's Green Grafton Shelsley Walsh Callow End Radford Holy Cross Caunsall Grimley Rochford Smite Hill Red Hill Golden Valley Shenstone Wick Episcopi Berrington Green Stock Green Broughton Green Pink Green Brook End Draycott Hartle Dunley Finstall Severn Stoke Chaddesley Corbett Bradley Green Astley Burf Pirton Bell Green Hindlip Holt End Conderton Cobley Hill Brockencote Stoke Heath Berry Hill Stratford Ribbesford Dunhampstead Powick Bliss Gate Upton Snodsbury St Peter The Great Horsham Church Lench Kemerton Doddenham Guarlford Suckley Newland Hawthorn Bush Hanley Castle Stock Wood Stanford on Teme West Malvern South Littleton Hatfield Bugle Gate Rous Lench Drakes Broughton Ross Green Sheriff's Lench Winyates Green Littleworth Strensham Doverdale Green Street Bryan's Green Uckinghall Marsh End Dormston Kerswell Green Lower Hook Whiteleaved Oak Feckenham Walton Pool Oldfield Lakeside Frankley Green Howsen Nineveh Gallows Green Ham Green Birts Street Forhill Beoley Newland Common Ombersley Lenchwick Linkend Lower Illey Broad Green Gilbert's End Noutard's Green Town's End Little Beckford Hoobrook Great Comberton Greenhill Upper Berrington Stonepits Lower Broadheath Rowney Green St Godwalds Stonehall Charlton Hill Side Eachway Woolmere Green Hoden Brayswick Dowles Chatley Hill Furze Lincomb Bouts White Ladies Aston Blakedown Clent Riverside Hampton Lovett Stoke Prior Harpley Harbours Hill Woodgates Green Eckington Hartlebury Common Woodmancote Smallwood Little Welland Broadwas Bengeworth Woodsfield Kingswood Laughern Hill Broome Dines Green Wickhamford Lower Clent Broadway Eardiston Salwarpe Hanley Child Sinton Little Inkberrow Shrawley Cofton Hackett Leigh Sinton Crossway Green Middle Littleton Woodcote Green Comberton Worcester Grafton The Rampings Greenlands Offenham Cross Trimpley Picken End Brotheridge Green Apes Dale Boreley Sedgeberrow Sutton Farm Mill End Cruise Hill Upper Wolverton Powick Village Bredon's Norton Guller's End Honeybourne Mamble Yieldingtree Stoke Wharf St Georges Snead Common Bushley Green Woodrow Bournes Green Catchems End Longley Green Stoneybridge Queenhill Interfield Egdon Netherton Bell Heath Structon's Heath Portway Alvechurch Ripple Menithwood Bayton Common Fernhill Heath Clevelode Holberrow Green Charlton Baynhall Good's Green Church Hill Gilvers Lane Hillpool Primsland Twyford Kinnersley Dawshill Hackman's Gate Kyre Beckford Cross Naunton Worles Common Rainbow Hill Aldington Hanley William Webheath Cladswell Brownheath Common Sledge Green Holdfast Summerfield Goom's Hill Bell End Knighton on Teme Kinsham Tanner's Green Hawford Elcock's Brook Shernal Green Lower Wick Greenhill Buckridge Timberhonger Cutnall Green Blackwell Knowle Fields Longdon Heath Ashton under Hill Cobbler's Corner Crowle Pound Green Hill End Hadzor Holbeache Morton under Hill Broadwaters Bank Street Lydiate Ash Holt Fleet Hollywood Sale Green Pebworth Libbery Winterfold Perryfields Rashwood Ashfield Claines Badger's Hill Witnells End Woodrow Broom Hill Headless Cross Astwood Martin Hussingtree Saxon's Lode Marl Bank Moseley Rednal Astley Cross Sherrard's Green Kington Hall Flat Huddington Suckley Knowl Lower Marlbrook Fladbury Elmley Castle Bredicot Great Malvern Kempsey Newnham Bridge Elms Green Hopwood Burcot Podmoor Kyre Park Cooksey Green Hagley Peopleton Lickhill Lickey Hinton on the Green Lineholt Bredon Ankerdine Hill Ravenhills Green St Peter the Great Bank's Green Far Forest Callow Hill Cooksey Corner Bury End Upper Catshill Shatterford Little Acton High Green Little Comberton Shurnock Aston Fields Purshull Green Sandford Halfkey Summerhill Bromsgrove Eastham Lickey Hills Copyholt Grafton Flyford Napleton Inkford Dunhampton Upper Marlbrook Tutnall Hadley Ramsden Stoke Bliss Great Witley Lower Bentley Kyre Green Dordale Knightwick Blackminster Shell Branson's Cross The Hook Frith Common Walcot Acton Chapman's Hill Beach Hay Pound Bank Hipplecote Torton Wadborough Upper Lode Clifton upon Teme Battenton Green Northwick Broughton Hackett Hurcott Village Hunt End Rumbow Cottages Ryall Bickley Sidemoor Rushwick St John's Swinesherd North Malvern Throckmorton Lower Berrington St Michaels Upper Strensham Hinton Cross Sharpway Gate Lower Strensham Bretforton Drakelow Hawbridge Monkwood Green Bark Hill Suckley Green Barbourne Bockleton Stoulton Bastonford King's Green Sinton Green Earl's Common Hill Croome Hunnington Buckbury Leapgate Nash End Broadheath Common Overbury Sankyns Green Alfrick Southcrest Netherwich Chandler's Cross Martley Upper Wick Barnettbrook Bluntington Lower Heath Aggborough Beckford Shawbrook Pensham Broad Common Clows Top Pinvin Bricklehampton Upper Wyche Offmore Farm Upper Arley Pound Bank Low Hill Hall Green Cakebole Mustow Green Stanford Bridge Kersoe Lower Westmancote Edgiock Kent's Green Frankley Hill Westmancote Woodgate Tardebigge Birchen Coppice White End Upper Rochford Pershore Smith End Green Noah's Green Matchborough Newtown Besford Outwood Lulsley Redditch Foxlydiate Bournheath Worlds End Ullington Norton Neight Hill Kyrewood Flyford Flavell Crowcroft Chawson Valley Ab Lench Yarhampton Cross North Piddle Drayton Birtsmorton Westlands Mere Green Rock Link Top Crown East Malvern Link Long Green Duckswich Norton Brickfields Headley Heath Astley Malvern Wells Upton upon Severn Holt Heath The Burf Hallow Heath Lea End Holt Bayton Eight Oaks Slideslow Diglis Barnt Green North Littleton Vigo Blakebrook Stockton on Teme Birch Acre Cowsden Castle Hill Littleworth Baughton Frogsmarsh Upper Howsell Upper Gambolds Windmill Hill Linthurst Wick Park Farm Hartlebury Hallow Drugger's End Rhydd Green Park Gate Uphampton Spetchley Lineholt Common Astwood Wychbold Lime Street Blackpole Greenway Gorst Hill Waresley Shelsley Beauchamp Teddington Hands Broad Marston Batchley Little Eastbury Trotshill Stanklyn Birch Berrow Hampton Elmley Lovett Knighton Wildmoor Tanwood Aston Bank Hollybush Ockeridge Hanbury Burlish Park Bransford Newtown Elmbridge Stone The Lakes Copcut Goosehill Green Dodford Hollybed Street Foley Park Madresfield Chadwick Birch Green Kitwell New End Cotheridge Tenbury Wells Comhampton Wichenford Abberton Bevere Worms Ash Charford Eldersfield Pie Corner Fladbury Cross Long Bank Kendal End Tolladine Lem Hill Titton Deblin's Green Hillhampton Rhydd Leigh Catshill Camer's Green West End Upper Bentley Bishampton Lower Wyche Pendock Baughton Hill Collett's Green Pensax Ronkswood Mount Pleasant Wribbenhall Lindridge Ladywood Murcot Spennells Upper Moor Hanley Swan Carpenter's Hill Phepson Orleton Green Street Moor End Clifton upton Teme Sneachill King's End Berrow Wants Green Major's Green Malvern Common Childswickham Gadfield Elm Hurcott Cross Bank Arrowfield Top Astwood Bank Upper Welland Trueman's Heath Abbeydale Lower Town Kidderminster Chadbury Pole Elm Wolverley Briar Hill Winyates Enfield Abbotswood Castlemorton Sweet Green The Walshes Belbroughton Darbys Green Offenham Weatheroak Hill Oakall Green Cleeve Prior Old Storridge Common Low Hill Broadmore Green Oakenshaw Saleway Henbrook Dunstall Common Huntsbridge Newtown Drakes Cross Wilden Abbots Morton Sneads Green Stoney Hill Clifton Broombank Footrid Stoke Pound The Grove Shoulton Stonebow Broad Alley Moon's Moat Park End Newbridge Green Coles Green Northampton Cookley Lower Howsell Alfred's Well Berrow Green Owlhill Bredon's Hardwick Droitwich Spa Upton Warren Naunton Beauchamp Badsey Harvington The Vines Areley Kings Bushley Himbleton Stanbrook Walkwood Lower Sapey Yarhampton Blakeshall Upper Haselor Bateman's Green Longdon Bridge End Baylis Green Cherry Orchard Little London Norchard Chase End Street Withybed Green Longdon Hill End Britannia Square Hales Park Romsley Hill Little Witley Dayhouse Bank Crowle Green Brockamin Lickey End Pin's Green Lodge Park Oldwood Piper's Hill Hardwick Green Westacre Bewdley Heightington Cropthorne Madeley Heath Romsley Lower Wolverton Lower Lightwood Poolbrook Franche Willow Green Abberley Bordesley Harvington Heath Green Atch Lench Birlingham Hook Bank Red Cross Sytchampton Tibberton Rye Street Churchill Ipsley Dagtail End Upper Ham Low Habberley Alfrick Pound Witton Hill Crabbs Cross Washford Slades Green Welland Stone Defford West Hagley Tunnel Hill Inkberrow Welland Stakenbridge Broad Heath Wythall Evesham Nineveh Four Pools Aston Somerville Stitchin's Hill Little Malvern Stourport-on-Severn Rushock Frankley Churchill Oddingley Wyre Piddle Priestfield Callow Hill Earl's Croome Lye Head Habberley Warndon Cookhill Lower Moor