Bus Advertising in Hadzor

Get in touch

Bus Marketing in Hadzor

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hadzor - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hadzor - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hadzor- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hadzor - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hadzor (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Walcot Shurnock Sale Green Brickfields Gilbert's End Stoke Pound Salwarpe Shernal Green Fladbury Cross Bournes Green Barbourne Defford Cookley Ombersley Catshill Link Top Comhampton Lickey End Besford Madeley Heath Sneads Green Castlemorton Cutnall Green Bickley The Rampings Stanbrook Berrington Green Dordale Suckley Green Bank Street Fladbury Claines Owlhill Aston Somerville Rhydd Green Stitchin's Hill Forhill Bengeworth Hanley Castle Aston Bank Old Storridge Common Stanford on Teme Oddingley Pie Corner Leigh Chawson Witton Hill Broughton Green Finstall Bradley Green Cooksey Green Baughton Madresfield Lem Hill Tunnel Hill Bury End Hill Croome Branson's Cross Broome Priestfield Whiteleaved Oak Grafton Flyford Phepson Goosehill Green Lower Wyche Malvern Link Neight Hill Moon's Moat Knowle Fields Grimes Hill Rock Snead Common Newtown Mustow Green Hanley William Worlds End Gorst Hill Frith Common West End Alfrick Bewdley Upper Catshill Ockeridge Little Inkberrow The Hook Astley Burf Church Hill Bishampton Birtsmorton Alfred's Well Drakes Cross King's End Blackminster Powick Lodge Park Sinton Green White End Broadwaters Ipsley Chadbury Washford Moor End Uphampton Woodmancote Lower Bentley Oakall Green Camer's Green Clifton upton Teme Lower Hook St Peter The Great Birch Green Summerfield Lickhill Sytchampton Sneachill Broombank Sankyns Green Elcock's Brook Bordesley Henbrook Battenton Green Sheriff's Lench Footrid Lickey Crown East Rushwick Norton Lower Howsell Aldington Bastonford Pirton Ramsden Cobley Hill Hill Furze Birch Berrow Alfrick Pound Cross Bank Malvern Common Lakeside Sidemoor Mamble Stakenbridge Clows Top Hales Park Wildmoor Upper Wyche Guarlford Honeybourne Rye Street Martin Hussingtree Upper Arley Stockton on Teme Abberton Nineveh Peopleton Ab Lench Hadzor Bugle Gate Portway Cooksey Corner Spennells Lower Marlbrook Little Witley Brook End Catchems End West Hagley Shelsley Beauchamp Upper Rochford Church Lench Draycott Bredon Poolbrook Apes Dale Red Cross Bateman's Green Droitwich Spa Acton Kyrewood Stoneybridge Hillhampton Cofton Hackett Bayton Common Shell Noah's Green Grafton Suckley Knowl Hatfield Sweet Green Beach Hay Park Farm Saxon's Lode Darbys Green Bushley Green Mill End Blackmore End Arrowfield Top Eardiston Shenstone Little Acton Pinvin Childswickham Cowsden Marl Bank Shrawley Hook Bank Charlton Baylis Green Berrow Green Major's Green Lower Sapey Cookhill Oldfield Egdon Willow Green Rous Lench Bricklehampton Drakelow White Ladies Aston Crowcroft Badger's Hill Diglis Callow End Chadwick Golden Valley Newland Common Hanbury Frankley Green Guller's End Gadfield Elm Murcot Bredon's Hardwick Lower Broadheath Frankley Worcester Suckley Ronkswood Copyholt Uckinghall Pink Green Dunhampton Kidderminster Astwood Headley Heath Great Witley Little Beckford Greenlands Elmbridge Birchen Coppice Chaddesley Corbett Ribbesford Ryall Ashfield Little Eastbury Barnettbrook Clifton Primsland Holy Cross Woodgates Green Batchley Upper Ham Lea End Pensax Dunley Hurcott Village Hoden Lower Wick Lower Clent Longdon Heath Hanley Child Inkberrow Headless Cross Hagley Bournheath Pound Bank Norton West Malvern Feckenham Great Malvern South Littleton Slideslow Shatterford Gallows Green Shelsley Walsh Littleworth Cleeve Prior Welland Britannia Square Stoke Prior Stanklyn Morton under Hill Ankerdine Hill Saleway Rashwood Bank's Green Hollywood Cherry Orchard Pound Bank Holt Fleet Carpenter's Hill Lower Town Town's End Kyre Park Hipplecote Callow Hill Dunhampstead Little Malvern Winterfold Sutton Farm Upper Wick Stratford Worms Ash Caunsall Oldwood Stock Wood Fernhill Heath Beoley Lower Illey Kyre Trimpley Pin's Green Westmancote Abberley Lower Strensham Queenhill Bridge End Vigo Tenbury Wells Tardebigge Wychbold Severn Stoke Doddenham Hopwood Webheath Offmore Farm Kington Long Bank Hallow Conderton Wadborough Dines Green Hurcott Timberhonger Horsham Dagtail End Holberrow Green New End Park End Newbridge Green Far Forest Astwood Bank Eckington Lydiate Ash Ravenhills Green Low Hill North Piddle Wichenford Astwood Broad Heath Rainbow Hill Charlton Birts Street Purshull Green Hampton Lovett Woolmere Green Hawthorn Bush Little Welland Oakenshaw Corse Lawn Pebworth Chandler's Cross Holbeache Upper Marlbrook Rowney Green High Green Greenhill Perryfields Elms Green Holt Heath Bretforton Matchborough Nash End Tibberton Witton Structon's Heath Hartlebury Common Stoney Hill Great Comberton Yarhampton Cross Beckford Earl's Common Huddington Ripple Woodgate Stoke Heath Lineholt Worles Common Heath Green Whittington Cobbler's Corner Low Habberley Smith End Green Wribbenhall Upper Haselor Little London The Vines Cotheridge Sherrard's Green Napleton Teddington Hands Bell Green Tutnall Bliss Gate Dormston Northwick Withybed Green Newtown Crowle Hartle Stonepits Stoke Bliss Tanwood Greenhill Walkwood Astley The Grove St John's Hadley Aggborough Broughton Hackett Netherton Lulsley Foley Park The Burf Alvechurch Welland Stone Hinton on the Green Deblin's Green Winyates Brotheridge Green Stonebow Upton Warren Harbours Hill Buckbury Eight Oaks Moseley Twyford Smallwood Duckswich Frankley Hill Trueman's Heath Upper Berrington Littleworth Holt Abbotswood Cakebole Kemerton Lincomb Woodrow Hallow Heath Martley Wyre Piddle Barnard's Green Broad Alley Bell End Bockleton Chapman's Hill Lower Wolverton North Malvern Charford Stanford Bridge Hanley Swan Rhydd Aston Fields Lickey Hills Netherwich Enfield Upper Bentley Hartlebury Wick Episcopi Longley Green Dayhouse Bank Pound Green Kent's Green King's Green Cropthorne Ross Green Castle Hill Romsley Hill Bromsgrove Chase End Street Badsey Broadway Picken End Tolladine Bluntington Callow Hill Linthurst Winyates Green Bayton Huntsbridge Rumbow Cottages Offenham Cross The Walshes Knightwick Kinnersley Interfield Shawbrook Lindridge Evesham Wants Green Harvington Blakedown Riverside Lineholt Common Powick Village Brockencote Hall Flat Crabbs Cross Brownheath Common Hawbridge Newnham Bridge Burcot Lye Head Upper Wolverton Baynhall Long Green Stone Hillpool Hardwick Green Throckmorton Menithwood Coles Green Copcut Birlingham Lower Lightwood Hunnington Knighton Hawford Abbeydale Upper Howsell Doverdale Lower Westmancote St Michaels Woodrow Ham Green Rednal Kempsey Blakeshall Frogsmarsh Noutard's Green Hampton Woodsfield Upper Gambolds Bryan's Green Harpley Churchill Green Street Redditch Lower Berrington Upper Moor Sharpway Gate Inkford Yieldingtree St Peter the Great Heightington Newtown Franche Knighton on Teme Kendal End Strensham Wickhamford Wythall Radford Sledge Green Berry Hill Monkwood Green Westacre Nineveh Goom's Hill Orleton Woodcote Green Drayton Waresley Shoulton Hill Side Elmley Castle Dunstall Common Four Pools Wolverley Drakes Broughton Collett's Green Tanner's Green Marsh End Buckridge Hollybush Chatley Westlands Low Hill Lime Street Titton Linkend St Georges Churchill Ullington Leapgate Mount Pleasant Wick Clent Eastham Upper Welland Slades Green Foxlydiate Lenchwick Rochford Clifton upon Teme Sandford Burlish Park Rushock Bouts Kerswell Green Brayswick Barnt Green Bevere Lower Heath Hinton Cross Witnells End Sedgeberrow Middle Littleton Holt End Himbleton Outwood Upton upon Severn Halfkey Leigh Sinton Park Gate Pensham Birch Acre Belbroughton Windmill Hill Holdfast Bransford Greenway Harvington Gilvers Lane Little Comberton Drugger's End Broad Green Stonehall Smite Hill Stock Green Hollybed Street Hindlip The Lakes Berrow Walton Pool Broadheath Common Torton Kingswood Astley Cross Dodford Hill End Comberton Dawshill Earl's Croome Stourport-on-Severn Upton Snodsbury Dowles Beckford Cross Malvern Wells North Littleton Stoulton Bredon's Norton Hackman's Gate Boreley Grimley Southcrest Wilden Bushley Baughton Hill Warndon Naunton St Godwalds Upper Strensham Podmoor Cruise Hill Blakebrook Hall Green Briar Hill Broad Marston Ashton under Hill Overbury Chawson Valley Flyford Flavell Pershore Libbery Eachway Upper Lode Bark Hill Brockamin Sinton Kitwell Good's Green Norchard Northampton Green Street Newland Cladswell Blackpole Broadmore Green Edgiock Bredicot Broad Common Blackwell Bell Heath Kyre Green Longdon Atch Lench Abbots Morton Kersoe Longdon Hill End Eldersfield Naunton Beauchamp Hunt End Clevelode Habberley Yarhampton Broom Hill Crossway Green Grafton Spetchley Offenham Weatheroak Hill Summerhill Pendock Crowle Green Hoobrook Elmley Lovett Stoke Wharf Laughern Hill Swinesherd Ladywood Pole Elm Romsley Red Hill Trotshill Lower Moor Howsen Kinsham Broadwas Mere Green Piper's Hill Areley Kings