Radio Advertising in Ashland

Get in touch

Radio Station Advertising in Ashland

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in MK6 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Ashland?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Ashland, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in MK6 4. 

We cover Ashland (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Oakhill Littleworth Common Fawley Bottom Bierton Tongwell Sherington Giffard Park Lower North Dean Winterhill Weedon Heelands The Badgers Redland End Wing Elfield Park Little Hampden Mantles Green West Wycombe Seer Green Worminghall Grange Farm Preston Bissett Monks Risborough Shenley Church End Bishopstone Love Green Charndon Ditchfield Lillingstone Dayrell Lillingstone Lovell Hyde End Great Kimble Clayhill Wymbush Littleworth Corner Brook End Downhead Park Bennett End Startop's End Wooburn Common Stratton Chase Naphill Askett Parslow's Hillock Dinton Stokenchurch Great Hampden Tinkers Bridge Chearsley Pednormead End Whelpley Hill Pitstone Hill Southend Wexham Street Olney Bancroft Higher Denham Broughton Crossing Coleshill Dorton Owlswick Manor Park Linden Village Crownfield Little Frieth Burcott Forty Green Leckhampstead Jordans Holly Green Hazeley Fulmer Church End Pennyland Verney Junction Long Street Holmer Green Willen Milton Keynes Village Botley Well End Heath End Nether Winchendon East Claydon Studley Green Ashley Green Chesham Bois Cholesbury Horn Hill Moor End Marsh Gibbon Buckland Common Pitch Green Wotton Underwood Chenies Pond Park Lower Ascott Tickford End Blakelands Bedgrove Frieth Beanhill Soulbury Chisbridge Cross Wycombe Marsh Smokey Row Princes Risborough Neath Hill Buffler's Holt Little Crawley Farnham Royal Pheasant's Hill Cold Brayfield Chetwode Walton Hall Hardwick Kimble Wick Horsleys Green Whiteleaf Chalkshire Bow Brickhill Knowlhill Steeple Claydon Penn Bottom Iver Heath Radnage Calvert Warrington Upper Weald Green End Chackmore North Lee Beamond End Kingsash Mentmore Fleet Marston Middle Green Walton Manor Marlow Common Old Farm Park Gibraltar Walton Court Hulcott Springfield Pitstone North Crawley Thorney South End Tinkers End Rush Green Hawridge Long Crendon Hillesden Hamlet Bockmer End Flowers Bottom Lower End Woodhill East End Coffee Hall Towerage Holtspur Stacey Bushes Hotley Bottom Salden The Lee Rotten Row Fishermead Kingston Chilton Fenny Stratford Great Linford Brinklow Bellingdon Water Eaton Wavendon Gate Southcourt St Leonards Water Stratford Danesfield Eaglestone Chesham Mursley Broughton Addington Horton Wharf Goddards Haddenham Foscote Burcott Hedsor Forty Green Parmoor Taplow Hyde Heath Stewkley Dean Campbell Park Hedgerley Green Weston Underwood Loughton Great Brickhill The Bowl Northend Townsend Tylers Green Victoria Park Lee Common Middle Weald Green Hailey Old Wolverton Botolph Claydon Wood Green Cublington Nup End Church End Farnham Common Leadenhall Waddesdon Singleborough Marsh Buckingham Peartree Bridge Langley Corner Haydon Hill Linford Wood Caldecote Stantonbury Furzton Lake Saunderton Denham Whaddon Orchard Leigh Berghers Hill Newport Pagnell Twyford Calverton Barton Hartshorn Shreding Green Ley Hill Bryant's Bottom Nash Bancroft Park Sprig's Alley Caldecotte Fort End Pheasants Griffitts Yard Great Holm Bottrells Close Tattenhoe Hughenden Valley Emerson Valley Thornborough Chalfont Common Shenley Wood Micklefield Padbury Willen Lake High Wycombe Monkston Park Hoggeston Diggs Bovingdon Green Ballinger Bottom Kents Hill Hazlemere Emberton Chalfont Grove Hambleden Summer Heath Ledburn George Green Great Horwood Lenborough Stonebridge Ivinghoe Newlands Conniburrow Sheepridge Ilmer Filgrave Fern Creslow Turville Heath New Bradwell Coombe Richings Park Cheddington Hollybush Hill Whitney Crafton Westlington Wolverton Mill Shenley Brook End Denbigh West Penn Whitchurch Alscot Broughton Poundon Wooburn Tatling End Dadford South End Middle Claydon Mundaydean Bottom Monkston Buckmoorend Newton Longville Terriers Castlethorpe Baker's Wood Medbourne Cuddington Burroughs Grove Ibstone Egypt Iver Latimer Kingswood Wolverton Kingsey Page Hill Drayton Parslow Stoke Mandeville Wendover Dean Great Hivings Hilltop Ashland Ellesborough Stony Stratford Shabbington Browns Wood Tyler's Hill Penn Street Bletchley Oxley Park Bolter End Terrick Central Milton Keynes Slapton Medmenham Loudwater Aston Clinton Weston Turville Bradville Newton Blossomville Little Boys Heath Rout's Green Burnham Layters Green Stoke Goldington Wardrobes Milton Keynes Wendover Wroughton Park Skirmett Brook End Green End Oldbrook Granborough Gawcott North Marston Middleton Lent Ickford Elmhurst Ham Green Rose Hill Shalstone Flackwell Heath Greatgap West End Marsworth Fox Milne Little Marlow Bradenham Northall Mop End Newtown Chalfont St Peter Ford Pednor Bottom Newton Leyes Brill Lent Rise Chartridge Sands Amersham Common Lane End Wheeler End Prestwood Buckland Oving Farnham Park Hardmead Turweston World's End Little Linford The City Biddlesden Lower Bois Bolbeck Park Rockwell End Piddington Woughton on the Green Meadle Bledlow Ridge Boveney Austenwood Tyringham Bleak Hall Lye Green Ballinger Common Darvillshill Dunsmore Moor Common Hanslope Little Brickhill Ivinghoe Aston Nearton End Tathall End Blue Bridge Shenley Lodge Lacey Green Woodrow Winchmore Hill Grendon Underwood Aylesbury Woburn Sands Greenleys Chessmount Barley End Tingewick Codmore Gerrards Cross Horsenden Far Bletchley Little London Widmoor Netherfield Moulsoe Upper Pollicott Shipton Lee Ravenstone Bradwell Common South Heath Stratford Fields Mount Pleasant Simpson Watermead Shipton Upton Amersham Old Town Knotty Green Booker Woolstone Lower Hartwell Cryers Hill Hollingdon Saunderton Lee Pitstone Green Berryfields Radclive Upper Hartwell Chicheley Furzton Stone Lower Pollicott Clifton Reynes Horton Nash Lee Little Horwood Winslow Sills Yard Stewkley Walnut Tree Bucklandwharf Downs Barn East Burnham Marlow Stoke Poges Little Chalfont Upper North Dean Loosley Row Beachampton Wolverton Mill South Dorney Reach Crownhill Hodge Lea Great Missenden Fulwell Amersham Northfield Amersham on the Hill Cadmore End Clanking Lavendon Maids Moreton Willen Park Widmer End Longwick Pitchcott Wooburn Green Tilbrook Lower Weald Wilton Park Asheridge Little Ickford Lower Cadsden Gayhurst Wavendon Stoke Hammond Wolverton Mill East Walter's Ash Little Kingshill Sedrup Ludgershall Edlesborough Skittle Green Woodham Hedgerley Hill Church End Swan Bottom Boarstall Westcroft Two Mile Ash Ascott Quainton Lower Woodend Upper Winchendon Little Kimble Dunton Quarrendon Akeley Mobwell Hitchambury Beacon's Bottom California Halton Great Kingshill Heath End Ashendon Atterbury Bradwell Abbey Bury End Lee Gate Turville Westbury Fawley Cressex Church End Kiln Farm Redmoor Grove Tetchwick Waterside Walton Stoke Green Westcott Bradwell Hillesden Littlecote Bye Green Fullers Slade Speen Oakley Aston Sandford Butler's Cross Woughton Park Chivery Mill End Marlow Bottom Rooksley Lathbury Astwood Edgcott Hunt's Green Waterend Fingest Lee Clump Hedgerley Bledlow Easington Greenlands Petsoe End Colstrope Lake End Aston Abbotts Haversham Dagnall Bragenham Adstock Wingrave North End Hunt's Hill Beaconsfield Wooburn Moor Kingsmead Little Missenden New Denham Thornton Drayton Beauchamp Bourne End Saunderton Cores End Stony Green Little Wood Corner Swanbourne Dorney Rowsham Honeyburge Church End Downley Walton Chalfont St Giles Spurlands End