Education Marketing in Ashland

Get in touch

Education Sector Advertising in Ashland

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ashland but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in MK6 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ashland (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Oakhill Littleworth Common Fawley Bottom Bierton Tongwell Sherington Giffard Park Lower North Dean Winterhill Weedon Heelands The Badgers Redland End Wing Elfield Park Little Hampden Mantles Green West Wycombe Seer Green Worminghall Grange Farm Preston Bissett Monks Risborough Shenley Church End Bishopstone Love Green Charndon Ditchfield Lillingstone Dayrell Lillingstone Lovell Hyde End Great Kimble Clayhill Wymbush Littleworth Corner Brook End Downhead Park Bennett End Startop's End Wooburn Common Stratton Chase Naphill Askett Parslow's Hillock Dinton Stokenchurch Great Hampden Tinkers Bridge Chearsley Pednormead End Whelpley Hill Pitstone Hill Southend Wexham Street Olney Bancroft Higher Denham Broughton Crossing Coleshill Dorton Owlswick Manor Park Linden Village Crownfield Little Frieth Burcott Forty Green Leckhampstead Jordans Holly Green Hazeley Fulmer Church End Pennyland Verney Junction Long Street Holmer Green Willen Milton Keynes Village Botley Well End Heath End Nether Winchendon East Claydon Studley Green Ashley Green Chesham Bois Cholesbury Horn Hill Moor End Marsh Gibbon Buckland Common Pitch Green Wotton Underwood Chenies Pond Park Lower Ascott Tickford End Blakelands Bedgrove Frieth Beanhill Soulbury Chisbridge Cross Wycombe Marsh Smokey Row Princes Risborough Neath Hill Buffler's Holt Little Crawley Farnham Royal Pheasant's Hill Cold Brayfield Chetwode Walton Hall Hardwick Kimble Wick Horsleys Green Whiteleaf Chalkshire Bow Brickhill Knowlhill Steeple Claydon Penn Bottom Iver Heath Radnage Calvert Warrington Upper Weald Green End Chackmore North Lee Beamond End Kingsash Mentmore Fleet Marston Middle Green Walton Manor Marlow Common Old Farm Park Gibraltar Walton Court Hulcott Springfield Pitstone North Crawley Thorney South End Tinkers End Rush Green Hawridge Long Crendon Hillesden Hamlet Bockmer End Flowers Bottom Lower End Woodhill East End Coffee Hall Towerage Holtspur Stacey Bushes Hotley Bottom Salden The Lee Rotten Row Fishermead Kingston Chilton Fenny Stratford Great Linford Brinklow Bellingdon Water Eaton Wavendon Gate Southcourt St Leonards Water Stratford Danesfield Eaglestone Chesham Mursley Broughton Addington Horton Wharf Goddards Haddenham Foscote Burcott Hedsor Forty Green Parmoor Taplow Hyde Heath Stewkley Dean Campbell Park Hedgerley Green Weston Underwood Loughton Great Brickhill The Bowl Northend Townsend Tylers Green Victoria Park Lee Common Middle Weald Green Hailey Old Wolverton Botolph Claydon Wood Green Cublington Nup End Church End Farnham Common Leadenhall Waddesdon Singleborough Marsh Buckingham Peartree Bridge Langley Corner Haydon Hill Linford Wood Caldecote Stantonbury Furzton Lake Saunderton Denham Whaddon Orchard Leigh Berghers Hill Newport Pagnell Twyford Calverton Barton Hartshorn Shreding Green Ley Hill Bryant's Bottom Nash Bancroft Park Sprig's Alley Caldecotte Fort End Pheasants Griffitts Yard Great Holm Bottrells Close Tattenhoe Hughenden Valley Emerson Valley Thornborough Chalfont Common Shenley Wood Micklefield Padbury Willen Lake High Wycombe Monkston Park Hoggeston Diggs Bovingdon Green Ballinger Bottom Kents Hill Hazlemere Emberton Chalfont Grove Hambleden Summer Heath Ledburn George Green Great Horwood Lenborough Stonebridge Ivinghoe Newlands Conniburrow Sheepridge Ilmer Filgrave Fern Creslow Turville Heath New Bradwell Coombe Richings Park Cheddington Hollybush Hill Whitney Crafton Westlington Wolverton Mill Shenley Brook End Denbigh West Penn Whitchurch Alscot Broughton Poundon Wooburn Tatling End Dadford South End Middle Claydon Mundaydean Bottom Monkston Buckmoorend Newton Longville Terriers Castlethorpe Baker's Wood Medbourne Cuddington Burroughs Grove Ibstone Egypt Iver Latimer Kingswood Wolverton Kingsey Page Hill Drayton Parslow Stoke Mandeville Wendover Dean Great Hivings Hilltop Ashland Ellesborough Stony Stratford Shabbington Browns Wood Tyler's Hill Penn Street Bletchley Oxley Park Bolter End Terrick Central Milton Keynes Slapton Medmenham Loudwater Aston Clinton Weston Turville Bradville Newton Blossomville Little Boys Heath Rout's Green Burnham Layters Green Stoke Goldington Wardrobes Milton Keynes Wendover Wroughton Park Skirmett Brook End Green End Oldbrook Granborough Gawcott North Marston Middleton Lent Ickford Elmhurst Ham Green Rose Hill Shalstone Flackwell Heath Greatgap West End Marsworth Fox Milne Little Marlow Bradenham Northall Mop End Newtown Chalfont St Peter Ford Pednor Bottom Newton Leyes Brill Lent Rise Chartridge Sands Amersham Common Lane End Wheeler End Prestwood Buckland Oving Farnham Park Hardmead Turweston World's End Little Linford The City Biddlesden Lower Bois Bolbeck Park Rockwell End Piddington Woughton on the Green Meadle Bledlow Ridge Boveney Austenwood Tyringham Bleak Hall Lye Green Ballinger Common Darvillshill Dunsmore Moor Common Hanslope Little Brickhill Ivinghoe Aston Nearton End Tathall End Blue Bridge Shenley Lodge Lacey Green Woodrow Winchmore Hill Grendon Underwood Aylesbury Woburn Sands Greenleys Chessmount Barley End Tingewick Codmore Gerrards Cross Horsenden Far Bletchley Little London Widmoor Netherfield Moulsoe Upper Pollicott Shipton Lee Ravenstone Bradwell Common South Heath Stratford Fields Mount Pleasant Simpson Watermead Shipton Upton Amersham Old Town Knotty Green Booker Woolstone Lower Hartwell Cryers Hill Hollingdon Saunderton Lee Pitstone Green Berryfields Radclive Upper Hartwell Chicheley Furzton Stone Lower Pollicott Clifton Reynes Horton Nash Lee Little Horwood Winslow Sills Yard Stewkley Walnut Tree Bucklandwharf Downs Barn East Burnham Marlow Stoke Poges Little Chalfont Upper North Dean Loosley Row Beachampton Wolverton Mill South Dorney Reach Crownhill Hodge Lea Great Missenden Fulwell Amersham Northfield Amersham on the Hill Cadmore End Clanking Lavendon Maids Moreton Willen Park Widmer End Longwick Pitchcott Wooburn Green Tilbrook Lower Weald Wilton Park Asheridge Little Ickford Lower Cadsden Gayhurst Wavendon Stoke Hammond Wolverton Mill East Walter's Ash Little Kingshill Sedrup Ludgershall Edlesborough Skittle Green Woodham Hedgerley Hill Church End Swan Bottom Boarstall Westcroft Two Mile Ash Ascott Quainton Lower Woodend Upper Winchendon Little Kimble Dunton Quarrendon Akeley Mobwell Hitchambury Beacon's Bottom California Halton Great Kingshill Heath End Ashendon Atterbury Bradwell Abbey Bury End Lee Gate Turville Westbury Fawley Cressex Church End Kiln Farm Redmoor Grove Tetchwick Waterside Walton Stoke Green Westcott Bradwell Hillesden Littlecote Bye Green Fullers Slade Speen Oakley Aston Sandford Butler's Cross Woughton Park Chivery Mill End Marlow Bottom Rooksley Lathbury Astwood Edgcott Hunt's Green Waterend Fingest Lee Clump Hedgerley Bledlow Easington Greenlands Petsoe End Colstrope Lake End Aston Abbotts Haversham Dagnall Bragenham Adstock Wingrave North End Hunt's Hill Beaconsfield Wooburn Moor Kingsmead Little Missenden New Denham Thornton Drayton Beauchamp Bourne End Saunderton Cores End Stony Green Little Wood Corner Swanbourne Dorney Rowsham Honeyburge Church End Downley Walton Chalfont St Giles Spurlands End