Radio Advertising in Sandhills

Get in touch

Radio Station Advertising in Sandhills

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DT9 5?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Sandhills?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Sandhills, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DT9 5. 

We cover Sandhills (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Higher Sandford Wyke Uppington Dewlish Whitchurch Canonicorum Nuffield Frome St Quintin Colesbrook Ryall Longfleet Langham Muckleford Shipton Gorge Fairmile Knackers Hole Muscliff Broadstone Braytown Piddlehinton Lilliput Ulwell Sandford Orcas Sharnhill Green Kingsland Melplash West Bay Whitcombe Buckhorn Weston Corscombe Church Knowle Aller Grange Coombe Bovington Camp Mangerton West End Charminster Merriott Forston Briantspuddle West Orchard Sandhills Columbia Farm Strouden Woolgarston Tolpuddle Shave Cross Old Town Stokeford Dottery East Bloxworth Higher Eype Hopsfield Sturminster Newton Radipole Stoborough Holnest Bluntshay Crouch Hill Talbot Heath Weston Christchurch Moordown Stockwood West Holme Westham Peacemarsh East Cliff Lower Wraxall The Borough Alton Pancras Lower Hamworthy Stapehill Hill Street Hogstock Nottington Sutton Poyntz Moreton Maiden Newton Poolestown Pillwell Foxholes Pallington Stanley Green Wallisdown Sixpenny Handley Holworth Toller Whelme Newton Peveril Benville Chiswell Rushcombe Bottom New Town Stone Yondover Langton Long Blandford Coombe Keynes Kit Hill Furzebrook Osmington Hermitage Hartgrove Southbourne Giddy Green Gussage St Michael Crendell Matchams Whitcombe Huntingford Buckham Madjeston Woodlake Wynford Eagle Bishop's Caundle Henbury Adam's Green Birdsmoorgate Lake Talbot Village Gaunts Mapperton Ashington Whitefield South Bockhampton Stour Row West Howe Holt Wood West Chaldon Branksome North Bowood Toller Porcorum St Leonard's Farm Park Ringstead Marshwood Netherbury Winterborne Stickland Motcombe Chilfrome Kingston Maurward Ridge Furzehill Friars Cliff Rampisham Hinton St Mary Cowgrove Wootton Fitzpaine West Stour Iford Bridport White Lackington Ashley Stallen Stratton Durweston Happy Bottom Dudsbury Court Orchard Minterne Parva Bloxworth Ash Parkstone Allington Chalmington Park Gate Broad Oak Beacon Hill Dunbury Lyon's Gate Melcombe Regis Birch Close Maudlin Cross Higher Ansty Quarleston Sherborne Charminster Higher Bockhampton Somerford North Wootton Winterborne Zelston West Woodsford Chaldon Herring Packers Hill Long Bredy Lower Strode Monkton Up Wimborne Winterborne Monkton Higher Row Ham Common Newtown Ham Hill Tarrant Rawston West Stafford South Bowood Rew Toller Fratrum Lower Mannington Combe Almer West Pulham Greenham Hayes Abbotsbury Newton Wych Ivy Cross Gribb Belchalwell St Leonards Iwerne Minster Hinton Martell Pleck Newland Charlton Marshall Yewstock Woodsford Cold Harbour North Bockhampton Winterborne Whitechurch Worbarrow Higher Coombe Sandford Woods Winterbourne Abbas East Compton Alum Chine Woodbridge Langton Herring Pleck Bishop's Down Chedington Walditch Binnegar Loders Bere Regis Ham Stalbridge Fortuneswell Durlston Long Crichel Rivers' Corner Pleck Green Winton Redbridge Burton Stoke Abbott Kingston Turlin Moor Saddle Street Crab Orchard Blackdown Knighton Swyre Grange Estate West Southbourne Chilbridge Knighton Burton Bradstock Pimperne Spyway Winkton Woodrow New Town Mounters Melbury Bubb Stanpit Northport Kittwhistle Burngate Woodville Bradford Peverell Champernhayes Marsh Gaunt's Common Twyford Hammoon Higher Wraxall Thornicombe Littleton Southwell Steepleton Iwerne Cashmoor Warmwell West Morden Fontmell Magna Creech Bottom Salway Ash Lewcombe Woolland Bedchester Bourton Higher Nyland East Morden Spetisbury Kington Magna Synderford Hampreston Winterborne Herringston East Holton Woolford's Water Clifton Maybank Boys Hill Parley Green Upton Littlewindsor Winterborne Clenston Horton Yetminster Tarrant Launceston Stoke Water Merritown Osehill Green Blandford Camp Primrose Hill Moor Crichel Plush Ensbury Lower Whatcombe Bramblecombe Skilling Tiley Waytown West Bexington White Post East Lulworth Colehill Poole Charlton on the Hill Bingham's Melcombe Seaborough Stinsford Lyme Regis Southlands Woolsbridge Duntish Coneygar Higher Chalmington Enmore Green Creech Sleight Nettlecombe White Moor Seatown East Stour Common Preston Stoborough Heath Red Hill Holt Lower Holwell Lower Row Hamlet Over Compton Moorside Hains West Shilvinghampton Tyneham Silton Dibberford Rockley Sands Trent Cripplestyle Ashley Heath Herston Galton South Poorton Bothenhampton Three Legged Cross Cobley Tarrant Keyneston North Poorton Gussage St Andrew Higher Whatcombe West Chelborough Mapperton Rodden Lulworth Camp Woodcutts Hollow Oak Henley Meyrick Park Portesham Creekmoor Oakley Bowleaze Catherston Leweston Longham Stafford's Green Grimstone New Town Nether Compton Lower Bockhampton Monkton Wyld Canford Heath Littledown Jumpers Common Woodlands Penn Guy's Marsh Uploders Ashmore Beer Hackett Winterborne Came Kitford Fifehead Magdalen Hursey Alderholt Tarrant Monkton Rossmore Wyke Regis Sutton Waldron Grove Hanford Higher Melcombe Talbot Woods Newtown Corfe Castle School House Holditch Weymouth Coker's Frome Horton Heath Portway Lake West Hurn Coldharbour Weston Stour Meadows Little Canford Gannetts Upper Parkstone Kimmeridge Castletown Tuckton Chettle Beaminster Hooke West Moors Rushton Pig Oak Merry Field Hill Elm Hill Mosterton Hardy Country Park Winyard's Gap Higher Totnell Melbury Osmond Oakdale Marnhull Romford Hincknowle Higher Woodsford Meerhay Organford Stoke Wake Lower Blandford St Mary Whitecross Woolcombe Wimborne Minster Cross Lanes Pilford Knob's Crook Tollard Farnham Lytchett Minster Fiddleford Eype's Mouth Oborne Moorbath Wareham Lydlinch Eccliffe Puddletown Marshalsea Ebblake Shroton Chideock Todber Netherstoke Turbary Common East Parley Crooked Withies Coryates Tadden Milborne St Andrew Mannington West Compton Huish Pleck Little Ansty Piddletrenthide Portland Port Ranston Hewood Milton Abbas Minterne Magna West Cliff Ansty Cross Hillbutts Farnham Oathill Acton Sturminster Marshall Puncknowle Westbourne Cosmore Lower Halstock Leigh Long Cross Athelhampton Sandhills Stony Knaps North End Hinton Parva Sydling St Nicholas Lower Eype Affpuddle Arne Longburton God's Blessing Green Highcliffe Thorncombe Walkford Mappowder Ensbury Park St Catherine's Hill Holwell Upton Middle Bockhampton Compton Valence Charlton Down Whitmore Hound Hill Westfields Chalbury Common Leigh Blandford St Mary Cruxton Stour Provost Winterborne Houghton Southill Deanend Litton Cheney The Common Winterbourne Steepleton Boveridge Stourpaine Silkhay Bagber East Holme Fifehead Neville Worth Matravers Glebeland Estate New Town Thornford Templeman's Ash Osmington Mills Filford Powerstock Steeple Drimpton Pimperne Broadoak Melcombe Bingham Broadwey Oxbridge Rew Well Bottom Post Green Gillingham Broadmayne Melbury Sampford Littlebredy Higher Halstock Leigh Pidney Woodbridge Holt Heath Sandpit Pulham Wigbeth Redford Merley Higher Kingcombe Bearwood Wimborne St Giles Sandford Winfrith Newburgh Tarrant Rushton Clift Overcombe Studland West Melbury Bourne Valley Springbourne Margaret Marsh Muscliffe Cattistock Morcombelake Throop Sterte Bugley Middlemarsh Three Gates Tarrant Gunville Worgret Holmebridge Sutton Holms Townsend East Orchard Lower Kingcombe Ryme Intrinseca Witchampton Alderney Avon Castle Holway Cobb Kinson Whetley Cross Farrington Up Sydling Pymore Turnworth East Pulham Hamworthy Halstock Shothole West Milton Fifehead St Quintin Anderson Watton Rowlands Frampton Poundbury Glanvilles Wootton Waterloo Branksome Park Turners Puddle Shapwick Beaumont Village Lower Ansty Friar Waddon Camesworth Daggons The Folly Tincleton Woodlands Common Ferndown Sandbanks Verwood Norden Kingston Littlemoor Miles Cross Little Woolgarston Shillingstone East Chelborough Woodyates Deanland Almer Beaulieu Wood Ansty Haythorne Avon Common Lower Holditch Broom Hill Blacknoll St Andrew's Well Purse Caundle Puxey Queen Oak Haddon Hill Wool Knowlton Chilcombe Tadnoll The Mount Goathill Dean Drive End Lulworth Cove Belchalwell Street Canford Cliffs Hilton Holywell Portland Bill Manswood Leweston Mount Pleasant Charmouth Netherhay Dragon's Hill Haydon Stubhampton Walton Elm West Bourton King's Stag Hurn Westford East Stour Canford Bottom Nether Cerne East Shilvinghampton Hedge End East Howe Shaftesbury Buckland Newton St Ives Lodge Copse Estate Chickerell Batcombe North Chideock Bittles Green Tarrant Crawford Buckland Ripers Slepe East Brook Lodbourne Lytchett Matravers Bear Cross Burton Furleigh Cross Shaggs Dean Park Bincombe East Stoke Mudeford Burstock Alcester East Burton Folly Rixon Cranborne Canford Magna Poyntington West Lulworth Bradpole Compton Abbas Dorchester West Knighton Bookham Rodwell Stanbridge Chetnole Wooth Evershot Hartmoor Wonston Hurst Bradford Abbas Langton Matravers Burleston Minchington Quarr Lambs' Green Notton Pentridge Lillington Newtown Bryanston Haydon Lower Street St James East Melbury Leigh Pokesdown Atrim South Perrott West Parley Child Okeford Tarrant Hinton Wick Manston Waddon Corfe Mullen Droop Purewell East Fleet Hillbourne Uphall Winterborne St Martin Horton Common Charlestown Upwey Ameysford Pamphill Dewlands Common Hemsworth Laymore Sturminster Common Milton on Stour Higher Holnest Camel Green Cann Blackwater Horn Ash Blackney Chalbury Lane End Pilsdon Glue Hill Bowridge Hill Leigh Bettiscombe Cheselbourne Blandford Forum Harman's Cross Stourton Caundle Swanage Easton Brockhampton Green Mount Pleasant Stoborough Green Holway Warren Cold Harbour Crossways Sockety Alweston Okeford Fitzpaine Trickett's Cross Cocknowle Poxwell East Creech Manning's Heath Gore Ilsington East Knighton East End Mill Throop Holdenhurst Ibberton Winterborne Muston Gussage All Saints Redlands Tollerford Folke Owermoigne Lanehouse Shitterton Broadwindsor Clapgate Hummer Kingston Russell Hilfield Fishpond Bottom Melbury Abbas Godmanstone Hengistbury Head Bournemouth St Johns Northbourne Throop Fleet Totnell Askerswell Gotham New Swanage Frome Whitfield Cerne Abbas Pleck Winterborne Tomson Stalbridge Weston Boscombe Putton Caundle Marsh Loscombe Southover Caundle Wake Hazelbury Bryan Fontmell Parva Winterborne Kingston Adber Up Cerne Gibbs Marsh Lower Nyland Symondsbury Wraxall Cann Common Holton Heath Rolls Mill Newtown Edmondsham