Radio Advertising in West End

Get in touch

Radio Station Advertising in West End

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DT11 9?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in West End?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in West End, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DT11 9. 

We cover West End (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Westford Rushcombe Bottom Southover Gibbs Marsh Charlton on the Hill Crouch Hill Alweston Burton Bradstock Lake Blackdown South Bowood Birch Close Verwood Hampreston Kingsland Tollard Farnham Quarr Knighton Belchalwell Street Kitford Milborne St Andrew Wooth Buckland Newton Charlton Marshall Atrim Ansty Cross Poyntington Woodyates East Orchard Pimperne Quarleston Well Bottom Melcombe Bingham Acton Winterbourne Abbas Stafford's Green Dudsbury Charlton Down Fifehead Magdalen Chilbridge North Chideock Broadoak Blandford St Mary Yewstock Winfrith Newburgh Forston Chalmington Shothole Child Okeford West Shilvinghampton Hamworthy West End Grove Ensbury Park Up Cerne Pymore Lulworth Cove Redlands Waterloo Hinton Martell Christchurch Stourton Caundle East Holton Winterborne Monkton Caundle Marsh Charlestown Stoke Water Burton Foxholes Coneygar Wick Melplash Huntingford Netherbury Penn Old Town Church Knowle Mapperton Higher Ansty Pokesdown Bearwood Rodwell Seatown Holt Wood Puxey Studland Symondsbury Park Gate Parley Green Osmington Mills Holton Heath Stalbridge Weston Stratton Sterte Swyre Rushton East Creech Lillington Sandhills Woolgarston Powerstock Adber Moor Crichel Belchalwell East End Whetley Cross Woolland Dunbury Stanpit Puddletown Allington Dibberford Chalbury Common Littlewindsor Tarrant Rushton Minterne Parva West Stour Bothenhampton Binnegar Kimmeridge White Lackington Hains Almer The Common Warmwell Winterborne St Martin Broadmayne Mapperton Easton Wimborne Minster East Brook Turners Puddle Muscliffe Okeford Fitzpaine Broadstone Pleck Anderson West Lulworth Gussage All Saints Bittles Green Melbury Bubb Woodbridge Friars Cliff Coombe South Perrott Bishop's Caundle Kingston Maurward East Knighton Rodden White Post Waytown Somerford Drive End West Knighton East Burton Holway Eype's Mouth Red Hill Toller Porcorum Alum Chine Buckhorn Weston Broadwey Abbotsbury Lower Holwell Bourne Valley Stubhampton Twyford Bluntshay Saddle Street Creech Spyway Upper Parkstone Winton Littlebredy Mangerton Bowleaze South Bockhampton Nuffield Hopsfield Steepleton Iwerne Beaminster The Mount Weymouth Lower Strode Lodbourne Rampisham Bridport Uppington Clapgate Ridge Horton Common Bingham's Melcombe Portland Port Wyke Chickerell Muscliff Mount Pleasant Creech Bottom Holnest Fontmell Magna Trent East Stoke Townsend Lower Whatcombe Colehill St Ives Sturminster Marshall Pleck Holmebridge Rivers' Corner Newton Peveril Melcombe Regis Chilcombe Overcombe Fortuneswell Spetisbury Sherborne Giddy Green Cruxton Salway Ash Happy Bottom Cattistock West Melbury Rixon Nottington Chettle Hinton St Mary Manning's Heath Folke Cranborne Meerhay East Fleet Corfe Castle Norden Burngate Long Bredy Henley Sleight Southlands Cann Tarrant Gunville New Town Mount Pleasant Templeman's Ash Watton West Parley Daggons Hill Street Woolsbridge Wigbeth St Andrew's Well Parkstone Haddon Hill Shapwick Dewlish Gillingham Ensbury Higher Coombe Horn Ash Chaldon Herring Merriott Hanford Mounters Kington Magna Broom Hill Swanage Frome Whitfield Redford West Compton Ibberton Higher Row Strouden Hummer Wallisdown Cross Lanes North Wootton West Morden Newtown Tarrant Hinton Lower Kingcombe Wootton Fitzpaine Frome St Quintin Hayes St Leonards Ash Moorbath Harman's Cross Coryates Grange Cripplestyle Higher Nyland Alton Pancras Briantspuddle Burstock West Woodsford Farrington Merritown Kingston Haythorne Cobb Winterborne Muston Newtown Wareham Deanend Lyon's Gate Boys Hill Burleston Hartgrove Chedington Furzehill Turlin Moor Wonston Chideock Fontmell Parva Stony Knaps Fifehead Neville Holditch Tarrant Crawford Littledown Woodcutts West Moors Lanehouse West Holme Bagber Highcliffe Woodlands Galton Woodlands Common Lower Bockhampton Higher Eype Holdenhurst Bettiscombe New Town Gotham Todber Poundbury Knighton Monkton Up Wimborne Beacon Hill West Chaldon Marshwood Purewell Lake Talbot Village Boscombe Pig Oak Walditch Leweston Grimstone Higher Bockhampton Lane End Notton God's Blessing Green Catherston Leweston Lilliput Newtown Kit Hill Lower Blandford St Mary Motcombe West Bexington Winterborne Clenston East Lulworth Pamphill Hardy Country Park Pentridge Yondover Throop Litton Cheney Hursey Osmington Winterborne Stickland Melbury Osmond Redbridge Winyard's Gap Portland Bill Ameysford Minterne Magna Cowgrove Higher Melcombe Holt Dewlands Common West Bourton Silton Winterborne Tomson Westfields Mappowder Manswood Worgret Woolcombe Bourton St James Sutton Waldron Lytchett Minster Champernhayes Marsh Synderford Southill Enmore Green Winterborne Zelston Winterborne Houghton Sturminster Newton East Chelborough Loscombe Netherstoke Trickett's Cross Holywell Duntish Middlemarsh Pleck Pleck Green Weston Bloxworth Worbarrow Evershot Poxwell Weston Huish Holt Heath East Howe Sandford Woods Langton Matravers Woodlake Greenham East Compton Dragon's Hill Grange Estate Monkton Wyld Woolford's Water Alderholt Shipton Gorge Toller Whelme Durweston Godmanstone Hinton Parva North Bowood Up Sydling Talbot Woods Aller Ansty Fairmile Ulwell East Shilvinghampton Broadwindsor Gussage St Michael Moreton Netherhay Gore Packers Hill Hurst Whitcombe Cashmoor Lower Row Bournemouth North Bockhampton Bradpole East Bloxworth Witchampton Lower Wraxall New Town Southbourne Holwell St Johns Ashington Furleigh Cross Creekmoor Hurn Glebeland Estate Winterborne Herringston Charminster Blackney Blandford Camp Coombe Keynes Tadnoll Branksome Cosmore Sockety Lodge Copse Estate East Melbury Lower Ansty Jumpers Common Lydlinch Askerswell Higher Wraxall Lower Holditch Higher Sandford East Morden Sandford East Stour Common Romford Bryanston Hillbutts Dottery Compton Abbas Clifton Maybank Tiley Fleet Pilford Kinson Knackers Hole West Pulham Buckland Ripers Wynford Eagle Pimperne Crossways Long Crichel Stallen Post Green Ryall Mosterton West Chelborough Mill Throop Madjeston Castletown Rockley Sands Ryme Intrinseca Poolestown Chilfrome Bowridge Hill Stanley Green Woodsford Maiden Newton West Southbourne Marnhull Gussage St Andrew Fifehead St Quintin Stour Meadows Bookham Three Legged Cross Langham Newton Pulham Lyme Regis Winkton Folly Lower Eype Stanbridge Sutton Holms Shroton Holway Ranston Tarrant Monkton Tincleton Bramblecombe Shaftesbury Sixpenny Handley Hedge End Boveridge Hincknowle Kingston Marshalsea Dean Caundle Wake Higher Woodsford Puncknowle Birdsmoorgate Avon Common Portesham Wraxall Coldharbour Beaulieu Wood Fiddleford Affpuddle Wyke Regis Adam's Green Crooked Withies Stalbridge East Stour Ham Common Tuckton Sutton Poyntz Whitcombe Morcombelake Upton Moordown Hollow Oak Canford Bottom Whitefield Glue Hill Mudeford Leigh Melbury Sampford Sandbanks Bincombe Cann Common Bradford Peverell Thornicombe Westham Hammoon Oakley Elm Hill Newland Horton Heath Minchington King's Stag Longburton Osehill Green Primrose Hill Glanvilles Wootton Peacemarsh Corscombe Frampton Little Ansty Arne Waddon Sydling St Nicholas Ashmore Winterborne Kingston Hilton Higher Chalmington Goathill Corfe Mullen Nether Compton Muckleford Warren Mannington Hound Hill Chetnole Combe Almer Manston West Bay Merley Ashley Crab Orchard Blacknoll Rew Cocknowle Droop White Moor Stoke Abbott Three Gates Stone Longfleet Whitmore Ferndown Eccliffe Hazelbury Bryan Whitecross Herston The Folly Drimpton Bere Regis Bedchester Turnworth Miles Cross Woodrow Colesbrook Pillwell Tarrant Keyneston Athelhampton Canford Heath Cheselbourne Haydon Ham Hill Milton Abbas Newtown Winterborne Whitechurch New Town Merry Field Hill Coker's Frome Camel Green Preston Friar Waddon Benville Northport Compton Valence Southwell Guy's Marsh Woodville Stour Row Tarrant Launceston Woodbridge Hartmoor East Pulham Chiswell Pleck Higher Holnest East Cliff Poole East Parley Middle Bockhampton Hamlet Oathill West Stafford Margaret Marsh Rew Pidney Camesworth Furzebrook Chalbury Gannetts Leigh Dorchester Melbury Abbas Littlemoor Alderney Worth Matravers Deanland Upwey Tarrant Rawston Braytown West Howe North End Talbot Heath Meyrick Park Haydon Shave Cross Burton Stokeford Holworth West Cliff Northbourne Putton Nettlecombe Cold Harbour Bugley Hengistbury Head Court Orchard Horton Knob's Crook Bovington Camp Piddlehinton Tyneham Toller Fratrum West Milton Uphall Skilling Wych Upton Radipole Shaggs North Poorton Hogstock Sandford Orcas Ham Throop Loders Winterborne Came Leigh Piddletrenthide Clift Sandpit Walton Elm Shillingstone Maudlin Cross Silkhay Halstock South Poorton Portway Langton Long Blandford Gaunts Stapehill Hillbourne Laymore Oakdale Turbary Common Beer Hackett Oxbridge Broad Oak Winterbourne Steepleton Fishpond Bottom Slepe Higher Whatcombe Lower Hamworthy Thornford Lower Nyland Lambs' Green Ebblake Alcester Branksome Park Iwerne Minster Tolpuddle Batcombe Walkford Lytchett Matravers Long Cross Oborne Wimborne St Giles School House Littleton Canford Magna Stoke Wake Plush Thorncombe Hewood Shitterton Hermitage Sturminster Common Charminster Hilfield Gaunt's Common St Catherine's Hill Wool Sandhills Higher Totnell Stinsford West Hurn Stour Provost New Swanage Moorside Hooke Longham Lulworth Camp Stockwood Langton Herring Beaumont Village Sharnhill Green Rossmore Filford Bishop's Down Owermoigne Westbourne Over Compton Blackwater Uploders Lower Halstock Leigh Cerne Abbas Bradford Abbas West Orchard Henbury Blandford Forum Stourpaine Cobley Canford Cliffs Bear Cross Avon Castle Cold Harbour Higher Kingcombe Lewcombe Lower Street Rowlands Pilsdon Seaborough Kingston Russell Kittwhistle Yetminster Lower Mannington Little Woolgarston Brockhampton Green Hemsworth Dean Park Ashley Heath Ivy Cross Knowlton Farnham Edmondsham Gribb Rolls Mill Higher Halstock Leigh Tollerford East Holme Iford Stoborough Heath Whitchurch Canonicorum Ilsington Queen Oak Buckham Totnell Durlston Ringstead Columbia Farm Crendell Tadden Milton on Stour St Leonard's Farm Park Stoborough Green Stoborough Steeple Purse Caundle Organford Pallington Nether Cerne Springbourne Charmouth The Borough Little Canford Matchams