Radio Advertising in Cleeve

Get in touch

Radio Station Advertising in Cleeve

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in RG8 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Cleeve?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Cleeve, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in RG8 0. 

We cover Cleeve (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
East Hanney Rose Hill Gagingwell Witney Blackbird Leys Lower Assendon Albury Long Hanborough Juniper Hill Wildmoor Caversfield Godington Pishill Horley Marston Newtown Bletchingdon New Hinksey Barford St Michael Drayton Chazey Heath Cumnor Hill East Hagbourne Bushey Ground Marcham Goring Sonning Eye Dean Court Middleton Stoney Adderbury Botley Merton Overy Yarnton Heath End Culham Charterville Allotments Aston Binfield Heath West Challow Finstock Ardington Wick Little Clanfield Thrupp Caldecott Foscot Westcott Barton Pusey Cutteslowe Cholsey North Newington Gibralter Wootton Village Pishill Bank The Green Little Rollright Bradwell Hethe Weald Cowley Clifton Grandpont Lower Heyford Park Corner Trench Green Blackthorn Mixbury Ewelme Charney Bassett Ledwell Ambrosden Carterton Bicester Village Greenfield Faringdon Waterstock Newland Tadley Highmoor Drayton Knighton Gainfield Greenwood Tiddington Gosford Crocker End Cogges Thame Ascott Earl Little Faringdon Winterbrook Eaton Crowsley Cornwell Finmere Barford St John Berrick Salome Upper Wolvercote Ashbury Mapledurham Hampton Gay Sibford Ferris Lower Wolvercote Ramsden Newton Purcell Swinbrook Littleworth Asthall Cold Harbour Ducklington Sandhills Burcot East End Woodcote Emmington Littlestead Green Nuney Green Woodway Rowstock Dane Hill Begbroke Sandford St Martin Sibford Gower Preston Crowmarsh Fulbrook Hampton Poyle Deddington Fritwell Holton New Headington Southcombe Brighthampton Kingstone Winslow Shiplake Row Hopcroft's Holt Lower Highmoor Chinnor Salford Over Norton Chiselhampton Forest Hill Launton Hook End Sunnymead Satwell Letcombe Regis Cray's Pond Jericho Stoke Row Risinghurst Blackditch Brightwell-cum-Sotwell Steeple Aston Shirburn Upper Arncott Fringford Cane End Fifield Townsend Woolstone Henwood West Adderbury Weston-on-the-Green Milton West Lockinge Appleford-on-Thames Postcombe Buckland Park Town Greys Green Headington Hill Great Rollright Williamscot Curbridge Down End Campsfield Sarsden Easington Calthorpe Ruscote Little Bourton Goring Heath Sutton Taynton Nuffield Collins End Nettlebed Burford Langford Spelsbury Rotherfield Greys Cottisford Steventon Wytham New Botley Eastend Garden City Wigginton Combe Chadlington Fulwell Whitchurch Hill Mongewell Great Milton Crawley Asthall Leigh Boars Hill Great Tew Frilford Heath Upton North Leigh Iffley Shorthampton Chimney-end Tackley Garsington Oxford Toot Baldon Minster Lovell Cleveley Over Worton Hill Bottom Rotherfield Peppard Great Bourton Tokers Green Poffley End Coleshill Henton Cote Upton Holwell Milton Common Kingwood Common Coscote Bradwell Grove Piddington Twyford Pishill Bottom Little Minster Moulsford Rack End Church Enstone Draycot Carswell Marsh Kingham Henley-on-Thames Fewcott Bourton Kencot Kennington Oakley Chalgrove Signet Swinford Cowleaze Corner Great Coxwell Hardwick Shotover Hill Brookhampton Well Place Shippon Milton Hill Woodeaton Shores Green Warpsgrove Bainton Southrop Blewbury Middle Assendon Stoke Lyne Milton Hanwell Great Holcombe Headington Britwell Salome Brize Norton Oxford Spires Park Westend Oakley Court Stonesfield Shipton-on-Cherwell Stanton Harcourt Clattercote Cookley Green East Challow Slade End Westwell Horton-cum-Studley Kingston Stert Heathfield Village Littlemore Upper Wardington Kirtlington Beckley Kingston Blount Aston Rowant Lower Bourton Charlton Wroxton Wolvercote Wheatley Hempton Wainhill Bridge End Drayton St Leonard Aston Upthorpe Uffington Temple Cowley Grove Glympton Stanford in the Vale Radfordbridge Little Tew Field Assarts Yelford Cassington South Hinksey Crowell Hill Belmont Souldern Crowell Burdrop Play Hatch Clifton Hampden Woodgreen Charlton-on-Otmoor Murcott Milton Heights Shifford Kelmscott Hensington Bicester Shilton Lower Shiplake Oddington Hailey Sydenham Tetsworth Ascott-under-Wychwood Didcot Little Heath Milton-under-Wychwood Buscot North Stoke Woodstock South Moreton Denton Buckland Marsh Fencott Mollington Ardington Whiteoak Green Gallowstree Common Old Woodstock Maidensgrove Wallingford Hardwick Over Kiddington Woodfield Sandford-on-Thames Harpsden Bottom Lower Arncott Milcombe Brightwell Baldwin Shellingford Swalcliffe Harcourt Hill Duns Tew Chilton Lidstone Alkerton Kidlington Little Chesterton Eynsham Clanfield Little Haseley Widford Exlade Street Millend East Lockinge Worsham Sunningwell Southmoor Broughton Northmoor Hornton Noke Tadmarton Ipsden Rokemarsh Shillingford Kingston Lisle Towersey Lower Wainhill Fawler Sonning Common Old Chalford Hatford Newbridge Taston Lower Radley Caulcott East Adderbury Howe Hill Moreton Shepherd's Green Kidmore End Wootton Lower Tadmarton New Marston High Cogges Fordwells Claydon Baldon Row Wilcote Barton Abbey Standlake South Stoke Meadside Scotland End Chesterton Delly End Worton West Hendred Radley Newington Stonor Roke Cumnor West Hanney Black Bourton Kingston Bagpuize Westcot Wootton Cothill Compton Beauchamp Goosey Idstone Shiplake Chilson Sutton Courtenay Upperton Little Coxwell Nether Worton Cuxham Wendlebury Whitchurch-on-Thames Denchworth Watlington Neat Enstone Stanton St John Ascott d' Oyley Wigginton Heath Longcot Dean Filchampstead Letcombe Bassett Netherton Grafton Peachcroft Buscot Wick Norham Manor Walton Manor Wardington Bampton Upper Heyford East Ginge Broughton Poggs Warborough New Yatt Kiddington Bunkers Hill Newnham Murren Highfield Baulking Golden Balls Checkendon Tusmore Swerford Alvescot Huntercombe End Frilford Little Milton Hailey Bessels Leigh Heythrop Barnard Gate Fernham Ardley Dunthrop South Newington Russell's Water Nuneham Courtenay Sarsden Halt Brookend Woodleys Bodicote Barton South Leigh Chimney Bix North Aston Greenend Stoke Talmage Chawley Tubney Radley Park Gozzard's Ford Church Hanborough Watchfield Abingdon-on-Thames Foxcombe Hill Fawler Broadplat Sparsholt Lodge Hill Middle Aston Osney West End Clare Shutford Farmoor Rousham Hinton Waldrist Marsh Baldon Shiplake Bottom Grimsbury Garford Mackney Horspath Cleeve Adwell Bladon Freeland Appleton Christmas Common Filkins Lewknor Baynard's Green Broadwell Shenington Lyford Bucknell East End Banbury East End Harwell Eaton Hastings Little Wittenham Easington High Meadow View Benson Enslow Westhall Hill New Osney West Ginge Witheridge Hill Water Eaton Lyneham Northcourt Bruern Abbey Path Hill Radford Cuddesdon Stadhampton Charlbury Lew Shipton-under-Wychwood Peppard Hill Summertown Dry Sandford Moreton Bloxham West Hagbourne Harpsden Heights Crowmarsh Gifford Middle Barton Mount Skippett Longworth Bould Blenheim Great Haseley Childrey Pyrton Enstone Balscote East Hendred Whistlow Highmoor Cross Leafield Bure Park South Weston Harpsden Hempton Nethercote King's End Chipping Norton Dorchester Oakley Wood Elsfield Berinsfield Aston Tirrold Littleworth Waterperry Hook Norton Headington Quarry Cropredy Florence Park Stratton Audley North Moreton Upper Milton Epwell Somerton Wantage Fyfield Church End Steeple Barton Radcot Idbury Long Wittenham North Hinksey Village Islip Dunsden Green Bayworth Camp Corner Hardwick Langford Village Chastleton Shrivenham Binsey Townsend Catslip Churchill Chalkhouse Green Neithrop