Radio Advertising in Piccadilly

Get in touch

Radio Station Advertising in Piccadilly

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in S64 8?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Piccadilly?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Piccadilly, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in S64 8. 

We cover Piccadilly (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Grimesthorpe Staincross Kelham Island Cundy Hos East Dene Bullhouse Stocksbridge Brincliffe West Melton Hood Green Cadeby Jump Silkstone Lidget Arksey Little Hay Nooking Upper Haugh Upperthorpe Wickersley Bentley Rise Thorpe Common Elsecar Crane Moor Causeway Head Slay Pits Cortworth Greenland Gleadless North Anston Four Lane End Thorpe Hesley Whirlow Brook Sim Hill Honeywell Abbeydale Lundwood Langsett Pogmoor Stairfoot St Ann's New Rossington Marr Manvers Snowden Hill Worsbrough The Wheel Brodsworth Highlane Laughton en le Morthen Firth Park Wood Royd Lower Bradway Shiregreen Cundy Cross Hyde Park Eskholme Clifton Gawber Greystones Midhopestones Upper Hoyland Normanton Spring Orchard Square Haywood Swaithe Middlewood Great Houghton Wingfield Burncross Hill Top Brick Houses Pismire Hill Darton Longley Estate Bromley Dunsville Bolsterstone Armthorpe Cantley New Totley Berry Moor Sharrow Head Brecks Keresforth Hill Dodworth Bottom Hallowmoor Clayton Finkle Street Stainforth Hackenthorpe Shirecliffe Finningley Manor Estate Crookesmoor Upper Bradway Stacey Bank Highfields Hangsman Hill Hollow Meadows Thorpe in Balne Old Edlington Park Hill Adwick le Street Hollin Busk Millhouse Green Whinney Hill Potter Hill Guilthwaite Meadow Hall Long Sandall Ringinglow Hooton Pagnell Handsworth Hill Harden Carbrook Elm Tree Hill High Melton Bridge End Rivelin Glen Milton Billingley Green Moor Haigh Moorgate Dunscroft Horner House Sheffield Park Templeborough Park Side Norton Woodseats Moorhole Summerfield Ughill Fairleigh Grimethorpe Littleworth Orgreave Hampole Woodhouse Mill Carter Knowle Lakeside Village Garden Village Birdwell Kimberworth Park Bents Green Boulder Hill Hurl Field East Herringthorpe Intake Hillsborough Studfield Hill Stannington Harlington Greystones Cliffe Hatfield Moorends Kexbrough Tankersley Burngreave Newton Nether Edge Sharrow Campsall Lower Walkley The Green Carlecotes Waleswood Hickleton Fishlake East Whitwell Stainborough Almholme Stubbin Edge Mount Netherthorpe Pincheon Green Malinbridge Tinsley Ryecroft Manor Park Gleadless Townend Clifton Nutwell Firbeck Wheatley Park Warmsworth Conanby Birley Estate Hallam Head Kirk Bramwith Micklebring Wharncliffe Side Sprotbrough Sheffield Ingbirchworth Shay House Dalton Magna Sandhill Barugh Brierley Hollins End Ward Green Canal Side Base Green Dore Woodsetts Upper Cudworth Listerdale Old Denaby Low Valley Birley Carr Old Town Low Barugh Rotherham Howbrook King Edwards Bawtry Belle Green Jordon Gateway Plaza Pilley Treeton Crookes Monk Bretton Loversall Brookhouse Pitsmoor Wood Willows Hazlehead Gleadless Valley Hayfield Green Thurnscoe East Gildingwells Herringthorpe Hillfoot Rostholme Worsbrough Village Little Norton Howard Hill Adwick upon Dearne Stumperlowe Penistone Under Tofts Street Pinfold Hill Hardwick Catcliffe Swinton Broomfield Pudding Hill Rollestone Smithies Fourlane Ends Auckley Denaby Main Darfield Brinsworth Burghwallis Onesacre Loxley Charltonbrook New Edlington Swinton Bridge Cotterhill Woods Upper Midhope Woodhouse Town End Instoneville Lea Brook Hoylandswaine Royd Moor Deepcar Low Laithes Den Bank Townhead Parson Cross Wath upon Dearne Carsick Hill Mapplewell Blaxton Loxley Bottom Newhill Abdy Low Harley Ecklands Pot House Aston Dalton Parva Moss Wilthorpe Far Bank Cudworth Common Holmes Hexthorpe Norton Harley Attercliffe Aldwarke Long Line Holdworth Carcroft Backmoor Higher Stubbin Ewden Village Southey Green Fir Vale Wales Morthen Broom South Anston Lower Crabtree Kirkhouse Green Frecheville Totley Fenwick Thurlstone Westfield Ravenfield Common Walkley Bolton upon Dearne Lewden Bracken Moor Rossington Whitley Worsbrough Common Load Brook Platts Common Plumbley Kiveton Park Coldwell Nethergate Hanging Water Broomhill Braithwaite Whiston Catshaw Carlton Barnburgh Millhouses Hooton Roberts Knowle Top Brightside Upper Whiston Swallownest Tickhill Stone Hemsworth Wheatley Warren Cat Hill Newfield Green Wortley Deep Pit Brampton Lane End Broomhill Upper Crabtree Austerfield Richmond Park Thrybergh Dean Head Wigtwizzle Coisley Hill Hood Hill Owlthorpe Wadsley Askern Sothall Heeley Drakehouse Roughbirchworth Brierholme Carr Hoyland Ranmoor Ecclesall Topham Totley Rise Halfway Windhill Steel Bank Tilts Conisbrough Cawthorne Jordanthorpe Wybourn Smithy Moor Banner Cross Wombwell Norton Lees Hatfield Woodhouse Low Bradfield Richmond Wincobank Tapton Hill South Bramwith Fosterhouses Belle Vue Fulwood Kirk Sandall Birkendale Ulley Charnock Hall Endcliffe Crescent Greasbrough Scawsby Parkwood Springs Dodworth Philadelphia Dolcliffe Common Lings Common Dungworth Woodthorpe Estate Thorpe Salvin Fall Bank Sheffield Lane Top Owlerton Crosspool Gilroyd Victoria Soughley Woodall Carr Head Dunford Bridge Eastfield Barnsley Bow Broom Ravenfield Laughton Common Barrow Rawmarsh Barugh Green Foldrings Athersley North Batemoor Noblethorpe Hill Top Maythorn Greenhill Darnall Bradgate Carsick Norton Wentworth Eastwood High Wincobank Nether Haugh Throapham Bramley Lings Little Houghton Frickley South Lane Doncaster Common Woodlands East New Lodge Stainton Measborough Dike Bolehill Brampton en le Morthen Thornseat Scout Dike Stopes Dalton Redbrook Parkhead Doncaster Braithwell Hoyle Mill Stephen Hill Sandygate Liberty Hill Ickles Thurcroft Wike Well End Beighton Hill Top Mawson Green Royston Abbeydale Park Hellaby Port Mahon High Hoyland The Lings Grenoside Tivy Dale Crow Edge Cusworth Shafton Two Gates Beauchief Edenthorpe Old Haywoods Shaw Lands Aughton Spittal Houses Meersbrook Bank Longley Ings Low Holdworth Hooton Levitt Holbrook Handsworth Cudworth Walkley Bank Attercliffe Hill Top Wisewood Shaftholme Thurnscoe Wheatley Hills Hill Top Goole Green Holme Worsbrough Dale Church Field Toll Bar Kimberworth Cubley Hill Top Bradway Keppel's Column Todwick Harthill Skelbrooke Dodworth Green Worrall Maltby Waverley Little Common Hermit Hill Middlecliffe Thorne Hall Broom Mosborough Kine Moor Balby Waterthorpe Sprotbrough Park Silkstone Common Normandale Shafton Castle Green Canklow Totley Brook Thorn Hill Knoll Top Sharrow Vale Stockbridge Royd Woodland View Hoyland Common Edderthorpe Turnerwood Hoober Pickburn Chapeltown New York Meadow Head Ecclesfield New Village Branton Old Cantley Carr Waldershaigh Nether Green The Manor Lowfield Park Head Netherthorpe Highgate Upper Tankersley High Green Mortomley Birley Edge Greenside Oughtibridge Barnes Hall Blacker Hill Skellow High Bradfield Netherthorpe Richmond Hill Jordan Dropping Well Hatfield Chase Woodlands Little Sheffield Highwoods Low Wincobank Herdings Highfield Lydgate Barnby Dun Cricket Houses Athersley South Westfield Flanderwell Brightholmlee Parkgate Storrs Whirlow Sykehouse Scholes West Green Wood Seats Bessacarr Kilnhurst Spring Vale Sunnyfields Intake Mexborough Northfield Owston Wadsley Bridge Woodside Wadworth Norton Hammer Wilsic Slade Hooton Oxspring Lindrick Dale Thurgoland Fullshaw Low Stubbin Neepsend Lodge Moor Piccadilly Townhead Hill Top Hemingfield Worsbrough Bridge Higham Common Sunnyside Four Lane Ends Carcroft Common Scawthorpe Wales Bar Higham Blackburn Kendray Highfield Bramley Spink Hall Smithley Letwell Arbourthorne Bentley Meersbrook Lowedges Arbourthorne Estate Common Side Goldthorpe Trumfleet Wormley Hill Masbrough Endcliffe Edge West End Bradway Bank Sutton Ardsley Dinnington Grange Lane