Radio Advertising in Hints

Get in touch

Radio Station Advertising in Hints

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in B78 3?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Hints?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Hints, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in B78 3. 

We cover Hints (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Loggerheads Woollaston Etruria Little Heath Shareshill Okeover Outwoods Stallington Beam Hill Red Street High Town Horninglow Chasetown Blount's Green Hamstall Ridware Oak Hill Waterfall Whitehill Fradswell Gentleshaw Rileyhill Haselour Bradeley Cowall Moor Mobberley Trysull Offleyrock Blithfield Ellastone Denstone Hilltop Gratwich Windmill Bank Ilam Wootton Codsall Sandon Himley Silverdale Offleymarsh Bonehill Weston Coyney Bentilee Harriseahead Leadendale Glascote Upper Leigh Moneystone Bucknall Salt Blakeley Lane Tixall Offleyhay Lichfield Leese Hill Draycott in the Moors Hanley Wigginton Combridge Newtown Bridgtown Church Leigh Lane Green New Wood Barlaston Wetton Goosemoor Aston-by-Stone Hodgefield Shraleybrook Fauld Orgreave Hilderstone Coombesdale Hollinsclough Kingsford Springwood Great Haywood Tillington Boscomoor Sandfields Bednall The Quarry Berry Hill Sandyford The Potteries Audley Coton End Hansley Cross Freehay Far Hoarcross Millend Aston Clayton Talke Baldwin's Gate Townhead Burton upon Trent Cotton Little Saredon Hammerwich Rolleston on Dove Morrilow Heath Harlaston Westwood Rushton Spencer Knowl Wall Armshead Napley Bagnall Blackshaw Moor Marchington Hoar Cross Newpool Sneyd Green Perry Crofts Ford Ashley Heath Barton Gate Colshaw Broughton Westcroft Great Moor Hollins Tamworth Stonehouses Trinity Fields Laney Green Hobble End Broad Meadow Common Side Brazenhill Shenstone Woodend Marston Morrey Ellenhall Aston Wheaton Aston Churchbridge Haughton Blackfords Lower Tean Boothen High Onn Wharf Porthill Hulme Church Mayfield Betley Common Rangemore Cranberry Newstead Four Ashes Lower Stonnall Biddulph Moor Haunton Browns Lane Alders Coton Withington Six Ashes Stoke-upon-Trent Ubberley Hinksford Summerhill Ramshorn Upper Cotton Wootton The Raikes Threelows Yarlet Dunkirk Blackwaters Halmer End Upper Ellastone Heaton Copmere End Stafford Little Ingestre Boney Hay Great Bridgeford Leomansley Longnor Woodcock Heath Stubwood Milton Deadman's Green Newtown Colton Hills Butter Bank Fairoak Madeley Heath Alstonefield Ingestre Derrington Above Church Gospel Ash Willoughbridge Coven Lowe Hill Ravenhill Chesterfield Smallthorne Mavesyn Ridware Tadgedale Gospel End Village Chestall Tompkin Beasley Consall Kingstone Milford Trescott Coldmeece Blurton Coltstone Newcastle-under-Lyme Millmeece Woodshutts Westlands Back o'th' Brook Sandonbank Wombourne Rakeway Longdon Green Sutton Onecote Weston Jones Haregate Burntwood Green Pillaton Blore Enson Cotes Cannock Longnor Boley Park Stanfield West Hill Rugeley Longsdon Chebsey Cold Norton Beffcote Dods Leigh Walton-on-the-Hill Bromstead Heath Kingsley Moor Threapwood Hales Stramshall Hazelslade Ranton Olive Green Cheddleton Heath Knightley Kingsley Anslow Common Sandborough Dresden Barton Green Willslock Loxley Green Hawthorns Hollies Common Hardings Booth Birch Cross Quixhill Woodcroft The Rowe Carmountside Wigginstall Codsall Wood Weaverslake Cotes Heath Painleyhill Whittington Commonside Chell Heath Bolehall Coven Heath Knowle Style Admaston Parkside Etchinghill Baswich Betley Fole Lightwood Oultoncross Calf Heath Holt Hill Boundary Rodbaston Drayton Bassett Hilliard's Cross Norton East Abbey Green Hollins Little Sugnall Cauldon Middle Hill Penkhull Hockley Wolstanton Baddeley Green Light Oaks Prestwood Lawnhead Trent Vale Milwich Stapenhill Swynnerton Brocton Seabridge Kingston Hill Stonywell Pipehill Whittington Mile Oak Rising Brook Nurton Norbury Church Fields Chorley Armitage Lower Drayton Cheadle Common Dapple Heath Rudyard Denford Dunstall Hookgate Little Stoke Knypersley Yoxall Western Downs Springhill Rickerscote Pye Green Ashley Windy Harbour Heath Hayes Woodwall Green Gratton Green Heath Uttoxeter Garmelow Wetwood Upper Elkstone Heighley Lynn Fradley South Stoke-on-Trent Shebdon Chadsmoor Bishton Beamhurst Weston Weeford Shelton under Harley Hill Ridware Norbury Junction Florence Leyfields Knightley Dale Hawks Green Cresswell Callingwood Creswell Ecton Abbey Hulton Hanchurch Onneley Orslow Coton Green Thorpe Constantine Bond End Shelton Ashmore Brook Great Chell Mayfield Wychnor Bridges Werrington Brookhouses Dam Mill Hulme End Greenhead Stretton Tittensor Huntington Fawfieldhead Aldershawe Curborough Newton Hillcroft Park Holmcroft Bobbington Great Saredon Walford Moreton Thorncliffe Shallowford Bemersley Green Chesterton Eccleshall Ashwood Gailey Wharf Kerry Hill Drointon King's Bromley Whiston Allimore Green Wall Bowsey Wood Footherley Meir Hay Shawfield Stonefield Hazles Cross Pitts Hill Spath Plardiwick Crossgate Wereton Church Hill Fenton Low Meir Froghall Landywood The Laches Whittington Burntwood Christ Church Whitemoor Coton Newton Ashley Dale Ball Green Oakley Knowl Bank Whitmore Ford Green Stanley Moss Longridge Norton Bridge Church Eaton Oulton Heath Bramshall Wheatlow Brooks Trentham Great Gate Shutt Green Acres Nook Alsagers Bank Mossgate Lapley Swinscoe Efflinch Heatley Balterley Green Madeley Newchurch Walton Hopwas Doxey Little Bridgeford Forsbrook Shutlanehead Rock End Blundies Hill Top Lupin Streethay Creighton Otherton Hazlecross Southlow Brinsford Colwich Queensville Oakamoor Fradley Outlands The Wharf Nether Stowe Sheen Joiner's Square Brewood Cracow Moss Seighford Seisdon Nurton Hill Newlands Blackwood Hill Smallrice Shobnall Robin Hill Godleybrook Bromley Wood Crackley Rocester Marston Whitehurst Cross Heath Wain Lee Littlewood Breretonhill Woodhouse Green Newborough Darnford Hoften's Cross Endon Thornes Stanley Great Wyrley Littleworth Garshall Green Orton Anslow Leek Borough Park Acton Gate Upper Landywood Gayton Clifton Campville Churnet Grange Warstone Coton Clanford Dove Bank Stanton Rawnsley Townend Standeford Latherford Tatenhill Common Sugnall Hill Chorlton Beechcliff Hollybush Chatcull Gunstone Carroway Head Kinver Hill Top Oulton Gailey Whitecross Bromstead Common Upper Nobut Winkhill Lower Penn Lightwood Brineton Dayhills Bloreheath Brockton Whiston Greensforge Long Compton Milldale Smestow Hadley End Cauldon Lowe Fradley Junction Stretton Bradshaw Ounsdale The Rookery The Handfords Finney Green Upper Mayfield Buddileigh Hazles Lordsley Wightwick Manor Handsacre Gospel End Standon Acton High Onn Westbeech Cold Well Beaconside Hednesford Woodseaves The Bodnets Cellarhead Blackbrook Edial Wildwood Glascote Heath Cheadle Halfpenny Green Goldenhill Elmhurst Nethertown Muckley Corner Broomyshaw Netherland Green Stowe-by-Chartley Blakelow Poolfold Dagdale Saverley Green Owen's Bank May Bank Cannock Wood Bradley Pershall Gerrard's Bromley Foxt Horton Littleworth Poolfields Ridgeway Whitfield Springhill Fazeley Perton Cheslyn Hay Barlaston Common Burton Manor The Leys Maer Godstone Armsdale Jugbank Wimblebury Little Chell Hartley Green Brereton Woodlane Brookhay Little Haywood Burnhill Green Swindon Spot Acre Stadmorslow Belgrave Ravenshall Highwood Rushton Bank Warslow Cornhill Longport Newtown Meretown Four Ashes Shenstone Coppenhall Cats Edge Goosemoor Green Highfields Madeley Park Cobridge Burston Slade Heath Cat's Hill Cross Woodhouses Bradnop Rakes Dale Beamhurst Lane Tunstall Prospect Village Coton Keele Blythe Bridge Croxall Clough Hall Stonnall The Shruggs Apeton Bishops Wood Rough Close Teanford Moreton Butterton Cheddleton Hints Sandford Hill Hyde Lea Elford Rake End Waterhouses Stone Heath Winnington Alton Washerwall Rumer Hill Doley Brereton Cross Old Perton Ribden Winshill Farley Checkley Scounslow Green Dunsley Wilnecote Adbaston Fegg Hayes Overton Blymhill Ryecroft Gate Hilton Draycott in the Clay Wetley Rocks Levedale Outwoods Newtown Branston Mount Pleasant Sidway Fenton Creswell Green Quarry Heath Scot Hay Balance Hill Norton-in-the-Moors Little Hay Comberford Woottons Iverley Barton-under-Needwood Gillow Heath Waggersley Butt Lane Burybank Little Wyrley Oldfurnace Morridge Side Dosthill Broadeye Red Bull Woodhouses The Blythe Bowers Bent Grindley Norton Green Leekbrook Bowers Bitterscote Blackbrook Coalpit Hill Church Eaton Green Heron Cross Lower Hatton Hanbury Woodend Hill Top Horsebrook Slindon Little Onn Knutton Butterton Tutbury Hopton Boon Hill The Brampton Winnothdale Ash Bank Gnosall Northwood Slitting Mill Birches Head Middleport Cookshill Charnes Lutley Newborough End Hopedale Upper Longdon Forebridge Woodend Endon Bank Moorside Tunstall Anslow Gate Whitgreave Rowley Park Hanford Croxden Fulford Amerton Normacot Coton in the Clay Amington Withystakes Huntley Hanbury Croxtonbank Stanshope Hartwell Highfields Blithbury Congreve Newfield Lask Edge Meir Heath Knighton Yarnfield Blymhill Common Mixon West Chadsmoor Coven Lawn Marchington Woodlands Dimsdale Leacroft Balterley Stone Great Chatwell Shirleywich Hollington Newtown Oulton The Lymes Moorend Kiddemore Green Stanley Moor Huddlesford Baddeley Edge Barnfields Ranton Green Blymhill Lawns Little Burton Beech Red Hill Birchall Essington Sideway Gillway Alder Moor Bromstead Croxton Poolend Podmore Packmoor Water Eaton Flash Lower Knightley Gorstyhill Basford Ball Haye Green Bednall Head Hillsdale Little Aston Parkgate Spring Hill Cowley Newchapel Bradwell Sturbridge Needwood Hixon The Hollies Pattingham Upper Hulme Hademore Totmonslow Mosslane Dales Green Moddershall Miles Green Edingale Almington Foxley Moss Pit Napley Heath Wallbridge Park Middle Cliff Stockwell Heath Cheadle Park Rue Hill Lower Nobut Acton Trussell Hatherton Braddocks Hay Caverswall Castletown Loynton Bank Top Butters Green Abbots Bromley Chase Terrace Mill Green Stonydelph Little Madeley Compton Calton Dunwood Four Crosses Ipstones Aspley Blackbrook Oulton Grange Lower Leigh Longton Adderley Green Burslem Blore Blythe Marsh Congleton Edge Pipe Ridware Brown Edge Wychnor Dunstal Upper Hatton Wardlow Dilhorne Bignall End Two Gates Brickbridge Cotonwood Meerbrook Harper's Gate Dogingtree Estate Leycett Bromley Hall Bickford Woodmill Weeping Cross Oaken Sharpley Heath Bradley in the Moors Lower Loxley Talke Pits Kingswood Common Radmore Wood Gipsy Green Fisherwick Barton Turn Springfields Stowe High Offley The Heath Enville Featherstone Giggetty Blakeley Billington Brund Birchendale Cotwalton Bilbrook Middleton Green Bottom House Longbridge Hayes Jack Hayes Rownall Colton Norton Canes Longshaw Crakemarsh Oxford Hartshill Bank Top Park End Tithebarn Middle Mayfield Coton Farm Mucklestone Lower Ellastone Lea Heath Turnhurst Overmoor Broomhill Grindon Mitton Whitley Heath Lawns Wood Farewell Shut Heath Bridge End Pasturefields Gnosall Heath Cross Green Basford Green Roughcote Gorstey Ley Hem Heath Knotbury Oldfallow Sandyford Townsend Wood Lane Prestwood Woodgate Stockton Brook Kidsgrove Chapel Chorlton Brown Lees The Bratch Mill Green Field Weston-under-Lizard Pasford Biddulph Knighton Coton Hayes Cliff Vale Stourton Middle Madeley Dunston Heath Somerford Shaffalong Knenhall Longdon Tuppenhurst Bishops Offley Stableford Lower Elkstone Newton Hurst Apedale Crateford Tatenhill Redhill Roche Grange Upper Tean Dunston Alrewas Coxgreen Meaford Kettlebrook Walton Wrinehill Overley Forton Kingsley Holt Hardings Wood Penkridge Elford Heath