Train Station Advertising in Hints

Get in touch

Advertising in Train Station in Hints

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Hints

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Hints gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Hints

The cost of railway adverts in B78 3 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Hints reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Hints (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Coven Lawn Elford Heath Blakeley Lane Meerbrook Porthill Southlow Copmere End Rakes Dale Pasturefields Woodseaves Hinksford Weaverslake Bridgtown Florence Rushton Bank Light Oaks Longport Middle Madeley Levedale Streethay Hillcroft Park Four Ashes Winnington The Rookery Barton Turn Little Sugnall Dresden Birch Cross Rowley Park Anslow Gate Gipsy Green The Blythe Abbots Bromley Birchall Newton Knighton Coombesdale Cheddleton Heath Longnor Shenstone Little Heath Whitemoor Ball Green Beamhurst Lane Breretonhill Rangemore Billington Lower Drayton Stallington Abbey Green Stanfield Old Perton Hatherton Birchendale Kingstone Bucknall Loynton Betley Common Sandborough Laney Green Kidsgrove Cannock Wood Hockley Dogingtree Estate Brookhouses Bowers Brocton Ribden Beffcote Ford Netherland Green Heatley Stretton Poolend Codsall Wood Great Saredon Seabridge Kerry Hill Hazelslade The Rowe Middle Hill Bolehall Leycett Forton Cliff Vale Bishops Wood Madeley Park Tamworth Doley Roche Grange Sharpley Heath Ellastone Heaton Bromley Wood Gratton Brown Edge Teanford Woodgate Blore Orslow Calton Burntwood Green Smestow Anslow Plardiwick Swinscoe Norton Canes Westwood Cross Heath Wain Lee Shelton under Harley Lutley Nurton Ramshorn Pattingham Meir Hay Chell Heath Yarnfield Alsagers Bank Great Gate Gratwich Stanley Bond End King's Bromley Drointon Derrington Woodmill Broadeye Wallbridge Park Gayton The Quarry Fradley South Wootton Spath Six Ashes Brereton Cross Foxley Lawns Wood Hanbury Woodend Goldenhill Quarry Heath Little Bridgeford Rough Close Barton Gate Balterley Blymhill Common Stubwood Landywood High Onn Fegg Hayes Shelton The Wharf Blackbrook Ilam Acres Nook Upper Elkstone Woollaston Rocester Pye Green Ash Bank Knightley Dale Beechcliff Ashmore Brook Longton Mosslane Seisdon Leadendale Lower Hatton Standeford Crackley Bickford Church Fields Birches Head Sandford Hill Weeford Stableford Flash Longshaw Dunston Heath Cotonwood Kingsley Moor Almington Efflinch Penkridge Kinver Baldwin's Gate Middleport Kettlebrook Basford Whitley Heath Redhill Hilderstone Congreve Fenton Halfpenny Green Allimore Green Chapel Chorlton Lower Ellastone Alder Moor Blackbrook Westlands Morrilow Heath Upper Longdon Hilton Barlaston Common Coton End Hednesford Marston Croxden Trysull Dosthill Whitehurst Hoar Cross Stone Heath Longbridge Hayes Bishton Shutt Green Wood Lane Morridge Side Nethertown Trinity Fields Blymhill Lawns Talke Pits Newchurch Wootton Wigginstall Brereton Water Eaton Woodwall Green Charnes Radmore Wood Shaffalong Walton Oxford Sheen Red Street Werrington Essington Park End Moorside Tithebarn Hales Norton-in-the-Moors Halmer End Farewell Robin Hill Acton Hem Heath Great Moor Cotes Shawfield Queensville Harper's Gate Gorstey Ley The Laches Rudyard Hill Top Aldershawe Hoften's Cross Anslow Common Sugnall Wilnecote Horninglow Berry Hill Little Wyrley Lower Elkstone Blackwaters Madeley Heath Glascote Heath Stretton Shirleywich Rownall Bradeley Chatcull Glascote Lower Knightley The Shruggs Knotbury Lightwood Froghall Needwood Highfields Threelows Creswell Painleyhill Brineton Chesterton Eccleshall The Lymes Newtown Baswich Hanbury Stourton Wetwood Fisherwick Roughcote Gillway Crossgate Ashley Dale Denstone Little Saredon Lordsley Boundary Oak Hill Butterton Freehay Lane Green Dunsley Little Chell Gailey Wharf Parkgate Rodbaston Wigginton Pasford Elford Woodlane Wychnor Enson Haregate Newfield Wimblebury Curborough Norton Bridge Hopwas Coton Winnothdale Deadman's Green Ryecroft Gate Leyfields Great Chatwell Cowley Coalpit Hill Dimsdale Tittensor Lower Tean Lawnhead Whittington Alrewas Great Bridgeford Thornes Comberford Carroway Head Hazles Cross Hansley Cross Hyde Lea Creighton Greensforge Common Side Crakemarsh Mobberley Knowl Bank Stoke-upon-Trent Tunstall Horsebrook Dales Green Little Burton Rising Brook Hilliard's Cross Mill Green Mossgate Stafford Blurton Ashley Church Eaton Green Four Crosses Red Hill Orton Upper Leigh Ravenhill Congleton Edge Norton Green Hixon Alders Coton in the Clay Betley Giggetty Green Heath Tadgedale Wheatlow Brooks Gospel Ash Coton Godstone Apedale Silverdale Mile Oak Sneyd Green Coton Clanford Lapley Shareshill Burton upon Trent Bednall Doxey Moneystone Keele Middleton Green Dayhills Burton Manor Mill Green Haughton Stoke-on-Trent Hillsdale Ellenhall Washerwall Coldmeece Packmoor Tunstall Lichfield Norbury Brinsford Bilbrook High Town Wetley Rocks Hollins Loggerheads Overmoor Little Madeley Bowers Bent Cat's Hill Cross Hollington Dods Leigh Cotes Heath Slitting Mill Ashley Heath Endon Heath Hayes Barlaston Wombourne Perry Crofts Ranton Green Bloreheath Milldale Madeley Cheadle Common Slindon Hazles Longnor Hill Top Cotwalton Stanley Moor Mount Pleasant Wolstanton Buddileigh Gorstyhill Hollinsclough Ipstones Trentham Cauldon Cheslyn Hay Abbey Hulton Poolfold Harlaston Hamstall Ridware Mayfield Bromstead Lower Loxley Sandyford Napley Heath Holt Hill Upper Hulme Kingsford Coven Heath Draycott in the Moors Cheadle New Wood Denford Broad Meadow Blackwood Hill Stowe-by-Chartley Stonydelph Gerrard's Bromley Stapenhill Mitton Perton Holmcroft Tatenhill Common Joiner's Square Bank Top Cellarhead Newcastle-under-Lyme Meaford Cannock Newborough End Caverswall Checkley Knowl Wall Sandfields Kingswood Common Blakeley Blythe Marsh Hawthorns The Brampton Bromstead Heath Sandon Fulford Townhead Summerhill Church Leigh Moorend Wall Bottom House Nether Stowe Gillow Heath Moddershall Fenton Low Little Hay Aspley Overley Woodend Rue Hill Hodgefield Uttoxeter Scounslow Green The Hollies Churnet Grange Bradley Barton Green Knenhall Brookhay Little Haywood Fazeley Penkhull Bobbington Croxall Beamhurst Latherford Bradwell Fole Blackfords Clayton Chorley Alton Wildwood Croxton Footherley Draycott in the Clay Milford Hollins Chase Terrace Gnosall Woodhouses Millend Ounsdale Featherstone Wardlow Norton East Blackbrook Stonywell Winshill Edingale Adbaston Townend Darnford Admaston Dunkirk Prestwood Ecton Beaconside Upper Landywood Etruria Pershall Newstead Gailey Marchington Woodlands Chebsey Otherton Tuppenhurst Prospect Village Westcroft Spring Hill Overton Ravenshall Stone Garshall Green Branston Slade Heath Alstonefield Godleybrook Gospel End Boney Hay Maer Stadmorslow Grindley Warstone Whitmore Owen's Bank Hartwell Swindon Oldfallow Sidway Wychnor Bridges Whitfield Brown Lees Longdon Green Hademore Blakelow Whitecross Whittington Muckley Corner Cold Well Ashwood Millmeece Winkhill Butterton Coltstone Sutton Cornhill Burntwood Salt Great Wyrley Aston-by-Stone Shallowford Goosemoor Lower Stonnall Forebridge Tillington Brund Great Chell Oultoncross Goosemoor Green Bramshall Newborough Morrey Calf Heath Meir Burslem Blythe Bridge Foxt Rickerscote Norbury Junction Colwich Longdon Somerford West Chadsmoor The Bratch Coxgreen Aston Hammerwich Hanford Butter Bank Hill Top Gunstone Oakamoor Armsdale Dunston Napley Knutton Oulton Heath Etchinghill Bignall End Lower Nobut Hartshill Stanshope Hanley Stockton Brook Woodshutts Codsall Rugeley Yoxall Hulme End Fradley Junction Meir Heath Bromley Hall Bradley in the Moors Barton-under-Needwood Ball Haye Green Marchington Dagdale Wrinehill Newpool Woottons Pillaton Cowall Moor Talke Leomansley Rushton Spencer Springhill Weston Browns Lane Borough Park Outwoods Drayton Bassett Upper Ellastone Knighton Highwood Stramshall Oulton Dunstall Spot Acre Orgreave The Raikes Cheddleton Hill Ridware Smallthorne Farley Biddulph Coton Green Lea Heath Weston-under-Lizard Wetton Boscomoor Aston Withington Beasley Mavesyn Ridware Little Ingestre Butt Lane Baddeley Edge Fradley Christ Church Upper Cotton Rawnsley Hardings Wood Stonehouses Outlands Prestwood Tompkin Standon Colshaw Okeover Great Haywood Elmhurst Leacroft Bishops Offley Himley Shobnall Cookshill Walton Kiddemore Green The Handfords Huddlesford Cobridge Poolfields Kingston Hill Lask Edge Oulton Turnhurst Amington Swynnerton Miles Green Newton Moreton The Heath Leekbrook Totmonslow Rake End Acton Gate Tatenhill Shutlanehead Pipe Ridware Dilhorne Mixon Fradswell Coven Hardings Booth Onecote Newtown Barnfields Two Gates Cold Norton Walford Burybank Oldfurnace Offleymarsh Ford Green Wereton Gospel End Village Dam Mill Weston Coyney Cheadle Park Dapple Heath Finney Green Hulme Hawks Green Marston Springwood Heighley High Onn Wharf West Hill Townsend Leese Hill Fairoak Mucklestone Hopton Woodhouses Stonefield Woodcroft Jack Hayes Balterley Green Ingestre Forsbrook Middle Cliff Smallrice Onneley Little Stoke Stanley Moss Thorpe Constantine Apeton Whiston Whitgreave Moss Pit Bradnop Windmill Bank Haunton Colton Combridge Longridge Nurton Hill Littlewood Rumer Hill Scot Hay Quixhill Ubberley Colton Hills Cotton Cranberry Sandyford Little Aston Weston Jones Baddeley Green Shraleybrook Brewood Highfields Church Hill Armitage Dove Bank Woodcock Heath Loxley Green Broomhill The Leys Fauld Rolleston on Dove Belgrave Bednall Head Iverley Knypersley Armshead Saverley Green Beam Hill Rakeway Shut Heath Newtown Adderley Green Northwood Creswell Green Edial Gnosall Heath Bowsey Wood Bitterscote Enville Warslow Rileyhill Hookgate Hollies Common Clifton Campville Greenhead Handsacre Field Upper Tean Huntley Sideway Blymhill Sandonbank Middle Mayfield Oaken Parkside Blount's Green Milwich Trent Vale Burston Above Church Lower Leigh Long Compton Lupin Amerton Chestall Hanchurch Kingsley Hopedale Coton Farm Weeping Cross Consall Cresswell Lightwood Pitts Hill Red Bull Westbeech Brickbridge Stockwell Heath Cats Edge Stowe Boley Park Podmore Littleworth Bagnall Church Eaton Seighford Broomyshaw Shenstone Woodend Grindon Compton Hints Stanton Far Hoarcross Four Ashes Hartley Green Brockton Bemersley Green Hilltop Western Downs Wightwick Manor Boothen Coton Hayes Upper Hatton Newtown Garmelow Coton Oulton Grange Upper Mayfield Knowle Style Butters Green Little Onn Carmountside Heron Cross Withystakes Willoughbridge Rock End Upper Nobut Longsdon May Bank Back o'th' Brook Endon Bank Ranton Lower Penn Waggersley The Bodnets Chadsmoor Stonnall Whittington Hill Chorlton Dunstal Bridge End Newlands Newchapel Beech Waterfall Boon Hill Coppenhall Harriseahead Hazlecross Threapwood Milton Knightley Springhill Offleyhay Hobble End Tixall Walton-on-the-Hill Normacot Broughton Commonside Sturbridge Ridgeway Crateford Biddulph Moor Lynn Pipehill Meretown Audley Acton Trussell Blithbury Hollybush Kingsley Holt Jugbank Trescott Horton Braddocks Hay Cauldon Lowe Woodhouse Green Waterhouses Haselour Bromstead Common Balance Hill Huntington Blackshaw Moor Bank Top Thorncliffe Outwoods Leek Moreton Dunwood Oakley Clough Hall Blithfield Newton Hurst Basford Green Chesterfield Chasetown Gentleshaw Yarlet Cracow Moss Croxtonbank Bradshaw Littleworth Castletown Burnhill Green Blundies Olive Green Wheaton Aston Bentilee Brazenhill Church Mayfield Bonehill Fawfieldhead Lowe Hill Tutbury Callingwood Whiston Windy Harbour Shebdon Newtown Springfields Willslock Cross Green Blore Whitehill High Offley Churchbridge Offleyrock Hadley End The Potteries