Radio Advertising in Amblecote

Get in touch

Radio Station Advertising in Amblecote

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in DY8 4?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Amblecote?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Amblecote, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in DY8 4. 

We cover Amblecote (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Sparkhill Birchfield Highfields Oakeswell End Fen End Bickenhill Bartley Green Underhill Springfield South Yardley Stirchley Bordesley Green Wood End Whitehouse Common Ten Acres Harvest Hill New Oscott Garrets Green Dunstall Hill Chad Valley Hawkes End Amblecote Four Oaks Park Loxdale Upper Gornal Low Hill Daisy Bank Ladywood Hockley Upper Stoke Knowle Merry Hill Blossomfield Stone Cross Upper Ettingshall Woodgate Valley Greets Green Penn Fields Deritend Illshaw Heath Digbeth Thimble End Shepwell Green Wednesbury Oak Bilston London Fields Boldmere Whitley Catchems Corner Shirley Heath Falcon Lodge Darlaston Green Walsall Lozells Canley Blakenall Heath Sedgemere Solihull Lodge Paradise Dibdale Bromford Tettenhall Balls Hill Perry Common Gilbertstone Bournville The Delves California Stoke Park Causeway Green West Smethwick Upper Witton Wood End Pickford Bowling Green Swan Village Brockmoor Sandwell Hasluck's Green Clayhanger Pendeford Bromley Saltley West Heath Tat Bank Canley Gardens Great Heath Langley Green New Dock Perry Walker's Heath Church Hill Packwood Gullet Tividale Hall The Flatts Leamore Showell Green Wergs Stoke Heath Mesty Croft Selly Park Monmore Green Beechwood Cheswick Green Ashmore Park Bacon's End Manor House Wood Hayes Old Dock Westwood Gardens Tile Cross Dudley Wood Carol Green Glebe Farm Cinder Hill Tilehouse Green Green Lanes Castlecroft Vigo Pype Hayes Brandhall Merridale Sedgley Nordley Hill Bramford Palmers Cross Whoberley Gosford Green Hampton in Arden Leighswood Scotlands Knowle Grove Woodcock Hill Princes End Sharmans Cross Darley Green Kirby Corner Fishley Wyken Mere Green Flint's Green Withymoor Village Box Trees Pinkett's Booth Aldridge Brownhills Kingshurst Monks Park Tibbington Radford Turves Green Bishopgate Green Grace Mary Estate Walmley Oxley Pensnett Red Hill Bunker's Hill Swan Village New Town Beechwood Gardens Elmdon Heath Pedmore Dickens Heath Warstock Highgate Horseley Heath Mayer's Green Allesley Bentley Woods Bank Court House Green Blackheath Lye Handsworth Wood Brownhills West Quarry Bank Alcester Lane's End Albion All Saints Watford Gap Stockwell End Brickhouse Farm Henley Green Tippity Green Wallington Heath Lutley Oscott Heath Town Bloxwich Barr Common Moxley Marston Green Walsall Wood Whitlock's End Shirley Brookfields Palfrey Tower Hill Hill Hook Haden Cross Weoley Castle Birmingham Finchfield Netherton Walsgrave on Sowe Londonderry Castle Vale Tyburn Holbrooks Rough Hay Kates Hill Woodcross Chester Road Stambermill Highter's Heath Halesowen Brierley Hill Norton Green Witton Black Patch Kitt's Green Newbolds Pleck Whiteheath Gate Hilltop Little Heath Garretts Green Hodgehill Whitmore Park Cannon Hill Summerford Place Little London Walsal End Rubery Maney Bushbury Brandwood End Bearwood Monkspath Longbridge Berkswell Chapel Green Lower Bradley Lower Stoke Streetly New Town Row Darlaston Vauxhall Catherine Cross Lea Hall The Knowle Tettenhall Wood Ettingshall Park Erdington Meer End Binley Ladywood Upper Eastern Green Harden Mill Green Millfields Royal Sutton Coldfield Woodshires Green Bescot Goldthorn Park Willenhall Soho Elston Hall Gib Heath Stockfield Shirley Street Kineton Green Hart's Hill Bordesley Lanesfield Harborne Lane Head Cape Hill Ashmore Lake The Coppice Birchills Old Fallings Potter's Green Stubber's Green Cawney Hill Bourne Vale Little Bromwich Woodgate Solihull Lyndon Wightwick Stow Lawn Doe Bank Aston Moseley Village Keresley Three Maypoles Hill and Cakemore Ley Hill Blowers Green Salter Street Moseley Coventry Goscote West Coseley Greet Springfield Shire Oak Chelmsley Wood Wren's Nest King's Hill Titford Foleshill Edgwick Primrose Hill Brownshill Green Pickford Green Sheldon Balsall Common Oldwich Lane Portway Stockland Green Lodge Hill Golds Hill Lee Bank Streetly Claregate Gravelly Hill Rood End Dixon's Green Waring's Green Dudley Port Shard End Springfield Tile Hill Ulverley Green Parting of the Heaths Castle Bromwich St Chads Coombeswood Neachells Hawkesley Cofton Common Buckland End Lyndon Green Stoke Aldermoor Spon End The Straits Smethwick Alderman's Green Middle Stoke Norton Ruiton Olton Summer Hill Priory Warley Woods Westwood Heath Gospel Oak Alum Rock Heronfield Holly Bank Wylde Green Short Heath Wednesbury Wolverhampton The Leys Bloomfield Hockley Friar Park Woodside Foxford Earlsdon Wednesfield Golds Green Old Oscott Bradnock's Marsh Roughley Washwood Heath Allesley Green Compton Lime Tree Park Hall Green Burnt Tree Pelsall Wood New Invention Black Lake Rotten Row Tudor Hill Finham Rotton Park Handsworth Freezeland Billesley Common Fordhouses Wyken Green Cradley Hamstead Nechells Nechells Green Merry Hill Church End Moseley Netherwood Heath Little Bloxwich New Cross Brown's Green Old Swinford Springs Mire Stow Heath Vicarage Pinley Gardens Draper's Fields Temple Balsall Batmans Hill Pheasey Penn Pinley Pelsall Catshill Moor Green Hawne Mushroom Green Gibbet Hill Balsall Heath Ward End Longford King's Norton Portobello Green Lane Spring Vale Acocks Green Woodway Park Coseley Rough Hills Ettingshall Bradley Ridgacre Hall End Stechford The Chuckery Billesley Rowley Regis Charlemont Chapel Fields Hardwick Rumbush Deepfields Newbridge The Lunt Spring Vale Scott's Green Heath End Bournbrook Selly Oak Summerfield Park Wall Heath Coundon Gornalwood Russell's Hall Hillfields Bordesley Green East Guns Village Sutton Coldfield Four Oaks March End Chadwick End Lodge Green Banners Gate King's Heath Wordsley Lode Heath Willenhall Hayley Green Catherine-de-Barnes Packwood Priestfield Wootton Green New Mills Ryecroft Tidbury Green Hill Top Barston Newton West Bromwich Harvills Hawthorn Holly Hall Small Heath Griffin's Hill Old Hill Reddicap Heath Goldthorn Hill Cradley Heath Hall Green Yew Tree Sparkbrook Middle Bickenhill Oldbury Bell Green Ryders Green Kingstanding Caldmore Greenleighs Hay Mills Queslett Lifford Darby End Churchfield Blakeley Green Park Village Parkes Hall Fallings Heath Bristnall Fields Dorridge Hockley Heath Lower Eastern Green Wallbrook Wellington Place Grove Vale Cheylesmore Benton Green Oxbarn Northfield Fordbridge Spring Bank Millison's Wood Coundon Green Birches Green Roseville Woodsetton Windmill End Whitmore Reans Eve Hill Parkfield Colehall Beech Lanes Perry Barr Four Oaks Newtown Edgbaston Wood Green Copt Heath Tipton Green Hateley Heath Tollbar End Hill Wood Daw End Stoke Brades Village Frankley Langley Fallings Park Shelfield Stivichall Hasbury Reeves Green Hill Hollyberry End Tyseley Wollescote Great Barr Dudley Round's Green Baptist End Rowley's Green Aston New Town Bentley Heath Yardley Wood Kingswinford Tividale Perry Beeches Yardley Lambert's End Ladymoor Hall Green Wake Green Ridge Hill Eaves Green Moor Hall Yardley Fields The Woods Eastcote Shenley Fields Mount Pleasant Hurst Green Tipton Minworth Lapal Ocker Hill Bradmore Winson Green Elmdon Dudley's Fields The Manor Balsall County Bridge Hall Green Stourbridge Blakenhall Hurst Hill Darby's Hill New Town Great Bridge Lower Gornal Balsall Street Short Heath Coal Pool Tansley Hill Short Cross Cotteridge Meriden Wollaston Bushbury Hill Aldersley Toll End Oakham Illey Rushall