Radio Advertising in Longford

Get in touch

Radio Station Advertising in Longford

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in CV6 6?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Longford?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Longford, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in CV6 6. 

We cover Longford (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Bradmore Tyseley Harden Spring Bank Mushroom Green Barr Common Hayley Green Balsall Claregate Bilston Burnt Tree Fallings Heath Wootton Green Perry Beeches Yew Tree Woodside Swan Village Little Bloxwich Dorridge Black Patch Mayer's Green Handsworth Albion Illshaw Heath Chapel Green Ladymoor Benton Green Coal Pool Shirley Heath Upper Gornal Wightwick Highter's Heath Wednesfield Shard End Billesley Common Parkes Hall Glebe Farm West Heath Meer End Hill Moseley Kates Hill Low Hill Tollbar End Wall Heath Allesley Queslett Highgate Lambert's End Hawne Erdington Packwood Gullet Tividale Barston Lower Bradley Shelfield Lane Head Buckland End Rowley Regis Oldwich Lane The Lunt Smethwick Tettenhall Temple Balsall Princes End Harvest Hill Lodge Hill Stone Cross Tudor Hill Golds Green Weoley Castle Witton Monmore Green Lyndon Perry Three Maypoles Harborne Gosford Green Dudley Stockfield Woods Bank Dickens Heath Ward End Hamstead Bentley Heath Knowle Springfield Summerford Place Catshill Loxdale Beech Lanes Coseley Holly Hall Soho Sedgemere Woodcross Kingstanding Foleshill Charlemont Pedmore Dudley Wood Cinder Hill Roughley Shirley Street Brookfields Woodcock Hill Paradise Bescot Hill and Cakemore Stourbridge Scott's Green Fordbridge Halesowen Ryecroft Pickford Middle Stoke Heath End New Dock Yardley Gibbet Hill Spon End Parting of the Heaths Doe Bank Hateley Heath Kingswinford Woodshires Green Elston Hall Harvills Hawthorn Box Trees Mere Green Aldridge New Oscott Walsal End Greenleighs Blowers Green Wren's Nest New Town Pelsall Northfield Keresley Finham Sedgley Shepwell Green Canley Darby's Hill Bordesley Green East Quarry Bank Brades Village California Tile Cross Hockley Heath Cheylesmore Bearwood Lanesfield Sandwell Eaves Green Sparkbrook Coombeswood Greet Lapal Upper Ettingshall Bournville Palmers Cross Norton Green Bickenhill Blakenall Heath Wellington Place Stoke Heath Green Lanes Westwood Heath Wordsley Wyken Four Oaks Park Bishopgate Green Perry Barr Wood End Walsgrave on Sowe Whitehouse Common Blakeley Green Great Barr Ten Acres Vauxhall Goldthorn Hill Pendeford Aston Whitmore Reans Ridgacre Fen End Brandwood End Pinley Gardens Tippity Green Earlsdon Old Fallings Bloxwich Springfield Tansley Hill Woodsetton Pinkett's Booth Stivichall The Leys Reddicap Heath Golds Hill Sheldon Rough Hay Ruiton Reeves Green Old Dock Vigo Netherwood Heath Lyndon Green Holbrooks Oakeswell End Ashmore Lake Stow Lawn Willenhall Perry Common Neachells Wednesbury Oak Griffin's Hill Dunstall Hill Portway Hollyberry End Cawney Hill Old Swinford Nordley Hill Maney Primrose Hill The Woods Chapel Fields Netherton Cradley Heath Copt Heath Toll End Spring Vale Henley Green Bromley Shirley Showell Green Royal Sutton Coldfield Sutton Coldfield Ulverley Green Rood End Heath Town Marston Green Bartley Green Illey Bradnock's Marsh Balsall Street Potter's Green Upper Eastern Green Merridale New Mills Priory The Straits Oxbarn Cofton Common Bacon's End Hall Green Lye Olton Gornalwood Tat Bank Yardley Wood Hawkes End Great Heath Lower Stoke Gilbertstone Finchfield Walsall Wood Fordhouses West Bromwich Bordesley Green Canley Gardens Stoke Eastcote Wollescote Wood Hayes New Town Russell's Hall Hart's Hill Blakenhall Highfields Balls Hill Small Heath Cheswick Green Bloomfield Great Bridge Goldthorn Park Ridge Hill Cannon Hill Solihull Red Hill Oldbury Hawkesley Springfield Darby End Lode Heath Lozells Short Heath Castle Vale Ley Hill Stirchley Churchfield Watford Gap Little London Lee Bank Guns Village Falcon Lodge Old Hill The Knowle Westwood Gardens Shenley Fields Nechells Green Kirby Corner Sharmans Cross Tipton Stoke Aldermoor Hill Wood Coundon King's Norton Birches Green New Town Row Dibdale Flint's Green Chad Valley Pleck Bentley King's Hill Bradley Saltley The Manor Minworth Foxford Newtown Hilltop Tyburn Grace Mary Estate Bushbury Willenhall Upper Stoke Bourne Vale Brickhouse Farm Alderman's Green Rumbush Penn Fields Roseville Wednesbury Old Oscott Turves Green Beechwood Gardens Four Oaks Stow Heath Carol Green Merry Hill Gospel Oak Garrets Green Scotlands Newbolds Pelsall Wood Ladywood Upper Witton Titford Cotteridge New Invention Withymoor Village Bowling Green Leighswood Chadwick End Four Oaks Spring Vale Selly Park Wallington Heath Walsall Shire Oak Hodgehill Amblecote Greets Green King's Heath Tipton Green London Fields Moor Green Clayhanger Leamore Chelmsley Wood Hill Top Rough Hills Bordesley Short Cross Tibbington Dudley Port Woodway Park Elmdon Heath Friar Park Vicarage Brandhall Warley Woods Dixon's Green Swan Village Hurst Hill Caldmore Summerfield Park Hillfields Thimble End Tower Hill Stockland Green Pheasey Pinley All Saints Draper's Fields Wylde Green Lifford Ocker Hill Selly Oak Tettenhall Wood Bushbury Hill Elmdon Tilehouse Green Goscote Baptist End Chester Road Tividale Hall Rotton Park Tile Hill Rotten Row Wood Green Horseley Heath Short Heath Fallings Park Hockley St Chads Batmans Hill Pype Hayes Penn Stubber's Green Wyken Green Hasbury Hardwick Darlaston Middle Bickenhill Brownhills Rubery Hill Hook Mill Green Ryders Green Green Lane Merry Hill The Delves Hall End Palfrey Stechford Cradley County Bridge Radford Nechells Hall Green Heronfield Daisy Bank Brockmoor The Flatts Oscott Hall Green Windmill End Coventry Haden Cross Rowley's Green Balsall Heath West Smethwick South Yardley Longbridge Woodgate Wergs Wollaston Brown's Green Causeway Green Springs Mire Mesty Croft Balsall Common Summer Hill Pensnett Moseley Village Billesley Ladywood Acocks Green Banners Gate Wake Green Allesley Green Warstock Stoke Park New Cross Darlaston Green Londonderry Moor Hall Langley Green Birmingham Portobello Meriden Lime Tree Park Waring's Green Walmley Dudley's Fields Eve Hill Whiteheath Gate Manor House Salter Street Oxley Whitmore Park Ettingshall Solihull Lodge Rushall Tidbury Green Parkfield Little Bromwich Colehall Kingshurst Newton Fishley Church End Mount Pleasant Castlecroft Bournbrook Walker's Heath Hay Mills Darley Green Bell Green Deritend Millfields Handsworth Wood Hasluck's Green Lower Eastern Green Kineton Green Aston New Town Hockley Ettingshall Park Coundon Green Bunker's Hill Ashmore Park Freezeland Longford Berkswell West Coseley Hampton in Arden Brownshill Green Stockwell End Catchems Corner Lea Hall Holly Bank Edgwick Wolverhampton Daw End Bristnall Fields Knowle Grove Frankley Birchills Birchfield Stambermill Langley Deepfields Bromford Lodge Green Newbridge Moxley Underhill Packwood Priestfield Boldmere Blossomfield Grove Vale Alum Rock Castle Bromwich Brierley Hill Wood End Round's Green Monks Park Catherine Cross Binley Edgbaston Wallbrook Millison's Wood Church Hill The Coppice Kitt's Green Streetly Hurst Green Park Village Oakham Whitlock's End Alcester Lane's End Compton Winson Green Whitley Blackheath Washwood Heath Bramford Hall Green March End Brownhills West Lutley Court House Green Pickford Green Monkspath Aldersley The Chuckery Norton Catherine-de-Barnes Gravelly Hill Woodgate Valley Sparkhill Black Lake Garretts Green Cape Hill Whoberley Streetly Lower Gornal Little Heath Yardley Fields Gib Heath Moseley Beechwood Digbeth