Advertising in Shopping Centres in Bedfordshire

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Shopping Centre Advertising in Bedfordshire

The British public loves nothing more than shopping and finding a good bargain. Thousands flock to shopping centres and malls every day to browse, shop, and socialise. The rise in shopping centres has subsequently made them a brilliant place to advertise a range of products and services.

Busy most of the time, but very popular on weekends, during lunch breaks and in holiday times, customers in these shopping malls are often relaxed, open to new experiences and have money to spend. This makes it the perfect time to get your brand name in front of them, preferably with an actionable request, to get them to recognise, trust, and ultimately buy from your business.

Shopping centres are much more than their primary purpose; they have become destinations themselves with food halls, cinemas and entertainment spaces alongside retail stores, so advertising in shopping centres and retail outlets in Bedfordshire is now a common way to promote products to shoppers.

If you are interested in advertising in shopping centres, drop us a message, and we will get back to you with more information and free quotes. 

Most marketing campaigns require a minimum of £2000 to have a successful impact. 

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What is Shopping Centre Advertising?

Shopping centre advertising uses a shopping centre’s indoor, outdoor and surrounding facilities as a marketing channel for a brand, service or product.

Most of this advertising is managed or placed by a third-party company, be that the management company for the shopping centre itself or an advertising firm. Here at PromoMedia, we have strategic partnerships with such companies around the UK so we can get you great rates and positions. 

There are lots of options to consider when advertising to shoppers, including outdoor advertising and digital advertising options, and as these centres are used by a large number of people (and a broad demographic) it means that it is often an option that works for a whole range of industries.  

What Are The Options for Shopping Centre Advertising in Bedfordshire?

The great thing about shopping centre advertising in Bedfordshire is that there’s a great variety of options to target customers as they enjoy their shopping experience; they are in a relaxed frame of mind. There is typically something to suit businesses of all shapes, sizes and types.

Even a small local firm can benefit from advertising in a shopping centre, so it needn’t just be the domain of household names and big brands, it is accessible to all.

The main mall advertising include: 

  • Posters - you’ll have no doubt seen posters in numerous places around shopping malls - these make for a basic but effective advert. They work well for a range of brands and if designed cleverly enough can stand out from existing marketing and competitors. 

  • Car park ads, 48-sheet or 96-sheets - a large number of shoppers choose to drive to and from shopping centres and park within them. Large billboards placed strategically within shopping mall car parks can encourage consumers to take action on the way in and out of their trips.

  • Digital advertising mall options - LED screens are an easily updated advertising space that can be placed strategically inside and outside of retailers. These may be at the entrance or exit points, or in food courts or other such themed areas to target specific demographics and consumers.

  • Lifts and lift panels, escalator ads - most shopping centres are split across more than one floor, and consumers are normally bored and waiting for their next shopping fix while travelling between them. This allows them to be open to new messaging and ads can be placed within lifts, across lift panels and doors, and even on the sides or moving steps of escalators to catch the eye and draw attention in.

  • Billboards outside - consumer’s advertising experience can begin before they even enter the shopping mall or car park, and brands can place marketing billboards on routes into the mall itself. Doing this strategically can spark a desired course of action or act as a reminder for those about to arrive at your chosen destination. See more on billboard adverts here, if you are interested in this service.

  • Toilet and restroom ads, including mirror marketing - any shoppers spending a decent amount of time within a shopping mall will, at some point, need to stop and see to the call to nature. No doubt eager to get back to their shopping and normally sitting in need of a distraction, posters on the back of toilet doors and printed ads on mirrors can be extremely effective at influencing their next destination post-loo.

  • Branded prints and shopping bags, events and experiences - everyone loves a freebie, and if your brand’s name, logo, product or message can make it onto the side of a shopping bag, you’ll see it pop up all over the place – in the confines of the shopping mall and further afield! Combine with a full promotional giveaway or product launch to venture into the world of experiential marketing and really give the public something to remember.

  • Phone Boxes - phone boxes in and around the shopping centre areas are an increasingly popular form of shopping mall advertising, for more information on the various formats and options, read here.

  • Leaflet stands - should you have brochures or small promotional leaflets, having them placed in leaflet stands around shopping malls allows customers to pick them up when in a hurry and read them later. This is usually a cheap marketing option. Our print advertising services are available for many different types of businesses, more here

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The Benefits of Shopping Centre Adverts in Bedfordshire

The main benefits are, that when people are in shopping malls and shopping centres, consumers are normally looking to make purchasing decisions and are open-minded to new things. This makes these sites the ideal place to present new brands, products and services to them; and when you utilise PromoMedia’s skills and strategic business partnerships in the industry, you’ll receive value like no other!

The other main benefits are the wide variety of options, listed above, and finally that this form of advertising is achievable on all budgets. 

In summary, a receptive audience, lots of options and a great return on investment. 

Which Companies use Shopping Centres For Advertising in LU1 4?

The variety of options that shopping centre adverts offered allows businesses of all types and sizes to use it. It's a common strategy for retail marketing as people are already in a buying state of mind with clothes shops and other stores. Other popular industries include sports marketing, finance advertising and healthcare promotions

Next time you visit your local mall, keep an eye out: you’ll see household names alongside local businesses and service providers, those based within the centre and outside of it. 

Frequently Asked Questions About Shopping Centre Advertising Options

  1. "Are there digital advertising options in shopping centres?" Yes, shopping centres present a whole range of advertising options, the most popular types tend to fall under the banner of outdoor advertising, such as posters in and around the centre, in lifts, the walkways, car parks and roundabouts but digital advertising include digi-screen in the malls and in the eating areas, use of their social media channels and text messaging. Digital advertising in shopping malls is also a growing area, so contact us for more information. 

  2. "Advertising in shopping centres and mall advertising is something that we have never done, we are launching a new product would you recommend it?" Shopping centres work for almost any industry as they have a mass reach and broad demographic, give us a call to discuss your product in more detail, but generally, shopping centres and mall advertising could certainly be a good starting point. 

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PromoMedia has the people, experience and expertise to help you deliver shopping centre advertising in Bedfordshire  as part of your marketing mix, delivering effective advertising for you and your consumer.

If you would like more information and a quote get in contact today.

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Other locations available for advertising in shopping centres
Limbury Church End Southill Lower Caldecote Aley Green Thorncote Green Farndish Ravensden Upper Staploe Cross End Woodside Billington Green End Harrold Sutton Shillington Church End Stipers Hill Coffle End Wootton Broadmead Putnoe Wrestlingworth Clophill Marsh Farm High Town Heath and Reach Pepperstock Gibraltar Shortstown Hanscombe End Clapham Green North End Warden Hill Parkside Upper Caldecote Little Odell Moor End Sandy Goldington Aspley Heath Steppingley Northill California Wootton Green Slip End Riseley Lidlington Caulcott Milton Bryan Upper Shelton Lower Stondon Cleat Hill Oakley Arlesey South End Marston Moretaine Biggleswade Higher Berry End Little Barford Chapel End Fox Corner Church End Chiltern Green Pulloxhill Milton Ernest Chalton Bourne End Wilden Park Town East Hyde Woodmer End Meppershall Lewsey Farm Keysoe Houghton Conquest Hockliffe West End Duck's Cross Keeley Green Colmworth Stanbridgeford Yelden Great Denham Round Green Old Linslade Langford Broom Harlington Blunham Sewell Leagrave Houghton Park Tingrith Shefford Elms Farm Silsoe Ickwell Green Colesden Pilgrims Rest Honeywick Felmersham New Mill End Salford Ford Bott End Whipsnade Higher Rads End Farleygreen Woburn Sheeplane Colworth Ho Church End Knotting Green Bromham Eyeworth Holme Woodbury Scald End Apsley End Wilstead Caddington Fenlake Chaul End Church End West End Wardhedges Lower End Chawston Wood End Wootton Bourne End Shelton Tartlett End West End Stotfold Common Lower End Seddington Melchbourne Odell Upper Sundon Thurleigh Luton Rushmere Biscot Hollington Salph End Stanbridge Ireland Harrowden Littleworth Great Barford Roxton Hillfoot End Astwick Clapham Well Head Beadlow Radwell Holywell Upper Dean Bourne End Turvey Sharpenhoe Thorn Beecroft Clifton Chapel End North End Lower Dean Oldhill Wood Edworth Workhouse End Holwellbury Hall End Sundon Park Bramingham Park Higham Gobion Stopsley Common Streatley Haynes West End Stopsley Podington Moggerhanger Bushmead Woodside Cardington Eggington Leedon Bedford Stewartby Hatch Maulden Speedwell Bidwell Stevington South End How End Campton Wick End Farley Hill Flitwick Toddington Wootton Stagsden West End Deadman's Cross Box End Eastcotts Bolnhurst Eaton Bray Newton Bromswold Chalgrave Potton Linslade Potsgrove Water End Sharnbrook Barton-le-Clay Cockayne Hatley Ickwell Brickhill Husborne Crawley Wood End Chalton Beeston Fancott Someries Bougton End Pinfoldpond Houghton Regis Tithe Farm Pavenham Church End Thrales End Tyrells End Kempston Hardwick Upper Stondon Chicksands Salford Swineshead Birchmoor Green Newton Bury End Chalk Hill Aspley Guise Dunton Hall End Honeydon Millbrook Queen's Park Wood End Elstow Kensworth Lynch Duloe Cotton End Little Staughton Green End Wood End Wixams Chellington Tempsford Old Warden Wingfield Bury Park Kempston West End Tebworth Church End Bury End Broad Green Herring's Green Backnoe End Renhold East End Duck End Knotting West Hyde Henlow West End Chadwell End Snow Hill Kensworth Lower Gravenhurst Studham Winsdon Hill Emmaus Village Carlton Wyboston Millow Pegsdon Totternhoe Haynes Church End Cranfield Churchend Brook End Upton End Little Wymington Appley Corner Middle End Stagsden Girtford Battlesden Church End Westoning Sevick End Hulcote Kempston Church End Tilsworth Eversholt Keysoe Row Bletsoe Upper Gravenhurst Cliton Manor Hinwick Pertenhall Ridgmont Green End Haynes Biddenham Kempston Lower Shelton Souldrop Greenfield Little Billington Downside Mount Pleasant Green End Rootham's Green Top End East End Warden Street Water End Stratford Stanford Flitton Brogborough Wymington Cople Channel's End Carlton Gossard's Green Staploe Hart Hill Lower Sundon Leighton Buzzard Ampthill Dunstable Stotfold Willington New Town Wigmore Wharley End Chapel End Mill End Staughton Moor Everton Water End