Lorry and Truck Advertising in Bedfordshire

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Advertising on Trucks in Bedfordshire

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Bedfordshire, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Bedfordshire?

The costs for truck advertising in LU1 4 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Bedfordshire for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

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Other locations available for lorry and truck advertising
Pilgrims Rest Downside Wixams Higher Berry End Eversholt Cliton Manor Farleygreen Stopsley Common Millbrook Cross End Flitton How End Lewsey Farm Girtford Seddington Clapham Green Wrestlingworth Slip End Harrowden Honeywick Shillington Chalton Astwick Holywell Hart Hill Heath and Reach Harrold Lower Shelton Water End Knotting Yelden Wymington Bushmead Haynes Church End West End Pavenham Radwell Linslade Kensworth Kempston Maulden Stipers Hill Bott End Wood End Husborne Crawley Kensworth Lynch Stanbridgeford Fancott Bourne End Shelton Higham Gobion Pinfoldpond Brickhill Ridgmont Wardhedges Milton Ernest Winsdon Hill Beadlow High Town Sundon Park Caddington Eggington Oldhill Wood Flitwick Southill Dunstable Duloe Eastcotts Thrales End Shefford Hatch Rootham's Green Sutton North End Beecroft Aspley Guise Wigmore Chapel End Speedwell Old Linslade Keysoe Row Wilden Lower Sundon Beeston South End Well Head Hollington Clapham Salford Hulcote Chapel End Chiltern Green Pegsdon West End Chellington Holme Ireland Bramingham Park Gibraltar Salph End Colworth Ho Biscot Haynes West End Elms Farm Workhouse End Hall End Cotton End Chaul End Bolnhurst Water End Brogborough Coffle End Hockliffe Thurleigh Brook End Keysoe Riseley Bury End Campton Dunton Woodmer End Chalgrave Leagrave Staploe Arlesey Houghton Conquest Aley Green Stewartby Wharley End Roxton Marsh Farm Little Wymington Keeley Green Channel's End Totternhoe Box End Stratford Top End Church End Church End Church End Moggerhanger Luton Streatley Goldington Kempston Church End Warden Hill Little Billington Upper Shelton Sevick End Park Town Deadman's Cross Church End Bury Park Little Odell North End Willington Littleworth Blunham Wyboston Newton Bromswold Upton End Kempston West End Stopsley Swineshead Lower Dean Sharnbrook Great Barford Someries Stagsden Lower Gravenhurst New Mill End Stotfold Common Biddenham Barton-le-Clay Thorn Leedon New Town Leighton Buzzard Everton Pulloxhill Lower Caldecote Old Warden Clifton Church End Emmaus Village Carlton Clophill Church End Apsley End Snow Hill Cleat Hill Eyeworth Little Barford Backnoe End Thorncote Green Sandy Bourne End Henlow Upper Dean Staughton Moor Herring's Green California Holwellbury Birchmoor Green West End Moor End Cockayne Hatley Cranfield Tyrells End Wingfield Wilstead Silsoe West Hyde Newton Salford Ford Mill End Woburn Wick End Sheeplane Houghton Park Melchbourne Northill Green End Sharpenhoe Lidlington Cople Wood End Ravensden Tebworth Westoning Upper Staploe Higher Rads End Upper Sundon Great Denham Bromham Mount Pleasant Farndish Marston Moretaine Bletsoe Broom Honeydon Chalton Upper Caldecote Chadwell End Chapel End Tempsford Warden Street Podington Bury End Bougton End Eaton Bray Water End Green End Church End Steppingley Stotfold Haynes Woodside Meppershall Chalk Hill Kempston Hardwick Farley Hill Oakley Turvey Stanford Langford Fox Corner Wood End Colesden Hinwick Appley Corner Carlton Harlington Ampthill West End Milton Bryan Wootton Green Church End Duck End Knotting Green Chicksands Renhold Lower End Tartlett End Wootton Greenfield Upper Gravenhurst Chawston Churchend Hillfoot End Middle End Lower End Toddington Billington Edworth Wootton Bourne End Ickwell Rushmere Elstow Wootton Broadmead Studham Odell Bidwell East Hyde Lower Stondon East End Stagsden West End Souldrop Potton Stevington Biggleswade Putnoe Upper Stondon Duck's Cross Colmworth East End Millow Wood End Hanscombe End Bedford Aspley Heath Green End Scald End Battlesden Whipsnade Pepperstock Broad Green Gossard's Green Sewell Cardington Little Staughton Woodside Hall End Green End Shortstown Tithe Farm Stanbridge Queen's Park Pertenhall Ickwell Green Houghton Regis Tingrith Tilsworth South End Woodbury Felmersham Potsgrove Round Green Limbury Caulcott Parkside Fenlake