Lorry and Truck Advertising in Bedfordshire

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Advertising on Trucks in Bedfordshire

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in Bedfordshire, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in Bedfordshire?

The costs for truck advertising in LU1 4 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in Bedfordshire for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

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Other locations available for lorry and truck advertising
Stanbridge Thurleigh Limbury West End Sandy Mount Pleasant Keysoe Row How End Houghton Regis Downside Riseley Cross End Streatley Hulcote Bourne End Haynes Church End Wingfield Cleat Hill Upper Sundon Leighton Buzzard Higher Berry End North End South End Stagsden West End Appley Corner Moor End Thrales End West End Gossard's Green Parkside Stagsden Beecroft Bolnhurst Husborne Crawley Park Town Brogborough Top End Westoning Pertenhall Wardhedges Old Warden Bromham Broad Green Staploe Woodmer End Aley Green Ireland Wootton Green Duck's Cross Hall End Chicksands Dunstable Houghton Conquest Haynes Kempston Brickhill Bushmead Backnoe End Souldrop Toddington Bury Park Fox Corner Stotfold Podington Chawston Tartlett End Chaul End Flitwick Steppingley Keysoe West Hyde Biscot Pavenham Seddington Oakley Melchbourne Farndish Chalton Putnoe Stopsley Elstow Sheeplane Slip End Whipsnade Deadman's Cross Tingrith Chapel End Milton Bryan Chalk Hill Colworth Ho Snow Hill Brook End Colesden Workhouse End Church End Stratford Emmaus Village Carlton Caddington Shortstown Aspley Heath Gibraltar West End Bedford Honeydon Eaton Bray Cardington Woodbury Wixams Keeley Green Lower Shelton Duloe Hillfoot End Oldhill Wood Upper Shelton Well Head Little Billington Upton End East Hyde Water End Chellington Langford Swineshead Wigmore Ickwell Church End Hall End Stanford Little Barford Potton Stopsley Common Bidwell Studham Higher Rads End Marston Moretaine Thorn Church End Wootton Bourne End Willington Holme Cotton End Harrold Stevington Astwick Wick End Ravensden Shefford Stewartby Renhold Cople Ickwell Green Queen's Park Hollington Thorncote Green Millow Shelton Birchmoor Green Wilstead Green End Duck End Church End East End Salford Ford Scald End Wootton Broadmead Church End Maulden Green End Eastcotts Church End Middle End Northill Eggington Edworth Millbrook Wymington Linslade Little Wymington Wilden Ampthill Cliton Manor Sutton Warden Hill Staughton Moor Hinwick Yelden Battlesden Newton Lidlington Clifton Warden Street Knotting Box End Lewsey Farm Greenfield Little Odell Bourne End Radwell Goldington Kensworth Sewell Coffle End Sharpenhoe Great Denham Bramingham Park Woodside Farleygreen Bury End Rootham's Green Leedon Turvey Tithe Farm Beeston Eyeworth North End Someries Odell Upper Staploe Chapel End Knotting Green Lower Gravenhurst Campton Holwellbury Hockliffe Lower End Blunham Barton-le-Clay Colmworth Church End Caulcott Silsoe Southill Hanscombe End Meppershall Higham Gobion Biddenham New Town Wyboston Pinfoldpond Lower Caldecote Sevick End Bott End Bletsoe Heath and Reach Cranfield Channel's End Harlington Green End Billington Fancott Upper Gravenhurst Upper Dean Chiltern Green Herring's Green Felmersham Kempston Hardwick Pegsdon High Town Houghton Park Round Green Lower Dean Carlton Little Staughton Eversholt Sundon Park Wood End Everton Lower Stondon Moggerhanger South End Haynes West End Stotfold Common Great Barford Beadlow Hart Hill Farley Hill Dunton Roxton Speedwell Marsh Farm Chalton Salford Fenlake Tempsford Clapham Chalgrave Wootton Old Linslade Apsley End Holywell Lower Sundon Cockayne Hatley Kempston Church End Rushmere Pepperstock Newton Bromswold Sharnbrook Woburn Luton Tilsworth Pulloxhill Ridgmont Clophill Wood End Water End Tebworth Bury End Salph End Girtford Wrestlingworth Stanbridgeford Lower End California Green End Arlesey Winsdon Hill Upper Caldecote Bougton End Clapham Green Stipers Hill Hatch Milton Ernest Wharley End Flitton Leagrave New Mill End Shillington Henlow Tyrells End Kempston West End Littleworth Churchend Broom Elms Farm Chadwell End Wood End Water End Biggleswade Upper Stondon Kensworth Lynch Wood End East End Church End Totternhoe Mill End Potsgrove Woodside Pilgrims Rest Harrowden Aspley Guise West End Chapel End Honeywick