Social Media Advertising in Birchover

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Birchover

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Birchover, social advertising in DE4 2.

We cover Birchover (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Snitterton Hulland Village Carsington Fenny Bentley Allenton River's Vale Fallgate Smithy Houses Derby War Memorial Village Bakewell Hill Somersal Idridgehay Green The Forties The Park Norwood Repton Hulland Ward Killamarsh Ironville Codnor Breach Waldley Millers Green Uppertown Bamford Foremark Belper Cowdale Duffieldbank Alvaston Far Laund Gallows Inn Nether Moor Staveley Gamesley Nether Sturston Higher Chisworth Lower Kilburn Brailsford West Edge Freebirch Thulston Stonebroom Bolsover Woodhouse Stanton Gate Holbrook Kirk Ireton Nether Burrows Birley Ible Swanwick Matlock Bridge Little Hucklow Foolow Shirland Tunstead Milton Hasland Unstone Green Wirksworth Moor Hady Eaves Knoll Dimple Loundsley Green Shaw Pride Park Wyaston Elton Tibshelf Clowne Barton Blount Matlock Dale Netherseal Middleton Mount Pleasant Tissington Aston Heath Windmill Brimington Hidebank Mugginton Marehay Glapwell Sheepbridge Slackhall Cock Alley Ogston Ashleyhay Peasehill Smithfield Church Broughton Boothgate Upperthorpe Cowlow Upper Birchwood Holmley Common Wessington Hillcross Shipley Hemming Green Leabrooks Stoneyford Press Butterley Brimington Common Hull End Chunal Harlesthorpe Butterley Pikehall Tansley New Whittington Hare Edge Park Nook Alsop en le Dale Over Burrows Street Lane Woodhead Newton Marlpool Moorwood Moor Breadsall Parsley Hay Stanton-by-Dale Lea Bagshaw Riddings Newgate Greenhillocks Upper Loads New Sawley Fallinge Longway Bank Leaden Knowl The Leys Swathwick Abney Langwith Junction Matlock Bath Ashford in the Water Lower Hartshay Waingroves Dale Abbey Mapleton Padfield Crowhole Burbage Barlborough Markham Vale Tintwistle Marsh Lane Emmett Carr The Bungalows Clifton Hillclifflane Tetron Point Spancarr Palterton Dalbury Hollow Breckend Porterhouse Ashover Bowden Head Lane Ends Risley King Sterndale Sinfin Stockley White Moor Wormhill Curbar Bradwell Hills Stanton Lees Litton Mill Hathersage Upper Hackney Roston Bradbourne Shacklecross Hollingwood Estate Broadmeadows Trentlock New Bolsover Slaley Chevinside Hallam Fields Gosforth Valley Ingleby Upper Town Egginton Cubley Common Doveridge Swadlincote Doehole Chelmorton Pilsley Steeple Grange Walton-on-Trent Higher Buxton Stanfree Boylestonfield Stanley Common Ballidon Yeldersley Hollies Bridge End Matlock Bank Cutthorpe The Holmes Cokhay Green Little Chester Hollins Green Smalldale Arthurs View Broadholm Dalebank Pilhough Sheldon Glutton Bridge Whitfield Holloway Ridgeway Smalley Common Dronfield Woodville Riber Clay Mills Common Side Hazelwood Brookside Bonsall Morton Bramley Vale Belph Bridgeholm Green Brook Bottom Shipley Common Buxton Calow Green Spitalhill Bramley Mount Pleasant Hangingbridge Wardlow Walton Grindsbrook Booth Millington Green Sunny Hill Openwoodgate Parwich Mercaton Godfreyhole Cotes Park Pomeroy Whaley West Broughton Edale Woolley Moor Low Leighton Oaks Green Blackwell Brockhurst Alton Bakestone Moor Spitewinter Coldeaton Denby Village Nether Heage Toadmoor Ashopton Aston Stainsby Old Dam Mackworth Eckington Stonegravels Millthorpe Church Town Lodge House Surface Mine New Horwich New Zealand Wakebridge Wilmorton Pentrich Astwith Glossop Little Eaton Winster Ridgeway Moor Kirk Langley Hathersage Booths Over Haddon Lumsdale Ripley Hearthstone Starkholmes Owlcotes Nether Booth Rose Hill Inkersall Green Brindwoodgate Calow Pear Tree Kirk Hallam Old Glossop Morley Boulton Sawley Dove Head Shuttlewood Pinxton Dronfield Woodhouse Hartington New Houghton Ambaston Dethick Nether Chanderhill The Brushes Taxal Hope Hepthorne Lane Barrow upon Trent Over End West Handley Coxbench Hallowes Moorend Wheatcroft Eastmoor Oxton Rakes Heathcote Shirley Baslow Stony Houghton Calton Lees Oakerthorpe Chapel-en-le-Frith Hodthorpe Birleyhay Newtown Clay Cross Oakwood New Stanton Kedleston Twyford Spinkhill Spout Grassmoor Mount Pleasant Leadmill Kniveton Cromford Rowsley Sparrowpit Little Longstone Birch Vale Furness Vale Chaddesden Cowley Higham Thornsett Gorseybank Cropper Arkwright Town Whitwell Cressbrook Williamthorpe Etwall Common Boylestone Wirksworth Fernilee Poolsbrook Littleover Woolley Codnor Quarndon Common Ridgeway Church Gresley Newbold Moor Stanley Slack West End Shatton Marston Montgomery Wensley Upperwood Hognaston Brushfield Leam Newhall Horsley Cherrytree Hill Bole Hill Kilburn Boulton Moor Grindleford Greenside Woodlinkin Harehill Callow Nether Padley Lower Thurvaston Upper Newbold Hockerley Ednaston Bretton Smalley Green Ford Alport Barber Booth Thurvaston Coton in the Elms Cotmanhay Upper Hartshay Darley Hillside High Peak Junction Aston Biggin Harper Hill Whittington Moor Tansley Knoll Quarndon Rowarth Dunston Somersal Herbert Rylah Belper Lane End Brampton Heage Gowhole Hardstoft Hundall Wadshelf The Flourish Dinting Vale Beeley Upper Padley Smisby Alderwasley Bolehill Hopton Stone Edge Nether Green Edale End Millers Dale Upper End Chesterfield Hardwick Chinley Nether End Monsal Head Ladmanlow Batham Gate Norbury Wash Aston-on-Trent Mapperley Churchtown Little Bolehill Milton Bankwood Gate Holmesdale Sudbury Northwood Weston Underwood Middle Handley Larklands Dowry Penny Green Dunsa Oxcroft Estate Whaley Thorns Crowdicote Castle View Over Leigh Robin Hood Turnditch Makeney Mercaston Stanton by Bridge Common Side New York Great Longstone Henmoor Stoney Middleton Long Eaton Short Heath Sapperton Ambergate Cowers Lane Tupton Earl Sterndale Summerwood Top Mickley Newton Solney Great Cubley Crewton Duffield New Smithy Osmaston Darley Bridge Culland Flagg Westthorpe Lower Gamesley Danesmoor Higher Crossings Old Tupton Ilkeston Dalbury Upper Midway Hadfield Fritchley Whitwell Common Warmbrook Derby Offerton Rodsley Blackwell Stretton Nuttals Park Aldercar Whatstandwell Nether Loads Bowshaw Smalley Blackbrook Hardstoft Common Marston on Dove Brassington Tunstead Hallfield Gate Woodseats Chapel Milton Hayfield Doe Lea Holmgate Rawson Green Ireton Wood Rowthorne Bubnell Little Cubley Longlane Hague Bar Hollington Grove Brand Side Denby Bottles Woodthorpe Cowhill Handley Heanor Codnor Park Stanhope Bretby Dicklant Muggintonlane End Holmewood Calke Denby Common Froggatt Bradwell Rise End Trusley Radbourne Hill Top Heanor Gate Lightwood Simmondley Lullington Edensor Corbriggs Lower Birchwood Whitfield Park Great Hucklow Little Hayfield Bradley Golden Valley Birdholme Eyam Farhill Lydgate Spondon South Normanton Pleasley Vale Scropton Darley Abbey Ingmanthorpe Long Duckmanton Horsleygate Heath Inkersall Matlock Shottle Sutton Scarsdale Lane Head The Gutter Shottlegate Swarkestone Ravensnest Weston-on-Trent Heathtop Bolehill Bolsover Edlaston Barlow Whaley Bridge Park Head Spital Potter Somersal Overseal Osleston Mill Green Wardlow Mires Elvaston High Cross Bank Egginton Common Milltown Brailsford Green Dale End Wigley Mastin Moor Scotches Aldwark Burnaston Churchbalk Wilday Green Bullhurst Hill Sutton on the Hill Thornhill Allestree Higher Dinting Carr Vale Bargate Upper Langwith Kelstedge Pilsley Old Matlock Winsick Annwell Place Hargatewall New Mills Snelston Common Littlemoor Townend Little Hallam Linton Taddington Longford Buckland Hollow Old Brampton Charlesworth Newhaven Yeldersley Castle Gresley Old Whittington Ashgate Slatepit Dale Thurvaston Conksbury Borrowash Dale Moor Hardwick Wood Palmer Moor Lees Holymoorside Tomthorn Castleton Calver Low Langwith Owler Bar Ladygrove Wingfield Park Heath End Friden New Brimington Greenwich Oxcroft Malcoff Great Wilne Church Hill Whitehough Birchover Combs Mickleover Rowland Lower Pilsley Shepley Street Grangemill Newlands Osmaston Brightgate Upper Booth Langley Morleymoor Bullbridge Hilton Plaistow Green Brackenfield Hillstown Litchurch Smithy Moor Etwall Woodnook Netherthorpe Lower Midway Pilsbury Tideswell Linton Heath Torr Top Ilkeston Junction Moorfield Yeaveley Alkmonton Bridgehill Egstow Higher Gamesley Perryfoot Melbourne Hilltop High Lee Oversetts Eagle Tor Sandiacre Bacon's Spring Farlands Booth The Elms Deepclough Priestcliffe Ditch Holestone Windley Newmarket Farley Hales Green Cross Hill Matlock Green Acre Ridge Estate Hargate Hill Brookfield Calver Sough Burrfields Hartshorne Crowden Milford Middleton Summerley Oaker Stainsby Common Brockwell Unthank South Wingfield Crist Peakley Hill Pratthall Canholes Parkhouse Green Darley Dale Langley Common Rosliston Unstone Middlecroft Foston Highgate Holmesfield Nether Biggin Ashgate Snape Hill Brough Stanton Dove Holes Temple Normanton Idridgehay Cinderhill Goseley Dale Thorpe Troway Cross o' th' hands North Wingfield Snelston Langley Mill Biggin Warrencarr Smalldale Morley Park Matlock Cliff Milehill Rumbling Street Cockyard King's Newton Upper Town Coal Aston Blackbrook Breadsall Hilltop Stanton in Peak Barrow Hill Chellaston Hassop Coton Park Staden Nithen End Litton Markeaton Congreave Farnah Green Boythorpe Normanton Caldwell Ollerbrook Booth Elmton Whitehough Head Lower Dinting Pilsley Green Shelton Lock Chinley Head Compton Moorhall Willington Charlestown Loscoe Hatton Fields Bellevue Somercotes Tinkersley Northedge Apperknowle Commonside Toadhole Furnace Bridgemont Duckmanton Hilcote Longcliffe Radbourne Common Grindlow Upper Biggin Crich Carr Crich West Hallam Stoke Lowgates Limekiln Field Knockerdown Scarcliffe Stenson Hammersmith Riddings Ockbrook Buxworth Peak Forest Westhouses Pentrichlane-end Overton Ault Hucknall Moravian Settlement Codnor Gate Harpur Hill Tapton Church Wilne Longfordlane Creswell Peak Dale Plaistow Hobroyd Flaxholme Shirebrook Youlgreave Cartledge Newbold Findern Nether Handley Wheston Calver Breaston Lower Crossings Chisworth Draycott Coplow Dale Morley Smithy Renishaw Hollins Mickley Lilypool Hatton Ashbourne Atlow Monyash Alfreton Pye Bridge Burntheath Sawmills Netherthorpe Shireoaks Two Dales Washgreen Sinfin Moor Holbrook Moor Sterndale Moor Pleasley Horsley Woodhouse Coddington Bretby Wingerworth St Augustines Horwich End Ashover Hay Hollington Ticknall Shardlow Hollingwood Stoneheads Lee Head Priestcliffe Gorsey Leys Hulland Moss Sleet Moor