Social Media Advertising in Shiregreen

Get in touch

Social Media Marketing Agency

If you need help promoting your brand, service, or company through social media advertising, look no further than our specialist teams. They connect businesses with their target audiences through various social media channels.

In this day and age, most people use social media on a daily basis, and we believe that communicating through these diverse channels is a great way to reveal the “personality” of a business whilst also, importantly, driving sales. For this reason, social media advertising is one of the fastest-growing areas of the marketing mix, with new apps and new platforms appearing almost daily.

Here at PromoMEDIA, we believe social media advertising is a great way to communicate with both new and existing customers. Our specialist teams can manage your current accounts, advise on new ones, and produce creative adverts to reach out to new customers while keeping you in the minds of your existing friends or followers.

We are able to offer support and information on advertising through a variety of different platforms, which are the most suitable to your target market, whether this is Facebook, Instagram, Twitter, Snapchat or another.

If you require more details on the services we are able to provide contact us today.

Most campaigns require a minimum cost of £1500 to have a successful impact.

Contact Us

What is Social Media Advertising?

Social media advertising is a way of increasing a company's brand awareness, sales and orders by using adverts on popular social media platforms or by communicating with current followers through regular and interesting postings.

The great thing about this type of marketing is that you are able to target a specific audience by location, age and interests – meaning wastage is minimal. With this form of marketing, you really can be highly targeted and specific.

Popular channels to advertise on include Facebook, Twitter, Instagram, Youtube and LinkedIn, but there are many different options depending on who you are looking to target.

What Are Paid For Adverts?

Paid-for adverts will appear on a target market's newsfeed in the form of posts, videos and photos - you basically pay a set amount to gain more exposure.

You can also look at promoted or boosted posts. Furthermore, there are the options of capturing new “likes” and “followers”, driving clicks to your website, creating email lists and more, through targeted campaigns. All these options mean you can build new and also manage ongoing consumer relationships.

Retargeting also works very well, meaning that people near you (or who know of you) and have already looked at your products (or similar ones) can be tracked; this means that your advert will appear in the feeds of people who will have a strongly likely interest in what you are offering. 

This high level of targeting means that this form of online marketing is extremely cost-effective. 

Do Social Media Ads Work?

The simple answer is yes, providing you put the right product or service in front of the right people, at the right time.

Obviously, there is no point in trying to advertise something unsuitable, so it is important to do your research and get a clear understanding of your target market. If you are uncertain about who these may be, contact us and we can help carry out research or offer some professional advice.

The second most important thing when creating social campaigns is making sure your advert looks both professional and engaging, it needs to stand out from all the other information, comments and news appearing in newsfeeds – you don’t want to get lost or fade into the background. You need to be relevant, engaging and interesting. 

Can You Design Adverts?

Our designers at PromoMedia are able to create content for ad campaigns that draw an audience's attention and encourage interaction. Competitions or blogs also work well in driving engagement and interaction - after all social media to many is a fun outlet and not a sales platform.   

If you would like more information on this popular and growing form of marketing, please fill in our contact box today. 

Enquire Today

Social Media Advertising Cost

The costs for advertising on social media varies depending on a number of different factors but the true beauty is that budgets can be easily set and managed. 

Facebook, Twitter, Instagram, and the main other platforms, are not all owned by the same company. They also have different “reaches” and types of users, so the cost of their ads varies greatly. The main contributing factors to costs include: 

  • The social media platform you want to use

  • The Length of the campaign - basically how long you want it to run

  • The number of people you are trying to reach - whether you are trying to reach people in a small geographical location, or on a national or even international level. 

What Are The Main Benefits of Social Media Ads

There are many benefits to this form of marketing. One of the great things is that you can set "spend limits" on a daily, weekly or monthly basis, so there are never any nasty surprises. 

Another great benefit is that campaigns are continually optimised, so the longer they run often the more successful they become. This is obviously unlike most forms of advertising, for example, you can't change a static billboard when it is in place, or amend a radio or TV when it is being broadcast. 

Another benefit of social media advertising (and general online marketing including SEO and online search) is that most budgets can be catered for. This is why this form of advertising is carried out by most companies to some extent or other. 

Finally, with this form of marketing, if the campaign isn't working, you can pause or reduce spending, likewise, if it is, you can up the spending and target even more people. It's totally flexible. 

Which Social Channels are The Best For Marketing?

There is no set answer for this - as with any marketing medium it depends on what you are selling, however, we always advise that when selecting which social platforms to advertise on, put yourself in the mind of your customer. Think about what social media channels they are using, for example, LinkedIn appeals to professionals in their 30s and 40s, Twitter has a massive following with those in the 20 and 30s, Facebook is great for almost anyone. 

Don’t just think about the one that you personally use, that may not always be the most suitable and is a common mistake. 

Online Advertising Agency in Shiregreen

In recent years there has been a huge rise in the use of social sites.

With this growing year on year and users based all over the world, it is important for businesses to consider advertising online (or at least having a strong online presence) and through these popular channels. Social is a great way of revealing "the personality" of a business. A website is great but it only really gives off factual information about what you have to offer. Social can incorporate a range of messages; some fun, some information as well as up to date to news and comments. 

At PromoMedia we keep up to date with all the latest trends in online and social marketing and we do this by working with online specialists based across the world; this we believe keeps our clients up to date and ahead of the game. Social and online is the fastest developing form of marketing - when you think about it, it didn't even exist 15 years ago!

Our specialists provide bespoke services to help you create engaging content, competitions, promotional offers and increase likes and followers from people both nationally, internationally and in your surrounding area - whatever you are looking, we can cater for. 

To find out what options would best suit you and your company get in touch.

Combination Marketing - Teaming Up With Other Forms of Advertising to Maximise Return

As with most form of advertising combination marketing works wonders; no effective advertising campaign can be run through one marketing medium. The beauty of social media is that it can complement any other kind of promotional platforms, speak to our media planning teams.

Recommended Platforms to Team With

if you want more info but we find that social works well with: 

  • Outdoor Advertising - highly-visible, outdoor ads reach a huge amount of people but they often don't have time to take in all the information if driving past a billboard on sitting on a train, but with interest stimulated they often look up a company or product later on - often finding these brands and companies via their social or website. 

  • TV ads - similar to outdoor, these ads can hit millions of people, however, a 30-second ad only carries a certain amount of information, so a potential customer will undoubtedly come looking for more information online - make sure you are there. 

  • Radio - often listened to when driving, at work or generally busy, consumers again come back when they more time to absorb information. 

Contact us for more information on any traditional form of advertising.

How to Advertise on Social Media

As with any forms of marketing, we take a few simple steps before moving forward with your campaign:  

  1. Identify your target audience - Who are they? Where do they live? How old are they? What are their hobbies? Put yourself in their shoes. 

  2. Research which social media platforms your audience uses the most - this will be determined when you have identified a strong target audience. 

  3. Decide which is the best way to reach them – posts, adverts, “Likes”, competitions, offers etc. What do they like? How do they typically interact with social posts etc?

  4. Suggest a budget - you can set one or we can suggest. This will all boil down to how many people you are looking to reach, the time scale and your general aims and ambitions. 

  5. We launch the campaign - off we go! We will launch and continually review to make sure that it is performing, keeping in contact with you, let you know how it is going, and tweaking aspects if necessary. 

Our experts are always happy to help, so if you have any questions or queries please get in contact, one of our friendly team will provide more information on the services we offer to and how to make this work for your company.

Frequently Asked Questions

  1. "How social media is used in advertising?" It is used as a stand-alone marketing option but more often than not, in conjunction with more traditional advertising options, such as outdoor, radio and TV. It is a great way to talk to new and existing customers as well as revealing the personality behind a brand, company or product. 

  2. "What type of advertising is social media?" It would technically fall under online advertising, however, with so many platforms to choose from it has now become its own stand-alone form of advertising. 

  3. "How effective is social media advertising?" Very, as it can be incredibly targetted - you can target gender, age, location and interests. This works for both advertiser and consumer; it means the consumer is being served ads that are relevant and of interest, this, in turn, means that the brand or product is also more likely to see a return on their investment, 

  4. "How much does it cost to advertise on social media?" There is no set price. The beauty of this form of marketing is that costs can be set and capped easily, for this reason, you will find it used by most companies, as either a primary marketing tool or in support of other forms of advertising.

  5. We have been running our social media advertising strategy in-house for a few years but we would like to work with a new company to advise us on which social networks we should be on and a new and fresh overall social media advertising approach, can you help?” Yes, we can, we are happy to offer advice on which social networks may be appropriate for you as well as looking at an overall advertising strategy to include social ads. Get in contact and leave your email address and phone number and we’ll be in touch.

  6. We have the odd Facebook ad running from time to time but we are looking to do a major social push as we launch a new product, we are doing outdoor ads and some radio, but are thinking of social ads to back this up social ads, is there a minimum spend. Can you also run video ads through Facebook ads?” If you are doing other forms of ads it is definitely worthwhile backing these up with social ads, this makes it easier for potential customers to find you. Also, you can promote video ads through Facebook, you can do these as boost or web-clicks, but we can discuss these options with you.

Summary

If you are looking for help with your social media advertising strategy contact us today, we can manage all kinds of social media ads and paid social, ranging from Facebook ads, Snapchat ads, stand-out Twitter ads, video ads for more. We will put together bespoke and targeted advertising campaigns on any social network you require that so that paid for ad campaign delivers both increased awareness and a fantastic return on investment.

Contact Us

If social media marketing and advertising are of interest to you contact us today via the enquiry form and we will get back as soon as possible with more information and FREE quotes.

We look forward to hearing from you!

Topics covered: social media advertising in Shiregreen, social advertising in S5 0.

We cover Shiregreen (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for social media advertising
Bridge End Instoneville Windhill Norton Dunsville Noblethorpe Charltonbrook Marr Longley Ings Broomfield Bessacarr Moorgate Wormley Hill Hatfield Chase Sandygate Sheffield Brightholmlee Whirlow Upper Hoyland Darfield Snowden Hill Netherthorpe Warmsworth Cotterhill Woods Staincross Beighton Hill Top Tinsley Knowle Top Brierholme Carr Totley Rise Westfield Brincliffe Pickburn Rivelin Glen Rotherham Intake Ranmoor Gateway Plaza Base Green New York Lea Brook Charnock Hall Upper Midhope Hackenthorpe Midhopestones Wickersley Abbeydale Park Brecks Holbrook Smithy Moor Low Valley Wheatley Askern Campsall Woodlands Long Sandall Slade Hooton Clifton Low Wincobank Haywood Worsbrough Dale Orchard Square Billingley Scawthorpe Four Lane Ends Laughton en le Morthen Gleadless Carsick Knoll Top Manvers Wales Hoyland Herdings Balby Lidget Stumperlowe Upper Cudworth Hillsborough Mosborough Gilroyd Thorpe Hesley Parkgate Stopes Bow Broom Cantley Harden Thurnscoe East New Rossington Sim Hill Rollestone Skelbrooke Arbourthorne Little Hay Nooking Denaby Main Gleadless Townend The Manor Birley Estate Drakehouse Hangsman Hill Laughton Common Trumfleet Orgreave Moorhole Castle Green Heeley Hooton Pagnell Firth Park Dodworth Green Dalton Magna Deep Pit Wood Willows Bradgate Gildingwells Kimberworth Park Millhouse Green Pismire Hill Silkstone Common Southey Green Barnburgh Eastfield Carcroft Common Norton Lees Canal Side Potter Hill Burghwallis Nether Green Thrybergh Treeton Loxley Throapham Old Cantley Beauchief Woodhouse Hallam Head Hardwick Scholes Broomhill Dungworth Kimberworth Kirkhouse Green Mawson Green Brierley Turnerwood Clifton Hermit Hill Manor Park Lane End Finningley Lundwood Royston Den Bank Stairfoot Honeywell Sprotbrough Norton Hammer Milton Whinney Hill Meadow Hall Worsbrough Bridge Broomhill Ryecroft Carlecotes Dropping Well Deepcar Bolsterstone Ecclesall Barugh Green Jordan Studfield Hill Netherthorpe Gawber Upperthorpe Aldwarke Hollin Busk Cusworth Norton Woodseats Thorpe Salvin Low Bradfield High Hoyland Hooton Roberts Intake Greystones Cliffe Four Lane End Wisewood Upper Tankersley Pitsmoor Hyde Park Walkley Highfield Highwoods Normanton Spring Little Common Holdworth Park Head Kine Moor Stainforth Skellow Highfield Braithwell Thorpe Common Highgate Wilthorpe Totley Church Field Grimesthorpe Berry Moor Cudworth South Anston Warren Cundy Hos Topham Ravenfield Common Brookhouse Doncaster Garden Village Bawtry Woodhouse Mill Newfield Green Sheffield Lane Top Netherthorpe Cubley Whirlow Brook Pogmoor Old Town Thorn Hill Bradway Bank Lowfield Backmoor Hexthorpe Dean Head Greystones Doncaster Common Aston Bullhouse Firbeck Dodworth Bottom Kelham Island Bradway Aughton Howbrook Wincobank Thurgoland Shafton Two Gates Higher Stubbin Fishlake Thurcroft Soughley Wigtwizzle Dalton Shirecliffe Newton Hickleton Wheatley Park Waverley Steel Bank Clayton Smithies Woodlands East Brightside Cricket Houses Town End Greenside Ardsley Low Holdworth Piccadilly Hoyland Common Barugh Scawsby Hellaby Stainton Edenthorpe Handsworth South Bramwith Onesacre Handsworth Hill Shaftholme Moss Storrs New Lodge Edderthorpe Spittal Houses Hatfield Holme Masbrough Toll Bar Barnsley Birdwell Adwick upon Dearne Smithley Gleadless Valley Carbrook Catcliffe Richmond Hill Blaxton Abbeydale Barnby Dun Higham Common East Herringthorpe Upper Whiston Hollins End Thornseat Jordanthorpe Wadsley Fenwick Halfway Lowedges Cortworth Hallowmoor Hazlehead Sykehouse Hill Top Highlane Far Bank Owlerton Frickley Bolton upon Dearne Wharncliffe Side Batemoor Low Harley Eskholme Lower Crabtree Ulley Banner Cross Bentley Spring Vale Holmes Bramley Conanby West Green Worrall Bracken Moor Middlecliffe Grenoside Eastwood Pudding Hill Slay Pits Old Edlington Mexborough Stocksbridge Hooton Levitt Belle Green Lings Common Fulwood Sandhill Cudworth Common Worsbrough Hood Green Waterthorpe Woodside High Bradfield Frecheville Roughbirchworth Walkley Bank Worsbrough Common Rostholme Waldershaigh Langsett Stephen Hill Lodge Moor Woodall Hollow Meadows Hampole Oxspring Victoria Shay House Rawmarsh Stacey Bank Birley Carr Hill Top Crosspool Lower Bradway New Totley Wentworth Carr Totley Brook Norton Rossington Hillfoot Sharrow Head Broom Oughtibridge Low Laithes Park Side Plumbley Howard Hill Athersley North Woodsetts Wortley Hemingfield Endcliffe Edge Jordon Silkstone High Melton Flanderwell Townhead Hall Broom Micklebring Catshaw Greenland Belle Vue Carsick Hill High Wincobank Old Denaby Hoyle Mill Ughill Tickhill Low Barugh High Green Brick Houses Jump Highfields Royd Moor Sunnyside Under Tofts The Lings Stockbridge Hoober Upper Crabtree Swallownest Sprotbrough Park Littleworth Hayfield Green Chapeltown Bramley Lings Whitley Northfield Fall Bank Royd Carlton Wadsley Bridge Malinbridge Attercliffe Hill Top Penistone Braithwaite Adwick le Street Upper Haugh New Edlington Bentley Rise Harley Owlthorpe Auckley Sheffield Park Tapton Hill Armthorpe Philadelphia Manor Estate Thurnscoe Meersbrook Bank Ewden Village Newhill Bromley Grange Lane The Green South Lane Ravenfield Ringinglow Hill Top Kirk Sandall Crane Moor Park Hill Load Brook Coldwell Crookesmoor Dalton Parva Upper Bradway Brodsworth Dinnington Middlewood Boulder Hill Causeway Head Measborough Dike Great Houghton Wilsic Dunscroft Thorpe in Balne Mortomley Haigh Maltby Hatfield Woodhouse Stubbin Wybourn Shafton Harthill Sutton Ecclesfield Longley Estate Whiston Canklow Cadeby Nethergate Stone Keppel's Column Sharrow Vale Harlington Sharrow Greenhill Brampton Millhouses West End Pincheon Green Grimethorpe Cawthorne New Village Lewden Loxley Bottom Arbourthorne Estate Thurlstone Barnes Hall Nether Haugh Dolcliffe Common Swaithe Worsbrough Village Lower Walkley Low Stubbin Hoylandswaine Thorne Maythorn Wike Well End Fir Vale Listerdale Arksey East Whitwell Tilts Hemsworth Old Haywoods Cundy Cross Dunford Bridge Cat Hill Blacker Hill Conisbrough Fullshaw Kirk Bramwith Nutwell West Melton Carter Knowle Herringthorpe Street Wath upon Dearne Tivy Dale Fosterhouses Woodland View Richmond Park Scout Dike Hill Top Long Line St Ann's Crow Edge Keresforth Hill Pot House Tankersley Sunnyfields Neepsend Edge Mount Wood Seats Hurl Field Hill Top Brampton en le Morthen Hood Hill Kiveton Park Summerfield Richmond East Dene Goldthorpe Goole Green Nether Edge The Wheel Morthen Dore Blackburn Wood Royd Green Moor Wingfield Endcliffe Crescent Wales Bar Normandale Darton Little Sheffield Mapplewell Lakeside Village Little Houghton Bents Green Guilthwaite Lydgate Coisley Hill Swinton Bridge Elm Tree Hill Liberty Hill Burngreave Wombwell Kexbrough Horner House Meadow Head Little Norton Hanging Water Sothall Burncross Elsecar Pinfold Hill Platts Common Parson Cross Attercliffe Austerfield Stannington Spink Hall Dodworth North Anston Wadworth Redbrook Carcroft Branton Owston Westfield Common Side Bolehill Wheatley Hills Ecklands Finkle Street Foldrings Higham Monk Bretton Parkhead King Edwards Parkwood Springs Ward Green Athersley South Fairleigh Templeborough Barrow Stainborough Greasbrough Moorends Shiregreen Shaw Lands Brinsworth Swinton Woodthorpe Estate Ickles Meersbrook Townhead Waleswood Kendray Kilnhurst Carr Head Todwick Loversall Port Mahon Pilley Abdy Ingbirchworth Birley Edge Lindrick Dale Darnall Birkendale Letwell Crookes Almholme Fourlane Ends