Train Station Advertising in Christchurch

Get in touch

Advertising in Train Station in Christchurch

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Christchurch

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Christchurch gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Christchurch

The cost of railway adverts in BH23 1 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Christchurch reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Christchurch (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Woodyates Iwerne Minster Caundle Marsh Tyneham Chideock Higher Chalmington Hanford Rampisham Camesworth Stokeford Bear Cross Hursey Leigh Ranston Leigh West Hurn North Poorton Rockley Sands Bloxworth Leigh Chilfrome Loders Clifton Maybank Glue Hill Whitecross Merley Puxey Twyford West Southbourne Winterborne St Martin Cobley Woolcombe Alcester The Folly Lewcombe Colesbrook Totnell Belchalwell Benville Matchams Galton Salway Ash Yondover Clapgate Thornicombe Verwood Sockety Hamlet Old Town South Bockhampton Higher Kingcombe Broad Oak Bluntshay Deanland St Catherine's Hill Redbridge Pallington Grimstone Holdenhurst Merry Field Hill Silton Mapperton Tadden Wooth Stallen Poolestown Dewlish Littleton Madjeston Guy's Marsh Sydling St Nicholas Corfe Castle Crouch Hill Red Hill Marshwood Atrim Beaumont Village Poole Alweston Coryates Fairmile Camel Green Norden Upwey East Cliff Nuffield Romford Whitchurch Canonicorum Lower Mannington Oakdale Thornford Waytown North End Holt Heath Woodsford Sherborne Portesham Tarrant Hinton Fiddleford Shitterton Templeman's Ash Winterborne Tomson Higher Wraxall Osmington Merriott Milton Abbas Knackers Hole Woolland Rowlands Melcombe Regis Hardy Country Park Hinton Martell Jumpers Common Winfrith Newburgh Lower Row Anderson Holt Tiley Chiswell The Mount Buckland Ripers Hammoon Avon Common Winterborne Muston Haddon Hill West End Blandford Forum Westham Hurst Kit Hill West Stafford Lanehouse Wynford Eagle Townsend Bryanston Wyke Alderney Milton on Stour Leweston Upper Parkstone Hartgrove Rew Stubhampton Bridport Stoborough Winterborne Kingston Chedington Ansty Langton Matravers Haydon Muscliffe Tadnoll Oborne Higher Bockhampton Burton Bradstock Pleck Littlemoor Newtown Shaggs Sandbanks Bishop's Down West Cliff St Johns Newtown Wonston Lodbourne Branksome Park Portway Northbourne East Melbury Holton Heath Whitcombe Stoke Water Pleck Hillbutts Overcombe Kingston Winkton New Town Horn Ash Glebeland Estate Stourpaine Pleck Green Long Cross Lyme Regis Grove Hinton Parva Symondsbury Coombe Keynes Bournemouth Stapehill East Morden Lower Halstock Leigh Talbot Woods Shipton Gorge Rolls Mill Cann Tarrant Monkton Oakley Newton Hewood West Milton West Pulham Edmondsham Lyon's Gate Portland Port East Compton Compton Valence Stockwood Nether Cerne Post Green Tarrant Launceston Bothenhampton Drimpton East Burton Clift West Orchard Burton Bookham Herston Parkstone Little Canford Longham Ryme Intrinseca Bingham's Melcombe Hound Hill Ferndown Pleck Frampton Burngate Moordown Stoborough Green Tarrant Rushton Moorbath Sandpit Cowgrove Pulham Redford Poyntington Dunbury Lower Blandford St Mary Lake Bovington Camp Forston Higher Ansty Pig Oak Higher Woodsford Melbury Osmond Up Sydling Higher Halstock Leigh Newtown Sandhills Court Orchard Powerstock Rushton Folke Broadwey East Holton Friars Cliff Henbury Charlton Marshall Litton Cheney Steepleton Iwerne Walkford Ham Common Cashmoor Middle Bockhampton Waterloo Askerswell Lane End Kingston Russell Allington Muckleford Whitcombe Harman's Cross Stour Provost Oxbridge West Morden Shillingstone Tuckton Portland Bill Bourne Valley Chettle Tarrant Keyneston Marnhull Lower Strode Higher Row Miles Cross Woodbridge Winterborne Monkton Lower Holwell Shaftesbury Motcombe Crendell Boys Hill Caundle Wake Acton Shroton Birdsmoorgate Wootton Fitzpaine Chilcombe East Howe Mount Pleasant Southwell Upton Sutton Waldron Pidney Pamphill Stalbridge Weston Gaunt's Common Church Knowle Bradpole Burton New Town West Shilvinghampton Penn Pilford Gillingham Yewstock Uppington Rodden Furzebrook Winterborne Clenston Aller Turbary Common Pleck Primrose Hill Seaborough Woolford's Water Coldharbour Giddy Green Minterne Magna Stanley Green Springbourne Saddle Street Minchington Tolpuddle Sterte Southbourne Weston Cranborne Ham Langton Long Blandford East Holme Holway Canford Magna Bowridge Hill Sutton Poyntz Gussage St Andrew Hopsfield Blackdown Sturminster Newton Bugley Farrington Woodbridge Higher Melcombe Worbarrow Hains West Howe Tarrant Rawston Turnworth Sandhills East Parley Blackwater Highcliffe Strouden Woodlake Talbot Village Fifehead St Quintin Stanbridge Wraxall Ham Hill East End Chickerell Monkton Up Wimborne West Moors Stone Ensbury Ansty Cross Tollerford Trickett's Cross Combe Almer Bettiscombe Long Crichel Higher Whatcombe Quarleston Hazelbury Bryan West Bay Cruxton Plush Huntingford Alton Pancras Coker's Frome Over Compton Stony Knaps Buckland Newton West Bourton Little Woolgarston Blacknoll School House Cobb Crab Orchard Preston Worth Matravers Mappowder Happy Bottom Haythorne Holway Morcombelake White Moor Lulworth Camp Gussage St Michael Moorside Cheselbourne Hill Street Ash New Swanage Cross Lanes Park Gate Sleight Lambs' Green Braytown Winyard's Gap Wigbeth Skilling Hampreston Alderholt Woodlands Common Piddletrenthide Queen Oak Beer Hackett Westfields Puddletown Uploders Almer Holworth Winterborne Whitechurch Pokesdown Hummer Knighton Woodcutts Woodville Pilsdon Gibbs Marsh Burleston Seatown Easton Three Legged Cross Hollow Oak Ameysford Merritown Cold Harbour Compton Abbas Greenham Sutton Holms Frome Whitfield St Ives Thorncombe Warmwell Holnest Halstock Hillbourne Knob's Crook Castletown Pymore Frome St Quintin Drive End Creech Bottom Crooked Withies Nether Compton Witchampton Hemsworth Columbia Farm Bradford Abbas Higher Sandford East Fleet Osmington Mills Cold Harbour Okeford Fitzpaine North Chideock Holwell Owermoigne Sturminster Common Creech Lilliput Batcombe Lytchett Matravers Chalmington Woodlands Meerhay West Woodsford Stalbridge Rivers' Corner East Stour Common Arne Canford Heath Kingsland Mudeford Winterbourne Abbas Elm Hill Farnham Newtown Lower Street Holditch Quarr Dudsbury Littlebredy Netherbury Christchurch Binnegar Swanage Hooke Langton Herring Melbury Bubb Yetminster Knowlton Fortuneswell Charlton on the Hill Wallisdown Trent Higher Coombe Goathill Kington Magna Manston Cattistock Bradford Peverell Talbot Heath Beaulieu Wood Cerne Abbas Littledown Kimmeridge Lulworth Cove Bagber Hayes Winterborne Came Fontmell Parva Grange Estate Peacemarsh West Parley Higher Totnell Whitefield Toller Fratrum Lydlinch West Stour Throop Lillington Dewlands Common Lodge Copse Estate Poundbury Studland Durlston Athelhampton Hogstock Holt Wood Watton Moor Crichel South Bowood Throop Longburton Wool Ashington Ilsington Lower Kingcombe Abbotsbury Buckham Catherston Leweston Ryall Dean Filford Poxwell East Pulham Ibberton Hilton Charlton Down Bishop's Caundle Wimborne Minster Chaldon Herring Woolgarston Walditch Nottington Dibberford Melcombe Bingham Coombe Maiden Newton Hinton St Mary Huish Glanvilles Wootton Pimperne East Stour Lake Somerford Rodwell Hurn Broadmayne Buckhorn Weston Piddlehinton Hermitage Eype's Mouth South Poorton Stanpit White Post Lower Hamworthy Mount Pleasant Mounters Lower Holditch Blandford Camp Newland Wych Coneygar Spetisbury Alum Chine Friar Waddon St Leonards Duntish Henley Melplash Radipole Crossways Avon Castle Horton Common Winterborne Stickland Blandford St Mary Redlands Woolsbridge Lower Nyland Ebblake Osehill Green Higher Nyland Melbury Sampford Rew Minterne Parva Broom Hill The Common Cripplestyle Woodrow Purewell Iford Netherstoke Steeple North Bockhampton Laymore Briantspuddle Sandford Champernhayes Marsh Winterbourne Steepleton St Andrew's Well Kittwhistle Bere Regis Gribb West Chelborough Wyke Regis Up Cerne Cosmore Beaminster Evershot Uphall Broadwindsor Chetnole West Compton Gaunts St James Ashley Haydon Toller Porcorum Synderford Dottery Stoke Abbott Godmanstone Whetley Cross Stourton Caundle Swyre Hedge End Southover Tarrant Gunville Shave Cross Well Bottom Bedchester Muscliff Manning's Heath West Lulworth Canford Bottom Adam's Green Middlemarsh East Chelborough Oathill Gore East Orchard Canford Cliffs Westbourne Newton Peveril Stafford's Green Spyway Longfleet Hilfield Daggons Fifehead Neville Northport Gannetts Charmouth Brockhampton Green Organford East Knighton Sturminster Marshall Deanend Holmebridge Holywell North Wootton Lower Eype Gussage All Saints Langham West Chaldon Purse Caundle Higher Eype Lower Ansty Stoborough Heath Hincknowle West Bexington Turlin Moor Notton Tollard Farnham Wimborne St Giles East Brook Broadoak The Borough Silkhay Marshalsea Grange Droop North Bowood Winterborne Houghton Mill Throop East Creech Furzehill Branksome Burstock Upton Fleet Little Ansty Gotham Pimperne Fifehead Magdalen Melbury Abbas Boveridge Bowleaze New Town Ashley Heath St Leonard's Farm Park Belchalwell Street Hartmoor Corfe Mullen Adber White Lackington Wareham Netherhay Stoke Wake Tincleton Horton Beacon Hill Moreton Eccliffe Horton Heath Parley Green Weston Weymouth Lower Wraxall Todber Chilbridge Wick Hamworthy Tarrant Crawford Sandford Woods Shapwick Sharnhill Green Long Bredy Slepe Chalbury Common Putton Fontmell Magna Monkton Wyld Rossmore Dragon's Hill Stour Meadows Bincombe Puncknowle Broadstone Pillwell Colehill West Melbury East Stoke Meyrick Park Ringstead East Lulworth Walton Elm Westford Charminster Cocknowle Loscombe Blackney Hengistbury Head Worgret Affpuddle Winton Toller Whelme Stinsford Charminster Lower Bockhampton King's Stag Southlands Milborne St Andrew Margaret Marsh Rixon Chalbury Corscombe Stratton Bearwood East Bloxworth Three Gates Rushcombe Bottom Dorchester Lytchett Minster Maudlin Cross Stour Row Shothole Sixpenny Handley Pentridge New Town Mangerton Fishpond Bottom Littlewindsor Manswood Kinson Durweston Folly Southill Charlestown Ulwell Nettlecombe East Shilvinghampton Bourton Dean Park West Holme Turners Puddle Warren Ashmore Waddon Lower Whatcombe West Knighton Bramblecombe Furleigh Cross Creekmoor Mannington Whitmore Ivy Cross Winterborne Herringston Kingston Maurward Higher Holnest Mapperton Bittles Green Mosterton South Perrott Knighton Foxholes Ensbury Park Winterborne Zelston Kingston Cann Common Boscombe Kitford Birch Close Ridge Sandford Orcas God's Blessing Green Packers Hill Child Okeford Enmore Green