Train Station Advertising in Greenham

Get in touch

Advertising in Train Station in Greenham

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Greenham

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Greenham gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Greenham

The cost of railway adverts in TA18 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Greenham reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Greenham (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Sherborne Holton Heath New Swanage Weston Margaret Marsh Yondover Uphall Higher Kingcombe St Leonards Middlemarsh Broom Hill Chetnole Stanpit Swanage Aller Parley Green Upton Overcombe Alum Chine Sturminster Marshall Tollerford West Howe Packers Hill Sterte Anderson Cheselbourne Farrington The Mount Weston Higher Bockhampton Lewcombe Spyway Higher Chalmington Compton Valence Wallisdown Littlemoor Harman's Cross Woodcutts Charlton on the Hill St Andrew's Well Higher Ansty Moor Crichel Caundle Marsh Leigh Chiswell Trickett's Cross Higher Holnest Holnest Upton Melbury Bubb Woodlands Middle Bockhampton Pidney Red Hill Hampreston Hilfield Athelhampton Nuffield Stour Provost West Lulworth Furzebrook Studland West Melbury Charlton Down Whitcombe Grimstone Kingston Woodsford Duntish Coryates Eype's Mouth Swyre Gaunts Ensbury Park Ebblake Lane End Moorside Purse Caundle Hound Hill Coombe Keynes Brockhampton Green Haydon Meyrick Park Winterborne Houghton Bothenhampton Higher Coombe Dean Kingston Maurward Kingston Hinton St Mary Clapgate Foxholes Broadoak Lower Halstock Leigh Tarrant Rushton Burngate Horn Ash Chaldon Herring Gore Camesworth Talbot Village Langton Long Blandford Pleck Bluntshay St James Northbourne Wareham Muscliff Cattistock West Bexington Winterborne Kingston Stoborough Green Cobb Tarrant Crawford Ibberton Osmington Mills Moreton Kittwhistle Shapwick Canford Bottom The Folly Manning's Heath Ham Common Three Gates Ridge Acton Winterborne Muston East Stour Holt Merry Field Hill West Orchard Lanehouse Weymouth Hardy Country Park Southover Longfleet Rossmore Long Cross Nether Compton Shave Cross Northport Broadwindsor Synderford Gribb Canford Heath Whitefield West Milton Preston Blackdown Pleck Lulworth Camp Cross Lanes Watton Lower Hamworthy Lower Holwell Charminster Springbourne Beer Hackett Catherston Leweston Chalbury Whitmore Avon Castle Worth Matravers Sturminster Newton Shroton Ulwell Newton Grange Branksome Whetley Cross Manswood Winterborne Came Merritown West Holme Columbia Farm Fiddleford Mapperton The Common Portway Hanford Galton Penn Stratton North Bockhampton Broadwey Stourton Caundle Laymore Tarrant Rawston Coneygar Bradpole Horton Heath St Ives Woolgarston Hamlet East Melbury Belchalwell Street Pokesdown Grange Estate Lower Kingcombe Oxbridge Pymore Matchams Silkhay Powerstock Knob's Crook Abbotsbury Hazelbury Bryan Woolsbridge Stubhampton Frome Whitfield Shaggs Kingston Russell Cashmoor Nether Cerne Pulham Birch Close Moordown Adber Lillington Walton Elm Holwell Nettlecombe Clift Horton Puncknowle Beacon Hill Evershot Pamphill Merriott Winterborne Clenston Puxey Alderholt Leweston Bowridge Hill Longham Melcombe Bingham West Southbourne Cold Harbour Hurn Hollow Oak Askerswell Stour Row East Holme Lulworth Cove Folke Gussage All Saints Batcombe Hinton Parva Burton Bradstock West Shilvinghampton Winterborne Monkton Lower Strode Binnegar Monkton Up Wimborne East Brook Ham Tarrant Hinton Canford Cliffs Stoborough Romford Stone East Creech Crab Orchard Iwerne Minster Christchurch Poole Chilfrome Combe Almer Todber Rixon Little Ansty Quarleston Dragon's Hill Uploders Giddy Green Birdsmoorgate Folly Dean Park Notton East Parley North Chideock Sydling St Nicholas Chalmington Burstock Ilsington Fifehead Neville Higher Eype Oakdale West Morden Dewlish Toller Whelme Sutton Waldron Melcombe Regis Durlston Cruxton East Bloxworth Winterborne St Martin Winterbourne Steepleton Lower Whatcombe Littlebredy Well Bottom Sixpenny Handley Dunbury Woodville Ryall Radipole North Poorton Shaftesbury Higher Whatcombe White Post South Poorton Dottery Creech Bottom Strouden Bedchester Waytown Champernhayes Marsh Melbury Osmond Meerhay Longburton Redbridge Stalbridge Blandford St Mary Cerne Abbas Holmebridge Pimperne Burton Hillbourne Alton Pancras East Knighton Rockley Sands Gillingham Pilsdon Merley Fifehead Magdalen East Chelborough Chilbridge Burleston Buckland Newton Hill Street Tincleton Redlands West Pulham Tollard Farnham Seaborough Rivers' Corner Edmondsham Chideock Milton on Stour Muscliffe Mapperton Church Knowle Winterborne Whitechurch Kingsland Frome St Quintin Newtown Maudlin Cross Lilliput Ranston Milton Abbas Hopsfield Langham Higher Halstock Leigh Higher Sandford Creekmoor Post Green Lower Row Hayes Lambs' Green Bear Cross Symondsbury Wigbeth Lyon's Gate Netherstoke Pentridge Lower Eype Woolford's Water Crooked Withies Beaminster Mappowder Throop Blandford Camp Sandford Miles Cross Avon Common Winyard's Gap Affpuddle Hinton Martell Mount Pleasant Rushcombe Bottom Oathill East Burton Mannington Halstock Lower Nyland King's Stag Hedge End Buckhorn Weston Rolls Mill Bourton Tadden Stanbridge Wootton Fitzpaine Wonston St Leonard's Farm Park Pallington Droop East Lulworth Atrim Durweston East Howe Hamworthy Holt Heath Bishop's Down East Shilvinghampton Furzehill Pleck Green South Bockhampton Townsend Winterborne Tomson Turlin Moor Crossways Portesham Kitford Dorchester East Pulham Oakley Poundbury Blackwater West Stafford Higher Nyland Child Okeford Trent Langton Matravers Wool Seatown Holywell Woodyates Colehill Drimpton Sleight Portland Port Motcombe Wyke Old Town Saddle Street Osmington Sandhills Alcester Whitchurch Canonicorum Lower Holditch Tarrant Gunville Gannetts God's Blessing Green Leigh Fifehead St Quintin Ashley Heath Herston Boys Hill Turbary Common Cann Common Marshalsea Colesbrook Happy Bottom Braytown Glebeland Estate Cranborne Tiley East Cliff Hurst Hengistbury Head Litton Cheney Bourne Valley Mill Throop Dudsbury Ringstead Piddletrenthide Beaumont Village Buckland Ripers Shothole West Parley Sutton Poyntz West Moors Throop Boscombe Stoke Wake Witchampton Greenham Winterborne Zelston West Hurn Piddlehinton New Town Marshwood Upper Parkstone Littleton Purewell Bookham Sandford Woods Mosterton Southlands Newtown Okeford Fitzpaine Castletown Holt Wood Shillingstone Stapehill West Compton East Compton Spetisbury Hogstock Corfe Castle Stoke Water Fairmile Drive End Lytchett Matravers Bowleaze Pleck Frampton Silton Higher Woodsford Winterbourne Abbas Waddon Bugley Hemsworth Haddon Hill Queen Oak Branksome Park Wimborne St Giles Pig Oak Lower Mannington Minterne Magna Blackney Norden Poyntington West Bay Broadstone Toller Porcorum Hummer Melbury Abbas Westham Turnworth Redford Leigh Warren Woodbridge Bloxworth Sturminster Common New Town Tarrant Monkton Stoborough Heath North Wootton Deanland Charminster Lake Cobley Hains Lodge Copse Estate New Town Stinsford Boveridge Westford West Stour Poxwell Dewlands Common Tyneham East Holton Westbourne White Lackington Cold Harbour Langton Herring Holditch Rodwell Filford Long Bredy Arne Morcombelake West Cliff Bere Regis Melbury Sampford Woodrow Blacknoll Henbury Cripplestyle Lake Lower Blandford St Mary Tarrant Launceston Stourpaine East Morden Bridport Talbot Woods Rew Netherbury Wraxall Holdenhurst Southbourne Sockety Verwood Lower Bockhampton Owermoigne Stafford's Green Whitecross Steeple Dibberford Fleet Putton Hillbutts Stoke Abbott Mudeford Lower Street Chedington Wynford Eagle Ensbury Twyford Marnhull Ham Hill Mangerton Bittles Green East Orchard Henley Higher Totnell Lytchett Minster Chalbury Common Bagber Eccliffe Corfe Mullen Highcliffe Worgret Chilcombe Gussage St Andrew Littlewindsor Tuckton Haydon Stokeford Stony Knaps Gibbs Marsh Blandford Forum Fishpond Bottom Winterborne Stickland Bingham's Melcombe Up Sydling Belchalwell Coker's Frome Pimperne Parkstone Winfrith Newburgh Friars Cliff Over Compton West Knighton Easton Stallen Knighton Fontmell Magna Alderney Bournemouth Minchington Bramblecombe Bettiscombe Farnham Ashington East End Woodlands Common Bradford Peverell Rew Rowlands Stalbridge Weston Ansty Woolland Ashmore Winterborne Herringston Huish Stour Meadows Wimborne Minster Sandford Orcas Whitcombe Little Canford Higher Row Pleck Three Legged Cross Oborne Ameysford Wick Warmwell Woodbridge Thorncombe Yewstock Camel Green Holway Gaunt's Common Madjeston Portland Bill Tolpuddle Creech Gussage St Michael Ansty Cross Beaulieu Wood Guy's Marsh Bryanston Allington Elm Hill Hartgrove Bincombe Muckleford Waterloo Sandbanks Mount Pleasant Bearwood Sutton Holms School House Turners Puddle Newtown Maiden Newton Cann Daggons West Woodsford Enmore Green Worbarrow Cosmore Steepleton Iwerne Broadmayne Stanley Green Hilton Osehill Green Wooth Charlestown Minterne Parva Fontmell Parva Huntingford Woodlake Lower Wraxall Charmouth Pillwell Knackers Hole Kinson Templeman's Ash Slepe Holworth Lyme Regis Long Crichel Charlton Marshall Peacemarsh Corscombe Kimmeridge Wyke Regis Canford Magna Ferndown Godmanstone Knighton Nottington Ivy Cross Briantspuddle Thornford St Johns Shitterton Tadnoll Benville Hewood North End Chickerell Knowlton White Moor New Town Mounters Loders Hursey Bradford Abbas Salway Ash Littledown Organford Melplash Poolestown Burton Winkton Newton Peveril Bishop's Caundle Primrose Hill Uppington Rampisham East Stour Common Westfields Forston St Catherine's Hill Sandhills Court Orchard Winton Gotham Newtown Milborne St Andrew Haythorne Sandpit Grove Sharnhill Green Hartmoor Lower Ansty Coldharbour Caundle Wake Lodbourne Higher Melcombe Park Gate Holway Manston Glue Hill Up Cerne Skilling Kington Magna Somerford East Stoke Ryme Intrinseca Southill Quarr Tarrant Keyneston Goathill East Fleet Bovington Camp Wych Kit Hill Adam's Green West Chelborough Shipton Gorge North Bowood Friar Waddon West End Plush Southwell Stockwood Glanvilles Wootton Iford Hermitage Talbot Heath Toller Fratrum Rushton Lydlinch Pilford Thornicombe Loscombe Hammoon Cocknowle Coombe The Borough Little Woolgarston Newland Upwey South Perrott Fortuneswell Furleigh Cross Jumpers Common Ash Almer Walditch Rodden Crouch Hill Ashley Netherhay Alweston Clifton Maybank Buckham Higher Wraxall Totnell Monkton Wyld Chettle Puddletown West Chaldon Broad Oak Crendell Yetminster Walkford Deanend Hooke Hincknowle Woolcombe Compton Abbas Moorbath West Bourton South Bowood Cowgrove Horton Common