Healthcare Marketing in Greenham

Get in touch

Healthcare Advertising in Greenham

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in TA18 8

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Greenham

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Greenham  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Greenham (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Sydling St Nicholas Melbury Osmond Chaldon Herring Swanage Shaftesbury Talbot Woods Little Canford Easton Silkhay Columbia Farm St James Kittwhistle Morcombelake Melbury Sampford Wyke Regis Moor Crichel East Parley Avon Castle Lower Street Rew East Stour Common Goathill Almer Halstock Long Cross Compton Valence Drimpton Laymore Sharnhill Green East Cliff Cosmore Pymore Higher Ansty Upton Sturminster Common Thornicombe Creech Birdsmoorgate Lower Whatcombe Lytchett Matravers Charlestown Yewstock Burngate Grove Penn Bere Regis Champernhayes Marsh Mapperton Hummer Ashmore Yetminster Iford Batcombe West Lulworth Stalbridge Pulham Hursey Yondover Lambs' Green Dunbury West Bay Branksome East Chelborough Pamphill White Lackington Westford Osmington Mills Abbotsbury Daggons Charlton Down Hinton St Mary Hartgrove Hengistbury Head Charminster Melcombe Bingham Bowridge Hill Nottington Manning's Heath Crossways Combe Almer Ferndown Rushton Mannington Worbarrow Pleck Bowleaze Leweston Durlston Chalbury Crouch Hill Stockwood Stour Row Clapgate East Burton Motcombe Lake Redlands Friars Cliff Puxey Mosterton Winterborne Zelston Winterborne Whitechurch Bugley New Town Hurn Portesham East Holton Mangerton Pig Oak Wallisdown North Chideock Gotham Waytown Hayes Boys Hill Tarrant Crawford East Stour Fontmell Parva Lyme Regis Toller Fratrum Eype's Mouth Monkton Up Wimborne Stoke Wake Redford Wych Huish Dewlands Common Longfleet Southbourne Furzehill Avon Common Bovington Camp Adam's Green Lower Blandford St Mary Leigh Forston Pleck Kington Magna Higher Woodsford East Brook Newtown Holwell Ham Clifton Maybank Hazelbury Bryan Holt Netherstoke Poxwell Charmouth Godmanstone Norden Charlton on the Hill Coombe Keynes Littlewindsor Poyntington Organford Portland Port Steeple Dottery Alderney Bradpole Pilford Swyre North Bockhampton Winterborne Muston Merriott Greenham Higher Melcombe Muscliff East End Bourton East Orchard Northport Longburton Beacon Hill Tuckton West End Westbourne Upper Parkstone Kingston Canford Bottom Deanland The Mount Lower Strode East Stoke Spetisbury Manston Christchurch Hampreston Sutton Holms Cerne Abbas Mounters Stanbridge Queen Oak Hamlet Steepleton Iwerne Wareham East Fleet Woodlands Cashmoor Southlands Bearwood Castletown Hemsworth Miles Cross Winterbourne Abbas Wonston St Catherine's Hill Enmore Green Kingston Elm Hill Chedington Lanehouse Holton Heath Three Legged Cross Spyway Verwood Fifehead St Quintin Stinsford Silton Up Sydling Sutton Waldron Gribb Cranborne Glanvilles Wootton Coryates Southover Acton Evershot Wraxall Kingsland Woodrow Cruxton Chickerell Lower Halstock Leigh Whitcombe Charlton Marshall Frome Whitfield Over Compton Folke Crooked Withies Well Bottom Winterborne Houghton Rampisham West Hurn Ranston Holway Totnell Affpuddle Overcombe Canford Cliffs Throop Woodville Lower Eype Saddle Street Rodden Haythorne Pleck Lower Mannington Puddletown Shaggs Higher Bockhampton Frampton Winterborne Clenston Wool Blackney Tadnoll Court Orchard Melbury Bubb East Shilvinghampton Fleet Long Crichel West Stour Sandpit Coldharbour Higher Halstock Leigh Broadstone Twyford Blacknoll Ansty Burton Bradstock Waddon Sixpenny Handley Bettiscombe Tollerford Bloxworth Higher Row Edmondsham Lower Ansty Hanford Upton West Orchard West Melbury East Knighton Dorchester Langton Long Blandford Dean Park Creech Bottom Henley Church Knowle Knighton Henbury Leigh Shave Cross Ansty Cross White Moor Osmington North Poorton Wigbeth Litton Cheney Okeford Fitzpaine Drive End Wimborne Minster Puncknowle Newtown Cobb Cobley Holywell Symondsbury Woolsbridge Tyneham Gibbs Marsh Littleton Crendell Purse Caundle Fortuneswell Parley Green Tarrant Monkton St Johns Warren Tarrant Launceston Newtown Woolgarston Radipole Little Ansty Galton Stanpit Caundle Marsh Wooth Alum Chine Stoborough Green Hamworthy Chalmington Lillington Melcombe Regis Hilton Ringstead Kingston Russell Mount Pleasant Turbary Common Loders Preston Stalbridge Weston Whetley Cross Haddon Hill Cold Harbour Moorside Bradford Abbas Langton Matravers Warmwell Wynford Eagle Worth Matravers Stourton Caundle Winkton Turnworth Stubhampton Turlin Moor Nettlecombe Bothenhampton Alderholt Kitford Portway Peacemarsh Broadoak Holway Pokesdown Holnest Broadwindsor West Cliff Gaunt's Common Fishpond Bottom New Town Child Okeford Bryanston Langton Herring Northbourne Old Town Sleight Compton Abbas Watton Witchampton Grange Ashley Kit Hill Winterborne St Martin Jumpers Common Moorbath Iwerne Minster Woodcutts East Pulham Folly Bishop's Down Plush Hinton Parva Boscombe Binnegar Cold Harbour Ashington Lake West Bexington Piddlehinton Sandford Orcas Broadwey West Chaldon Stourpaine Woolford's Water Ridge St Andrew's Well Eccliffe Shitterton Bourne Valley Middle Bockhampton Catherston Leweston Foxholes Maudlin Cross Ensbury Clift Pilsdon Winterborne Tomson Lodbourne Thornford Chideock Lower Hamworthy Canford Magna Fontmell Magna Primrose Hill West Compton Mapperton West Pulham Portland Bill Horton Netherbury Woolland The Borough Bishop's Caundle Trent Higher Chalmington Littledown St Leonard's Farm Park Ameysford Woodlake Ham Hill Stone Up Cerne Gussage St Andrew Happy Bottom Hermitage Owermoigne Westfields Beer Hackett Sandford Melbury Abbas North End Cowgrove Trickett's Cross Boveridge Oathill Holditch Rodwell Broom Hill Holt Heath Rossmore Ilsington South Poorton St Ives Lodge Copse Estate Dean Gannetts Milton on Stour East Holme Matchams Lytchett Minster Hewood Bincombe Lower Wraxall Branksome Park Walkford Briantspuddle Templeman's Ash Powerstock Stokeford Sturminster Marshall Long Bredy Deanend Ryall Rivers' Corner Durweston East Bloxworth Stoke Abbott West Chelborough Ibberton Kinson Hammoon Minterne Magna Osehill Green Pallington Littlemoor West Milton Margaret Marsh Chilfrome Pleck Sterte Giddy Green Camesworth Burton Shapwick Woodlands Common Blandford St Mary Chiswell Harman's Cross Lydlinch East Creech White Post Burstock Fiddleford Redbridge Muckleford Ryme Intrinseca Blandford Camp King's Stag Tolpuddle Park Gate Meyrick Park Winterborne Stickland Sandhills East Morden Shillingstone Woodbridge Pillwell Buckham South Bockhampton Lower Kingcombe Muscliffe West Southbourne West Bourton Romford Packers Hill Askerswell West Holme Gaunts Ivy Cross Woodsford Slepe Lower Row Talbot Village Sandhills Kingston Maurward Herston Friar Waddon Hartmoor Tadden West Stafford Higher Coombe Hardy Country Park Chettle Holt Wood Newland Post Green Colehill Woodyates Langham Notton Filford Pleck Green Higher Eype Piddletrenthide Hains Minchington Oakley Bookham Braytown Longham Dewlish Todber Duntish Horton Common Upwey Winton Toller Porcorum Stoborough Heath Pimperne Middlemarsh Alcester Hollow Oak Rockley Sands Three Gates Whitefield Tarrant Gunville South Perrott Aller Knackers Hole Higher Kingcombe Rixon Chilbridge Townsend Caundle Wake Coombe Higher Wraxall Bradford Peverell Holmebridge Stapehill Winyard's Gap Lower Holditch Mill Throop Newton East Melbury Woolcombe Creekmoor Newton Peveril Moordown Alton Pancras West Morden North Bowood Bagber Stony Knaps Holdenhurst Purewell Nether Cerne Knowlton Marnhull Poolestown Madjeston Ebblake Merley Higher Whatcombe Lower Nyland Lewcombe Stour Provost Beaumont Village Talbot Heath Blackwater Whitcombe Lilliput Milton Abbas New Town Weymouth Waterloo Coker's Frome Hillbourne Broad Oak Lulworth Camp Salway Ash Buckhorn Weston Higher Holnest Gore Sherborne Fifehead Magdalen West Woodsford Throop Sandbanks Cheselbourne Winfrith Newburgh Mappowder Coneygar Hill Street Ensbury Park Lower Bockhampton The Folly Bournemouth School House Uploders Blackdown Higher Sandford Whitecross Westham Strouden Cocknowle Wimborne St Giles Grimstone Horton Heath Hinton Martell Sockety Bear Cross Stanley Green Knighton Monkton Wyld Cattistock Brockhampton Green Anderson Marshwood Marshalsea Southwell Uppington Hopsfield Crab Orchard Springbourne Furzebrook Melplash Little Woolgarston Hillbutts Corscombe Haydon Tarrant Rushton Sturminster Newton Sutton Poyntz Stoborough Tarrant Rawston Cross Lanes Hincknowle Higher Totnell Winterborne Monkton Droop Quarleston Mudeford Oborne Weston Knob's Crook Tiley Meerhay Poole Gillingham Ham Common Stratton Allington Guy's Marsh Arne Sandford Woods Tincleton Pidney Mount Pleasant Buckland Newton Netherhay Wick Pimperne West Shilvinghampton Thorncombe Moreton Broadmayne West Howe Manswood Bittles Green Seaborough Bingham's Melcombe Frome St Quintin Littlebredy Parkstone Milborne St Andrew Oxbridge Maiden Newton Winterborne Herringston Merry Field Hill God's Blessing Green Rolls Mill Putton Huntingford The Common Wootton Fitzpaine Loscombe Tollard Farnham Tarrant Keyneston Fairmile Dibberford Chalbury Common Studland Shipton Gorge Woodbridge Uphall Rew Burton Beaminster Winterbourne Steepleton Shothole South Bowood Gussage St Michael Canford Heath Blandford Forum Burleston Beaulieu Wood Leigh Wyke Charminster Ashley Heath Corfe Castle Corfe Mullen Lyon's Gate West Moors Lane End Merritown Hound Hill Cripplestyle Dudsbury Birch Close Stallen Skilling Fifehead Neville Chilcombe Cann Poundbury Seatown Whitchurch Canonicorum Red Hill New Town Farnham Bridport Oakdale West Parley Newtown Belchalwell Grange Estate Buckland Ripers Walditch Stour Meadows Toller Whelme Camel Green Dragon's Hill Walton Elm Winterborne Came New Swanage Whitmore Pentridge Quarr Furleigh Cross Rowlands Shroton Bramblecombe Kimmeridge Gussage All Saints Bluntshay Winterborne Kingston East Compton Lower Holwell Bedchester Ulwell Haydon St Leonards Belchalwell Street North Wootton Alweston Worgret East Howe Turners Puddle Highcliffe East Lulworth Weston Adber Hurst Hedge End Hilfield Synderford Lulworth Cove Glebeland Estate Farrington Stafford's Green Nuffield Horn Ash Athelhampton Benville Southill Chetnole Rushcombe Bottom Tarrant Hinton Minterne Parva Glue Hill Holworth Ash Hooke Atrim Nether Compton Cann Common Somerford Colesbrook West Knighton Hogstock Stoke Water Higher Nyland