Train Station Advertising in East Law

Get in touch

Advertising in Train Station in East Law

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in East Law

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in East Law gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in East Law

The cost of railway adverts in DH8 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in East Law reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover East Law (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Bowes Bollihope Carlbury Raby Heatherycleugh Chester-le-Street Cold Hesledon Wearhead Merrington Lane Middleton One Row Lane Head Pelton Barnard Castle Harrowgate Village Westerton South Church Stockton Grange Deaf Hill Hutton Magna Elm Terrace Lanchester Embleton Hesleden Wolviston Wall Nook Trimdon Grange Hunwick Leamside Rainton Gate Aislaby Castle Dene Chester Moor Metal Bridge Oak Tree Carrville Nettlesworth Medomsley West Sherburn Egglestone Abbey Sherburn Hill Cleatlam Craigside The Grove Fleming Field West Cornforth Thorpe Larches Ushaw Moor Sunnybrow Newbiggin Binchester Drinkfield Graythorp Coxhoe High Throston Seaham Low Westwood Briscoe Egglescliffe West Rainton Great Burdon White Kirkley Newton Hall Eldon Lane Haswell Beaumont Hill Gray Street Durham Preston-on-Tees Greatham Bearpark Shadforth Hurworth Burn Hilton Westlea Esh Winning Northgrain Walworth Gate Rift House Leeholme Escomb Hedley Hill Albert Hill Newton Ketton Mount Pleasant High Westwood Knitsley Edmondbyers Stillington Hartlepool Muggleswick Bowburn Firth Moor Hartburn Mordon Greencroft Horsleyhope High Handenhold Sheraton Church Kelloe Fulthorpe Morton Tinmouth Tow Law Hutton Henry The Dene Plawsworth Gate Flint Hill Byers Green Lumley Thicks High Coniscliffe Cowpen Bewley Carlton Wolsingham Oak Street Bedburn Mount Pleasant New Shildon Chilton High Shincliffe Broom Hill Eastbourne East Briscoe Ruffside Hunderthwaite Brotherlee High Etherley Haughton le Skerne Stony Heap Town Head Delves Hart Waskerley Aykley Heads Pontop Western Hill Crossgate Moor Sandy Carrs Langley Moor Old Wingate Canada Dalton-le-Dale Seaton Carew Stanhope Craghead Old Quarrington Evenwood Gate Leadgate Boltshope Park South Pelaw Healeyfield Preston-le-Skerne Bowbank Town Kelloe Winston Rushyford New Coundon Mainsforth Castle Eden Page Bank Great Chilton Mickleton High Urpeth Oxhill North Bitchburn Dalton Piercy Low Etherley Elvet Hill Gainford Sunderland Bridge Middlestone Moor Cornsay Colliery Pelton Fell St Helen Auckland Shotton Witton Gilbert Bishopsgarth Seaton High Hesleden Causey Black Banks Hart Station Holmside Blackhall Rocks Todhills Westgate Stainton Grove Quebec Harperley Hunstanworth Oakenshaw Daddry Shield Kip Hill Dyke House Leasingthorne Castleside Stanley Middle Side Low Spennymoor Roseworth Low Lands Bradbury Monk Hesleden Gilpin Brown Egglesburn Eaglescliffe Kinninvie Ramshaw Barningham Royal Oak Croft on Heugh Crimdon Park Stockton-on-Tees West Butsfield Hardwick Sedgefield High Beechburn South Hetton Northlea Hamsterley Bryan's Leap Grindon New Hunwick Blackwell Dent Bank Mowden Phoenix Row Brafferton Ferryhill Lintzford Oxbridge Sherburn Horden Bridgehill East Howle New Kyo Lanehead Green Head Woodham Village Butterwick Deneside Eden Vale Framwellgate Moor High Dyke Windlestone Newton Aycliffe Bournmoor Coal Bank Burnopfield Forest-in-Teesdale Medomsley Edge Coundon Grange Dawdon Wynyard Village Portrack Lonton Faverdale Newtown Brandon High Pittington Sherburn Grange Dipton East Butsfield Cockerton Thornley Etherley Dene Sockburn Brandon Village Bowlees Stainton Gilesgate Moor Willington Inkerman Shincliffe Whitesmocks Roddymoor Headlam Helmington Row Newton Bewley Eggleston Whitton Sacriston Hummerbeck Barley Mow Redmarshall Ovington Tursdale Little Stainton Cornriggs Thorpe Lane Side Woodham South Wingate High Escomb Thringarth Norton Great Stainton Coundon East Law Ingleton Ludworth West Pelton Cotherstone Crawleyside Lynesack Elton Sheep Hill Burnhope No Place Shield Row Greta Bridge Clough Dene Bishop Auckland Stranton Longnewton Sadberge Whitehill Scargill Westwick Coatham Mundeville Langdon Beck Ettersgill Perkinsville Howlish Wycliffe Brasside Grangefield Langton Binchester Blocks Malton Copthill Startforth Boldron Edmondsley Owton Manor Parkside Pickering Nook Burtree Ford Esperley Lane Ends Pity Me Rise Carr Etherley Moor Lintzgarth Woodhouses High Friarside Plawsworth Archdeacon Newton Brierton Sunniside Tudhoe Quaking Houses Harrowgate Hill Wackerfield Ragworth Low Beechburn The Sands Killerby Mountsett Romaldkirk Crookgate Bank Eastgate Old Cassop Redford Newham Grange Ouston Hurworth-on-Tees Quarrington Hill West Kyo Butterknowle Spennymoor Port Clarence Rookhope Haswell Moor Cassop Leazes Kirk Merrington Little Thorpe Kelloe Templetown Merryoaks Ebchester Sunnydale Throston Moorside High Forge Bishopton Blackhall Colliery Satley Murton Hury Coppy Langley Park Staindrop Ferryhill Station Witton Park Blackhill Cockfield Haverton Hill Toronto St Ann's Hill Tantobie High Lands Allensford Annfield Plain South Cleatlam Coronation Hett Eastlea Harelaw Hawthorn Piercebridge Grange Villa Houghall Kelton East Hope Hurworth Place Woodland East Hedleyhope Wingate Low Coniscliffe Middridge Davy Lamp Fishburn Esh Witton-le-Wear Lowe's Barn Darlington Newfield Beech Terrace Denton Merrybent Littletown Toft Hill Regent Street Littleburn Trimdon Close House Foxton Cowshill Waterhouses Ramshaw Longhill Hamsterley Mill Middleton St George School Aycliffe Crook Shotton Colliery Thinford Gilmonby High Stoop Belmont Throston Grange Estate Newfield South Side Elstob Middleton-in-Teesdale The Middles Elm Tree Waldridge New Town Snaisgill California Low Dinsdale Pierremont Woodstone Village Broompark Great Lumley Woodside Brignall Houghton-le-Side Pittington Hamsterley Holwick Heighington Lartington West Auckland North End Easington Dean Bank Aycliffe Village Lane Head Primrose Hill Queen's Park Station Town Skerne Park Neasham Shildon Peterlee Foggy Furze Lintz West Pasture Old Town Old Eldon Bridge End Browney Crookhall Croxdale Hudegate Haswell Plough Benfieldside Kimblesworth Cornforth Iveston Redworth Bank Top Grassholme Fir Tree Walworth West Park Neville's Cross Thwaite Beamish Ireshopeburn Trimdon Colliery New Ho Tudhoe Village Eldon Easington Colliery Whinny Hill Gilesgate Red Hall Lendings Middlestone High Clarence Catchgate Stonebridge Bildershaw Ornsby Hill Urlay Nook Lime Terrace Low Pittington South Moor Barmpton Rowley Newsham Frosterley Laithkirk St John's Chapel New Brancepeth Wheatley Hill Aukside Tan Hills Billingham Copley Deanery View Hill End Brancepeth Killhope Old Durham Old Thornley Tudhoe Grange Whinfield Hummersknott Whessoe Middleton North Close Sherburn House Little Newsham West View Thornley East Stanley Stanley Crook Urpeth Shotley Bridge Morley Alum Waters East Kyo Meadowfield Bolam Thorpe Thewles Hobson West Blackdene Hope Town Old Stillington South Stanley Cornsay Garmondsway East Blackdene White-le-Head Townfield Maiden Law Chilton Lane Billy Row Tanfield Lea Tindale Crescent High Haswell Lane Head Howden-le-Wear Houghton Bank Whorlton Summerhouse Bishop Middleham Tanfield Evenwood Consett Bellevue Elwick Coundongate Branksome High Grange Running Waters