Brand Marketing in East Law

Get in touch

Brand Advertising in East Law

Brand marketing is important so that the general public not only becomes aware of your business, products or services but they are comfortable with it, like what it represents and subsequently has a high trust and engagement factor. 

Our media teams work with a wide cross-section of industries, from luxury brands to schools, charities to cleaning companies, and will work with you to achieve an image and public perception that you are happy with. At this point, we will then assemble a marketing strategy to appeal to your target market and get your key messaging "out there" and your goods on the market. 

For more information on our brand marketing services, please fill out the contact form. We will then respond as soon as possible with more information and free quotes.

Contact Us

What is Brand Marketing?

Put simply, brand marketing is the process of building a positive and memorable perception of a business and its products and services. This ensures that the business is seen favourably by the general public. This, in turn, creates a positive outlook, which leads to increased trust, demand, and interest, and finally, sales and return on investment.

Leading brands command respect and enjoy longevity the world over, as they nurture their brand image and perception carefully, this leads to customers and consumers returning to purchase their goods or use their services time after time. Great brands such as Nike enjoy positive word of mouth and high recommendations. This is something that all companies aspire to achieve. This is done by having a strong brand identity and also by making sure that brand marketing and advertising are carefully curated so that messages are consistent across all platforms, from outdoor ads to social media. Everything pushes in the same direction to create a strong and consistent brand identity that is admired by all.   

What Makes a Brand?

There are many different assets that make up brand marketing. A brand is essentially "the look and feel" of products and services, the personality behind a product. 

Some of the basic factors which contribute to this include:

  • Logo - a logo should look professional and in some way represent what you do (as often should your brand name). In many forms of advertising a logo is a key component, so it is worth spending some time on getting it right. If you would like more information on logo creation and help in designing yours, read here

  • Social media - social is a brilliant and powerful way to gain insight into your company's work and personality. There is a range of different social platforms to choose from, including FacebookYouTube ads, Instagram, Snapchat and more. For more information on social media advertising and how it should be managed read here. Many companies handle the daily social platforms in-house, but this needs to be done carefully, as this is the outward voice of your company. 

  • The tone of your company’s “voice” in all forms of marketing - how you speak to your target audience is important. This is the case whether this is done visually through newspaper ads or through effective outdoor ads, or in literal speech, as evidenced either through radio or television campaigns. How you communicate directly says a lot about who you are; are you fun, informative, authoritative? etc. Much of this will depend on the product or service that you are selling, obviously, financial products would have a very different feel to a clothes store.  

All of the above contribute to brand marketing and the overall "feel" of what you and your company both offer to the public and how you are represented. For more information on our brand marketing options, contact us now. 

Enquire Now 

What is The Right Branding For My Company?

There is not a simple answer; basically, you are all different!

How you want to be perceived will vary depending on your industry and the product or service you offer. When launching a new product, it is important to get this right from the start. Established companies should strive to maintain or improve their brand equity to confidently portray their core values at all times.

As touched upon, some businesses like and need to appear "formal and authoritative" in their communications. Examples of this would include:

It would be inappropriate to be anything else. 

Other companies will want to be more chatty and informal. Examples of these can include:

As you can imagine, there are many different approaches that can be considered and implemented by a business to create a successful and memorable brand. Our teams will work closely with you, listening to how you want to be presented and then working backwards from that point to create a perfect and effective image.

Once a successful brand identity has been created our media planning teams can suggest a variety of different advertising mediums for your new look; these can range from digital ads, newspapers adverts, TV advertising, radio ads or local outdoor channels - whatever works for you and the industry you are in.

Brand Marketing Cost - A Guide

There are no set costs for brand marketing; it depends on the amount of work needed and the stage of development you are at.

Some companies will already have a brand name, logo and house style developed. They are just looking for a refresh or an update. This is something we can help with, our fresh perspective offering new ideas and vision to take you to the next level. Other companies are totally new and are at their “birth” point; they may have a “business idea” and model of how this works, but sometimes not even a name, let alone anything else. 

When getting in touch if you can give us an idea of the budget and we can suggest an action plan to move your business and brand marketing forward, otherwise we can suggest different budgets to suit you. Once we have locked down a brand image that you are happy with we can move forward to plan an effective marketing strategy and marketing campaign to get your business in the marketplace.  

What are the Benefits of a Rebrand and Brand Marketing in DH8 0?

There are a number of benefits when it comes to brand marketing and rebranding a business however the two main ones are: 

  1. Attracting new customers to your company

  2. Creating a fresh look to keep existing ones engaged 

Our experts can complete both differentiation and diversification services depending on your individual requirements, whilst still appealing to your existing customers. Sometimes, you may want a totally new look, and changing an existing logo is a good start to improving a company's image. The logos we can create will present a message and professionalism to your audience, in turn making them want to work with you.

Another advantage of having a complete refresh is that you can have the confidence to go back to the marketplace and advertise knowing you are current and relevant.

We think a refresh and rebrand is like buying new clothes, you want to get out there and show them off! A total rebrand can also help you better your business and advance past your competitors in East Law by giving you a modern and up to date feel, as well as keeping existing customers coming back. We can put together a bespoke marketing campaign to achieve both. 

More Information

How to Rebrand Your Business 

If you are looking for brand marketing or to rebrand your business, please follow the following steps:

  1. Analyse your current brand. Think about what you do and don’t currently like about it. With brand marketing, you have to go back to the very start. 

  2. Research your competitors – what are they doing that you like and think works?

  3. Contact our team using our enquiry form on this page and give us the information above. 

  4. Decide how you want your business to be presented.

  5. Leave the rest to us and we will come back to you with some fresh and exciting ideas. 

  6. After that, we will put together some marketing strategies to talk your business forward. 

Frequently Asked Questions about Brand Marketing

  1. "What is the difference between branding and marketing?" Branding is essentially establishing the look and feel of your company and product. Marketing is then essentially the selling of the brand to the wider public. Our teams can help with both brand marketing as well as putting together bespoke marketing campaigns so that you can see your product and service on the market. 

  2. "Which Comes First—Marketing Or Branding?" The brand comes first, whether that is the creation of something new or the retention of brand equity. A new brand would want to attract new customers, whilst an established one would want repeat customers and people to keep coming back. Once a brand image and identity in place, advertising and mainstream marketing place.  

Contact Us

At PromoMedia we are experts in brand marketing for either new businesses or rebranding existing ones. If you'd like to discuss the services please fill in our contact form and we will get back to you.

We look forward to hearing from you and helping to create a new brand or freshen up your existing one. 

Contact Us

We cover East Law (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for brand marketing
Deaf Hill Aukside Gilmonby High Grange Esh Old Thornley High Friarside East Hope Lendings Willington Hardwick Mount Pleasant West Pasture High Forge Gilesgate East Law Startforth Woodside Quarrington Hill Snaisgill Summerhouse Bryan's Leap South Pelaw Lanchester Green Head Peterlee Elstob Crookgate Bank Lintz Langley Park Western Hill Ingleton Thornley Stillington Easington Wolviston Fir Tree No Place Cold Hesledon Low Lands Deanery View Tantobie Brandon High Pittington Shincliffe Lynesack Raby Maiden Law Throston Grange Estate Haughton le Skerne Dalton Piercy High Coniscliffe Wynyard Village Old Town Little Newsham High Lands West Sherburn Mowden Little Stainton High Shincliffe Sockburn Church Kelloe Bearpark New Brancepeth North End Beaumont Hill Rowley Gray Street Billingham Eastbourne Whorlton Shildon Redworth Brignall Plawsworth Killerby Haverton Hill Pickering Nook Throston Toft Hill Craigside Trimdon Grange East Stanley High Escomb Burnopfield Hutton Magna Leeholme Coal Bank Mainsforth Hurworth Place Drinkfield High Urpeth Browney Brafferton Knitsley New Kyo Brasside Longhill Shield Row Gilpin Brown Binchester Pierremont Port Clarence Owton Manor Eastgate Royal Oak Old Durham Daddry Shield Whitton Mount Pleasant Old Quarrington Hummersknott Thringarth Woodham Lane Head Blackwell Romaldkirk Harelaw Newton Ketton Little Thorpe Kinninvie Newham Grange Lane Head South Side Coundon Grange Langdon Beck Butterwick Hutton Henry Killhope West Blackdene Hudegate High Clarence West Cornforth Bowlees Hunwick Quaking Houses Cockfield California Bank Top Bedburn Shadforth Crawleyside High Stoop Sadberge Sherburn New Shildon Lanehead West Kyo Stockton Grange Westlea Eggleston Hedley Hill Grindon Rookhope Greta Bridge Holwick The Dene Greatham Ushaw Moor St John's Chapel Pity Me Deneside Westwick Page Bank Evenwood Ouston Rift House Middleton Harrowgate Hill Coppy Meadowfield South Wingate Stanley Crook Hurworth Burn Low Spennymoor New Hunwick Laithkirk South Moor Satley Old Stillington Town Kelloe Middridge Dipton Middlestone Moor Scargill Merryoaks Tanfield Lea Benfieldside Hury Newton Bewley Chilton Lane Westgate Esh Winning Belmont Ludworth Bournmoor Lintzford Cornsay West Pelton Briscoe Eldon Quebec Woodstone Village Langton Ramshaw Oak Tree Old Wingate Ebchester Toronto West Butsfield Cockerton Eldon Lane Pelton Faverdale Bishop Auckland Crossgate Moor Clough Dene Ferryhill Tudhoe Medomsley Edge Pelton Fell South Church East Butsfield Bowes Whinfield Ovington Brierton Edmondbyers Sandy Carrs Haswell Plough Portrack Egglesburn Newton Aycliffe Merrington Lane Walworth Aislaby Lumley Thicks Todhills Hett Winston Trimdon Colliery Hawthorn Allensford Eastlea Littleburn White Kirkley Blackhill Newton Hall Cleatlam Whitehill Sheep Hill Low Westwood Witton Park Beamish Dawdon Old Cassop Annfield Plain Wearhead Elvet Hill Waldridge Canada Preston-on-Tees Lane Head Croxdale Craghead Neville's Cross Croft on Heugh Running Waters Westerton Garmondsway Templetown Delves Stockton-on-Tees Pontop Bridge End Crookhall Broompark Castle Dene Egglescliffe Chester-le-Street South Hetton Wingate Black Banks Newbiggin Mickleton Eden Vale Townfield Urpeth Middleton-in-Teesdale Elton Butterknowle Sheraton Broom Hill Dalton-le-Dale Newfield Low Etherley Edmondsley Regent Street Tow Law Stanhope Bowbank Easington Colliery Heighington Ettersgill Albert Hill Preston-le-Skerne East Blackdene Cassop Hamsterley Horsleyhope Consett Malton Old Eldon Lonton East Kyo Escomb Spennymoor Alum Waters Fishburn West Park Harrowgate Village Seaham Oakenshaw Coatham Mundeville Eaglescliffe Flint Hill Roddymoor Woodland Thornley Leazes Tudhoe Grange Stanley Byers Green Howden-le-Wear Healeyfield Embleton Copley Morley Brandon Village Northlea Dyke House Bowburn Heatherycleugh Great Stainton Ruffside Gilesgate Moor Sunnybrow Dean Bank Tan Hills Lime Terrace Cornsay Colliery Bishop Middleham Graythorp Longnewton Rushyford Thorpe Thewles Causey Woodhouses Sacriston Bildershaw Carlbury Witton Gilbert Hunstanworth Bishopton Blackhall Colliery Nettlesworth Hunderthwaite Burnhope Muggleswick Phoenix Row Fleming Field St Helen Auckland Stainton Houghton Bank Leamside Mordon Haswell Moor Bolam Blackhall Rocks Tindale Crescent High Dyke Norton Skerne Park Trimdon Iveston Chester Moor Archdeacon Newton Cowpen Bewley Oxbridge Middleton One Row Wolsingham Newtown High Etherley Tanfield Great Lumley Ornsby Hill Foxton Kip Hill Stonebridge Redmarshall Low Pittington Seaton Stainton Grove Tudhoe Village The Middles Sunnydale Hobson Billy Row High Beechburn Lintzgarth Windlestone Whessoe School Aycliffe Houghton-le-Side East Hedleyhope Wheatley Hill Piercebridge Sherburn Grange Carlton Lane Side Primrose Hill Thorpe Barningham Copthill Hart Station Redford Station Town Carrville South Cleatlam Barnard Castle Barley Mow Cornriggs Great Burdon Coxhoe Shotton Littletown Boltshope Park Hope Town Cowshill Newfield Boldron Pittington Wall Nook Urlay Nook Davy Lamp Sunderland Bridge Tursdale Plawsworth Gate Headlam Hummerbeck Esperley Lane Ends Northgrain Kimblesworth Framwellgate Moor Middlestone Red Hall Shotton Colliery Sunniside Binchester Blocks Roseworth St Ann's Hill High Hesleden Inkerman Stranton New Ho Burtree Ford Lartington Cornforth Branksome Howlish Elwick The Sands Darlington Etherley Moor Kelton Seaton Carew Waterhouses Leadgate Coundongate Ireshopeburn Bollihope Elm Terrace Sherburn Hill North Bitchburn Durham Hurworth-on-Tees Oak Street Bellevue Hesleden Ferryhill Station Gainford New Town Walworth Gate Denton Aykley Heads Etherley Dene Egglestone Abbey Ragworth West Rainton Woodham Village Queen's Park Frosterley Wycliffe Crimdon Park Kirk Merrington Perkinsville Parkside White-le-Head Evenwood Gate Waskerley Medomsley Houghall Wackerfield Staindrop Middle Side Catchgate Lowe's Barn Oxhill Fulthorpe Witton-le-Wear Middleton St George Chilton Holmside High Westwood Castle Eden Hilton Helmington Row Thinford Forest-in-Teesdale Rise Carr Grangefield Elm Tree Bishopsgarth Crook Firth Moor Metal Bridge Castleside Hill End Great Chilton The Grove North Close West View Neasham Hartlepool Beech Terrace Brancepeth Leasingthorne East Howle Moorside Low Beechburn Hamsterley Merrybent Foggy Furze Sherburn House Hart West Auckland Grange Villa Sedgefield Mountsett Brotherlee Dent Bank Low Dinsdale Hartburn Whinny Hill Low Coniscliffe Coundon Langley Moor Close House Whitesmocks East Briscoe High Haswell Hamsterley Mill Newsham Morton Tinmouth Coronation Cotherstone Horden New Coundon Aycliffe Village Thorpe Larches Kelloe Murton Greencroft Town Head Stony Heap Monk Hesleden Ramshaw Bradbury Haswell Thwaite Rainton Gate Grassholme Harperley High Throston Bridgehill South Stanley High Handenhold Shotley Bridge Barmpton