Train Station Advertising in Norton

Get in touch

Advertising in Train Station in Norton

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Norton

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Norton gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Norton

The cost of railway adverts in BN25 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Norton reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Norton (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Caneheath Groombridge Sweethaws Blackness Woodingdean Ponts Green Winchelsea Beach Poundford Spithurst Newhaven Ditchling Barcombe Mills Whitehill Chelwood Gate Fairlight Cove Harbour Heights East Dean Hellingly Coggins Mill Mark Street Berner's Hill Brighton Cowbeech Catsfield Firle Crowborough East Moulsecoomb Hartwell Pevensey Etchingwood Kingston near Lewes Ely Grange Old Heathfield Horsted Green Punnett's Town Mark Cross Burwash Herstmonceux Normans' Bay Jarvis Brook Grove Hill Sedlescombe Three Oaks Wood's Green Mott's Mill Dallington Udimore Mark Cross West Blatchington Wannock Belmont Rodmell Golden Cross Splayne's Green Arlington John's Cross Hailsham Cornwell's Bank Swiftsden Sleeches Cross Fletching Ovingdean West Marina Henley's Down Bachelor's Bump Holton Hill Cock Marling Church Wood High Wickham Etchingham Cripp's Corner Ripe Upper Dicker Denton Telham Ore Barcombe Woolbridge Westham Bevendean Coldean Whitehawk Ringmer Castle Hill Dale Hill Filching Northease Norton Alciston Oxley's Green Boreham Street Sharp's Corner Watermill Hazard's Green Friar's Gate Iford Northbridge Street Hangleton Shortgate Butcher's Cross Battle Poundfield Gun Hill Broomsgrove Old Town Mile Oak The Pound Highgate Saltdean Jumper's Town Buxted Selmeston Hollingrove Riseden Flimwell Little London Cooden Five Ashes Sidley Round Hill Wallands Park Rickney Churches Green Pett Peacehaven Three Cups Corner Hollington Carter's Corner Cooksbridge Icklesham Wilmington Little Common Rushlake Green Cliff End Witherenden Hill Mill Corner Canadia St John's Town Row Old Town Birling Gap Beacon Down Framfield North End Chiddingly Union Street Chelwood Common Hammerwood Cross in Hand Exceat Chalvington Tidebrook Town Littleworth Birchden Swaile's Green South Chailey Laughton Broadstreet Green Chilley Green Chapel Cross Grisling Common Hastings Peasmarsh Moulsecomb Godleys Green Landport Snagshall Broad Street Withyham Portslade Village Moulsecoomb Stonegate Langney Village Waldron High Hurstwood Lyewood Common Pounsley Bulverhythe Teasley Mead Heighton Street Hooe Common Chitcombe Westdene Best Beech Hill St Helen's Milton Street Alderbrook Blacklands Maynard's Green Mutton Hall Guestling Green Shortbridge Aldrington Crowborough Warren Dodd's Bottom Litlington Peter's Green Uckfield Halland Hooe Frant Newick Balls Green Mayfield Skippers Hill Brighton and Hove South Heighton Maresfield Whydown Hawkhurst Common Pevensey Bay Wood's Corner Cliffe Dodd's Hill Nutley Muddles Green Crumbles Great Maxfield Beddingham Rye Wych Cross Westmeston Cackle Street Palehouse Common Cowbeech Hill Trolliloes Steven's Crouch Bishopstone Stanmer Willingdon Balcombe Green Langney Trull's Hatch Blackboys Chapman's Town Tolhurst Maresfield Park Bowlers Town Vinehall Street Vines Cross St Helen's Wood Beckley Heron's Ghyll Little Bayham Bells Yew Green Stone Cross Barcombe Cross Lions Green Silver Hill Newbridge Penhurst Halton Founthill Cade Street Dittons Patcham Rushy Green Ninfield Ticehurst Laughton Common Winchelsea Hankham Ratton Village St Anthony's Hill Green Street Hollington Park Black Rock Poundgate Broad Oak Darwell Hole Ringles Cross Broomgrove Tarring Neville Windmill Hill Davis's Town Southease Golden Cross Horam Honey's Green Wivelsfield Green Three Leg Cross Wallcrouch Burwash Common Down Street Piltdown Lower Dicker Lower Willingdon Stone Cross The America Ground Cooper's Corner Burwash Weald East Guldeford Heathfield Mountfield Rockrobin Pestalozzi International Village The Platt Sheffield Green Beckley Furnace Lunsford's Cross Rusher's Cross Pound Green Hollingbury Hollingdean Peacehaven Heights Jenkins' Green Nash Street Roedean Collier's Green Coleman's Hatch Bexhill Glenleigh Park Harley Shute Westfield Telscombe St Leonards-on-Sea Bexhill-on-Sea Gallypot Street Potter's Green Birchett's Green Robertsbridge Upper Horsebridge Withdean Lewes Lower Horsebridge Cackle Street South Malling Kent Street East Blatchington Bardown Rotherfield Winton Friar's Hill Chuck Hatch Meads Jury's Gap Guestling Thorn Little Norlington Offham Brownbread Street North Chailey Staplecross Dukes Green Portslade-by-Sea Cogger's Cross Chapel Row Willard's Hill Lidham Hill Horney Common Whitesmith Ginger's Green Danehill Five Ash Down Ashton Green West Hill Fletching Common Chiltington Lower Cousley Wood Ditchling Common Mount Ephraim Norlington Chailey Rose Hill Telscombe Cliffs Plumpton Kemp Town Chilsham Mount Pleasant Westdean Seaford Hall's Close Tompset's Bank Hale Green Hurst Green Terrible Down Thunder's Hill Salehurst Shover's Green East Hoathly Sharpsbridge Red House Common Friday Street Crowlink Broomham Eastbourne Camber Fisher's Gate Catsfield Stream Durgates Park Corner Broyle Side Upperton Bohemia Burgh Hill Fairlight Jevington Holtye Crowhurst Pebsham Broad Oak North Moulsecoomb Little Horsted Primmers Green Hamsey Russell's Green Roselands Starr's Green Fairwarp Houghton Green Polegate Eckington Corner Ashburnham Forge Upper Hartfield Roser's Cross Southern Cross Alfriston Furner's Green Friston Eason's Green Earl's Down Silverhill Horns Cross Hove Goatham Green Rottingdean North Corner Rye Foreign Ridgewood Warbleton Sutton Waldron Down Cottenden Lunce's Common Wilmington Green Rye Harbour Burlow Caldbec Hill Netherfield Eridge Green Buckham Hill Tilsmore East Chiltington Foulride Green Duddleswell Brede Marden's Hill Playden High Cross Marsh Green St Leonards Green Cackle Street Cuilfail Ewhurst Green Berwick Whatlington Wartling Four Oaks Boarshead Newbury's Bodle Street Green Blackness Argos Hill Wivelsfield Falmer Flowers Green Isfield Cousley Wood Wellbrook Bodiam Mount Pleasant Northiam Burnt Oak Brightling Hampden Park Hadlow Down Folkington Holmes's Hill Quabrook New Town Pett Level Foul Mile Glyne Gap Flackley Ash Tile Hurst Forest Row Wadhurst Blackham Broadland Row Twelve Oaks Baldslow Upper Wellingham Clayhill Glynde Stunts Green Preston Millbrook Beachlands Piddinghoe Glyndebourne Rocks Park Downside Pell Green Steel Cross Waterhall Clive Vale Silverhill Park Hartfield St Anne's Magham Down Iden Budlett's Common Southover Wickstreet East Saltdean South Street Streat Danegate Foxhunt Green Plumpton Green West Firle Marle Green Sparrow's Green