Train Station Advertising in Rye Harbour

Get in touch

Advertising in Train Station in Rye Harbour

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Rye Harbour

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Rye Harbour gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Rye Harbour

The cost of railway adverts in TN31 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Rye Harbour reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Rye Harbour (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Burwash Cooksbridge Litlington St Leonards Green Streat Tompset's Bank Winton Alderbrook Hartwell Penhurst Highgate Muddles Green Furner's Green Shover's Green Green Street Best Beech Hill Jury's Gap Northiam Peter's Green Ratton Village Hadlow Down Wivelsfield Boreham Street Dale Hill Grisling Common St John's Friar's Gate Fairlight Cove Belmont Pound Green Mount Ephraim Blackness Whydown Withdean Hampden Park Portslade Village West Hill Mountfield Moulsecoomb Filching Heathfield Lions Green Gun Hill Whatlington Butcher's Cross Coggins Mill Old Heathfield Beckley Furnace Burnt Oak Bells Yew Green Willard's Hill The America Ground Vines Cross Splayne's Green Cooden Glynde Moulsecomb Mile Oak Rye Foxhunt Green Balcombe Green Marle Green Cock Marling Southern Cross Bachelor's Bump Lidham Hill Netherfield Hankham Chilsham Piltdown Ripe Southover Groombridge Hollingbury Tile Hurst Sharp's Corner Boarshead Mott's Mill Burlow Norlington Frant Davis's Town Foulride Green Little Common Eridge Green Golden Cross Collier's Green Northease East Hoathly Peacehaven Heights Upper Horsebridge Hammerwood Rushy Green Withyham Bodle Street Green Ovingdean Hartfield Cackle Street Hellingly Lewes Glyndebourne Shortgate Newbridge Bexhill-on-Sea Denton Mount Pleasant Mayfield Pevensey Bay Upper Hartfield Polegate Newhaven Milton Street Fairlight Hollingrove Holmes's Hill Poundgate Pestalozzi International Village West Blatchington Four Oaks Blacklands Baldslow Dodd's Bottom Wilmington Barcombe Folkington Church Wood The Platt East Moulsecoomb Jarvis Brook Brede Cripp's Corner Roselands Blackboys Downside Round Hill Brighton Bardown Wartling Upper Dicker Peasmarsh Hall's Close Little Horsted Langney Rose Hill Witherenden Hill Upperton Guestling Green Norton North Moulsecoomb Eastbourne Jumper's Town Cousley Wood South Chailey Cogger's Cross Seaford Sutton Hollington Mark Street Pell Green Battle Hazard's Green Catsfield Forest Row Wood's Green Selmeston North End Lower Willingdon New Town Chapel Cross Warbleton Bodiam Herstmonceux Westdean Crowlink Buckham Hill Rickney Kemp Town Barcombe Mills Landport Founthill Stone Cross Jevington Rotherfield North Chailey Waterhall Snagshall Windmill Hill Poundford Lower Cousley Wood Magham Down Twelve Oaks Langney Village Cackle Street Waldron Down Woodingdean Gallypot Street Uckfield Golden Cross Chalvington Earl's Down Sweethaws Roedean Ewhurst Green Horam Firle Newick Blackham Southease High Cross Pevensey South Heighton St Helen's Wood Jenkins' Green Ore Argos Hill Roser's Cross Terrible Down Ninfield Alfriston Five Ash Down Playden Telham Churches Green Clive Vale Glenleigh Park Etchingham Wannock Swaile's Green Ely Grange Henley's Down Rottingdean Trull's Hatch John's Cross Rockrobin Chapman's Town Tarring Neville Black Rock Iford Rye Harbour Ditchling Salehurst Iden Beddingham Goatham Green Bowlers Town Normans' Bay Heighton Street Cross in Hand Chapel Row Canadia Down Street Thunder's Hill Ashton Green Plumpton Green Winchelsea Woolbridge Holtye Ponts Green Steel Cross Willingdon Meads Cottenden Dittons Swiftsden Three Oaks Hooe Cackle Street Russell's Green East Guldeford Brownbread Street Bulverhythe East Chiltington Lunsford's Cross Grove Hill Mark Cross Vinehall Street Pett Westmeston Burgh Hill West Marina Newbury's Whitesmith Flackley Ash Godleys Green Nutley Kent Street Park Corner Horney Common Winchelsea Beach Coldean Spithurst Silverhill Park Whitehill Coleman's Hatch Hastings Old Town Horsted Green Wych Cross Cowbeech Hill Dodd's Hill High Wickham Lyewood Common Ridgewood Laughton Common Sidley Halton Little Norlington Wellbrook Westham Honey's Green Glyne Gap Dallington Pett Level Potter's Green Sharpsbridge Bishopstone Flowers Green Beacon Down Lower Horsebridge Crowhurst East Blatchington Pounsley Icklesham Stone Cross Old Town Holton Hill Fairwarp Steven's Crouch Durgates Sedlescombe Mill Corner Wilmington Green Broad Oak Chuck Hatch Silver Hill Oxley's Green Trolliloes Rocks Park Horns Cross Riseden Wickstreet Cliffe Chiltington St Helen's South Street Three Cups Corner St Anne's Stunts Green South Malling Exceat Wood's Corner Crowborough Duddleswell East Saltdean Broadland Row Cliff End Caneheath Caldbec Hill Bexhill Red House Common Lunce's Common Wivelsfield Green Tolhurst Eckington Corner Birchett's Green Palehouse Common Beachlands Ginger's Green Three Leg Cross Great Maxfield Budlett's Common Union Street Marsh Green Patcham Fletching Common Fisher's Gate Mount Pleasant Danehill Punnett's Town Alciston Broad Oak Heron's Ghyll Piddinghoe Etchingwood Buxted Plumpton Udimore Cornwell's Bank Bevendean Cooper's Corner Whitehawk Staplecross Teasley Mead Westfield Hale Green Maresfield Crumbles Rushlake Green Ashburnham Forge Mark Cross Balls Green Guestling Thorn Ditchling Common Burwash Common Hooe Common Stanmer Brightling Berwick Hawkhurst Common Friar's Hill Arlington Kingston near Lewes Barcombe Cross Wallands Park Stonegate Sleeches Cross Foul Mile Nash Street Maynard's Green Pebsham Hollington Park Tilsmore Hamsey East Dean Poundfield North Corner Little Bayham Quabrook Chailey Cade Street Castle Hill Birchden Wadhurst Chelwood Common Telscombe Peacehaven Darwell Hole Rodmell Harbour Heights Friday Street Clayhill Cuilfail The Pound Upper Wellingham Fletching Sheffield Green Little London Ticehurst Robertsbridge Silverhill Broomsgrove Cowbeech Burwash Weald Hurst Green Brighton and Hove Aldrington Framfield Chelwood Gate Skippers Hill Danegate Rusher's Cross Camber Sparrow's Green Bohemia Portslade-by-Sea Halland Primmers Green Hangleton Chitcombe Watermill Hollingdean Friston Town Row Laughton Isfield Crowborough Warren Lower Dicker High Hurstwood Dukes Green St Leonards-on-Sea Houghton Green Hove Chiddingly Saltdean Birling Gap Eason's Green Westdene Catsfield Stream Blackness St Anthony's Hill Offham Flimwell Ringles Cross Harley Shute Northbridge Street Rye Foreign Starr's Green Tidebrook Preston Marden's Hill Shortbridge Five Ashes Broomham Maresfield Park Wallcrouch Mutton Hall West Firle Broad Street Hailsham Carter's Corner Broyle Side Waldron Broomgrove Broadstreet Green Chilley Green Beckley Millbrook Falmer Berner's Hill Town Littleworth Telscombe Cliffs Ringmer