Train Station Advertising in Portslade-by-Sea

Get in touch

Advertising in Train Station in Portslade-by-Sea

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Portslade-by-Sea

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Portslade-by-Sea gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Portslade-by-Sea

The cost of railway adverts in BN41 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Portslade-by-Sea reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Portslade-by-Sea (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Rotherfield Stunts Green Wivelsfield Glynde Bells Yew Green Southease North Chailey Russell's Green Hazard's Green Herstmonceux North Corner Woolbridge Pell Green Sedlescombe Hampden Park Gallypot Street Cackle Street Plumpton Streat Withyham Bardown Brownbread Street Best Beech Hill Dittons Sweethaws Eridge Green Henley's Down Wadhurst Mount Pleasant Hailsham Roser's Cross Broomham Folkington Lower Horsebridge Chelwood Common Boreham Street Lyewood Common Burlow Wallands Park Horsted Green Northease Staplecross Langney Ringles Cross Newbridge Ovingdean Hollingbury Patcham Roselands Rockrobin Alciston Wickstreet Trull's Hatch Wilmington Green Teasley Mead Muddles Green South Heighton Steel Cross Jarvis Brook Birling Gap Cuilfail Chapel Cross Sharpsbridge Filching Blacklands Furner's Green Mutton Hall Glenleigh Park St Helen's Friar's Hill Rose Hill Coleman's Hatch Wood's Green Sleeches Cross Fairlight Flimwell Penhurst Crowborough Lewes Laughton Common Whatlington Berwick Rusher's Cross Heathfield Langney Village Sharp's Corner Stone Cross St Anthony's Hill Hangleton Jumper's Town Playden Friston Cooper's Corner Grisling Common Icklesham Pett Horney Common Pounsley West Hill Willard's Hill Wood's Corner Caldbec Hill Whitehawk Peacehaven The America Ground Pound Green Burgh Hill Cliff End Watermill Wartling Millbrook Terrible Down Pevensey Ewhurst Green Hollington Park Holtye Groombridge Ore Red House Common Fairwarp Berner's Hill Salehurst St John's Guestling Green Hankham Ashton Green St Anne's Seaford Hooe Common Milton Street North End East Hoathly Bohemia Chiltington Lidham Hill Mark Cross Poundford Collier's Green Durgates Broad Oak Nash Street North Moulsecoomb Broad Oak Duddleswell St Leonards-on-Sea Ditchling West Firle Churches Green East Moulsecoomb Maynard's Green Mott's Mill Hartwell Telscombe Cliffs Preston Marden's Hill Little Common Rickney The Platt Tilsmore Buckham Hill Palehouse Common Catsfield Stream East Guldeford Bulverhythe Norton Wellbrook Waldron Down New Town Barcombe Cross Crowhurst Hale Green Shortgate Cousley Wood Cogger's Cross Pebsham Bachelor's Bump Stanmer Mile Oak Eckington Corner Portslade-by-Sea Broadland Row Snagshall Polegate Round Hill Northbridge Street Argos Hill Crowlink Hollingdean Peter's Green Fletching Common Brighton Gun Hill Flackley Ash Burwash Saltdean Wallcrouch Dodd's Hill St Leonards Green Upper Horsebridge Potter's Green Stonegate Witherenden Hill Landport Westham Litlington Park Corner Cade Street Skippers Hill Hurst Green Hall's Close Eason's Green Whydown Downside Guestling Thorn Battle South Chailey East Dean Eastbourne Lower Willingdon Darwell Hole Earl's Down Coldean Selmeston Ticehurst Bodiam Chiddingly Budlett's Common Davis's Town Beckley Furnace Newbury's Upper Hartfield Mount Pleasant Tidebrook Brightling Beddingham Warbleton Halland Honey's Green Piddinghoe Flowers Green Hartfield Kent Street Broad Street Splayne's Green Three Oaks Sheffield Green Beacon Down Mark Street Waldron Brighton and Hove Cornwell's Bank Roedean Magham Down Little Bayham Little Norlington Vinehall Street Dodd's Bottom Whitehill Laughton Dallington Chelwood Gate Riseden Robertsbridge Moulsecoomb Swiftsden Five Ash Down Balls Green Birchden Tarring Neville Buxted Cackle Street Trolliloes Friar's Gate Rye Foreign Pestalozzi International Village Southover Ninfield Blackham Swaile's Green Waterhall Iford Bowlers Town Clayhill Houghton Green Ditchling Common Hollingrove Rye Harbour Grove Hill Thunder's Hill Beckley Bexhill-on-Sea Normans' Bay Mark Cross Catsfield Poundgate Golden Cross Woodingdean Wilmington Carter's Corner Jenkins' Green Mountfield Barcombe Mills Halton Lunsford's Cross High Cross Cackle Street Upperton Ashburnham Forge Dukes Green Framfield Tompset's Bank Alfriston Iden Hove Glyne Gap Willingdon Brede Alderbrook Chilley Green East Saltdean Burwash Weald Silverhill Park Bishopstone Hadlow Down Winchelsea Firle Mount Ephraim John's Cross Rushlake Green Heighton Street Westfield Clive Vale Broadstreet Green Belmont Silverhill Cock Marling Sparrow's Green Uckfield Newick Four Oaks West Marina Moulsecomb Church Wood Harbour Heights Ponts Green Broyle Side Jevington Portslade Village Peacehaven Heights Coggins Mill Danegate Marle Green Spithurst Plumpton Green Ripe Caneheath Godleys Green Camber Holmes's Hill Tolhurst Etchingwood Oxley's Green Harley Shute Bodle Street Green Punnett's Town Fairlight Cove Burnt Oak Foxhunt Green Rye Windmill Hill Chitcombe Wannock Great Maxfield East Blatchington Glyndebourne Hooe Golden Cross Telscombe Crowborough Warren Pett Level Three Cups Corner Nutley Shover's Green Burwash Common Chailey Union Street Westdean Hammerwood Etchingham Cowbeech Cliffe Cooksbridge Twelve Oaks Rodmell Wych Cross Sidley Bevendean Bexhill Hollington Ridgewood Rushy Green Hellingly Telham Broomgrove Forest Row Rocks Park Kemp Town Ely Grange Quabrook Pevensey Bay Boarshead Lions Green Chilsham Offham Southern Cross Westmeston Winton Heron's Ghyll Crumbles Meads Broomsgrove Blackness Chapel Row Ginger's Green Cowbeech Hill Mayfield Hamsey Norlington Starr's Green Jury's Gap Foul Mile South Street Holton Hill Upper Wellingham Founthill Little London Green Street Castle Hill Chalvington Rottingdean Town Row Frant Steven's Crouch Peasmarsh Old Heathfield Blackness Poundfield Butcher's Cross Maresfield Park Chuck Hatch Lower Cousley Wood Foulride Green Fisher's Gate Blackboys Black Rock Baldslow Friday Street Cripp's Corner Danehill Down Street Aldrington Fletching Cooden Vines Cross St Helen's Wood Goatham Green Primmers Green Horns Cross Chapman's Town Sutton Denton Piltdown Silver Hill Wivelsfield Green Winchelsea Beach The Pound Tile Hurst Old Town Ratton Village Arlington West Blatchington Birchett's Green Town Littleworth East Chiltington Upper Dicker Lower Dicker Three Leg Cross Beachlands Little Horsted Udimore Maresfield Exceat Falmer Isfield Shortbridge Highgate Dale Hill Canadia Cottenden Cross in Hand South Malling Hastings Mill Corner Kingston near Lewes Netherfield Stone Cross High Hurstwood Horam Lunce's Common Withdean Ringmer Balcombe Green Marsh Green Barcombe Hawkhurst Common Westdene Whitesmith Northiam Five Ashes Newhaven High Wickham Old Town