Sports Marketing in Portslade-by-Sea

Get in touch

Sports Advertising in Portslade-by-Sea

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Portslade-by-Sea, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Portslade-by-Sea?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Portslade-by-Sea, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in BN41 2?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Portslade-by-Sea get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Portslade-by-Sea (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Primmers Green Danehill Foxhunt Green Friar's Gate St Anne's Ringmer Lions Green Rose Hill Northbridge Street Splayne's Green Burnt Oak Sutton Ringles Cross Lewes Etchingwood Hadlow Down Trull's Hatch Jenkins' Green Wartling Mark Street Glyndebourne Wivelsfield Green Gun Hill Beckley Furnace Landport Hailsham Udimore Aldrington Little Horsted Milton Street Cock Marling Chalvington Blackness Salehurst Tidebrook Wilmington Flimwell Rye Westdean Piddinghoe Pebsham New Town Westmeston South Malling Bells Yew Green Rushlake Green Witherenden Hill Broomham Honey's Green Chiddingly Tarring Neville Budlett's Common Dittons Snagshall Waldron Down Withyham High Hurstwood Pounsley Starr's Green Hale Green Tompset's Bank Whitehill Blackham Great Maxfield Polegate Henley's Down Broad Oak Playden Broad Street The Platt Lower Willingdon East Saltdean Denton Wallcrouch Roselands Iford High Cross Seaford Boreham Street Rocks Park West Marina Kingston near Lewes Rockrobin Cooden Hangleton Westfield Davis's Town Pell Green East Blatchington Upperton Rickney Cripp's Corner Windmill Hill Marle Green Brownbread Street Millbrook Russell's Green Dodd's Hill Cackle Street Ditchling Flackley Ash Punnett's Town Birchett's Green Three Leg Cross Newick Three Oaks Folkington Lyewood Common Cogger's Cross Birling Gap Berner's Hill St Helen's Chapman's Town Fletching Dukes Green Sweethaws Battle St Leonards-on-Sea Dale Hill Stone Cross Alciston Crowlink Baldslow Darwell Hole Downside Eridge Green Lower Horsebridge Five Ashes Marden's Hill Mount Pleasant Pevensey Kemp Town Catsfield Selmeston Ratton Village Swaile's Green North Moulsecoomb Peter's Green Winton Portslade Village Saltdean Tolhurst Harbour Heights Canadia Camber Netherfield Preston Piltdown Hollington Wivelsfield Wych Cross John's Cross Broadstreet Green Waldron Cackle Street Moulsecomb Vines Cross Beachlands Telscombe East Moulsecoomb Woolbridge Rodmell Rushy Green Crowhurst East Guldeford Barcombe Mills Chelwood Gate Little London Pett Level St Leonards Green Crumbles Ashburnham Forge Ewhurst Green Newhaven Glyne Gap Southern Cross Golden Cross Chapel Cross Little Norlington Brightling Balls Green Silverhill Park Mile Oak East Dean Best Beech Hill Wilmington Green Five Ash Down Clive Vale Telscombe Cliffs Filching Foul Mile Horns Cross Holtye Norton Chiltington The America Ground Swiftsden Cowbeech Hill Holmes's Hill Halton Caldbec Hill Butcher's Cross Friston Skippers Hill Pevensey Bay Isfield Boarshead Rusher's Cross Godleys Green Woodingdean Ashton Green Whitehawk Muddles Green Alfriston Horney Common Guestling Thorn Red House Common Mayfield Teasley Mead Fairlight Laughton Bulverhythe Crowborough Warren Peasmarsh Tilsmore Hooe Mutton Hall Heron's Ghyll High Wickham Willard's Hill West Firle Frant Thunder's Hill Pett Hollingdean Duddleswell Lunsford's Cross Spithurst Hamsey Bohemia Wadhurst East Hoathly Jarvis Brook St John's Chapel Row Mark Cross Cousley Wood Burlow Groombridge Northease Laughton Common Broyle Side Four Oaks Bexhill Newbury's Cooksbridge Sheffield Green Ponts Green Ticehurst Halland Stone Cross East Chiltington Goatham Green Chuck Hatch Wickstreet Exceat Whitesmith Sharpsbridge Bishopstone Shortgate Westdene Bowlers Town Blacklands Mott's Mill Broomsgrove Golden Cross Silverhill Belmont Fisher's Gate Broad Oak Winchelsea Heighton Street Langney Village Horam Buxted Cowbeech Ditchling Common Caneheath Potter's Green Winchelsea Beach Fletching Common Clayhill Hankham Cackle Street Union Street Westham West Hill Shortbridge Fairlight Cove Crowborough Sharp's Corner Old Town Chilley Green Glenleigh Park Kent Street Horsted Green Southover Upper Hartfield Bexhill-on-Sea Icklesham Grove Hill Birchden Danegate Berwick Hartfield Litlington The Pound Three Cups Corner Maynard's Green St Anthony's Hill South Heighton Barcombe Cross Churches Green Stonegate Norlington Balcombe Green Chilsham St Helen's Wood Bardown Eason's Green Stunts Green Down Street Penhurst Pestalozzi International Village Hollington Park Guestling Green Steel Cross Town Row Beddingham Earl's Down Wannock Green Street Northiam Upper Dicker Hampden Park Newbridge Dallington Bodle Street Green Southease Willingdon Cornwell's Bank Shover's Green Mark Cross Herstmonceux Falmer Rye Harbour Hove Roser's Cross Church Wood Fairwarp Harley Shute Flowers Green Framfield Lower Dicker Buckham Hill Wallands Park South Street Telham Streat Sparrow's Green Blackboys Firle Cliffe Highgate Ridgewood Plumpton Green Wood's Green Patcham Hurst Green Arlington Langney Burgh Hill Hollingbury Lower Cousley Wood Hellingly Beacon Down Hazard's Green Jumper's Town North Corner Founthill Ely Grange Hooe Common Riseden Brighton Foulride Green North Chailey Silver Hill Rottingdean Burwash Weald Ninfield Pound Green Wood's Corner Normans' Bay Magham Down Argos Hill Withdean Offham Rye Foreign Burwash Castle Hill Collier's Green Gallypot Street Iden Broadland Row Marsh Green Trolliloes Chelwood Common Waterhall Friar's Hill Warbleton Twelve Oaks Town Littleworth Cooper's Corner Brighton and Hove Stanmer Mountfield Burwash Common Plumpton Cross in Hand Lidham Hill Steven's Crouch Meads Blackness Mount Pleasant Peacehaven Cuilfail Eckington Corner Maresfield Park Sleeches Cross Cade Street Beckley Watermill Durgates Jevington Carter's Corner Grisling Common Terrible Down Robertsbridge Holton Hill Cottenden Uckfield Houghton Green Bevendean Cliff End Sidley Jury's Gap Dodd's Bottom Nash Street Chitcombe Upper Wellingham Wellbrook Hollingrove Poundfield Poundgate Coggins Mill Coleman's Hatch Barcombe Maresfield Tile Hurst Mill Corner Hawkhurst Common Whatlington Park Corner Portslade-by-Sea Poundford Coldean Round Hill Old Town Mount Ephraim Sedlescombe Hammerwood Alderbrook Hall's Close Heathfield Etchingham Friday Street Bachelor's Bump Hartwell Catsfield Stream Brede Hastings Ripe Ore Little Bayham Bodiam West Blatchington Moulsecoomb Glynde Rotherfield Nutley Lunce's Common Ovingdean Quabrook Palehouse Common Black Rock Whydown Roedean Oxley's Green Furner's Green Peacehaven Heights Old Heathfield Chailey Broomgrove Little Common Staplecross Ginger's Green Upper Horsebridge South Chailey Forest Row Eastbourne North End Vinehall Street