Train Station Advertising in Lyndhurst

Get in touch

Advertising in Train Station in Lyndhurst

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Lyndhurst

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Lyndhurst gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Lyndhurst

The cost of railway adverts in SO43 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Lyndhurst reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Lyndhurst (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Newnham Whale Island Pitt Chawton Fawley Freemantle Elvetham East Hill Soake Stoke Aldermoor Bitterne Park Warblington Viables Sholing Meonstoke Martin Weston Colley Lindford Criddlestyle Laverstoke East Meon Dunley Brokenford Longstock Swelling Hill Standon Fair Oak Norleywood Ashley Lower Turmer Hatt Hill Bedford Place Burkham Harefield Bramdean Herriard Ashfield Swampton Woodgreen Eastrop Purbrook Heath Knapp Baybridge Crowdhill Highbridge Testwood Bossington South Town Lockerley Brook Deane Froxfield Green Bordon Sherfield English Bishop's Sutton Winsor Ibworth Fleetlands Tote Hill Lopcombe Upper Slackstead West Tytherley Southwick Upper Enham Buddle Goose Hill Greatham Glebe Wittensford Rownhams Plastow Green Freefolk Empshott Boorley Green Ramsdean Hazeley Lea Quidhampton Netley Hill Hiltingbury Wadwick Burgates New Town Botley West Stratton Hill Park Hatchet Green Andover Down Eastland Gate Hill Top South Hayling Abshot Waterlooville Highways Ramsdell Lower Daggons Beauworth Nichols Town Calshot Boldre Sandy Down Chandlers Green Poulner Liphook North Kingston Shirley Warren Highbury Weeke Upper Kingston Wecock Pound Green Kent Fratton Maybush Ashford Wilsom Andwell North Street Sarisbury The Hummicks Polygon Barton Stacey Holybourne Catherington Hazeley Cowplain Cole Henley Bighton Colden Common Hardley Passfield Old Basing Aldershot Purbrook Drayton Little Basing Nursling Upper Shirley Frogmore Boarhunt Hartley Mauditt Hipley Canada Common Cricket Hill Fullerton Greywell Hatch Heckfield Little Somborne Warren Corner Frost Hill Southampton Appleshaw Bradley Church Oakley Ringwood North Boarhunt Itchen Abbas Bramley Green Upper Clatford Brook Shipton Bellinger Northney Burley Lawn Fox Lane Horndean Exbury Hammer Bottom Cold Ash Hill Bramshott Pondtail Anna Valley Bassett Green Hook Park Estate Applemore Setley Netherton Northam Chineham Court Corner Upper Pennington Itchen Upper Wootton Chilbolton Down Furzey Lodge Over Wallop Sladen Green Headley Lower Farringdon Northbrook Ellingham Burley East Tytherley Gable Head Neatham Hundred Acres West Leigh West End Malshanger Well Lower Common High Cross Newtown Compton Blounce Odiham Lower Froyle Newton Valence Preston Candover Conford Heath End Copnor Sway Romsey East Dean Weston Ball Hill Sheet Ashmansworth Mount Pleasant Arford Wildmoor North Fareham Fritham Itchen Stoke Easton Wimpson Denmead Burridge Northfields Lower Pennington Ratlake Ropley Spearywell Foxhills Port Solent South View Crawley Stoke Common Shedfield South Down Pound Street Bramley Bailey Green Buckland Rotherwick Anthill Common Bowling Alley Titchfield Springvale Gilbury Hard Colemore Stockheath Fair Oak Green Shobley Bedenham Bridgemary North Weirs Lee Wallington Durrants Woodley Rockbourne Belbins Whitenap Chilcomb Mockbeggar Hocombe Brighton Hill Hazeley Heath Beaulieu Stoner Hill Woodcott Seafield Hightown Canada Forest Corner Whiteley Balmerlawn Blacknest Furze Hill Langley Holt Pound Sherfield on Loddon Somers Town Blissford Lower Slackstead Newtown Common Wootton North Houghton Petersfield Great Shoddesden Kingsley Hursley Ridge Common Hartley Wintney Cuckoo Bushes Ibsley Phoenix Green Buckland Lower Common North End Bentworth New Brighton Bucket Corner Liss Forest Wolverton Common Hawthorn Langstone Pennington Hawley Crondall Shortheath Lower Wield Harefield Linkenholt Hill Brow Ovington Hill Grove Lynch Hill Church End North Camp Hangersley Portchester Portswood Shirley holms Sleaford Walhampton Frostlane Stony Batter Anmore Furzedown Waltham Chase Nether Wallop Up Nately Tye Upper Swanmore Leagreen Nutley Bransgore Gundleton Tunworth Wishanger Common Stanswood Breamore Tichborne East End Holbury Axmansford Kingston Pamber Green West Town Amport Hillstreet Winchester Little Ann Fleet Sherborne St John Upham West Wellow West Liss Eastoke Cottonworth Pamber Heath Martyr Worthy Damerham Hound Dilton Rushington Pilley Newtown Weston Corbett Wonston Stony Heath Swarraton Old Portsmouth Grayshott Dummer Twyford Highclere Gilbert Street Bar End Old Shirley Four Marks Ashurst Bridge Lower Bullington Binsted Yateley Eastleigh The Soke Drayton Charlton Harestock Avington Harbridge Hoe Gate Redbrook Hook Park Tinkers Cross Netley Marsh West Ham Fryern Hill Bulbery Three Ashes Knowle Dora's Green Kentsboro Brock's Green Kingston Outwick Newtown Mottisfont Axford East Worldham North Ripley Ashe Warren West Worldham Woodington Exton Woolston Redenham Sydmonton Wivelrod The Common Whitchurch Old Alresford North Waltham Keyhaven Kempshott Browninghill Green Chidden Bartley Broad Oak Hensting Sopley Faccombe Up Somborne South Wonston Egypt Lower Canterton Furzeley Corner Ridgeway Parade Ashford Hill Park Gate Brockenhurst Holt End Compton End Battramsley Cross Selborne Totton Nashes Green Landport Burghclere Stratfield Turgis Wherwell Filmore Hill Newtown Beech Duck Street North Town Lyndhurst Little Holbury Cosham Little London Sholing Common Black Dam Bransbury Lord's Wood Lower Green Shalden Sprat's Down Pamber End West Dean Braishfield Monxton Montgomery Lines Fleetend Brockhampton Allum Green Egbury Salters Heath Hillyfields West End Green Whitway Kilmeston Andover Alton Weyhill Hawley Lane Paulsgrove Upton Newtown Tangley Leckford North Gorley Heather Row Meon Whitsbury Portsea Couch Green Horseport Hyde Townhill Park Horsebridge North Oakley Harbridge Green Newton Stacey Penton Grafton Baffins West Common St John's Church Hannington Ocean Village Golden Pot Hyde Up Green Highcliffe Pooksgreen Bursledon Stoke Charity Old Netley Downend Monk Sherborne Headley Down Moulsham Green Polhampton Blackmoor Daneshill Fair Oak Earlstone Common Tapnage Kingsland Place Old Burghclere Hinton Ampner Selsmore Milford on Sea Weavers Down Gosport Linford Tiptoe Wymering Silchester Westwood Park Ropley Dean Hollywater Hurstbourne Priors Bitterne Lower Upham Badger Farm Woodlands Crux Easton Abbots Worthy Frithend Crockerhill West End Broughton Rye Common Lower Green Beech Hill Michelmersh Kings Worthy Littleton Middle Wallop Sutton Scotney Kent's Oak Southend Midanbury Wintershill Thornhill Park Hungerford East Wellow Thornhill Frogmore St Denys Owslebury Awbridge Crosshouse Bedhampton Bagnum Kitwood Heath End Upper Bullington Swanwick Steventon West Tisted St Austins Worting Brockbridge Hillpound Dunbridge North Hayling Hollington Stuckton Peel Common Dundridge East Boldre East Liss Liss East Martin The Hangers Chandler's Ford Upton Grey Winnall Silkstead Otterbourne Northbrook Broadgate Pucknall Cove Shamblehurst Popley Upper Ratley South Baddesley New Milton Stockbridge Burley Street The Holdings Ripley Ossemsley Hook Privett Wheatley Stoke Mullenspond Hatherden Foxcotte Downton North Sydmonton Inhurst Bidden Wildern East Cholderton Park West Heath Nately Scures Colbury Shalden Green Grateley Clatford Oakcuts Kimpton Hatch Warren Tadley Hill Droxford Hattingley Lasham Bisterne Allbrook Warren Corner Highfield Monkwood Hillhead Farnborough Isington Bishopstoke Holt Lower Swanwick Oak Hill Neacroft Bishop's Green Emery Down Hightown Turgis Green Durns Town Bailey's Hard Gunville Heathfield Heathfield Ibthorpe Hurstbourne Tarrant Worlds End New Alresford Bramshott Chase Cupernham Westfield Portsea Island Lower Ratley Eastney Newtown Horris Hill Bashley Park Abbotts Barton Mislingford Dibden Purlieu Stubbington Rockford South Ham East Stratton Palestine Brook Hill Ogdens Compton Portsmouth Custards Durley Houndmills Upper Farringdon Shirley Park Ashe Wellow Wood Bevois Town Newtown Waterditch Headbourne Worthy Keeping Totford Hollington Cross London Minstead Upper Canterton Abbotts Ann St Cross Bucks Horn Oak Stoney Cross Park Corner South Gorley Spitalhatch Langrish Clarken Green Woodfalls Bull Hill East Anton Spanish Green Plaitford Green Weston Patrick Butlocks Heath Warnborough Green West Green North Stoneham Lower Buckland Prince's Marsh Mattingley Empshott Green Darby Green Goodworth Clatford Upper Burgate Hamble-le-Rice Dogmersfield Mount Pleasant Gobley Hole Ashlett Penton Mewsey Baughurst Brickhill Foxhall Hartfordbridge Eversley Cross Ower Shorley Crampmoor Sandford Fulflood Stonyford Southington Fisher's Pond Lower Bordean Mead End Bishop's Waltham Little Down Cufaude Adbury Foxdown Hawkley Hambledon Rowner Kingsclere Woodlands Tufton Brambridge Woodside Nob's Crook Havant Lynch Eling Brown Candover Thorney Hill Furzley Mapledurwell Woodend Vernham Street East Aston Wootton St Lawrence Buriton Newtown North Warnborough Dean Oakshott Whitehill Row Ash Anchorage Park Martin Drove End Stanmore Fleet Wolverton West Meon Woodlands The Frenches Cheriton Blackhill Lymore Bevois Mount Widley Bucklers Hard Steep Lee-on-the-Solent Bank Blashford Stamshaw Barford Chilworth Old Village Kings Furlong Timsbury Banister's Park Titchfield Common Copythorne Oakhanger Ladwell Tilly Down Farnborough Green Chilton Candover Knights Enham Beckley Enham Alamein Mellishes Bottom North End Farlington Stone Shirrell Heath Camdentown Blendworth Valley Park Picket Piece Hill Mengham Forton Tipner Elson Pardown Critchell's Green North End Avon Hazeley Bottom Oliver's Battery Woodlands Hound Green Bellevue Abbotstone Hordle Swanmore Newtown North Baddesley Little Shoddesden Ropley Soke Deadwater Stratfield Saye Bramshill Fareham Hartley Wespall Burley Beacon Foulford Oakley Warborne North Poulner Hinton West Meon Buttsash Woodmancott Rowlands Castle Vernham Dean Funtley West End Eversley Centre Locks Heath Ramridge Park Stonymarsh Coombe Lordswood Bleak Hill Southwood Church Crookham Chilworth Wharf Hill Peartree Green Smannell Boyatt Wood Wheat Hold North End Bagmore Powntley Copse Longparish Colt Hill Forton Battramsley Dean Burghclere Common Hook Upper Froyle Popham Lovedean Hearn Northington Vernham Row Tadley Bottom Soberton Tadley Walton Heath Mortimer West End Charter Alley Lord's Hill East Tisted Sandy Balls Leigh Park Goose Green Hounsdown Frogham Potbridge St Giles's Hill Titchfield Park Farnborough Park Headley Stroud Ashurst Ewshot Redbridge Street End Newbridge Redlands Broadmere St Mary's Murrell Green Pilley Bailey Summerlug Marchwood Merry Oak Fair Cross Little London Pheonix Green Turmer Sparsholt East Oakley Upper Wield Racedown Picket Post Hoe South Farnborough Standford Wickham Moortown The Butts Cadnam Chalton St Mary Bourne Privett Segensworth Long Sutton King's Somborne Wickham Common Bisterne Close Litchfield Penwood Bramshaw Little Posbrook Clanville Fyfield Tot Hill Quarley Catisfield Newtown Ellisfield Worthy Down Frenchmoor Alverstoke Morestead Overton Clanfield Woodcot Barton on Sea Fordingbridge Dibden Penton Corner Horton Heath Portmore Godwinscroft Millbrook Soberton Heath Kingsclere Chilbolton Cocksford Down Crookhorn Hilsea Durley Street Hatch Bottom Bickton Rafborough Causeway Curdridge Stakes Stonehills Little Hoddington Broad Layings Newgrounds Woolton Hill Red Rice Ashton Lepe Newtown Lee Ground Brown Heath Thruxton Farnborough Street Griggs Green Roughdown Warnford Halterworth Bowyer's Common Lower Exbury Minstead Winklebury Bentley Toothill Lower Burgate Lane End Ann's Hill Bitterne Manor Cuckoo's Corner Rake Common Blackwater Hammond's Green Fairdown Danebury Upper Street Denvilles Ower Upper Common Corhampton Ragged Appleshaw Carter's Clay Picket Hill Turkey Island Ecchinswell Wimble Hill Mill Green Dowd's Farm Rotten Green Crow North Charford Steep Marsh Lymington Lower Brook Emsworth Calmore Sea View Clayhall Wigley Hale Curbridge Swaythling Elvetham Heath Weston South Warnborough Hythe Winslade Cliddesden Birchy Hill Sleepers' Hill West Heath Brockhurst Kingsmead Dipley Tidpit Chapel Medstead Gore End Abbotswood Bevois Valley Mill Lane The Mint Nutburn Hatchet Gate Latchmere Green Binley Crookham Village Sandleheath Everton The Withies Shirley Newfound Minley Basingstoke Milton Hunton Hill Head New Cheriton Godshill Wood Shawford Pikeshill Upton Hedge End Bramley Corner Lyde Green Lowford Thedden West Hill South Weirs Kimbridge The Close Charlwood Wildhern Thorns Beach Finchdean Godshill Soldridge Westley Old Milton Winchfield Hurst Vernham Bank Shootash East Woodhay Ampfield Water End Woodside Buckskin Oakridge Anstey Farleigh Wallop Regents Park Blackfield Houghton Bunstead Bashley Otterwood Micheldever Ashley Newtown Linwood Southrope Winchfield Baughurst Common Gritnam East End Netley Townsend Hampton Park North Street Middleton Coxford Wyck Bassett Warsash Southsea Flood Street