Train Station Advertising in Newnham

Get in touch

Advertising in Train Station in Newnham

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Newnham

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Newnham gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Newnham

The cost of railway adverts in RG27 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Newnham reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Newnham (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Thorns Beach West End Kempshott Weeke King's Somborne Knights Enham Denmead Rockbourne Martin Drove End Heckfield Liss Forest North Boarhunt Blackhill Privett East Wellow Redlands East Liss Pheonix Green Linford Wolverton Martyr Worthy Earlstone Common Swampton Newtown Wickham Northbrook Spitalhatch Stoke Baughurst Common Tidpit Shootash Denvilles Lee Ground Old Milton Whitenap Axford Church Oakley East Tisted Funtley Itchen Stoke West Heath Plastow Green Anna Valley Shalden Westwood Park Hatchet Gate Morestead Whale Island Hook Park Park West Hill Kingsclere Stamshaw Hollington Cross Ashurst Bridge Oakley Sandy Balls Kimpton Southend Merry Oak Lord's Hill Woodmancott Fordingbridge Hambledon Park Gate Mattingley Lindford Shedfield West Town Bunstead Baffins Kingsclere Woodlands Bitterne Heath End Halterworth Hocombe Standon Northfields Newtown Hill North Poulner Cricket Hill Abshot Easton Bevois Valley Gosport Heathfield Hartley Wintney Eversley Centre East End Aldershot New Alresford Pikeshill Tadley Bottom Bramley Corner Oakhanger Northington Rownhams Foxhall Buckland Timsbury Havant Steep Marsh Little Shoddesden Popley Crookham Village Hamble-le-Rice Hiltingbury Hunton Kingsmead Clanville Dibden Lower Bullington Hundred Acres Nashes Green Lower Bordean Fair Oak Owslebury West Meon Woodlands Sherfield English Ladwell Hook Vernham Street Tadley Hill Farnborough Green Frostlane Titchfield Park Bevois Town Widley Weston Colley Downton Rushington Hazeley Bottom Marchwood North Waltham Nichols Town Bentworth Lopcombe Netley Hill Tinkers Cross Avon Hound Chandlers Green Southampton Tye Monxton Cufaude Great Shoddesden Abbotts Barton Fisher's Pond The Hangers The Mint Burgates Lower Exbury Preston Candover Little Basing Dean Cosham Whitway St Mary Bourne Ashlett Valley Park Allum Green Curdridge Upham Hoe Coombe Hammond's Green Ellingham Hightown Woodside Buckland Townhill Park Boarhunt Kings Furlong Meonstoke Hightown East Stratton Fratton Charter Alley The Close Winchfield Lee Compton End Shirley Warren Empshott Green Stubbington Enham Alamein Silchester Durrants Barford East Hill Chilbolton Fleet Portsea Island Oakshott Harbridge Green Little Posbrook Penton Grafton Nob's Crook Hartfordbridge Bedenham Copnor Foxhills Spanish Green Southrope Old Basing Rockford East Woodhay Brockhurst Camdentown Highbury Shirrell Heath North Oakley Bank South Ham Wootton St Lawrence Beech Hill Stuckton Testwood Keyhaven Turgis Green Goose Hill Pennington Crow Wallington Bramshott Chase Lockerley Worlds End Mellishes Bottom New Brighton Horris Hill Woodington Bailey's Hard Ower Lower Froyle Andover Down Knowle Brown Heath Shirley Park Fawley Gunville Highfield Tapnage Woodlands East Oakley Picket Hill Popham Maybush West End Peel Common Botley Locks Heath Newton Stacey Compton Regents Park Park Corner Medstead East Cholderton St Cross Furze Hill Ashe Warren Standford Farnborough Lord's Wood Odiham Abbotswood North Charford South Hayling Gable Head Southsea Whitsbury Andwell North Kingston Picket Post Furzey Lodge Wherwell North Fareham Sleepers' Hill Daneshill Avington Phoenix Green Alverstoke Red Rice Warren Corner Foulford Stratfield Saye Brock's Green North Camp Montgomery Lines Hangersley Couch Green Bedhampton Holt End Bashley Meon Turmer Upton Knapp Wittensford Redenham Petersfield Wootton Eastrop Baybridge Allbrook Upper Canterton Ecchinswell Hungerford Ripley Bramley Soldridge Bishopstoke West Stratton Ibsley Ball Hill Millbrook Portsmouth Hammer Bottom North Stoneham Whitchurch Newnham Netley Marsh Woodgreen Salters Heath Quarley Boyatt Wood Hordle Colden Common Little London Otterbourne Badger Farm Shorley Newton Valence Durns Town Burghclere Common Headbourne Worthy Tufton Stratfield Turgis Shawford Hatch Warren Beaulieu Tangley Little Ann Mount Pleasant Ogdens Upper Clatford Ragged Appleshaw Highways Hearn Chidden Hill Top Newtown Empshott Kings Worthy Shirley holms Duck Street Upper Farringdon Lower Green Stonyford Lymington Tot Hill Vernham Row High Cross The Withies Stonymarsh Ashurst Stoke Charity Upper Slackstead Rye Common West Leigh Rake Common Roughdown Frenchmoor Fair Oak Green St John's Church Deane Row Ash Ropley Ridgeway Parade Stockbridge Bransgore Cold Ash Hill Holybourne Mount Pleasant Fryern Hill Catisfield Well Fareham The Soke Eastoke Thedden Grayshott North Street Fleetlands Basingstoke Swanmore Bramshott Crockerhill The Butts Otterwood Townsend Bar End Aldermoor Sheet Heath End Colemore South View Lower Ratley Westfield Penton Corner Wimpson East Martin West Meon Chineham Griggs Green Anstey Anthill Common Hillhead Cupernham Bentley Toothill The Holdings Stony Batter Golden Pot Lower Burgate Hill Brow Neatham Isington North Houghton Mengham Woolton Hill West Green Picket Piece Tipner Burley Titchfield Common Dipley Newtown Chilcomb Vernham Bank Weston Binsted Burkham Broadgate Fritham Blashford Wimble Hill Broad Layings Beech Dibden Purlieu Blackmoor Bagmore Chandler's Ford Crosshouse Egypt Custards New Milton Stockheath Langrish Boldre East Boldre Frogmore Hollywater Bridgemary Rafborough Ridge Common Pamber Heath Sparsholt Woodfalls Oliver's Battery Brown Candover Powntley Copse Shortheath Bordon Bassett Green North End Keeping Polhampton Freemantle Portmore Linwood Harefield Bramshaw Portswood Tunworth Liphook Flood Street Hardley Hurstbourne Tarrant Sea View Hyde North End Buckskin Rowner Tilly Down Wildmoor Church End Bashley Park Cuckoo's Corner Amport Rotten Green Durley Street Bucks Horn Oak The Frenches North Warnborough Ampfield Bramdean Redbrook Heathfield Kitwood Upper Kingston Poulner Egbury West End Cole Henley Calmore Shirley Old Shirley Spearywell Abbotstone Monk Sherborne Herriard Chapel The Hummicks Curbridge Mottisfont Newtown Stony Heath Ringwood Cheriton Binley Hannington Northam Winsor Furzedown Lynch Brockenhurst Worthy Down Colt Hill Litchfield Colbury Bradley Overton Sandford Axmansford Water End South Down Thruxton Woodlands Elson Blounce Braishfield Upper Froyle Godshill Wood East End North Baddesley Newtown Setley Wadwick Canada Court Corner Smannell Newbridge Midanbury Quidhampton Prince's Marsh Eastland Gate North Sydmonton Selborne Ann's Hill Shamblehurst Harestock Newfound Sandleheath Three Ashes Bossington Bevois Mount Darby Green Bassett Vernham Dean Hartley Mauditt Shobley Lower Common Little Holbury Thornhill Park Burridge Horseport Fairdown Brickhill Pitt Copythorne Summerlug Nutley Calshot Gilbert Street Mortimer West End Westley Hythe London Minstead Hensting Clatford Oakcuts Harbridge Leagreen Hatt Hill West Dean Gobley Hole Long Sutton Wishanger Common Ibworth Brighton Hill Ashfield Old Burghclere Bramshill Four Marks Boorley Green St Denys Bramley Green East Anton West Wellow West Common Lower Turmer Warborne Conford Old Netley Wilsom Abbotts Ann Harefield Michelmersh Gore End West Tytherley Hyde Tote Hill Potbridge Mill Green Lower Wield Burghclere Droxford Southwick Ropley Soke Holbury Anmore Exton Segensworth Tiptoe Fullerton Dean Wheat Hold Wecock Elvetham Heath Viables North Gorley Damerham Thorney Hill Somers Town Lovedean Newtown Fyfield Passfield Ramsdean Dunley Lyde Green West Worldham Itchen Abbas Swelling Hill Racedown Bitterne Manor Newgrounds Downend Bellevue Gritnam Birchy Hill Stanmore West Tisted West Liss Privett Little Hoddington Battramsley Southington Freefolk Danebury Woodend Bucklers Hard Mislingford Totford Sherfield on Loddon Brook Weston Corbett Appleshaw Dowd's Farm Hatch Weavers Down Pound Green Lee-on-the-Solent Upper Ratley Hawthorn Lower Canterton East Aston Houghton Glebe Newtown Hillstreet Hoe Gate Baughurst Northbrook Norleywood Broughton Titchfield Weston Patrick Old Portsmouth North Hayling Netherton Soberton Heath Middle Wallop Crampmoor Carter's Clay East Tytherley Pilley Rotherwick Steventon South Town Ewshot Lower Pennington Horton Heath Upper Shirley Whiteley Sarisbury Over Wallop West Heath Swarraton Milford on Sea Holt Pound Hursley Barton on Sea Hill Park Durley Barton Stacey New Cheriton Lower Upham Heather Row Burley Lawn Horsebridge Wickham Common Hawkley New Town Up Nately Sherborne St John Mapledurwell Cove Catherington Langstone Hazeley Heath Pound Street Greatham Springvale Shipton Bellinger Peartree Green Crux Easton Critchell's Green Pardown Purbrook Heath Winchester Weston Swaythling Purbrook Bowyer's Common Wigley Blackwater Kingsland Place Cocksford Down Lynch Hill Silkstead Oakridge Hawley Lane Worting Paulsgrove Ower Beckley Bowling Alley Brokenford Martin Battramsley Cross Eling Woodside Cuckoo Bushes Soake Lower Swanwick South Weirs Exbury Upper Burgate Rowlands Castle Pooksgreen Malshanger North Ripley Woodley Ashley Farlington Upper Wootton Whitehill Lower Buckland Upper Enham Clayhall Minstead Hill Grove Buttsash South Wonston Breamore Ramsdell Dunbridge Ossemsley Bitterne Park Hedge End Church Crookham Walton Heath Ovington Kingston Ramridge Park Grateley Up Green Ropley Dean Highbridge Chilworth Old Village Hipley Wellow Wood Bull Hill Milton Dilton Shalden Green North Town Faccombe Beauworth Upper Bullington Fleet Fair Oak Frogmore Monkwood Kent's Oak Stanswood Upper Common North End Bishop's Green Deadwater Chilworth Farnborough Street Arford Walhampton Kimbridge Hounsdown Foxdown Bishop's Waltham Moulsham Green Frogham Portchester Cowplain Pondtail Dundridge Micheldever Wymering Blendworth Blissford Sprat's Down Swanwick Applemore Kingston Bucket Corner Hale Farleigh Wallop Balmerlawn Hill Head Weyhill Tadley Sandy Down Fox Lane Greywell Lepe St Mary's Burley Beacon Upper Street Little London Kent Neacroft Wivelrod Street End Hatch Bottom Hillyfields Coxford The Common Compton South Baddesley Forton Wolverton Common Warnford Penwood Turkey Island Netley Crawley Wintershill Mullenspond Sladen Green Fleetend Upper Pennington Upton Grey Selsmore Furzeley Corner Newtown Dogmersfield Highcliffe Bidden Ellisfield Gundleton Dora's Green North End Langley Pamber Green Causeway Emery Down Lower Brook Brockbridge Black Dam Eversley Cross Kentsboro Waterlooville Little Down Newtown Common Everton Drayton East Meon Broadmere Godshill Farnborough Park Nately Scures West End Green Canada Common South Farnborough Middleton Kingsley Ratlake Horndean Hinton Bisterne Nutburn Upper Swanmore Buddle Totton Hook Old Alresford Gilbury Hard Bagnum Drayton Longstock Ashley Headley Down Palestine Landport Crondall Clanfield Upper Wield Hinton Ampner Bartley North Weirs Thornhill West Ham St Giles's Hill Bulbery Goose Green Wonston Little Somborne Belbins Woodcott Lowford Yateley Winslade Mockbeggar Hazeley Lea Broad Oak Upton Hound Green Anchorage Park Abbots Worthy Stoney Cross Liss Oak Hill Waterditch Houndmills Port Solent Crowdhill Buriton Pamber End Lane End Ashton Lower Common Seafield Charlton Hurstbourne Priors Southwood Furzley Foxcotte Frost Hill Butlocks Heath Nursling Wildhern Waltham Chase Mill Lane Pilley Bailey Kilmeston Penton Mewsey Woodcot Ibthorpe Longparish Bursledon Warnborough Green Hilsea Stoke Lordswood Newtown Burley Street Brook Hill Highclere Laverstoke Hook Park Estate Pucknall Hatchet Green Awbridge Blackfield St Austins Woolston Browninghill Green Lymore Winchfield Hurst Ashe Moortown Hatherden Sholing Tichborne Murrell Green Portsea Banister's Park Linkenholt Bishop's Sutton Stroud Sydmonton Newtown Holt Eastleigh Hillpound Bisterne Close Sutton Scotney Sway Leigh Park Plaitford Green Outwick Ashford Adbury Cadnam North Street Hawley Hartley Wespall Lower Green Winklebury Forton Fulflood Winnall Brockhampton Sleaford Nether Wallop Hattingley Soberton Brook Lower Daggons Dummer Eastney South Gorley Lower Farringdon Fair Cross Froxfield Green Crookhorn Warblington Filmore Hill Corhampton Newtown Wharf Hill Steep Warsash Sholing Common Lyndhurst Hollington Warren Corner Cottonworth Bailey Green Emsworth Alton Itchen Leckford Littleton Headley Wyck Hampton Park Charlwood Cliddesden South Warnborough Lower Slackstead East Dean Andover Clarken Green Chalton Latchmere Green Godwinscroft Sopley Ocean Village Stoner Hill Bighton Criddlestyle Minley Headley Wildern Bedford Place Blacknest Brambridge Lasham East Worldham Ashford Hill Redbridge Chilton Candover Hazeley Frithend Wheatley Bleak Hill Mead End Twyford Forest Corner Finchdean Romsey Up Somborne Northney Chilbolton Down Stonehills Ashmansworth Inhurst Chawton Goodworth Clatford Stoke Common Stone Stakes Bransbury Elvetham Polygon Bickton