Train Station Advertising in North Hayling

Get in touch

Advertising in Train Station in North Hayling

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in North Hayling

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in North Hayling gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in North Hayling

The cost of railway adverts in PO11 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in North Hayling reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover North Hayling (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Little Basing Braishfield Blounce Sherfield on Loddon Broad Layings West Tytherley Viables Farnborough Park Warblington Stubbington Browninghill Green Fullerton Catherington Bevois Valley West Wellow Church Oakley Frogmore Kitwood Bowling Alley Portsea Island Sholing Common Sherfield English Crondall The Soke Otterbourne Broughton Highclere Fair Oak Green Middle Wallop Awbridge South Down Titchfield Common Sherborne St John North Warnborough Lepe Droxford Finchdean Shortheath Westwood Park North Hayling Lowford Buttsash Anstey Leckford Stoke Common Hartfordbridge Brickhill Summerlug Hound Midanbury Eversley Cross Upton Grey New Town Deadwater Stony Heath Northbrook Great Shoddesden Tadley Bottom Bassett North Ripley Headley Gilbury Hard Lord's Hill Pennington Boorley Green Netley Up Somborne Foulford Farnborough Brook Mead End Stoke Linkenholt East Anton Hinton King's Somborne The Frenches Micheldever Arford Herriard Stonymarsh Picket Piece West Meon Woodlands St Giles's Hill Deane Emsworth Gosport Bickton Fairdown Newtown Copnor Bramshill North Kingston Dunbridge Soberton Heath Worlds End Bransgore Holt Pound Bucks Horn Oak Netley Marsh The Close Mottisfont Smannell Millbrook Warnford Hartley Wintney Hamble-le-Rice Mullenspond Waterditch Blissford Foxhills Purbrook Heath Calmore Martin Drove End Woolton Hill Knowle Eastoke Mengham Wherwell Moortown Newbridge Hiltingbury Crosshouse Lower Green Baybridge Itchen Abbas Warren Corner Daneshill Kingsclere Woodlands Griggs Green Damerham West Worldham Liss Forest Highways North Fareham Row Ash Ecchinswell Holybourne Hursley Headley Warnborough Green Greatham Hollywater Adbury Northney Ropley Dean Egbury Four Marks Upper Common Winklebury Upper Bullington Redbrook Titchfield Hill Brow Turmer Blacknest West Leigh Little Holbury Lower Pennington Leagreen Pilley Wolverton Common Westley Rownhams Pooksgreen Long Sutton Steventon Houghton Whitehill Blashford Shalden Green Goodworth Clatford Anchorage Park Stanmore Wellow Wood Grateley Dogmersfield Penwood Ower Wootton St Lawrence Pamber Green Banister's Park Stockheath Bedhampton Blackfield Paulsgrove Hilsea Baughurst Cheriton Sarisbury Ashford Wildmoor Foxhall Park Upton Dummer Dean Oakshott East End Lower Ratley Bramley Corner Redenham Heathfield Lynch North End Newtown Shamblehurst Harestock Polygon Bradley Ocean Village Monk Sherborne Fyfield North Gorley Polhampton Conford Old Portsmouth Tiptoe Birchy Hill Wheat Hold Crookham Village Hatch Bottom Crowdhill Rye Common Mortimer West End Woolston Netherton Gobley Hole Lee-on-the-Solent Steep Marsh Poulner Lower Farringdon Southend Chilbolton Down Townsend Pucknall Denmead Compton End Dibden Purlieu Lower Upham Bramshott Oakridge Horton Heath West Dean North Street Faccombe Neatham Criddlestyle Stratfield Saye Pound Green Colden Common Thornhill Little Ann Lower Exbury Bailey's Hard Malshanger New Cheriton Upper Enham Newtown Regents Park Hardley South Gorley New Milton Hannington Bedenham Hawthorn Cadnam Binsted Dunley Lasham Sparsholt Hoe Gate Hazeley Bottom Peartree Green South Ham Hazeley Heath Netley Hill Soake Blackhill Hawley Duck Street Newton Valence Bartley Roughdown Hook Ower Exton Furzeley Corner Wintershill Warren Corner North Sydmonton Bagmore Brock's Green Picket Hill Egypt Upton Hatherden Shirley holms Upper Froyle Shirley Warren Bishop's Green Furze Hill Marchwood Stonehills Bashley Wecock Bramdean West Liss Upper Canterton Brockbridge Bank Turgis Green Dora's Green Tapnage Hawkley Chilworth Old Village Pardown Winslade Shootash Palestine Compton Bordon Danebury Bossington Standon Whitchurch Kimpton Kingston Somers Town Winchester Hook Park Thorns Beach Woodgreen South Baddesley Upper Wield Freefolk Morestead Blackwater Froxfield Green Chilworth Northfields Vernham Bank Montgomery Lines Yateley Allum Green Portmore Ashfield Wivelrod Wittensford Hook Burgates Hillhead Enham Alamein Fair Oak Bashley Park Little Down Well Appleshaw Binley Ridge Common Nether Wallop Waltham Chase Ashe Tunworth Coombe The Holdings Hatt Hill Sea View Lower Brook Ashton Heckfield Bowyer's Common Pondtail West Town Cosham Lindford Ibthorpe Cliddesden Broad Oak Bidden Horsebridge Abshot West Heath Lower Froyle East Martin Barton Stacey Burridge Fair Cross Park Gate Clanfield Axmansford Newtown Hammer Bottom Holt North Oakley Medstead Lower Canterton Abbots Worthy Up Nately Horndean Gunville Fisher's Pond Mislingford Highcliffe Cuckoo's Corner Brockenhurst Old Netley Mattingley Privett Ragged Appleshaw Stonyford Bedford Place Burley Bisterne Monkwood Bunstead Easton East Oakley Old Basing Shorley Spitalhatch Burley Street Rotten Green Thorney Hill Brown Candover Wickham Common Kings Worthy Burkham Swarraton Hillstreet Havant Burghclere Common Charter Alley Ann's Hill Portchester Southsea Northbrook North Waltham Ashurst Little Somborne Frogham Wadwick Copythorne Portsea Turkey Island Hampton Park Cricket Hill Chapel Godshill Wood Hawley Lane Lymore Walton Heath Fair Oak Godshill Weston Eversley Centre Gable Head Monxton Gore End Compton Cufaude Kingsland Place Wharf Hill Wallington North End Wishanger Common Chandler's Ford South View Cove Newtown Fleetend Newgrounds Kingsley Spearywell Bevois Mount North Poulner The Common Dilton Ratlake Penton Mewsey Waterlooville Odiham Ashmansworth Linwood Holt End Salters Heath Standford Farleigh Wallop Ball Hill Headley Down Woodend Bishop's Waltham Empshott Eastleigh Twyford Aldershot Frost Hill Upper Shirley Michelmersh Isington Rockford Avington Newtown St Mary Bourne St Mary's Wildhern Gilbert Street St Cross Wilsom Petersfield Little London Foxcotte Hillpound Little Shoddesden Furzey Lodge Brambridge Lower Slackstead Weyhill Rockbourne Overton Port Solent Itchen Stoke Hungerford Ashe Warren South Weirs Vernham Row Hyde Hurstbourne Priors Ampfield Burghclere Bighton Swanmore Broadmere Farlington Newtown Shawford Plaitford Green Avon Stone Chilcomb Anmore Vernham Dean Baffins Hyde Redbridge Pitt Hangersley Dipley West Ham Eastland Gate Hazeley Lea Blendworth Lower Green West Green Nichols Town Chineham Selsmore Fritham Lovedean Hammond's Green Balmerlawn Redlands Tot Hill Flood Street Forton Ovington Hatch Whitway Cold Ash Hill Mill Lane Colemore Newtown Hatchet Gate Causeway Three Ashes Ossemsley Pound Street East Tytherley Buriton Worting Shalden Soldridge Sandleheath Crampmoor Lower Turmer Canada New Brighton East Cholderton Sladen Green Grayshott Burley Lawn Furzley Weavers Down Inhurst Weston Patrick Andover Down South Town Durley Bransbury Fleet Broadgate Clatford Oakcuts Bitterne Manor Holbury Rushington Lane End Chilbolton South Hayling Woodfalls Wimpson East Meon Allbrook Locks Heath Frostlane Hocombe Upper Burgate Swampton Harefield Farnborough Street Lower Wield Kempshott Clarken Green Tichborne Tadley Lyde Green Laverstoke Hill Top Woodside Water End South Warnborough Dibden Rotherwick The Hummicks Kings Furlong Freemantle Abbotstone Bucket Corner Curbridge Lower Common Bisterne Close Fleetlands Picket Post Hightown Lordswood Mill Green Hillyfields Upham Winchfield Hurst Pikeshill Aldermoor West Tisted Littleton Sandford East Aston Widley Lower Bordean Seafield Camdentown Hoe Church End North Houghton Bailey Green Landport Brook Hill Earlstone Common Heathfield Eastrop Knights Enham Botley Highbury Elvetham Otterwood Colt Hill Woodmancott Weston Corbett Cowplain Ogdens Martin Crawley Tadley Hill Bucklers Hard Drayton Cottonworth Filmore Hill Forest Corner Andover Beauworth Eastney Bridgemary Longstock Mapledurwell Sholing Portswood Spanish Green Meon Potbridge Abbotswood North Boarhunt Beckley Bursledon Ashley Lymington Stony Batter Thruxton Nutley Church Crookham Keyhaven Murrell Green Liss East End Wolverton Linford Goose Green North Street Sprat's Down Hartley Mauditt Newtown Sway Winsor Lower Burgate Little Hoddington Highfield Newfound Merry Oak Stamshaw Minley Old Alresford East Dean Newtown Maybush Lord's Wood Milford on Sea North Town Oakley Bitterne Mellishes Bottom Cole Henley Neacroft Fawley Toothill Boyatt Wood East Boldre Houndmills Beech Lockerley Quarley Buckskin Minstead Horseport Boldre Goose Hill Coxford Shobley Popham Fratton Bevois Town Elson Ramsdean Downton Upper Slackstead Chawton Penton Grafton Woodcot Tilly Down New Alresford Whitenap Gundleton Darby Green Lynch Hill Southwick Wigley Empshott Green Wyck Bitterne Park Exbury Valley Park Axford Horris Hill Meonstoke Nob's Crook Itchen Hipley Rafborough Racedown Kingston West End Golden Pot Lee Ground Durns Town Wildern Sheet Hunton East Wellow Corhampton Headbourne Worthy Furzedown Hordle Crow The Hangers Hambledon Kent's Oak London Minstead Ibworth Amport Preston Candover Badger Farm Forton Woodlands Carter's Clay Litchfield Rowner Dean Kent Ewshot Harbridge Hook Park Estate Clanville Fleet Buckland Bramshaw Sutton Scotney Burley Beacon Nursling Chandlers Green Sleepers' Hill West Common The Mint East Stratton Martyr Worthy Boarhunt East Liss Wheatley Hollington Cross Stroud High Cross Titchfield Park Sandy Down Funtley Phoenix Green Chilton Candover Pamber Heath Hound Green Bishop's Sutton Charlwood Townhill Park Custards Beech Hill Colbury Cocksford Down Peel Common Lee Northington Swanwick Nutburn Ringwood Oakhanger Nashes Green Fulflood Heather Row Brokenford Little London Calshot Timsbury Blackmoor Ladwell Wickham Over Wallop Lower Swanwick Godwinscroft Wimble Hill Hale Northam Ropley Soke Bleak Hill Beaulieu Langstone Woodlands Rake Common Chalton Hill Head Woodley Charlton Newton Stacey Hensting Upper Clatford Tufton Upper Farringdon Setley Weston Colley St Austins Chidden Bassett Green Weston Cuckoo Bushes Southrope Ramridge Park Andwell Basingstoke North Camp Barford Up Green Halterworth Tangley Owslebury Rowlands Castle Stuckton Stoke Wonston Shirley Park East Worldham West End Green Fordingbridge Kimbridge Whiteley Bentworth Barton on Sea West Stratton Pheonix Green Milton Shedfield Middleton Southampton Belbins Tye Warborne Frenchmoor Brown Heath Moulsham Green Weeke Farnborough Green Oliver's Battery Bramshott Chase West Hill Shirley Denvilles Court Corner Emery Down Black Dam Hearn Upper Swanmore Outwick Passfield Powntley Copse Greywell Brockhurst Stanswood Bramley Green Totton Canada Common Durley Street Bull Hill Lyndhurst Latchmere Green Upper Ratley Sleaford Mockbeggar Sandy Balls Tinkers Cross Breamore Tidpit Romsey Brighton Hill Hollington Applemore Ashley Abbotts Barton St Denys Kingsmead Thedden Glebe Hundred Acres Alverstoke Wymering Popley Bagnum Battramsley Privett Newtown Bellevue Old Milton Totford Southington Harbridge Green Hythe North Charford Hattingley Ashford Hill Vernham Street Crux Easton Heath End Ramsdell Curdridge Newtown Sydmonton Heath End Old Shirley Hightown West End Selborne The Withies Woodcott Stoney Cross Winchfield Bentley Mount Pleasant Wootton Lopcombe Shirrell Heath Langley Hill Langrish Stoke Charity Stakes Dundridge Frogmore Street End Newnham Hatchet Green Ashlett Fareham Silkstead Downend Portsmouth Stockbridge Ellisfield Whitsbury Foxdown Catisfield West End Southwood Stratfield Turgis Elvetham Heath Lower Bullington Walhampton Baughurst Common Couch Green Newtown Common Woodington Ashurst Bridge Plastow Green Knapp Quidhampton Lower Common Critchell's Green Leigh Park Bar End Kilmeston Winnall St John's Church Durrants Fryern Hill Bishopstoke Ropley Hill Grove Upper Pennington Crookhorn East Tisted Sopley Stoner Hill Longparish Red Rice Brook Purbrook Dowd's Farm Eling Upper Kingston Ripley Springvale Ellingham Buckland Worthy Down North Stoneham Ridgeway Parade Tipner Mount Pleasant Highbridge Battramsley Cross Harefield Swelling Hill Cupernham Tote Hill Drayton Whale Island Bulbery Hounsdown Alton Steep Hedge End Crockerhill North Weirs Penton Corner West Heath North End Hill Park Anna Valley Little Posbrook Everton Soberton Swaythling Upper Street Woodside Testwood Butlocks Heath Park Corner Shipton Bellinger Norleywood Kentsboro South Farnborough Frithend Hinton Ampner Hurstbourne Tarrant Pilley Bailey Warsash Lower Daggons Segensworth Clayhall West Meon Buddle Liphook East Woodhay Keeping Lower Buckland Oak Hill Nately Scures Westfield Brockhampton Abbotts Ann South Wonston North End North Baddesley Fox Lane Hartley Wespall Anthill Common Hazeley Upper Wootton Hatch Warren Ibsley Kingsclere Thornhill Park Silchester The Butts East Hill Bramley Prince's Marsh Gritnam Old Burghclere Pamber End