Train Station Advertising in Whitehill

Get in touch

Advertising in Train Station in Whitehill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Whitehill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Whitehill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Whitehill

The cost of railway adverts in GU35 9 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Whitehill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Whitehill (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Mengham Boyatt Wood East Boldre Inhurst Wellow Wood Battramsley Cross West Hill Hollington Cross Ramsdean Burghclere Common Lovedean Boldre Linwood Brook Downend Shortheath Andover Portsea Island Brambridge Hatchet Gate Tadley Woodside Clayhall Ibsley Bramley Green Bassett West End Bisterne Hill Brow Ashlett Durley Street Knapp Water End Kimbridge Bulbery Petersfield Hiltingbury Wittensford Turgis Green Bishopstoke Redbrook Northbrook Exbury Upper Burgate Gritnam Buddle Black Dam Anthill Common West Heath Three Ashes Curbridge Newtown Hannington Bull Hill Itchen Old Shirley East End Upper Slackstead Mortimer West End Langrish Buriton South Farnborough Furzedown Butlocks Heath Abbots Worthy Farleigh Wallop East Worldham Chandler's Ford Weston Corbett Horris Hill Bransgore Stanmore Outwick Furzeley Corner Upper Wield North Stoneham Woodlands Burley North Ripley Martin Drove End West Common Spanish Green Hensting Waterlooville Baughurst Stoke Charity Ramsdell Hightown Forton Church Crookham Pikeshill Newnham Bagnum Totford Barford Greywell Racedown Sutton Scotney Eastoke Testwood Appleshaw Kingsclere Woodlands Brighton Hill Swarraton Four Marks London Minstead Newfound Hilsea Townsend Spitalhatch Bidden Hillhead Chilton Candover Ragged Appleshaw South Wonston Mottisfont Ashurst North Street Axmansford Headley The Withies Park Rowlands Castle New Alresford Little Basing Ridgeway Parade Silchester Pooksgreen North Baddesley Winsor Warren Corner Up Nately Basingstoke Ladwell Shobley Curdridge Dipley Hatch Bottom Brockhurst Stonymarsh Lowford Bunstead Ashurst Bridge Charter Alley Enham Alamein Frogham Heckfield Lynch Thorney Hill Little Down Winchfield Stonehills Hocombe Woodfalls Forton Upper Shirley Newtown Dean Ogdens Little London Segensworth Blackfield Bucklers Hard Stoney Cross Gobley Hole New Town Wheatley Kimpton Hoe Gate Hound Bowyer's Common Gilbert Street Michelmersh Hardley Hillyfields Clanville Fleet Rye Common Swampton Crosshouse Springvale St Austins Old Alresford Lord's Wood West Tytherley Lower Slackstead Exton Bedford Place East Cholderton Lower Buckland Otterwood Highbridge Woodend Fox Lane Hinton Ampner Abshot Colden Common Micheldever Latchmere Green Stratfield Turgis Weeke Lepe North Houghton North Hayling Bashley The Holdings Woodgreen Droxford Cove Ashford Weston Colley Odiham Harestock Bedenham Newtown Frenchmoor Goose Hill East Woodhay South Town Houndmills Lower Canterton Walton Heath Horndean Kingston Balmerlawn Millbrook Bitterne Hyde Hawthorn Wecock Axford Isington Hurstbourne Tarrant West End Green Keyhaven Froxfield Green Hatch Damerham Binsted Canada Common Valley Park Hatherden Brokenford Aldershot South View Cowplain Pamber End East Martin Chineham Nob's Crook Conford Warnborough Green The Butts Farlington Lynch Hill Flood Street Minstead Coombe Holt End Holt Laverstoke Hook Park Estate Palestine East Meon Farnborough Green Crawley Hill Head Colemore Bucket Corner Burkham Broughton Blacknest Belbins Lower Swanwick Farnborough Park Whitenap Bevois Town Merry Oak Nichols Town Darby Green Southend Anna Valley Row Ash North Gorley Brook Hill Southrope Northam Tufton Wildmoor Ellisfield Griggs Green Hamble-le-Rice Gore End Bentley Beaulieu Ropley Soke Soake Up Green Havant Lower Bullington Headley Adbury Tadley Bottom Sea View Buckland Lane End Bagmore Camdentown East Aston Picket Hill Nately Scures Netley Marsh Pennington Egbury Durns Town Beauworth Ocean Village Midanbury Shirley Woolston Upper Bullington Shalden Green Pitt Ropley Dean Weavers Down Oliver's Battery Stamshaw West Wellow Moortown Alverstoke Ower Bossington Abbotswood Tadley Hill Bedhampton Ossemsley Redenham Ovington Amport Newtown Fratton East Liss Turkey Island Botley Elvetham Heath Hedge End Sprat's Down Durrants Fleetend Wilsom Cliddesden Stockheath Shootash Popley Bank Harbridge Well West Green Godwinscroft Widley West Stratton North Kingston Old Portsmouth Murrell Green Frogmore Ramridge Park Heath End Compton Egypt Bramshill Cricket Hill Charlton Newton Stacey Lower Green Sparsholt Burghclere Horseport Ibthorpe Stroud Lymington Shirrell Heath Brockbridge Kilmeston Kings Furlong Litchfield Stone Hipley Stubbington Avon Little Holbury Upper Canterton Ball Hill Golden Pot Newtown Common Swelling Hill Cuckoo Bushes Avington Andover Down Woolton Hill Viables Dogmersfield Hundred Acres Steep Little Hoddington Emsworth Ashfield Fleet Church Oakley Thornhill Colbury Swanwick North Oakley Tichborne Redlands West Dean Liphook Tot Hill Fair Cross Hyde Selsmore Ashley Peartree Green Ratlake Pamber Heath Corhampton Broadmere Turmer Northington Dora's Green Lower Daggons North Street Ringwood Preston Candover Newtown North Warnborough Fyfield Neatham Denmead Baughurst Common Deadwater West Liss Morestead Mill Lane Pucknall Newton Valence Thornhill Park Harefield Frithend Roughdown Bordon South Ham Kingsland Place Ropley Netherton Norleywood Buckskin Hounsdown Buttsash Newtown Martyr Worthy Highcliffe Broad Layings Mill Green Sway Highfield Buckland Oakshott Chilworth Chidden Headbourne Worthy Fair Oak Godshill Wood Pamber Green Old Basing Gundleton Abbotts Ann North Fareham Kings Worthy Wivelrod South Hayling Binley Tapnage Shirley Park Crondall Moulsham Green Ridge Common Crow East Hill The Hangers Spearywell Eastleigh Mellishes Bottom Harbridge Green Old Milton North Camp Charlwood Mount Pleasant West Heath Bishop's Waltham Baffins Fleetlands Chawton Ashe Summerlug Pilley North Poulner Upper Froyle Portsea Hill Grove Lower Common Kent North Waltham Privett Southampton Kentsboro Lee North End St Cross Kitwood Hale Cold Ash Hill Cocksford Down Halterworth Vernham Bank East Anton Highbury Fair Oak Green Bitterne Manor Paulsgrove Northney Hatch Warren Brown Candover Rotherwick Heathfield Hawley Lane Rockbourne Leckford Woodcot Stanswood Anmore Holt Pound Peel Common Wallington Ashton Crookhorn Herriard Wickham Cufaude Minley Hook Monk Sherborne Sherfield English Critchell's Green Copnor West Tisted Oakley Bradley Fairdown Newtown Braishfield Foulford South Gorley Dummer Pound Street Fulflood South Warnborough Lower Bordean Stoke Common Shirley Warren Emery Down Old Netley Farnborough Street Calshot Ripley Custards Soberton Heath Anstey Danebury Sladen Green Coxford Warnford Kingsmead Woodington Ashe Warren Old Burghclere Rake Common Wootton St Lawrence Penwood Eastney Somers Town Kingston West Town Blounce Wolverton Common Sandford Fair Oak Bickton Foxhills Broadgate St Mary's Hound Green Hammer Bottom Bashley Park Arford Warborne Lower Brook Colt Hill Langstone Plastow Green North End Foxdown Frogmore Burgates Steep Marsh Hazeley Bottom North Sydmonton Prince's Marsh Horton Heath Wickham Common Shamblehurst Romsey Elson Smannell Cole Henley Rotten Green Linkenholt Standford Lasham Cosham North Weirs Hurstbourne Priors Longstock Hartley Wespall Upper Ratley Dibden Purlieu St Mary Bourne Lower Exbury Crowdhill Ower Totton Catisfield New Cheriton Swanmore Langley Stoke Tiptoe Newtown Godshill Harefield Purbrook Silkstead Oakridge Anchorage Park Pheonix Green West Meon Woodlands Bishop's Sutton New Brighton Burridge Hazeley Lea Woodley Maybush Downton Upper Clatford Bramdean Tilly Down Southsea Quidhampton West Ham Fritham Brockenhurst Hearn Hungerford Ibworth Brown Heath Bar End Beckley Salters Heath Lower Common Woodside Browninghill Green Bowling Alley Itchen Abbas Otterbourne Sydmonton Crux Easton West End Newtown North End Duck Street Hartley Mauditt Soldridge Whitway North Town Privett Bailey Green Nutley Dean Heath End Shalden Burley Beacon Durley Vernham Dean Bleak Hill Lordswood Marchwood Eversley Centre Redbridge Bishop's Green Fryern Hill Upper Wootton Ampfield Little London Hazeley Monkwood Winchfield Hurst Leagreen Stony Batter Compton End Oak Hill Upper Kingston Bartley Applemore Awbridge Passfield Weston Battramsley Sholing Pardown East Wellow Deane Blissford Bridgemary Clanfield Hollywater Easton Lord's Hill Regents Park Stony Heath Park Corner Holbury Tangley Burley Street Gable Head Sandy Balls Holybourne Blackhill Soberton Sherfield on Loddon Wildhern Fullerton Ewshot Earlstone Common Carter's Clay Woodmancott Rafborough Weston Plaitford Green Steventon East Tytherley Baybridge Southwood Bitterne Park Polhampton Empshott The Common Nursling Fareham Chilworth Old Village Hillpound Stuckton Monxton Wildern Ecchinswell Meonstoke Broad Oak Tote Hill Allbrook Mead End Dibden Waterditch Blackwater Northfields Dunbridge New Milton Winchester Cupernham Thruxton Weston Patrick Wymering Dunley Cottonworth Lindford Medstead Horsebridge Hawkley North End Lockerley Andwell Poulner Hatchet Green West Worldham Hatt Hill Swaythling Filmore Hill Lower Turmer Causeway Tipner Stonyford The Hummicks Hawley Mapledurwell Kingsclere High Cross Gosport Sheet Montgomery Lines Brickhill Stratfield Saye Stoner Hill Chilcomb Catherington Hoe Church End Boarhunt Lower Farringdon Middle Wallop Portmore Westley Brock's Green Milton Mislingford Waltham Chase Portchester Over Wallop Upton Great Shoddesden Eversley Cross Keeping Mount Pleasant Chapel Seafield Nutburn Lyndhurst Meon Wimble Hill Hook Park Heathfield Tidpit Purbrook Heath Cheriton Glebe Heather Row South Down St Denys Lower Pennington Blashford Crookham Village Titchfield Bassett Green Rushington West Meon Bramley Corner West Leigh Winklebury Furzley Forest Corner Leigh Park Netley Hill Highclere Mattingley Timsbury Titchfield Park Sandy Down Woodlands Ashmansworth Vernham Row St Giles's Hill Houghton Townhill Park Dilton St John's Church Copythorne Everton Ashley Eling Crockerhill Calmore Street End Portsmouth Bransbury Faccombe Wimpson Chandlers Green Powntley Copse Overton Upham Drayton Furzey Lodge Polygon Goodworth Clatford Headley Down Cadnam Whiteley Yateley Newbridge Toothill Rockford Hollington Hillstreet Weyhill Nether Wallop Knights Enham Lower Burgate Grateley Bellevue Bevois Mount Sarisbury Newgrounds Abbotstone Freemantle Phoenix Green Couch Green Allum Green Thedden Barton Stacey Aldermoor Canada Chilbolton Lower Upham Sopley Liss Upper Street Beech Hill Funtley Warsash Wonston Frostlane South Baddesley The Soke King's Somborne Newtown Little Ann Highways Fisher's Pond Chilbolton Down Lymore Warblington Netley Dowd's Farm Winnall Foxhall Chalton Thorns Beach Sleepers' Hill Bailey's Hard Lee Ground Neacroft Locks Heath Port Solent Hartfordbridge Rowner Nashes Green Furze Hill Blackmoor Gilbury Hard Upper Farringdon Hazeley Heath Sholing Common Tye Grayshott Shirley holms Fawley Sandleheath Lee-on-the-Solent Shipton Bellinger Rownhams Hightown Greatham Hinton Birchy Hill Bisterne Close Ann's Hill Bevois Valley Whale Island Wintershill North Boarhunt Potbridge Whitsbury Hursley Milford on Sea Little Posbrook Penton Mewsey The Close Hattingley Bramshaw Wherwell Portswood Lopcombe Lower Ratley Upton Grey Sleaford Empshott Green Abbotts Barton Boorley Green Hill Park Clarken Green Shedfield Walhampton Fordingbridge Criddlestyle Hook Littleton East Dean Upper Pennington Lower Froyle Southington Pondtail Upper Swanmore South Weirs Oakhanger Hill Whitehill Wyck Worlds End Bramley Knowle Cuckoo's Corner Blendworth Burley Lawn Whitchurch Shawford Little Shoddesden Hill Top Wharf Hill Drayton Lower Wield Hammond's Green Kent's Oak Itchen Stoke Middleton Goose Green Westwood Park Long Sutton Pilley Bailey Mullenspond Ellingham Wootton Bentworth Woodcott Court Corner East Tisted Park Gate Wishanger Common Northbrook Upton Little Somborne Ashford Hill Winslade Pound Green Hambledon Vernham Street Wigley Hythe Sherborne St John Kempshott Worthy Down Linford Landport Mockbeggar Hunton Eastland Gate Upper Enham Brook Gunville Clatford Oakcuts Popham East Oakley Freefolk Worting Kingsley Beech Alton Warren Corner Hampton Park Upper Common Lower Green Bramshott Chase Newtown Setley Barton on Sea East End Penton Grafton Lyde Green Bighton Standon Red Rice Liss Forest Wolverton Frost Hill Newtown Badger Farm Penton Corner Dundridge Stoke Stakes Tunworth Quarley Southwick Picket Piece Up Somborne Crampmoor Daneshill Bursledon The Frenches Selborne Foxcotte Denvilles Bucks Horn Oak Longparish West End Hangersley East Stratton Wheat Hold Breamore Bramshott Hordle Stockbridge Hartley Wintney Banister's Park Malshanger Brockhampton Eastrop Farnborough Shorley Wadwick Compton Westfield Martin Finchdean Owslebury The Mint Elvetham North Charford Picket Post Tinkers Cross Twyford Titchfield Common